Slick
Slick is a UK-based cloud SaaS platform serving over 10,000 hair salons, barbers, and beauty businesses with integrated booking, payments (SlickPay/Stripe), SMS reminders, marketing, and analytics. Acquired by DaySmart Software in April 2026, the company operates across the UK and US markets.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Slick does
Slick (legal entity Belle Newco Ltd, company number 10816660) is a UK-based cloud SaaS company providing salon management software to hair salons, barbers, and beauty businesses. Headquartered in Altrincham, Cheshire, the platform serves over 10,000 salon professionals across the UK (8,000+) and the US. The product is browser-based, hosted on AWS, and accessed via desktop or iPad without installation, with mobile-optimized views and Apple iCal/Google Calendar sync for staff schedules.
The platform bundles the core functional modules a salon needs into a single integrated system: a drag-and-drop calendar with staff columns and color-coding, online booking with Facebook/Instagram "Book Now" buttons, automated SMS client reminders (included free on all plans), client marketing (SMS blasts and re-engagement), staff management with PIN-code access and role-based permissions, automated reports and accountant-friendly exports, inventory management, website building, and SlickPay - integrated Stripe-powered POS at a fixed 2.1% processing rate with next-day payouts and direct-to-staff tipping. Underlying differentiators emphasize ease of use, free data import/migration from competing systems within 48 hours, and a domain-specific Salon Economics framework (occupancy, cancellations, average bill, rebookings, visit frequency). The Slick Academy education platform, led by Education Manager Pia Jackson, plus on-demand training videos and a free Profit Calculator, extend the product into content.
Slick monetizes through tiered monthly subscriptions billed per staff column (Essential from £20/$20, Advanced from £35, Supercharged at $219 for 10+ staff operations), Stripe-backed payment processing at 2.17% + 27p per transaction, usage-based SMS bundles with auto-top-up, optional subsidized hardware, and optional data transfer services. Go-to-market is primarily product-led growth with a free trial (no credit card) and a self-serve signup flow at salon.getslick.com, supplemented by a "Book a Demo" motion for multi-staff prospects. Distribution is augmented by a referral program (£250 voucher for multi-staff referrals, £25 for single-column). In April 2026, Slick was acquired by DaySmart Software as part of DaySmart's global expansion in the beauty/wellness sector, providing international distribution infrastructure and capital for further AI-based product development; Slick was originally backed by a 2017 strategic investment from L'Oreal.
Slick firmographics
Firmographics- Name
- Slick
- Legal name
- Belle Newco Ltd
- Website
- https://getslick.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Slick is a UK-based cloud SaaS platform serving over 10,000 hair salons, barbers, and beauty businesses with integrated booking, payments (SlickPay/Stripe), SMS reminders, marketing, and analytics. Acquired by DaySmart Software in April 2026, the company operates across the UK and US markets.
- Ownership category
- akta.pro rank
Slick industry classification
Industry- Product category
- Salon Management Software
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Professional Tanning (Spray Tan & Salon Systems) (CRABALAI)
Keywords
Where Slick is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Slick business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: Monthly subscription-based pricing model with three tiers (Essential, Advanced, Supercharged) billed per staff column. Subscriptions are monthly rolling with optional annual billing for discount. Additional staff columns billed at per-seat rates. 30-day notice period for cancellation.
- Payment Processing: Transaction-based revenue from payment processing via Stripe integration. Standard rate of 2.17% + 27p per transaction. Next-day payouts to salon owners.
- SMS Marketing: Additional SMS bundles available beyond included marketing SMS allowance. Auto-top-up feature for SMS at £6 + VAT per 100 texts, capped at £150 + VAT monthly.
- Hardware Sales: Optional subsidized hardware (computers) with 12-month minimum contract commitment.
- Setup and Data Transfer Services: Optional fee-based data transfer service for importing client information from existing systems, though basic imports are free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential - For freelancers and solo stylists |
| Subscription | Monthly | Advanced - For small to medium businesses |
| Subscription | Monthly | Supercharged - For large businesses with 10+ staff |
| Subscription | Monthly | UK Pricing - Essential |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Slick product offering
Product offeringCore offering
Slick is a cloud-based SaaS salon management platform for hair salons, barbers, and beauty businesses. It combines online booking, calendar/scheduling, automated SMS client reminders, marketing tools, staff management, business reporting, and an integrated payment processing service (SlickPay, powered by Stripe) into a single browser-accessible application. The platform is sold via tiered monthly subscriptions per staff column with an optional payment processing add-on, and is supported by free onboarding, data import, and customer support.
Product overview
Slick is a cloud-based salon management software platform acquired by DaySmart Software in April 2026. The core Slick platform provides comprehensive booking, client management, marketing, payments, and reporting functionality. The product portfolio consists of the core Slick platform plus multiple integrated modules including SlickPay (payment processing), Online Booking, Client Notifications (SMS), Client Marketing, Calendar/Diary, Reports, Staff & HR, Inventory Management, Websites, and Tipping. Slick also offers educational services through Slick Academy (live webinars) and On-Demand Training (video tutorials), plus free tools like the Profit Calculator. The platform targets hair salons, barbers, and beauty businesses in the UK and US markets, with reported savings of 70% compared to competitors and support for 10,000 salon professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Slick Salon Management Platform Cloud-based, browser-accessible SaaS that provides hair salons, barbers, and beauty businesses with appointment booking, calendar/diary management, automated SMS client reminders, marketing tools, staff management, business reporting, online booking, and client management in a single platform. Sold via tiered monthly subscriptions per staff column.
- SlickPay Integrated card payment processing and POS system for salons, powered by Stripe. Provides a fixed 2.1% POS rate, next-day payouts to salon owners, direct tip distribution to staff, and booth renter payment separation.
- Slick Academy Free educational platform offering live webinars, masterclasses, and Q&A sessions covering Salon Economics, business management, team building, and pricing strategies for hair and beauty business owners.
- On-Demand Training Video-based on-demand training library covering Slick platform usage, including calendar management, appointment booking, cancellations, client communication, statistics, online booking setup, deposits, marketing tools, and revenue reports.
Quantifiable outcome
- 25% increase in bookings on average for salons using Slick
- +7 more outcomes
Companies that use Slick
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles3 records
Slick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature8 records
Slick partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DaySmart SoftwarecoreDaySmart Software acquired UK-based salon platform Slick Software as part of its global expansion and investment in the beauty and wellness sector. The acquisition enhances DaySmart's presence in the UK market and supports development of AI-based tools for salon management. Slick operates under DaySmart portfolio while continuing UK operations and exploring international expansion.
- StripecoreStripe is the payments platform powering SlickPay, Slick's integrated payment processing. Stripe is UK FCA registered. Payment processing fee of 2.17% + 27p per transaction. Next-day payouts to salon owners. Supports booth renter payment separation and tip distribution to staff.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Slick competitors and assessment
Company assessmentDirect peers
- Fresha: Free salon and spa booking software with a global marketplace. Direct competitor that Slick explicitly targets in its switching motion; offers a no-cost tier which is the primary pricing threat to Slick's subscription model.
- Booksy: Booking and business management app for barbers, stylists, and beauty professionals with strong mobile experience. Operates in similar SME beauty vertical with comparable online booking and POS features.
- GlossGenius: Premium booking and payments platform targeting independent beauty professionals. Directly named by Slick as a competitor; positions on aesthetics, mobile-first UX, and integrated payments similar to Slick.
- Boulevard: Salon and spa management software targeting premium and multi-location beauty businesses. Comparable enterprise-tier functionality including client management, POS, and analytics.
- Phorest: Salon and spa software focused on premium hair salons with strong client retention and marketing tools. Slick's own comparison page positions against Phorest, and named customer Anti-Dote switched from Phorest to Slick.
- Salon IQ: UK-based salon software with booking, stock, and reporting features. Directly named by Slick as a competitor; named customer Bebop London switched from Salon IQ citing cost savings.
- Vagaro: US-based salon, spa, and fitness booking software with marketplace features. Directly named by Slick as a competitor; named customer Establishment 57 switched from Vagaro and reported +42% bookings.
Broad incumbents
- Mindbody: Large, established wellness and beauty software platform serving salons, spas, and fitness studios. Offers overlapping booking and POS functionality but as part of a much broader wellness portfolio.
- Square Appointments: Block/Square's appointment scheduling product bundled with its broader payments and POS ecosystem. Serves salons as part of a wider SMB software suite, competing on integrated payments and brand trust.
Regional players
- Treatwell: Europe-leading hair and beauty marketplace with integrated salon software, primarily UK and EU focused. Comparable in salon vertical and geography; offers both consumer marketplace and SaaS tools to salons.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Slick social profiles
Digital presenceSlick compliance and trust
Trust signalCompliance3 records
Slick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Slick leadership team
Management profileNumber of profiles
Profiles4 records
Slick funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Slick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Slick
What does Slick do?
Slick is a cloud-based SaaS salon management platform for hair salons, barbers, and beauty businesses. It combines online booking, calendar/scheduling, automated SMS client reminders, marketing tools, staff management, business reporting, and an integrated payment processing service (SlickPay, powered by Stripe) into a single browser-accessible application. The platform is sold via tiered monthly subscriptions per staff column with an optional payment processing add-on, and is supported by free onboarding, data import, and customer support.
Is Slick a public or private company?
Slick is a private company. It is classified as corporate owned and is currently acquired.
When was Slick founded?
Slick was founded in 2017. It employs 11 to 50 people.
Where is Slick based?
Slick is headquartered in London, United Kingdom, in the Europe region.
How does Slick make money?
Five revenue lines are on record. Software Subscription is the primary driver. The others are payment Processing, SMS Marketing, hardware Sales and setup and Data Transfer Services.
Who are Slick's main competitors?
Direct peers on record are Fresha, Booksy, GlossGenius, Boulevard, Phorest, Salon IQ and Vagaro. Broad incumbents are Mindbody and Square Appointments. Treatwell is listed as a regional player.
Does Slick have an API?
No public API is recorded for Slick.
What industry is Slick in?
Slick's product category is Salon Management Software. Its primary akta.pro industry code is CRABALAI, Professional Tanning (Spray Tan & Salon Systems). Its NAICS code is 812112 and its SIC code is 7372.