Odds88
Odds88 is a B2B sports betting data aggregation and risk-management platform, selling API-based odds feeds, BetRank risk tools, Pick'em88, and white-label sportsbook services to sportsbook operators and iGaming platforms globally, operating under Yolo Group.
- Company typePrivate
- Founded-
- HeadquartersNot specified
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Odds88 does
Odds88 is a B2B sports betting data aggregation and risk-management platform that sells exclusively to sportsbook operators and iGaming platforms, operating as a brand within the Yolo Group ecosystem. Its core product is a real-time odds and data feed delivered via REST API and websocket streams, covering 110+ sports and 4,000+ daily events (1.5M+ annual fixtures per the MINT partnership), with multi-source aggregation and instant feed switching for resilience. Around this core, Odds88 packages the proprietary BetRank risk-management algorithm (evaluating 10+ data points per bet across 100+ reporting metrics), the Pick'em88 50/50 equal-odds product, an Alternative Odds API for VIP high-staking players, Multi-bet Delay Configuration for live accumulators, BetBuilder integration, and a Full Sportsbook white-label service. The platform supports 15 languages and offers multi-currency localisation.
The company monetises through B2B subscription/usage-based licensing of its data feeds, subscription-based risk-management services, and licensing/royalty arrangements for Pick'em88 and the Full Sportsbook white-label. Go-to-market is enterprise field sales targeting sportsbook operators globally, supported by dedicated Technical Integration Specialists (TIS) and Operational Account Managers (OAM) per client, plus a developer-facing API documentation portal. Distribution is global with a follow-the-sun operational model leveraging Yolo Group offices.
Named enterprise customers include MINT (a Web3-backed next-gen iGaming platform by Hero Gaming, partnered jointly with Hub88 in January 2026) and Betinovio (sportsbook technology platform, partnership announced December 2025). Cumulative bets processed across the client network exceed $10 billion. The company is privately held under the Yolo Group conglomerate; revenue, headcount, funding history, and incorporation jurisdiction are not publicly disclosed.
Odds88 firmographics
Firmographics- Name
- Odds88
- Legal name
- Odds88 (brand operated under Yolo)
- Website
- https://odds88.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Odds88 is a B2B sports betting data aggregation and risk-management platform, selling API-based odds feeds, BetRank risk tools, Pick'em88, and white-label sportsbook services to sportsbook operators and iGaming platforms globally, operating under Yolo Group.
- Ownership category
- akta.pro rank
Odds88 industry classification
Industry- Product category
- Sports Betting Technology
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
- akta.pro secondary industries
- Odds, Trading & Risk Management Services (MPAEACAD), Sports Data Feeds & Integrity Monitoring (MPAEACAE)
Keywords
Where Odds88 is headquartered
LocationHeadquarters
- HQ city
- Not specified
Offices1 record
Markets served
Odds88 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Odds Data Feed Services: B2B subscription or usage-based licensing of sports odds data feeds covering 110+ sports and 4,000+ daily events. Operators integrate via API to receive real-time odds, settlement data, and metadata.
- Risk Management Services: Outsourced risk management solutions including BetRank analysis, customer segment stake factoring, and custom reporting. Sold as part of modular service packages to sportsbook operators.
- Full Sportsbook Service: Complete plug-and-play sportsbook solution with customisable front-end, back office, and risk management. Operators can white-label the full service for rapid market entry.
- Pick'em88 Product Licensing: Licensing of the B2B Pick'em product enabling operators to attract new audiences with simplified betting formats.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Odds88 product offering
Product offeringCore offering
Odds88 is a B2B sports data aggregation and risk management platform that delivers real-time odds feeds, proprietary risk analytics, and plug-and-play sportsbook solutions to sportsbook operators and iGaming platforms. The core offering consists of modular products — Odds Feeds (110+ sports, 4,000+ daily events), Risk Management powered by the proprietary BetRank algorithm, and add-on modules such as Pick'em88, Alternative Odds API, and Full Sportsbook Service — all integrated via REST API and websocket feeds with multi-language and multi-currency support.
Product overview
Odds88 is a B2B sports betting data aggregation platform offering a modular portfolio of products and services. The core offering consists of Odds Feeds covering 110+ sports and 4,000+ daily events, paired with Risk Management powered by the proprietary BetRank algorithm. The platform extends through modular add-ons including Pick'em88 (a 50/50 equal-odds betting product), Full Sportsbook Service (complete sportsbook solution with front-end, back office, BetBuilder, and localisation), Alternative Odds API (for VIP high-stake players), and Multi-bet Delay Configuration. The architecture integrates via REST API and multiple real-time streaming feeds, with support for 15 languages and coverage of over $10 billion in processed bets.
Differentiator
Problem solved
Functional benefit
Products and services
- Odds Feeds Comprehensive sports odds data feeds covering hundreds of sports from Soccer to Kyotei, providing extensive betting content delivered via REST API and websocket feeds to sportsbook operators for offering to their end-player audiences.
- Risk Management (BetRank) Sophisticated risk management solution using the BetRank algorithm to analyse every bet and assign a theoretical value, enabling operators to manage risk and maximise revenue across 4,000+ daily events with automated intervention and reporting across 100+ metrics.
- Pick'em88 B2B Pick'em betting product in which neither side is considered favourite or underdog; both options carry equal odds with zero point spread, designed to simplify the betting experience and attract new audiences for sportsbook operators.
- Full Sportsbook Service Complete plug-and-play sportsbook solution with a customisable front-end, intuitive back office, market-leading risk management, BetBuilder integration, and multi-language/multi-currency localisation enabling operators to white-label and launch rapidly.
- Alternative Odds API API feature enabling operators to offer high-staking VIP players alternative odds when standard maximum bet limits are exceeded, allowing the operator to accept large wagers while creating additional margin and retaining valuable players.
- Multi-bet Delay Configuration Configurable service for multi-bets with in-running selections that decreases the live time delay based on the number of live legs, down to 6 seconds when 2+ live matches are used and as low as 4 seconds with 4 live legs in-play, enabling a more seamless player experience.
Quantifiable outcome
- Over $10 billion in bets processed to date, demonstrating platform scale and reliability
- +2 more outcomes
Companies that use Odds88
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Odds88 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Odds88 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- MINTflagshipStrategic partnership with MINT, a next-generation iGaming platform built on Web3 infrastructure backed by Hero Gaming. Odds88 provides the sportsbook platform with customisable front-end, multiple odds feeds covering 1.5 million+ sports fixtures, and industry-leading risk management. Collaboration aims to redefine expectations in online gaming through robust technology and operational excellence.
- Hub88coreJoint partnership with Hub88 to power MINT's platform. Hub88 provides access to 12,000+ gaming titles while Odds88 provides sportsbook services. Both brands collaborate under the Yolo Group B2B umbrella to deliver comprehensive iGaming and sports betting solutions.
- BetinoviocoreSports aggregation platform partnership where Odds88 provides award-winning modular data services to Betinovio's sportsbook technology. Operators gain access to customisable feeds, 110+ sports coverage, 4,000+ daily events, and BetRank risk management tools. Odds88 also delivered its 50/50 betting product as part of this integration.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Odds88 competitors and assessment
Company assessmentBroad incumbents
- EveryMatrix: Large B2B iGaming software supplier offering sportsbook (OddsMatrix), casino, and platform solutions to operators. Broader incumbent in the same B2B sports betting infrastructure space as Odds88.
- BetConstruct: Established B2B gambling technology provider offering sportsbook platform, odds feeds, risk management, and full turnkey solutions alongside casino and other gaming verticals. Broader portfolio than Odds88 with longer market presence.
Direct peers
- OddsMatrix: B2B sports betting technology and data feeds provider under EveryMatrix, offering odds feeds, risk management, and sportsbook platform. Closely comparable to Odds88 in product scope and target customer segment.
- Sportradar: Global B2B sports data and content provider offering odds feeds, risk management, and sportsbook technology to operators. Directly comparable to Odds88's odds feed and risk management offering, but at much larger scale with league-level exclusive data rights.
- Kambi Group: B2B sportsbook technology provider offering turnkey sportsbook platform, odds feeds, and risk management. Directly comparable to Odds88's Full Sportsbook Service and risk management modules, with a focus on tier-1 regulated operators.
- Stats Perform: Sports data and AI technology company providing live odds feeds, trading, and risk management services to sportsbook operators. Closely aligned with Odds88's sports data aggregation and BetRank-style AI risk offering.
- LSports: B2B sports data feed provider offering real-time odds, scores, and sportsbook technology to operators. Comparable to Odds88's odds feed and risk offering with similar modular architecture and global customer base.
- Genius Sports: B2B sports data and technology company providing odds feeds, trading services, and sportsbook platform solutions to operators and leagues. Directly competes with Odds88 in sports data aggregation and sportsbook technology with deeper official data partnerships.
Emerging players
- Altenar: B2B sportsbook software and odds feed provider offering modular sports betting solutions to operators. Closely aligned with Odds88's modular product architecture and target customer base in emerging and regulated markets.
- Pragmatic Solutions: B2B iGaming platform provider with sportsbook capabilities targeting emerging and regulated markets. Overlaps with Odds88's Full Sportsbook Service offering but with broader iGaming platform ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Odds88 social profiles
Digital presenceOdds88 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odds88 leadership team
Management profileNumber of profiles
Profiles2 records
Odds88 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odds88 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odds88
What does Odds88 do?
Odds88 is a B2B sports data aggregation and risk management platform that delivers real-time odds feeds, proprietary risk analytics, and plug-and-play sportsbook solutions to sportsbook operators and iGaming platforms. The core offering consists of modular products — Odds Feeds (110+ sports, 4,000+ daily events), Risk Management powered by the proprietary BetRank algorithm, and add-on modules such as Pick'em88, Alternative Odds API, and Full Sportsbook Service — all integrated via REST API and websocket feeds with multi-language and multi-currency support.
Is Odds88 a public or private company?
Odds88 is a private company. It is classified as corporate owned and is currently operating.
When was Odds88 founded?
Odds88 was founded in -1. It employs 11 to 50 people.
Where is Odds88 based?
Odds88 is headquartered in Not specified.
How does Odds88 make money?
Four revenue lines are on record. Odds Data Feed Services are the primary driver. The others are risk Management Services, full Sportsbook Service and pick'em88 Product Licensing.
Who are Odds88's main competitors?
Broad incumbents on record are EveryMatrix and BetConstruct. Direct peers are OddsMatrix, Sportradar, Kambi Group, Stats Perform, LSports and Genius Sports. Emerging players are Altenar and Pragmatic Solutions.
Does Odds88 have an API?
Yes. Odds88 provides a REST API and multiple real-time streaming feeds (Delta Feed, Settlement Feed, Metadata Feed, Translation Change Feed, Cashout Feed, Pick'em Feed) for sports data aggregation and bet placement. The API includes endpoints for Account, Bets, Cashout, Currency Exchange, Dictionary, Fixed Exotics, Feed, Metadata, Global Metadata, Ratings, Schema, and Translations. Supports 15 languages (English, German, Spanish, Japanese, Portuguese, Russian, Thai, Turkish, Vietnamese, Chinese, Korean, French, Afar, Indonesian). All stream connections are rate-limited with 1 active connection per stream at a time. Developer documentation is at docs.odds88.io.
What industry is Odds88 in?
Odds88's product category is Sports Betting Technology. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPAEACAD, Odds, Trading & Risk Management Services. Its NAICS code is 7132.