Wexer
Wexer is a UK-based enterprise digital fitness platform that licenses virtual workout content and delivery infrastructure (in-club screens, mobile, web, and white-label API) to fitness operators, hospitality brands, multi-family housing, and corporate wellness providers across 50+ countries.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wexer does
Wexer (legal entity Wexer Virtual Ltd) is a UK-headquartered enterprise digital fitness platform that delivers on-demand and scheduled virtual fitness content to operators across multiple verticals. Its product suite comprises Wexer Virtual (in-club screen delivery), Wexer Web Player and Mobile (browser and app-based access), Wexer API (white-label content embedding into partner platforms such as MediKeeper and myFitApp), and Wexer Virtual Connect (operator self-produced content). The platform aggregates what the company describes as the world's most complete virtual workout library, with content from Les Mills, CycleMasters, Zumba, Cycling Sophie, Hydrohex, WeForm, and others, and reports 25M+ fitness experiences delivered annually across 50+ countries.
Wexer sells exclusively B2B through enterprise licensing agreements with health and fitness operators, hospitality brands, multi-family housing owners, corporate wellness providers, and digital health platforms. Pricing is quote-based and not publicly disclosed, with multi-year contracts and revenue recognized on a recurring subscription basis. Distribution combines direct enterprise sales (with regionally dedicated business development leadership in Europe and North America), technology integrators (notably Innovatise/myFitApp, reaching 4,000+ facilities), regional distributors (NovoFit in Australia), and OEM/API white-label embedding. Named customers span Goodlife, Nordic Wellness, BlueFit, Fitness First MENA, GLL, Six Senses, Meliá Hotels, AvalonBay Communities, INEOS, United Regional Health, YMCA of Southern Nevada, Eat The Frog Fitness, Pump Gyms, OHM Fitness, and Revo.
Wexer operates as a subsidiary of Core Health & Fitness, the exclusive commercial licensee of the Schwinn brand, with CEO Paul Bowman leading the company. It employs 11-50 people and is based in High Wycombe, England. Recent activity — including partnership renewals with CycleMasters and Innovatise, integrations with ROOK for wearable data and MediKeeper for corporate wellness, expansion into aquatic and reformer Pilates content categories, and a redesigned on-demand UI — signals continued investment in product breadth and geographic reach.
Wexer firmographics
Firmographics- Name
- Wexer
- Legal name
- Wexer Virtual Ltd
- Website
- https://wexer.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wexer is a UK-based enterprise digital fitness platform that licenses virtual workout content and delivery infrastructure (in-club screens, mobile, web, and white-label API) to fitness operators, hospitality brands, multi-family housing, and corporate wellness providers across 50+ countries.
- Ownership category
- akta.pro rank
Wexer industry classification
Industry- Product category
- Digital Fitness Platform
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where Wexer is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wexer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Enterprise Platform Licensing: Wexer provides its digital fitness platform and content library to enterprise fitness operators (gyms, health clubs, hospitality, corporate wellness) under multi-year licensing agreements. The platform is white-labeled and delivered via Virtual Player, Web Player, Mobile App, or API integration. Pricing is quote-based and negotiated per operator.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Wexer product offering
Product offeringCore offering
Wexer provides a cloud-based enterprise digital fitness platform that delivers a curated library of thousands of virtual workouts and on-demand classes from world-leading fitness brands (Les Mills, CycleMasters, Zumba, Cycling Sophie, Livewire, etc.) to health clubs, hospitality venues, multi-family housing, corporate wellness programs, and digital health platforms via in-club screens, mobile apps, web players, or API integration. Its content licensees (gyms, hotels, REITs, employers) use Wexer to fill empty studio time, deliver hybrid fitness experiences, and reduce member churn without adding live instructor overhead.
Product overview
Wexer is an enterprise digital fitness platform that provides a comprehensive suite of products for health clubs, hospitality, multi-family housing, corporate, and digital health operators. The platform architecture consists of Wexer Virtual (in-club virtual screens), Wexer Mobile (iOS/Android apps), Wexer Web Player (browser-based access), and Wexer API (for partner integrations). The platform delivers over 25 million fitness experiences annually across 50+ countries, featuring thousands of workouts from world-leading fitness content providers. The ecosystem enables hybrid fitness models by connecting in-club, at-home, and mobile workout experiences through a unified content delivery system.
Differentiator
Problem solved
Functional benefit
Products and services
- Wexer Virtual In-club virtual fitness platform that delivers on-demand and live-streamed fitness classes through screens in gyms, health clubs, and fitness facilities. Enables operators to fill schedules with high-quality virtual classes from world-leading fitness brands with zero additional staffing overhead.
- Wexer Mobile (App) Mobile app providing on-demand fitness classes accessible on smartphones and tablets. Enables hybrid fitness by allowing members to access workouts anywhere, extending engagement beyond facility walls.
- Wexer Web Player Browser-based web application for accessing virtual fitness content without requiring app installation. Provides seamless access to world-class workouts through a web interface for operators' members and end-users.
- Wexer API Robust API enabling partners to inject world-class fitness content directly into existing platforms. Allows branded apps and websites to integrate Wexer's digital fitness library including virtual workouts, on-demand classes, and fitness content for white-label delivery.
- Wexer New On-Demand UI Experience Major redesigned UI/UX experience for Wexer's on-demand virtual fitness platform that customers can use to access and navigate the digital fitness content library.
- Wexer and Hydrohex Aquatic Digital Fitness Aquatic digital fitness content offering delivered via partnership with Hydrohex, brought to life on the Wexer platform for operators seeking aquatic virtual fitness experiences.
- Wexer and WeForm Digital Reformer Pilates Digital Reformer Pilates content integrated into the Wexer platform via partnership with WeForm, available to operators such as 360 Träningscenter.
- Reformer Pilates On Demand (Livewire & Wexer) Premium Reformer Pilates on-demand content offered through Wexer's digital library in partnership with Livewire Productions (livewire-style studio-quality digital fitness).
Quantifiable outcome
- 25M+ fitness experiences delivered annually
- +3 more outcomes
Companies that use Wexer
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
Wexer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability10 records
Feature7 records
Wexer partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- CycleMasterscoreMulti-year partnership renewal with CycleMasters, the world's leading indoor cycling content provider. CycleMasters provides world-class cycling content across Wexer's platforms—both in-club and mobile—with immersive scenic routes, studio rides, and 3D world experiences. Cycling represents 55% of all Wexer Virtual plays and 14.6% of Wexer Mobile classes.
- ROOKcorePartnership featuring CEO Paul Bowman's interview with ROOK CEO Marco Benitez. ROOK functions as a backend API connecting 300+ wearables and medical devices, reducing fitness app integration timelines from 24 months to one month. ROOK is HIPAA, GDPR, and SOC 2 compliant, powering hyper-personalized health and fitness experiences.
- Innovatise (myFitApp)coreStrategic partnership renewal integrating Wexer's digital fitness library into myFitApp platform, used by over 4,000 gyms, leisure centers, and health clubs worldwide. Collaboration aims to enhance member engagement, retention, and revenue through seamless virtual workout access within branded apps.
- Fitness First (MENA)corePartnership to elevate Middle East fitness through Wexer's digital fitness content integrated into Fitness First's facilities across the MENA region.
- ARKminorPartnership uniting Wexer's digital fitness platform with ARK's wellness offerings to inspire global digital wellness for all.
- FitpassminorStrategic Indian partnership revolutionizing accessible fitness in India through Fitpass's platform, bringing Wexer's global fitness content to the Indian market.
- Corporate Fitness WorksminorPartnership to deliver corporate wellness solutions, integrating Wexer's fitness content into Corporate Fitness Works' employee wellness programs.
- NovoFitcoreExclusive partnership with Australian distributor NovoFit for market penetration in Australia and New Zealand, providing local sales, support, and customer success for Wexer operators.
- Les MillscorePlatform partner. Les Mills provides world-class group fitness content including Body Combat, Body Pump, RPM, and other premium classes integrated into Wexer's virtual fitness library.
- Livewire ProductionscoreDigital fitness content creation partnership. Livewire Productions provides studio-quality fitness content including Reformer Pilates on Demand. Both companies highlighted as leaders in digital fitness content, offering white-label content, AI-powered dubbing, and virtual environments.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Wexer competitors and assessment
Company assessmentDirect peers
- Les Mills (Les Mills On Demand / Les Mills Virtual): Les Mills is both Wexer's largest content partner and its most direct competitor in virtual/on-demand group fitness delivery to clubs. Highly comparable as a content + technology stack sold into gyms and fitness operators worldwide.
- FitnessOnDemand: FitnessOnDemand delivers virtual fitness content via in-club screens and apps to health clubs, hospitality, and corporate customers - functionally the closest direct peer to Wexer's Virtual product.
- Wellbeats: Wellbeats provides on-demand fitness content and a virtual coaching platform primarily to corporate wellness, multi-family housing, and commercial fitness customers - directly overlapping Wexer's enterprise verticals.
- Peloton for Business: Peloton's commercial tier delivers connected fitness content to hotels, corporate offices, and multi-family housing - competing for the same enterprise buyers as Wexer with a stronger consumer brand.
- iFit (ICON Health & Fitness): iFit licenses its streaming content library and treadmill/bike programming to commercial operators and direct consumers - a competing content-plus-integration model in connected fitness.
Broad incumbents
- Technogym (Technogym Live / Mywellness): Technogym is a large incumbent fitness equipment maker offering its own digital content ecosystem (Technogym Live) and club management platform, competing end-to-end with Wexer's in-club delivery proposition.
- Apple Fitness+: Apple Fitness+ is a consumer-facing virtual fitness subscription launched by Apple that competes for end-user workout time and threatens enterprise wellness budgets Wexer sells into.
Emerging players
- Glo: Glo is an online yoga, Pilates, and fitness class platform focused on direct-to-consumer subscriptions - adjacent to Wexer's content library model but serving a different buyer persona.
- CoreHealth (CoreHealth.fit): CoreHealth delivers corporate wellness platforms that can integrate fitness content similar to Wexer's corporate wellness offering (e.g., via the MediKeeper partnership).
- Future (Future.co): Future provides personalized 1:1 virtual personal training through its app, an alternative online personal-training model that overlaps Wexer's broader online/remote training positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wexer social profiles
Digital presenceWexer compliance and trust
Trust signalCompliance3 records
Wexer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wexer leadership team
Management profileNumber of profiles
Profiles8 records
Wexer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wexer M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wexer
What does Wexer do?
Wexer provides a cloud-based enterprise digital fitness platform that delivers a curated library of thousands of virtual workouts and on-demand classes from world-leading fitness brands (Les Mills, CycleMasters, Zumba, Cycling Sophie, Livewire, etc.) to health clubs, hospitality venues, multi-family housing, corporate wellness programs, and digital health platforms via in-club screens, mobile apps, web players, or API integration. Its content licensees (gyms, hotels, REITs, employers) use Wexer to fill empty studio time, deliver hybrid fitness experiences, and reduce member churn without adding live instructor overhead.
Is Wexer a public or private company?
Wexer is a private company. It is classified as corporate owned and is currently operating.
When was Wexer founded?
Wexer was founded in 2009. It employs 11 to 50 people.
Where is Wexer based?
Wexer is headquartered in London, United Kingdom, in the Europe region.
How does Wexer make money?
One revenue line is on record: enterprise Platform Licensing.
Who are Wexer's main competitors?
Direct peers on record are Les Mills (Les Mills On Demand / Les Mills Virtual), FitnessOnDemand, Wellbeats, Peloton for Business and iFit (ICON Health & Fitness). Broad incumbents are Technogym (Technogym Live / Mywellness) and Apple Fitness+. Emerging players are Glo, CoreHealth (CoreHealth.fit) and Future (Future.co).
Does Wexer have an API?
Yes. Wexer offers an API that allows partners to inject world-class fitness content directly into their existing platforms. The Wexer API enables seamless integration for enterprise clients to embed virtual fitness content into their branded apps and websites. Partners can use the API to access Wexer's digital fitness library including virtual classes, workouts, and on-demand content. Developer documentation is at wexer.com/wexer-api.
What industry is Wexer in?
Wexer's product category is Digital Fitness Platform. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 54151 and its SIC code is 7371.