GoldenPi
GoldenPi is a Bangalore-based, SEBI-registered online platform that lets Indian retail investors discover, buy and sell corporate bonds, NCDs, government securities and fixed deposits, aggregating daily inventory from multiple brokerages onto a single digital workflow with Demat-based settlement.
- Company typePrivate
- Founded2017
- HeadquartersBangalore, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What GoldenPi does
GoldenPi is an India-based online investment platform founded in 2017 and headquartered in Bangalore, focused exclusively on the retail fixed-income market. Operating through its SEBI-registered broker and OBPP-licensed subsidiary GoldenPi Securities Pvt Ltd, the company aggregates corporate bonds, non-convertible debentures (NCDs), sovereign gold bonds (SGBs), government securities and bank/NBFC fixed deposits onto a single digital interface, serving individual retail investors with a minimum ticket size as low as ₹1,000–₹30,000 per instrument. The platform claims 15 Lac+ registered users and ₹5,500+ Cr in cumulative transaction value, with ₹4,000+ Cr of bond inventory listed daily at real-time prices sourced from institutional suppliers including Axis Securities, Anand Rathi, Centrum and Sakthi Finance.
The underlying technology is a proprietary web platform that combines end-to-end digital onboarding (PAN-based eKYC, eSign and Digilocker) with exchange-enabled RFQ-based settlement via BSE (Member ID 6809) and NSE (Member ID 90331) and clearing through ICCL/NSCCL accounts maintained with the RBI. Bonds are credited directly to investor Demat accounts via CDSL/NSDL, and payments are reconciled through Razorpay virtual accounts and UPI 2.0 mandates. Supporting tooling includes a risk-profiling flow (Low/Moderate/High), a goal-based 3-step discovery wizard, curated bond collections, a content engine of 140+ educational pages, and a referral programme. A B2B technology layer is also referenced for capital-markets divisions of banks and other institutional players.
GoldenPi monetises primarily through brokerage on secondary bond and NCD trades as a SEBI debt broker, supplemented by distribution commissions on bank and NBFC fixed deposits (Unity, Utkarsh, Suryoday, Shriram Finance, Mahindra Finance), with a secondary B2B technology/licensing revenue stream. The company was previously funded by Zerodha (via Rainmatter) and other institutional investors, and in May 2026 was acquired by Oxyzo Financial Services — the SME-focused NBFC arm of OfBusiness — for ₹42.4 Cr via a share-swap agreement, placing it within the OfBusiness financial services ecosystem.
GoldenPi firmographics
Firmographics- Name
- GoldenPi
- Legal name
- GoldenPi Securities Pvt Ltd
- Website
- https://goldenpi.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- GoldenPi is a Bangalore-based, SEBI-registered online platform that lets Indian retail investors discover, buy and sell corporate bonds, NCDs, government securities and fixed deposits, aggregating daily inventory from multiple brokerages onto a single digital workflow with Demat-based settlement.
- Ownership category
- akta.pro rank
GoldenPi industry classification
Industry- Product category
- Online Bond Platform / Wealthtech Fixed Income
- NAICS
- Investment Banking and Securities Intermediation (52315)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Electronic Bond Trading Networks (Dealer-to-Client / All-to-All) (FSAFACAE)
- akta.pro secondary industry
- Government Bond (Sovereign) Trading Platforms (FSAFACAA)
Keywords
Where GoldenPi is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
GoldenPi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Bond transaction brokerage: GoldenPi operates as a SEBI-registered debt broker and OBPP (Online Bond Providing Platform) under BSE (Member ID 6809) and NSE (Member ID 90331), enabling it to earn brokerage/transaction fees on secondary bond and NCD trades settled via ICCL/NSCCL. SEBI Registration No. INZ000310732.
- Fixed Deposit distribution commissions: GoldenPi acts as a distributor for bank FDs (Unity, Utkarsh, Suryoday) and corporate/NBFC FDs (Shriram Finance, Mahindra Finance), earning distribution commissions. The site explicitly notes: 'Fixed Deposits are offered in the capacity of a distributor and all disputes with respect to distribution activity, would not have access to exchange investor redressal forum or arbitration mechanism.'
- B2B technology platform revenue: The careers page references both B2C and B2B business lines, and the company describes itself as 'a technology aggregator of Bonds and Debentures across various Bond institutions, Capital Market Divisions of Banks and other players in the capital markets.' This suggests a B2B technology/SaaS or platform-licensing revenue stream alongside consumer-facing brokerage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Fixed Deposit investments: minimum ₹1,000 (Suryoday) to higher amounts; returns up to 8.4% p.a. on RBI-regulated bank FDs and NBFC FDs. |
| Unit Pricing | One time/ perpetual license | Bond investments: minimum ₹30,000; yields up to 13.8% (and up to 15% on corporate bonds page); Bond Utsav deals offer senior secured bonds with returns up to 13.8% p.a. |
| Outcome Based/ Performance | Pay-as-you-go | Referral program: 1% of referee's investment amount (up to ₹2,000 per investment, ₹10,000 per referee, ₹5,00,000 total earning limit applicable to first 50 referees). |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels8 records
GoldenPi product offering
Product offeringCore offering
GoldenPi operates a SEBI-registered Online Bond Providing Platform (OBPP) and debt broker (BSE Member ID 6809, NSE Member ID 90331) that lets Indian retail investors discover, compare and invest in corporate bonds, non-convertible debentures (NCDs), government securities, sovereign gold bonds (SGBs) and bank/NBFC fixed deposits end-to-end online with digital KYC, exchange-enabled settlement and minimums as low as ₹1,000–₹30,000. The proprietary technology aggregates ₹4,000 Cr+ of daily bond inventory from multiple bond institutions with real-time pricing and also powers a B2B technology layer for brokers and capital-market divisions of banks.
Differentiator
Problem solved
Functional benefit
Brands
- Bond Utsav: Promotional deals section on GoldenPi offering senior secured bonds with returns up to 13.8% p.a.
Products and services
- Corporate Bonds Investment Platform End-to-end online corporate bond investment platform for Indian retail investors, providing discovery, real-time pricing, KYC, payment and Demat-based settlement of corporate bonds via BSE/NSE. Minimum investment ₹30,000 with yields up to 13.8% (and up to 15% on the corporate bonds page).
- Bond Utsav (Curated High-Yield Bond Deals) Promotional curated deals section on GoldenPi offering senior secured bonds and other high-yield curated bond opportunities with returns up to 13.8% p.a. and minimum investment ₹30,000.
- NCD IPO Application Module Online application module for Non-Convertible Debenture (NCD) IPOs via the GoldenPi platform, with UPI 2.0 mandate-based payment (₹5 lakh per application limit) and digital KYC to allotment flow for retail investors.
- Fixed Deposit (CFD) Marketplace Distribution marketplace on GoldenPi offering bank FDs from Unity, Utkarsh and Suryoday Small Finance Banks and corporate/NBFC FDs from Shriram Finance and Mahindra Finance, with returns up to 8.4% p.a., DICGC insurance up to ₹5 lakh on bank FDs, monthly/cumulative payout options, and minimums as low as ₹1,000 (Suryoday). GoldenPi acts as a distributor; FD distribution disputes are outside exchange redressal.
- B2B Bond Technology Aggregation Platform B2B technology platform that aggregates and distributes bond and debenture inventory and execution infrastructure to brokers, capital market divisions of banks and other capital markets players, leveraging GoldenPi's SEBI broker registration, OBPP license and BSE/NSE membership.
- Refer & Earn Program KYC-verified customer referral program paying 1% of the referee's investment amount (capped at ₹2,000 per investment, ₹10,000 per referee, ₹5,00,000 total for the first 50 referees) for qualifying secondary bond investments of ₹1 lakh+ with over 365 days of remaining tenure, valid until 30 September 2026.
Quantifiable outcome
- 15 Lac+ (1.5M+) registered users and growing
- +5 more outcomes
Companies that use GoldenPi
Customer profileNamed customers1 record
Ideal customer profiles2 records
GoldenPi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
GoldenPi partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship / parent-level acquirer, strategic acquirer group, trusted broker / supply partner, active fd distribution partner and core exchange / infrastructure.
- Oxyzo Financial Services (NBFC arm of OfBusiness)flagship / parent-level acquirerOxyzo Financial Services is acquiring 100% of GoldenPi Technologies and its affiliate GoldenPi Securities for ₹42.4 Cr via a share-swap agreement (announced May 2026). The deal gives Oxyzo access to GoldenPi's 16 lakh users, over ₹6,000 Cr in cumulative investments, and entry into the retail fixed income / wealthtech segment. The deal is part of Oxyzo's broader expansion including its private credit fund and is tied to OfBusiness's planned $1 billion IPO.
- OfBusiness (parent of Oxyzo)strategic acquirer groupOfBusiness holds a 70 percent stake in Oxyzo and is preparing for a planned $1 billion IPO. The acquisition of GoldenPi by Oxyzo effectively places GoldenPi within the OfBusiness financial services ecosystem, alongside the Oxyzo Credit Fund I performing credit fund.
- Axis Securitiestrusted broker / supply partnerAxis Securities is featured as a 'trusted broker and market leader' on the GoldenPi homepage. GoldenPi aggregates bond inventory from large bond institutions, and these brokers are part of its supplier network enabling price discovery and inventory aggregation.
- Anand Rathitrusted broker / supply partnerAnand Rathi is featured as a 'trusted broker and market leader' on the GoldenPi homepage, displayed among the financial institutions whose bond inventory is accessible via the platform.
- Centrumtrusted broker / supply partnerCentrum is featured as a 'trusted broker and market leader' on the GoldenPi homepage, listed among the financial institutions whose bond inventory is accessible via the platform.
- Sakthi Financetrusted broker / supply partnerSakthi Finance is featured as a 'trusted broker and market leader' on the GoldenPi homepage, listed among the financial institutions whose bond inventory is accessible via the platform. Sakthi Finance is also referenced in GoldenPi's NCD IPO blog content.
- Unity Small Finance Bankactive fd distribution partnerUnity Small Finance Bank FDs (up to 8.3% returns) are offered on GoldenPi as a distributor. Monthly payout option available; up to ₹5L DICGC insurance; non-senior-citizen rate at non-taxable payout.
- Utkarsh Small Finance Bankactive fd distribution partnerUtkarsh Small Finance Bank FDs (up to 8.25% returns) are distributed on GoldenPi with extra senior citizen benefits; rate up to 8.40% p.a. per product page.
- Suryoday Small Finance Bankactive fd distribution partnerSuryoday Small Finance Bank FDs (returns up to 8.75% p.a. per product page; 8.25% on listings) are distributed on GoldenPi with minimum investment as low as ₹1,000.
- Shriram Financeactive fd distribution partnerShriram Finance FDs (returns up to 8.40% p.a. per product page; 7.8% on listings) are distributed on GoldenPi with multiple payout options (cumulative, monthly, quarterly, half-yearly, yearly).
- Mahindra Financeactive fd distribution partnerMahindra Finance AAA-rated FDs (returns up to 8.50% p.a. per product page; 7.8% on listings) are distributed on GoldenPi with multiple payout options.
- BSE (Bombay Stock Exchange)core exchange / infrastructureGoldenPi Securities is a BSE member (Member ID 6809) under the BSE new debt segment, allowing investors to trade in secondary bonds & debentures through the exchange. Payments settle via ICCL/NSCCL accounts maintained with the RBI.
- NSE (National Stock Exchange)core exchange / infrastructureGoldenPi Securities is an NSE member (Member ID 90331) for secondary bond trading, with settlement via NSCCL. The platform FAQ covers the role of ICCL and NSCCL.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
GoldenPi competitors and assessment
Company assessmentBroad incumbents
- Groww: Leading Indian retail investment platform offering stocks, mutual funds, FDs, and other fixed income products. Operates at much larger scale than GoldenPi with broad investment product suite that includes comparable offerings.
- Zerodha (Coin): India's largest retail broker and GoldenPi's institutional backer (via Rainmatter). Offers a broad suite including bonds, mutual funds, and equities through its Coin platform; represents a large incumbent that could expand further into retail bonds.
- Upstox: Major Indian online broker offering equities, mutual funds, and selected fixed income products to retail investors. Comparable in being a SEBI-registered broker with digital bond/FD distribution capabilities.
Emerging players
- Kuvera: Indian investment platform offering mutual funds, fixed deposits, and selected bonds. Overlaps with GoldenPi in retail fixed income distribution with a focus on goal-based financial planning.
Direct peers
- Wint Wealth: Direct competitor offering curated retail bond and fixed income products in India. Competes head-to-head with GoldenPi in the OBPP-style retail bond distribution space with similar minimum investment thresholds and yield-focused positioning.
- INDmoney: Indian wealth management super-app offering bonds, FDs, mutual funds, and other fixed income products to retail investors. Directly competes with GoldenPi in retail bond discovery and execution while offering broader product suite.
- BondsIndia: Earlier retail bond platform in India offering corporate bonds, government securities, and fixed income products to retail investors. Provides direct product overlap with GoldenPi's bond distribution offering.
- Grip Invest: Retail platform for alternative fixed income and yield-bearing instruments including bonds and corporate FDs. Targets similar retail investors seeking higher-yielding fixed income options comparable to GoldenPi's offerings.
Others
- Axis Securities: Existing GoldenPi channel partner and established Indian broker offering bonds and fixed income products via traditional distribution. Acts as one of GoldenPi's bond supply partners while operating its own retail fixed income offering.
Regional players
- Centrum Direct: Existing GoldenPi supply partner that also distributes bonds and fixed income products through its own channels in India. Provides a benchmark for traditional broker-dealer bond distribution that GoldenPi disrupts digitally.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GoldenPi social profiles
Digital presenceGoldenPi financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoldenPi leadership team
Management profileNumber of profiles
Profiles3 records
GoldenPi subsidiaries and ownership
Company hierarchySubsidiaries2 records
GoldenPi funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoldenPi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoldenPi
What does GoldenPi do?
GoldenPi operates a SEBI-registered Online Bond Providing Platform (OBPP) and debt broker (BSE Member ID 6809, NSE Member ID 90331) that lets Indian retail investors discover, compare and invest in corporate bonds, non-convertible debentures (NCDs), government securities, sovereign gold bonds (SGBs) and bank/NBFC fixed deposits end-to-end online with digital KYC, exchange-enabled settlement and minimums as low as ₹1,000–₹30,000. The proprietary technology aggregates ₹4,000 Cr+ of daily bond inventory from multiple bond institutions with real-time pricing and also powers a B2B technology layer for brokers and capital-market divisions of banks.
Is GoldenPi a public or private company?
GoldenPi is a private company. It is classified as corporate owned and is currently acquired.
When was GoldenPi founded?
GoldenPi was founded in 2017. It employs 51 to 100 people.
Where is GoldenPi based?
GoldenPi is headquartered in Bangalore, India, in the Asia region.
How does GoldenPi make money?
Three revenue lines are on record. Bond transaction brokerage is the primary driver. The others are fixed Deposit distribution commissions and B2B technology platform revenue.
Who are GoldenPi's main competitors?
Broad incumbents on record are Groww, Zerodha (Coin) and Upstox. Kuvera is listed as an emerging player. Direct peers are Wint Wealth, INDmoney, BondsIndia and Grip Invest. Axis Securities is listed as an others. Centrum Direct is listed as a regional player.
Does GoldenPi have an API?
No public API is recorded for GoldenPi.
What industry is GoldenPi in?
GoldenPi's product category is Online Bond Platform / Wealthtech Fixed Income. Its primary akta.pro industry code is FSAFACAE, Electronic Bond Trading Networks (Dealer-to-Client / All-to-All), with a secondary code of FSAFACAA, Government Bond (Sovereign) Trading Platforms. Its NAICS code is 52315 and its SIC code is 6211.