Printler
Printler is a Stockholm-based online marketplace connecting 20,000+ independent artists with global buyers for on-demand, gallery-quality art prints. The platform handles printing, framing, fulfillment, and customer service, earning commission on each sale while artists earn up to 40%.
- Company typePrivate
- Founded2015
- HeadquartersSkellefteå, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Printler does
Printler is a Stockholm-headquartered online marketplace founded in 2015 that connects independent artists with global buyers of art prints. The platform hosts artwork from 20,000+ artists and offers 75,000+ art prints across categories such as abstract, pop art, and photography. Its core product offering spans three print formats: Premium Posters produced via Giclée-style pigment printing on 250gsm FSC-certified paper with water-based inks; Canvas Prints on 280g matte canvas professionally mounted on 16mm Nordic pinewood frames; and Framed Fine Art Prints on 260g Hahnemühle paper with 100% acid-free mats in wooden frames. The platform's underlying technology centers on an AI-powered matching capability intended to improve discovery between buyers and artists, marketed as a proprietary differentiator with domain specialization in art.
Printler's business model is a commission-based marketplace. Artists register free of charge, retain rights to their work under non-exclusive agreements, and use a self-service Backstage dashboard to upload art, manage shops, and generate trackable links for promotion. Commission rates are tiered: 40% to artists when they drive their own sales via trackable links or QR codes, 10% passive commission when Printler markets their work, and a minimum 15% for featured artists. Printler absorbs all costs of hosting, printing, quality assurance, packing, shipping, payments, and customer service. Print-on-demand production is operated from two in-house studios: Stockholm for European orders and Los Angeles for US orders, with the US legal entity Printler Inc registered in Delaware.
Go-to-market is product-led and community-led, with artists generating demand through social media and trackable links while Printler drives top-of-funnel acquisition via Pinterest, Instagram, Facebook, email newsletters, an inspiration blog, and SEO-optimized category pages. The two primary customer segments are individual art buyers seeking affordable, gallery-quality unique art without gallery markups, and independent artists (painters, photographers, illustrators) seeking global reach without managing e-commerce logistics. A smaller B2B/corporate buyers segment for office and commercial-space art is also identified. As of October 2024, the company received a $2 million investment led by True Global Ventures (TGV 4 Plus Fund) earmarked for international expansion beyond Europe and further AI capability development; the company also projects over $10 million in turnover by 2025 following a stated 73% growth rate in 2024. Leadership comprises Andreas Holmgren (CEO and owner), Lukas Löfgren (CMO and co-founder), and Anne-Catherine Ejander (COO).
Printler firmographics
Firmographics- Name
- Printler
- Legal name
- Printler Inc
- Website
- https://printler.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Printler is a Stockholm-based online marketplace connecting 20,000+ independent artists with global buyers for on-demand, gallery-quality art prints. The platform handles printing, framing, fulfillment, and customer service, earning commission on each sale while artists earn up to 40%.
- Ownership category
- akta.pro rank
Printler industry classification
Industry- Product category
- Online Art Marketplace
- NAICS
- Art Dealers (459920), Printing (32311)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)
- akta.pro secondary industries
- Art & Drafting Supplies Retail (CRALABAG), On‑Demand Copy & Print Shops (Walk‑In / Quick Print) (EDAEAJAA)
Keywords
Where Printler is headquartered
LocationHeadquarters
- HQ city
- Skellefteå
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Printler business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Art Print Sales Commission: Printler earns commission on all Art Prints (Premium Posters, Canvas and Fine Art) made from artist artwork and sold through the platform. Artists receive 40% commission when driving their own sales via trackable links, 10% passive commission when Printler markets their art, and featured artists receive minimum 15% commission. Printler takes all costs for hosting, printing, packing, quality assurance, shipping, payment and customer service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Self-driven sales commission |
| Transaction based/ take rate | Pay-as-you-go | Passive commission |
| Transaction based/ take rate | Pay-as-you-go | Featured artist commission |
| Unit Pricing | Pay-as-you-go | Consumer pricing - Art Prints |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Printler product offering
Product offeringCore offering
Printler operates an online marketplace connecting 20,000+ independent artists worldwide with art buyers, offering 75,000+ gallery-quality art prints across three product lines: Premium Posters (Giclée on FSC-certified paper), Canvas Prints (mounted on Nordic pinewood), and Framed Fine Art Prints (on Hahnemühle paper with acid-free mats). The company handles all production in studios in Los Angeles and Stockholm, plus shipping, payments, and customer service, while artists earn up to 40% commission.
Product overview
Printler operates as a unified online art marketplace that connects independent artists with global buyers. The core platform facilitates transactions while supporting three main print product lines: Premium Posters (Giclée quality on 250gsm FSC paper), Canvas Prints (on 280g canvas with Nordic pine frames), and Framed Fine Art Prints (on Hahnemühle paper with acid-free mats). Artists access the platform through the Backstage dashboard to manage their galleries, track sales, and utilize promotional tools. Print-on-demand production is handled in studios in Los Angeles (for US orders) and Stockholm (for European orders), with local shipping, payments, and customer service managed by Printler.
Differentiator
Problem solved
Functional benefit
Products and services
- Printler Platform (Marketplace) Online marketplace connecting 20,000+ independent artists worldwide with art buyers, featuring on-demand production and global shipping of art prints across the USA, EU + Norway, and UK.
- Premium Posters Gallery-quality art prints produced on-demand using 100% Giclée style pigment printing on 250gsm FSC-certified paper with water-based inks, available to art buyers from independent artists worldwide.
- Canvas Prints Art prints on thick matte 280g art canvas, professionally mounted on 16mm thick Nordic pinewood frames, sold via the Printler marketplace to individual buyers for home or office decor.
- Framed Fine Art Prints Premium prints on 260g Hahnemühle Fine Art paper, mounted with 100% acid-free mat in quality wooden frames, targeted at buyers wanting a gallery-grade finished framed art print.
- Artist Sales Program (Self-Service Print Shop) Free onboarding offering for independent artists to register, set up a customizable print shop, upload artwork, and earn up to 40% commission on sales via trackable links and QR codes while Printler handles production and fulfillment.
Quantifiable outcome
- 73% growth rate in 2024
- +2 more outcomes
Companies that use Printler
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Printler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Printler partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Printler competitors and assessment
Company assessmentDirect peers
- Redbubble: Global print-on-demand marketplace where independent artists upload artwork for sale on posters, apparel, and home decor. Directly comparable to Printler in marketplace model, print categories, and independent artist supply base.
- Society6: Online marketplace offering art prints, framed prints, and home goods from independent artists. Overlaps with Printler across posters, canvas, and framed prints with a similar artist-economy commission model.
- Fine Art America: Large art-print marketplace connecting artists and photographers with buyers for prints, framed prints, and canvases. Closely comparable catalog, fulfillment model, and target customer to Printler.
- Artfinder: Online marketplace for original art and art prints from independent artists, primarily serving the UK and EU. Direct competitor to Printler in Europe with overlapping supply of independent artists and print-on-demand fulfillment.
Broad incumbents
- Saatchi Art: Major online art gallery selling originals, limited editions, and prints from a global artist base. Competes with Printler on art prints but skews higher-AOV originals and curated positioning.
- Etsy: Massive marketplace where many independent artists list art prints alongside other handmade goods. Functions as a broad incumbent where Printler's catalog overlaps in posters and wall art.
- Zazzle: Large print-on-demand marketplace spanning art prints, apparel, and custom products. Competes with Printler on art prints while offering a much broader product catalog.
Emerging players
- Singulart: Online gallery selling original art and limited-edition prints from independent artists globally. Comparable supply model but skewed toward originals and higher price points than Printler.
- Ideel: Curated online marketplace for art, decor, and design goods from independent creators. Adjacent to Printler in serving the independent-artist consumer segment, with a more curated/luxury positioning.
Regional players
- Absolut Art: European-rooted art-print and poster retailer focused on affordable reproductions. Comparable consumer offering to Printler but with a more retail/wholesale distribution model rather than artist self-serve marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Printler social profiles
Digital presencePrintler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Printler leadership team
Management profileNumber of profiles
Profiles3 records
Printler funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Printler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Printler
What does Printler do?
Printler operates an online marketplace connecting 20,000+ independent artists worldwide with art buyers, offering 75,000+ gallery-quality art prints across three product lines: Premium Posters (Giclée on FSC-certified paper), Canvas Prints (mounted on Nordic pinewood), and Framed Fine Art Prints (on Hahnemühle paper with acid-free mats). The company handles all production in studios in Los Angeles and Stockholm, plus shipping, payments, and customer service, while artists earn up to 40% commission.
Is Printler a public or private company?
Printler is a private company. It is classified as venture growth investor backed and is currently operating.
When was Printler founded?
Printler was founded in 2015. It employs 11 to 50 people.
Where is Printler based?
Printler is headquartered in Skellefteå, Sweden, in the Europe region.
How does Printler make money?
One revenue line is on record: art Print Sales Commission.
Who are Printler's main competitors?
Direct peers on record are Redbubble, Society6, Fine Art America and Artfinder. Broad incumbents are Saatchi Art, Etsy and Zazzle. Emerging players are Singulart and Ideel. Absolut Art is listed as a regional player.
Does Printler have an API?
No public API is recorded for Printler.
What industry is Printler in?
Printler's product category is Online Art Marketplace. Its primary akta.pro industry code is MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays), with a secondary code of CRALABAG, Art & Drafting Supplies Retail. Its NAICS code is 459920 and its SIC code is 7330.