Hyperhuman

What Hyperhuman does

Hyperhuman is a Brașov, Romania-based AI infrastructure company that operates a 'Fitness Content OS' for health, wellness, and fitness businesses. The platform enables customers — ranging from individual trainers and SMB studios to gym chains, digital health providers, corporate wellness companies, and connected hardware brands — to create, personalize, distribute, and monetize video-based workout content without building their own content and AI stacks. The architecture combines three core surfaces: Hyperhuman Teams (an AI-powered production and publishing workspace), Hyperhuman Content API (a developer-facing delivery layer with day-1 fetch and day-5 go-live), and Hyperhuman Club (a fully white-label iOS/Android app with AI Coach and Health HQ).

Underlying AI capabilities include proprietary CloneMotion (generative AI that produces on-brand exercise clips from a single trainer photo), AI Video Editing with precision exercise extraction, AI Workout Builder for multi-week program generation, PulseMix for BPM-aware music auto-mixing, Content Autopilot for scheduled content creation, AI Recommend/Adapt, and an AI Coach agent. The platform supports 13 locales and 22 AI voices for localization, and integrates with Les Mills premium content, ROOK (400+ wearables), ASENSEI (movement recognition), Apple HealthKit, Google Fit, Stripe, and Wix.

Revenue is generated through tiered SaaS subscriptions (Content, Platform, Ultra plans), Content API access with quota/overage, white-label app setup plus recurring fees, pay-as-you-go premium content licensing, partner resale margins, and consulting services. The company distributes through self-serve, enterprise field sales, channel/reseller partners across 4 continents, embedded widgets, and a ChatGPT App/MCP integration. Founded in 2020-2021 and venture-backed by Early Game Ventures, Sparking Capital, Simple Capital, SeedBlink, Innovation Norway, and a Google for Startups accelerator alumni status, Hyperhuman serves thousands of companies across 30+ countries.

Name

Hyperhuman

Legal name

Hyperhuman S.R.L.

Website

https://hyperhuman.cc

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Hyperhuman is a Brașov, Romania-based AI infrastructure company providing a Fitness Content OS for health, wellness, and fitness businesses. Its platform combines generative AI video, personalized workout building, omnichannel delivery, and white-label apps serving thousands of companies across 30+ countries.

Ownership category

akta.pro rank

Product category

Fitness Content Platform

NAICS

Fitness and Recreational Sports Centers (71394), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Fitness content platform
• AI workout generation
• White-label fitness app
• Video content API
• Fitness content infrastructure

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Teams Platform: SaaS subscription for the Hyperhuman Teams platform with tiered plans (Content, Platform, Ultra). Includes Smart Library management, AI Workout Builder, content automation, analytics, and multi-format publishing. Billed monthly or annually with auto-renewal.
2. Content API Access: API access for content delivery, AI recommendations, workout generation, and personalization integrated into customer products. Tied to active Teams plan with defined quotas and overage fees.
3. White-Label App (Club): Fully branded iOS/Android app deployment with one-time setup fee plus recurring subscription. Available for qualifying yearly plans. Optional add-on modules for wearables and movement recognition billed separately.
4. Premium Content Licensing: Pay-as-you-go licensing for premium content from providers like Les Mills. Content creators earn 85% revenue share on every license fee billed monthly.
5. Partner Resale: Regional partners purchase licenses at partner pricing and resell at market rate in their territory. Three models: referral fees, resale margins, or implementation services bundled with platform licenses.
6. Consulting Services: Strategic consulting for digital health, wellness, and fitness product launches. Flexible packs (10, 20, 30+ hours) covering market validation, tech stack alignment, GTM strategy, and scaling. Advisory is independent of platform requirement.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Hyperhuman provides an AI-powered Fitness Content OS that combines video processing, personalization algorithms, and omnichannel delivery for health, wellness, and fitness companies. The platform lets customers create, personalize, automate, and deliver workout content across app, web, API, embeds, and social channels, with white-label branded apps and premium content licensing from providers such as Les Mills.

Product overview

Hyperhuman is a Fitness Content OS — a platform-plus-modules architecture combining a core content creation and delivery infrastructure with specialized AI-powered features and add-on modules. The core stack consists of Hyperhuman Teams (AI-powered production workspace), the Hyperhuman Content API (developer-facing delivery layer), and Hyperhuman Club (white-label branded member app). Key AI-powered features include CloneMotion (photo-to-exercise clip generation), AI Video Editing (precision clip extraction), PulseMix (BPM-aware music), Content Autopilot (automated content creation), Social Publishing Automation, and AI Movement Recognition via ASENSEI. Premium content licensing provides access to third-party exercise libraries. Add-on modules for wearables intelligence (ROOK) and movement recognition extend the branded app experience. Consulting services and a partner/reseller ecosystem provide implementation and go-to-market support. The platform operates across app, web, API, embeds, social, and branded member apps with localization across 13 locales.

Differentiator

Problem solved

Functional benefit

Brands

• Hyperhuman Teams: AI-powered content creation platform with Smart Library, AI Workout Builder, multi-format publishing, analytics, and team collaboration.
• Hyperhuman Content API
• Hyperhuman Club App
• CloneMotion
• PulseMix
• Social Drops
• HyperCast

Quantifiable outcome

• 74% program adherence for digital physiotherapy customers using AI-driven personalized video rehab
• +5 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability13 records

Feature11 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Les MillsflagshipStrategic or Co-development PartnerPremium content licensing partnership bringing Les Mills Signature Classes (BODYPUMP, BODYCOMBAT, BODYBALANCE, GRIT) into the Hyperhuman platform. Available for eligible paid teams on pay-as-you-go basis. World-class content meets AI-ready infrastructure.
• Fitter StockcoreTechnology or IntegrationPremium licensed stock videos partner. Fitter Stock provides inspiring digital fitness and wellness content with hundreds of high-quality workouts and exercises led by world-class instructors.
• ROOKcoreTechnology or IntegrationWearables intelligence layer integrating with 400+ devices. ROOK consolidates data from all wearables, generates data-driven recommendations, and embeds these capabilities into the Hyperhuman solution for customized and engaging user experience.
• ASENSEIcoreTechnology or IntegrationMovement recognition and real-time coaching partner. ASENSEI weaves motion capture into sports apparel, AI into camera systems, and knowledge into software for technique coaching and correction in real-time.
• WixcoreChannel Partner/ Reseller/ DistributorContent distribution partnership. Wix is the global leader in website creation. Hyperhuman Wix widget allows customers to add video workouts to their Wix websites with customization and publishing.
• Dunn Pellier MediaminorGTM or Marketing PartnerPR agency specializing in Health, Wellness, and Fitness PR. Built legacies with fitness PR clients including Tony Horton from P90X, OrangeTheory Fitness, F45, and Les Mills.
• LeisureLabsminorImplementation/ SI/ Consulting PartnerDigital transformation and software development partner for fitness, health and leisure brands. Full service digital transformation and software development agency focused on custom digital experiences.
• Google for StartupscoreStrategic or Co-development PartnerGoogle for Startups Accelerator Alumni. Hyperhuman was part of the health startups joining the accelerator in Europe, receiving support and resources.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Apple Fitness+:
• Peloton (One Peloton / Peloton App One): Peloton operates the Peloton App and connected hardware ecosystem delivering AI-personalized fitness content. As a vertically integrated incumbent with much larger content, hardware, and data assets, it represents both a competitive threat and a potential enterprise customer/partner for Hyperhuman-style infrastructure.
• Mindbody (Glow, now Faire-owned): Mindbody is the dominant SaaS business management platform for fitness studios, gyms, and wellness businesses, with an expanding content/booking and consumer marketplace. Overlaps with Hyperhuman's gym-chain and studio target segment, though Mindbody's strength is operations rather than AI video content.

Direct peers

• Trainerize: Trainerize is a personal-training SaaS platform that lets coaches deliver custom workouts, videos, and habit/nutrition tracking to clients via branded web and mobile apps. Closely comparable to Hyperhuman's content creation + white-label app stack, especially for online coaches and small studios.
• Wexer: Wexer provides a digital fitness content platform powering on-demand classes and live workouts for gyms, health clubs, and consumer fitness apps globally. Directly competes with Hyperhuman's content delivery, white-label app, and content API offerings for the same gym-chain and fitness-app buyer.

Emerging players

• Future: Future.co provides AI-personalized coaching combining human trainers with adaptive workout generation for consumers. Overlaps with Hyperhuman's AI Workout Builder and Adaptive Workouts positioning, though Future is consumer-direct rather than a B2B platform.
• Les Mills International: Les Mills is the global content licensor behind BODYPUMP/BODYCOMBAT and operates its own consumer-facing platforms (Les Mills+, Les Mills On Demand). A partner of Hyperhuman today, Les Mills is also a potential competitor if it builds or acquires AI-driven content infrastructure of its own.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hyperhumancc
• YouTubeyoutube.com/@hyperhumancc
• Facebookfacebook.com/hyperhumancc
• LinkedInlinkedin.com/company/hyperhuman
• Instagraminstagram.com/hyperhumancc
• TikToktiktok.com/@hyperhumancc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyperhuman