What Flitch does

Flitch, Inc. is a US-based, privately held vertical SaaS company founded in 2023 and headquartered in California (Dana Point). It sells a cloud-based point-of-sale and ERP platform purpose-built for lumberyards, hardware stores, and lumber and building material (LBM) dealers, explicitly positioning itself as a modern replacement for legacy on-premise systems from ECI, Epicor, and Spruce. The product suite comprises twelve integrated modules — Point of Sale, Smart Search, Order Threads, Fulfillment & Logistics, Customer Portal, Payments, Notifications, Reporting & Dashboards, Inventory Management, Purchasing, and Delivery Management — sharing a single database and covering order entry through delivery, AR, and procurement.

The platform's technical differentiators include embedded GPS-enabled mobile delivery tools with photo proof of delivery, a customer self-service portal for 24/7 invoice access, AI-driven inventory reordering, and over 100 vendor catalog integrations supporting electronic PO submission and automated invoice matching. The go-to-market is hybrid product-led growth, combining a self-serve sandbox trial with sales-assisted demo booking via Calendly and Apollo, targeting mid-market LBM dealers directly with no disclosed channel partners. Revenue is generated through SaaS subscriptions; pricing is not publicly disclosed and is quote-based.

The company is in seed stage: a single SEC Form D filed in late 2023 disclosed a $3.5 million Regulation D offering of which approximately $3.16 million was sold, with investor identities undisclosed. The team is small (1–10 employees), led by founder David Mellstrom, and the company operates exclusively in the US market. Public data is thin on customer count, ARR, headcount trajectory, and follow-on funding, so growth and revenue claims cannot be triangulated with high confidence from the source material.

Name

Flitch

Legal name

Flitch, Inc.

Website

https://flitch.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Flitch is a US-based vertical SaaS company that sells a cloud-based POS and ERP platform purpose-built for lumberyards and lumber and building material (LBM) dealers, positioning itself as a modern replacement for legacy systems from ECI, Epicor, and Spruce, with integrated delivery, purchasing, and AI-driven inventory modules.

Ownership category

akta.pro rank

Product category

Lumber and Building Materials Software

SIC

Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industries

Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments) (BPAAAGAA), Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)

Keywords

• Lumber building materials software
• Cloud POS systems
• LBM dealer software
• Building supply ERP
• Lumberyard management software

Headquarters

HQ city

Dana Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based software subscription model for POS and ERP functionality for LBM dealers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Flitch provides a unified, cloud-based POS and business management platform purpose-built for lumberyards and building material (LBM) suppliers. The platform combines order processing, inventory management, purchasing, delivery tracking, customer portal, payments, notifications, and reporting into a single system designed to replace legacy on-premise solutions such as ECI and Epicor. It is sold to LBM dealers as a SaaS subscription with self-serve sandbox trials and sales-assisted demos.

Product overview

Flitch is a unified cloud-based POS (Point of Sale) and business management platform designed specifically for lumberyards and building material (LBM) suppliers. The platform consists of integrated modules including Point of Sale, Smart Search, Order Threads, Fulfillment & Logistics, Customer Portal, Payments, Notifications, Reporting & Dashboards, Inventory Management, Purchasing, and Delivery Management. These modules share a common database and work together as a complete operational system, replacing legacy solutions like ECI and Epicor. The platform includes AI-powered features for inventory automation and stock optimization, supports vendor catalog integrations (100+ vendors), and offers embedded GPS tracking for delivery fleet management.

Differentiator

Problem solved

Functional benefit

Products and services

• Point of Sale (Sales) Cloud-based point-of-sale module providing easy, intuitive order processing for sales teams at lumberyards and building material suppliers.
• Inventory Management Inventory control module with AI-powered reordering automation, multi-location inventory tracking and transfers, industry-specific units of measure, and vendor catalog integrations to reduce stockouts.
• Purchasing Purchasing module covering PO creation through payable management, with AI-driven stock suggestions, instant invoice matching, advanced receiving, and electronic PO submission to integrated vendors.
• Delivery Management (Fulfillment & Logistics) Mobile-first delivery module equipping drivers with mobile tools, embedded GPS tracking and route optimization, photo proof of delivery, and automated customer delivery notifications.
• Customer Portal Web portal enabling customers to view and pay invoices from any device 24/7, eliminating tedious invoicing and monthly statement processes.
• Payments Payment processing module that allows businesses to offset card processing fees with surcharges, accept ACH payments, and securely store preferred payment methods.
• Reporting & Dashboards Analytics module with interactive custom reports, a library of real-time reports, role-based dashboards, and automated scheduled report delivery.
• Notifications Communication module for sending text and email notifications about orders, deliveries, and collections, including automated reminders for past-due accounts.

Quantifiable outcome

• Margins increased by 14% in first 3 weeks (testimonial)
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Partnerships

One partnership is on record.

• 100+ LBM VendorscoreTechnology or IntegrationOver 100 vendor integrations available for electronic purchase order (PO) submission and automated invoice entry. Vendors are integrated into the Flitch purchasing workflow, enabling LBM dealers to streamline procurement processes.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AcctVantage ERP: ERP software targeted at wholesale distributors, including light manufacturing and distribution — adjacent competitor for the same mid-market dealer segment.
• Spruce (by ECI Software Solutions): ECI's LBM-specific POS and ERP platform — directly named by Flitch customers as a legacy system being replaced. Most direct vertical competitor in the LBM dealer space.
• DDI System: Vendor of INFONAV ERP software purpose-built for lumber, building materials, and hardware distributors. Closest LBM vertical peer on product positioning.
• BisTrack (by Epicor): Epicor's LBM-specific ERP/POS solution serving lumber and building material dealers. Direct vertical competitor with deeper enterprise resources.

Broad incumbents

• Infor: Large ERP vendor with distribution-focused solutions (Infor Distribution SX.e) that can serve building materials distributors as part of a broader portfolio.
• Epicor: Large ERP vendor serving distribution, manufacturing, and retail; sells BisTrack for LBM. Broad incumbent with overlapping capabilities.
• NetSuite (Oracle): Broad cloud ERP that mid-market distributors sometimes adopt as a general-purpose alternative to vertical LBM software; competitive on platform breadth even if weaker on LBM workflows.
• ECI Software Solutions: Parent of Spruce and a portfolio of vertical SMB software products. Established incumbent in LBM software with decades of customer relationships.

Emerging players

• Penta Technologies: Construction and building industry ERP that overlaps with LBM dealer workflows on purchasing, job costing, and project management.

Others

• TrueCommerce: EDI and eProcurement integration provider overlapping with Flitch's vendor catalog integration layer; functions as a complement/competitor for the integration portion of the stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flitch