Oceanfarmr

What Oceanfarmr does

Oceanfarmr Pty Ltd (formerly SmartOysters) is an Australian aquaculture software company founded in 2016/2017 and headquartered in Batehaven, NSW. The company builds a cloud-based aquaculture farm management platform — comprising an iOS/Android mobile app and a web dashboard — that gives oyster, mussel, and seaweed farmers interactive GPS mapping of their leases, location-based data capture, real-time inventory recording, task scheduling, and a "Stock Finder" view that surfaces sale-ready inventory with days-in-water and location detail. The platform is configurable across species (oysters, mussels, seaweed) and supports multi-site operators through shared map workflows.

The business operates a two-product model: (1) Oceanfarmr Software, distributed via self-serve downloads on the Apple App Store and Google Play and sold as monthly regional subscriptions for AU/NZ and USA/Rest of World, augmented by direct enterprise sales with demo booking; and (2) Oceanfarmr Farm Finance, an add-on financing module that uses the operational dataset (100+ data points per farm) to model creditworthiness and to deploy Farm-to-Buy programs in partnership with Steward and other finance providers, where infrastructure and seed are deployed against farmer revenue-share. Go-to-market combines product-led growth (app store, self-serve sign-up) with community-led growth (customer testimonials, partnerships with trade associations such as OysterSouth, East Coast Shellfish Growers Association, and Moana New Zealand, plus accelerators HATCH and GreenWave).

The company is founder-controlled (Ewan McAsh as CEO, a 17-year oyster farmer) and has raised a series of seed, crowdfunding, bridge, and impact rounds — including HATCH (2020), Birchal crowdfunding plus strategic investors (2021), Katapult-led bridge (2022), and Builders Vision (2023) — for a cumulative raise of roughly USD $2-2.4M. Its stated near-term ambition is to grow from approximately 50 farms to 350 farms within two years while expanding from ANZ into the United States and Southeast Asia.

Name

Oceanfarmr

Legal name

Oceanfarmr Pty Ltd

Website

https://oceanfarmr.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Oceanfarmr is an Australian SaaS company offering a mobile and web aquaculture farm management platform for oyster, mussel, and seaweed farmers, with an add-on financing module that uses operational data to underwrite farm credit.

Ownership category

akta.pro rank

Product category

Aquaculture Farm Management Software

NAICS

Shellfish Farming (112512), Aquaculture (11251), Finfish Farming and Fish Hatcheries (112511)

SIC

Agricultural Services (700)

akta.pro primary industry

Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting) (AFAEAAAM)

akta.pro secondary industry

Offshore & Open-Ocean Aquaculture (AFAEAAAH)

Keywords

• Aquaculture farm management
• Shellfish farming software
• Seaweed farming software
• Oyster farm management
• Marine farm technology

Headquarters

HQ city

Moruya

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription: Monthly subscription fees for access to the Oceanfarmr app and web dashboard. The platform is available to paid subscribers or otherwise authorized users on a month-to-month basis.
2. Farm Finance Services: Oceanfarmr Farm Finance provides financing solutions for ocean farmers. The company has developed partnerships with finance providers to offer Farm-to-Buy programs where infrastructure and seed are purchased and deployed for farmers who repay with a portion of revenues.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Oceanfarmr provides a cloud-based aquaculture farm management platform consisting of a mobile app (iOS and Android) and a web dashboard that gives oyster, mussel, and seaweed farmers complete visibility over inventory, resources, and tasks via an interactive GPS map. The platform is complemented by Oceanfarmr Farm Finance, an add-on financing service that uses operational data captured in the platform to underwrite capital and Farm-to-Buy programs for ocean farmers. The company operates on a monthly subscription model with regional pricing for Australia/New Zealand and USA/Rest of World.

Product overview

Oceanfarmr is a unified aquaculture farm management platform offering two integrated products: Oceanfarmr Software (a mobile app and web dashboard) for complete farm visibility, inventory management, GPS mapping, and task scheduling; and Oceanfarmr Farm Finance (an add-on financing module) that leverages the platform's operational data to help farmers access capital for expansion. The platform targets oyster, mussel, and seaweed farmers globally, previously operating under the brand SmartOysters.

Differentiator

Problem solved

Functional benefit

Brands

• Oceanfarmr Software: Farm management platform with app and dashboard providing complete visibility over farms for monitoring inventory, managing resources, and making informed decisions.
• Oceanfarmr Farm Finance

Products and services

• Oceanfarmr Software A cloud-based mobile app (iOS and Android) and web dashboard providing complete visibility over aquaculture farm operations for oyster, mussel, and seaweed farmers. The platform is built around an interactive GPS map and includes location-based forms, real-time inventory recording, task scheduling, and a Stock Finder dashboard identifying sale-ready crops and days-in-water data. It is delivered on a monthly subscription with regional plans for Australia/New Zealand and USA/Rest of World.
• Oceanfarmr Farm Finance

Quantifiable outcome

• Farmers can scale operations without proportional increase in mental overhead
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Coast 4CcoreStrategic or Co-development Partner · 1 May 2023Social enterprise focused on regenerative seaweed farming. Collaboration to develop mobile technologies to help improve livelihoods of small-scale seaweed producers in Southeast Asia.
• Banyu OceansminorStrategic or Co-development Partner · 1 January 2023Partnership announced in January 2024 for collaboration in the blue economy space.
• GreenWavecoreStrategic or Co-development Partner · 1 June 2021Partnership with GreenWave (founded by Bren Smith, author of 'Eat Like a Fish') to develop SmartSeaweed for GreenWave's 8,000-person waiting list of aspiring seaweed farmers.
• StewardcoreStrategic or Co-development PartnerSustainable investment platform (micro-finance) that helps ocean farmers access capital. Oceanfarmr customers are automatically pre-approved for Steward finance. Joint CrowdFarming model enables farmers to raise capital from community investors.
• Florida Oyster Trading CompanyminorChannel Partner/ Reseller/ DistributorJosh Neese serves as first US lead generator, introducing SmartOysters and Steward financing to clients to help them scale their businesses.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AgriWebb: Australian farm-management SaaS serving livestock and grazing operations. Most directly comparable peer — same geography, same subscription-based vertical agribusiness SaaS model and similar size stage as Oceanfarmr.
• xFarm Technologies: European farm management SaaS with mobile-first design across multiple crop categories. Closely parallels Oceanfarmr's mobile-first vertical SaaS plus financing-adjacent proposition.
• Conservis: US farm management SaaS focused on row-crop and livestock operations with financial planning modules. Strongly comparable as a SaaS-plus-farm-finance combined proposition serving underserved producer segments.
• AquaManager: Norwegian provider of aquaculture management software for feeding, biomass, and production planning. The most direct aquaculture software competitor to Oceanfarmr at a more established scale.

Broad incumbents

• AKVA Group: Norwegian aquaculture technology and service conglomerate offering hardware, software, and feed solutions across salmon and sea-based systems. Established incumbent in the aquaculture software category Oceanfarmr targets.
• Bluegrove: Aquaculture technology company (formerly AKVA Group's BlueThink division) offering precision aquaculture software, sensors, and services. Direct aquaculture software incumbent at materially larger scale than Oceanfarmr.
• Climate FieldView: Bayer-owned digital farming platform with a large installed base across multiple crop types. Broad incumbent competing on data-driven farm management and decision intelligence.
• Granular (Corteva): Farm-management software business within Corteva providing operational and financial planning tools to larger farms. Established broad-acre SaaS incumbent with a similar data-advantage pitch.

Emerging players

• CropX: Israeli precision-agriculture company combining sensors and farm-management analytics. Comparable as a vertical SaaS plus data-advantage layer targeting producers underserved by traditional ag-tech offerings.
• Tend: Small-farm management SaaS targeting direct-to-consumer producers with planning, sales, and operational workflows. Comparable emerging vertical SaaS aimed at small and mid-sized producers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/oceanfarmr
• Facebookfacebook.com/oceanfarmr
• LinkedInlinkedin.com/company/oceanfarmr
• Instagraminstagram.com/oceanfarmr
• Xx.com/oceanfarmr_

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oceanfarmr