WE.VESTR
WE.VESTR is an Amsterdam-based SaaS platform that helps startup founders manage cap tables, shareholder reporting, ESOPs, and scenario modeling in a single tool. It serves 3,000+ companies across 60+ countries via a freemium-to-paid tiered subscription model and a 40+ partner marketplace.
- Company typePrivate
- Founded2020
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WE.VESTR does
WE.VESTR is an Amsterdam-based SaaS equity management platform that targets startup founders, their investors, and ESOP participants from incorporation through subsequent fundraising rounds. The platform consolidates cap table management, shareholder reporting, ESOP administration, financial KPI tracking, legal document storage, and scenario modeling for future dilution events into a single product, displacing the spreadsheet-plus-meeting workflow typical of early-stage companies. A differentiated feature is the licensed integration of the Slicing Pie dynamic equity allocation methodology, which converts tracked stakeholder contributions into equity without requiring notarization, alongside a Financial API that connects to accounting software for live P&L and cash flow reporting. The platform is ISO 27001 certified and runs on encrypted cloud infrastructure with two-factor authentication.
The company operates a product-led growth motion with a three-tier subscription: Launch (free, up to 25 stakeholders), Grow (€150/month, up to 50 stakeholders), and Scale (€420/month, up to 150 stakeholders), with custom enterprise pricing above 150 stakeholders handled through a regional demo and sales motion. Distribution combines self-serve onboarding (no credit card required, 24-hour setup), regional sales coverage for Europe and the UK, and a 40+ partner marketplace that includes Microsoft for Startups Founders Hub, Techstars, Barclays Eagle Labs, Seedrs, and a long tail of startup service providers offering cross-promotional discounts. WE.VESTR reports 3,000+ companies on the platform across 60+ countries, with named customers including Empowr, HirePort, UNL, YourDesq, Equilibrium Network, INFRINITY, Fairnance, Root Sustainability, and Sealution.
The legal entity is WE.VESTR Coöperatie U.A., registered in Amsterdam, with a secondary London office supporting UK expansion. The company has raised approximately €2.4M cumulatively across four disclosed rounds from venture builder Venturerock between 2019 and 2022, the most recent being a €2.2M round in 2022 earmarked for European deepening and entry into the Middle East and APAC. Leadership is founder-led, with CEO Floris van Hoogenhuyze (previously founder of Barqo) and CCO Maarten Graven (previously founder of Flamyngo, CityShare, and First Check), supported by advisors with Adyen and Startup Bootcamp pedigrees. Headcount is small (11–50, ~12 named team members), positioning the company at an early-growth stage.
WE.VESTR firmographics
Firmographics- Name
- WE.VESTR
- Legal name
- WE.VESTR Coöperatie U.A.
- Website
- https://wevestr.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WE.VESTR is an Amsterdam-based SaaS platform that helps startup founders manage cap tables, shareholder reporting, ESOPs, and scenario modeling in a single tool. It serves 3,000+ companies across 60+ countries via a freemium-to-paid tiered subscription model and a 40+ partner marketplace.
- Ownership category
- akta.pro rank
WE.VESTR industry classification
Industry- Product category
- Equity Management Software
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Portfolio Construction & Asset Allocation Advisory (FSAEAAAC)
- akta.pro secondary industry
- Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)
Keywords
Where WE.VESTR is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
WE.VESTR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Three-tier subscription model (Launch/Free, Grow/€150/month, Scale/€420/month) based on number of stakeholders (shareholders, investors, employees). Prices are ex VAT and based on monthly invoicing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Launch - Up to 25 stakeholders - Free |
| Subscription | Monthly | Grow - Up to 50 stakeholders - €150/month |
| Subscription | Monthly | Scale - Up to 150 stakeholders - €420/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
WE.VESTR product offering
Product offeringCore offering
WE.VESTR is a cloud-based equity management SaaS platform that centralizes cap table management, shareholder reporting, ESOP administration, scenario modeling, and financial document handling for startups and their investors. The platform includes a Slicing Pie dynamic equity allocation feature for pre-investment startups and integrates with accounting software via a financial API to deliver real-time, transparent equity and financial reporting.
Product overview
WE.VESTR is an all-in-one equity management platform designed for founders, offering a portfolio of interconnected products. The core platform combines Cap Table Management and Slicing Pie for comprehensive equity oversight. Additional modules include ESOP Management, Scenario Modeling, and a Financial API for accounting software integration. The platform operates on a tiered pricing model (Launch/Grow/Scale) and is complemented by educational resources (WE.WIKI, Glossary) and a Partner Marketplace ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- WE.VESTR Cap Table Management Platform All-in-one cloud-based equity management platform that lets startup founders and their stakeholders manage cap tables, shareholders, ESOPs, financial KPIs, legal documents, and scenario modeling from a single dashboard, with secure shareholder access controls and real-time reporting.
- Slicing Pie
Quantifiable outcome
- Onboard within 24 hours - No credit card required for free trial
- +2 more outcomes
Companies that use WE.VESTR
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles4 records
WE.VESTR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WE.VESTR partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered flagship, core and minor.
- Microsoft for Startups Founders HubflagshipWE.VESTR is available through Microsoft for Startups Founders Hub, providing equity management solution to startup founders in the Microsoft ecosystem. Kirk Safford, Director of Global Partnerships at Microsoft for Startups, provided a testimonial quote about the partnership.
- TechstarscoreTech accelerator partner featured in WE.VESTR's partner ecosystem, providing referrals and visibility among startup community.
- Barclays Eagle LabscoreBarclays innovation and startup program partner providing ecosystem referrals and startup community access in the UK and internationally.
- Platform6minorStartup ecosystem partner based in Finland, part of the WE.VESTR partner marketplace.
- UtrechtINCminorUtrecht startup incubator partner providing ecosystem referrals.
- AfriTechminorAfrican technology startup ecosystem partner in the WE.VESTR marketplace.
- Taylor WessingminorLegal services partner from About page providing legal support for startups.
- CompleyeminorCompliance platform partner helping startups with ISO 27001 and security compliance.
- Archipel Tax AdviceminorTax advisory partner providing financial guidance for startups.
- Slicing PiecoreWE.VESTR has integrated the Slicing Pie equity model into their platform, providing dynamic equity allocation for pre-investment startups. Partnership includes official licensing and deep product integration.
- ESOP AlliancecoreStrategic partnership for employee stock ownership plan expertise and solutions.
- YourCampusminorEmployee benefits engagement platform partner.
- Platform6minorFinnish startup ecosystem partner.
- Startup FountainminorStartup support ecosystem partner.
- B. AmsterdamminorAmsterdam startup campus community with 350+ companies. Offering: 1 free month with 3-month coworking contract, includes free padel and partner discounts.
- BeanyminorOnline accounting firm partner providing accounting services to startups.
- LegitifyminorRemote notarization platform. Founded October 2020, headquartered in Dublin, Ireland.
- LevelUp VenturesminorTech recruiting and leadership search for fast-growing tech companies. Offering: free quick scan and expert advice.
- NumberSquareminorCFO as a Service, interim CFOs, fundraising support for growing companies. Offering: 7.5% discount.
- PocketLawminorLegal platform for day-to-day business legal needs. Offering: 20% off first 12 months.
- RemoteminorGlobal employment platform handling international payroll, benefits, taxes, compliance. Offering: 20% off EOR and Contractor Management services.
- RocketXminorScale-up growth services in People, Capital, Revenues, Tech. Offering: free workshop.
- Sapphire Business AdvisorsminorSEIS/EIS advance assurance support for UK startups. Offering: special discount.
- SS VenturesminorGlobal AI-powered hiring platform for engineering talent. Offering: two weeks free trial.
- TNWminorTech conference and media brand. Partnership provides visibility at tech industry events.
- Torq PartnersminorFinance and People services for fast-growing organizations. Offering: 7.5% discount plus free workshop.
- UpmarqtminorRARE professional talent matching platform. Offering: FREE personalized session.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
WE.VESTR competitors and assessment
Company assessmentBroad incumbents
- JPMorgan Workplace Solutions (formerly Global Shares): Global Shares, now part of JPMorgan, provides equity plan management and cap table software for public and pre-IPO companies globally. It is a broad incumbent serving larger enterprises that WE.VESTR's startup customers may outgrow into.
- AngelList: AngelList operates a broader stack of startup, fund, and rolling-fund products with cap table-adjacent functionality. It is a broad incumbent where WE.VESTR's Seedrs-partnered startup customers may also manage equity and fundraising workflows.
- Shareworks (by Morgan Stanley at Work): Shareworks is an enterprise equity administration platform under Morgan Stanley at Work. As a broad incumbent with deeper reporting, compliance, and multi-jurisdiction capabilities, it represents the type of platform growing startups may migrate to over time.
Direct peers
- Carta: Carta is the US-based category leader in cap table management, equity administration, and valuation services for startups and investors. It is the most directly comparable product to WE.VESTR, though at significantly larger scale and with broader VC and private-market workflows.
- Ledgy: Ledgy is a Berlin-based equity management and ESOP platform serving European startups. It is among the closest peers to WE.VESTR in geography, target customer, and product scope, with similar PLG-style positioning and emphasis on employee participation.
- Eqvista: Eqvista provides cap table management, 409A valuations, and equity plan administration for US startups. It is a direct peer in feature set, particularly around ESOP and valuation-adjacent workflows.
- Pulley: Pulley offers cap table management, equity issuance, and 409A valuation tools primarily targeting venture-backed startups in the US. It is a direct competitor with overlapping founder-customer segment and pricing-tiered SaaS model.
- Capdesk: Capdesk is a UK-based equity management platform providing cap table, share scheme, and reporting tools to private companies and their investors. It directly competes with WE.VESTR in the European SMB and startup segment.
- Cake Equity: Cake Equity is an Australia-based equity management and ESOP platform for startups and scale-ups. It targets a similar founder-and-employee stakeholder audience with cap table, vesting, and modeling capabilities.
Emerging players
- Vestwell: Vestwell provides technology for retirement and equity plan administration, with growing overlap in employee equity and startup plan administration. It is an emerging player expanding from retirement into broader equity management workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WE.VESTR social profiles
Digital presenceWE.VESTR compliance and trust
Trust signalCompliance1 record
WE.VESTR financial estimates
Financial estimateRevenue estimate
Valuation estimate
WE.VESTR leadership team
Management profileNumber of profiles
Profiles8 records
WE.VESTR funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WE.VESTR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WE.VESTR
What does WE.VESTR do?
WE.VESTR is a cloud-based equity management SaaS platform that centralizes cap table management, shareholder reporting, ESOP administration, scenario modeling, and financial document handling for startups and their investors. The platform includes a Slicing Pie dynamic equity allocation feature for pre-investment startups and integrates with accounting software via a financial API to deliver real-time, transparent equity and financial reporting.
Is WE.VESTR a public or private company?
WE.VESTR is a private company. It is classified as venture growth investor backed and is currently operating.
When was WE.VESTR founded?
WE.VESTR was founded in 2020. It employs 11 to 50 people.
Where is WE.VESTR based?
WE.VESTR is headquartered in Amsterdam, Netherlands, in the Europe region.
How does WE.VESTR make money?
One revenue line is on record: subscription Plans.
Who are WE.VESTR's main competitors?
Broad incumbents on record are JPMorgan Workplace Solutions (formerly Global Shares), AngelList and Shareworks (by Morgan Stanley at Work). Direct peers are Carta, Ledgy, Eqvista, Pulley, Capdesk and Cake Equity. Vestwell is listed as an emerging player.
Does WE.VESTR have an API?
Yes. WE.VESTR offers a Financial API that enables seamless integration with accounting software for effortless and live financial reporting. The API supports importing revenue, costs, P&L, and Cash Flow statements with the click of a button. Developer documentation is at docs.wevestr.com.
What industry is WE.VESTR in?
WE.VESTR's product category is Equity Management Software. Its primary akta.pro industry code is FSAEAAAC, Portfolio Construction & Asset Allocation Advisory, with a secondary code of BPAHAOAL, Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory). Its NAICS code is 523940 and its SIC code is 6282.