Gameflip
Gameflip is a peer-to-peer digital marketplace where individual gamers and professional sellers buy and sell in-game items, gift cards, video games, game accounts, boosting services, and digital content, with buyer protection via the Gameflip Guarantee.
- Company typePrivate
- Founded2015
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Gameflip does
Gameflip, legally IJJI, Inc. and formerly known as ijji, is a peer-to-peer digital marketplace founded in 2015 and headquartered in San Jose, California. The platform enables individual gamers and professional sellers to buy and sell gaming-related digital goods, including in-game items, gift cards (PlayStation, Xbox, Steam, Nintendo, Apple, Google Play, and others at discounts up to 25% off), full video game titles, pre-existing game accounts, boosting and coaching services, creative services, movies, and software. The marketplace has facilitated more than 17.2 million item sales and serves over 6 million registered users globally, holding a 4.5/5 App Store rating across 22,000+ reviews. Leadership is held by CEO JT Nguyen and Chairman Lan Hoang.
The underlying technology is a marketplace platform with integrated payment processing, seller verification and rating systems, and a public developer API (gfapi) that supports third-party integrations for listing management, order processing, and transaction handling. The platform supports four item delivery mechanisms: Auto-Delivery (instant digital fulfillment), Coordinated Transfer (seller-mediated in-game transfers), Manual Delivery (code sharing), and Bot Delivery (Steam-specific automated transfers). The Gameflip Guarantee provides buyer protection with 100% cash-back on items that are not delivered, do not work, or do not match listings. Distribution is exclusively digital, via web and native iOS/Android applications accessible globally across North America, Europe, Asia Pacific, and Latin America.
Gameflip generates revenue through marketplace transaction fees on completed sales rather than subscriptions, and the company has raised approximately $11.2 million across multiple funding rounds from 2015 to 2026. The largest institutional round was a $5 million raise in 2017 led by Bullpen Capital, with participation from Alpaca VC, GoAhead Ventures, Lightbank, Social Starts, and Symmetrical Ventures; the company has additionally pursued equity crowdfunding through StartEngine, with disclosed community rounds in 2023-2026. The platform operates with 11 to 50 employees, emphasizing community-driven engagement through weekly seller spotlights, interactive social campaigns, and seasonal promotions such as the Summer Choice Cup.
Gameflip firmographics
Firmographics- Name
- Gameflip
- Legal name
- IJJI, Inc.
- Website
- https://gameflip.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gameflip is a peer-to-peer digital marketplace where individual gamers and professional sellers buy and sell in-game items, gift cards, video games, game accounts, boosting services, and digital content, with buyer protection via the Gameflip Guarantee.
- Ownership category
- akta.pro rank
Gameflip industry classification
Industry- Product category
- Gaming Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Player-to-Player Marketplaces & Trading Platforms (MPAFAJAE)
- akta.pro secondary industries
- Game Key Resellers & Code Marketplaces (MPAFACAH), Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)
Keywords
Where Gameflip is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gameflip business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Transaction Fees: Gameflip earns revenue by charging fees on transactions between buyers and sellers on its marketplace platform. Sellers pay fees to list and sell items, while the platform provides the infrastructure for secure transactions, buyer protection, and delivery mechanisms.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Gameflip product offering
Product offeringCore offering
Gameflip is a peer-to-peer digital marketplace where individual gamers and professional sellers list and transact gaming-related items including digital in-game assets, gift cards, video games, game accounts, boosting services, creative gigs, movies, and software. The platform facilitates secure transactions through integrated payment processing, multiple automated delivery methods, and a buyer protection guarantee covering all purchases.
Product overview
Gameflip is a digital marketplace platform operated by IJJI, INC. (ijji, Inc.) that enables users to buy and sell gaming-related digital goods and services. The core offering consists of multiple product categories: Game Items (digital in-game assets), Gift Cards (for gaming and retail platforms), Games (video game digital codes/accounts), Game Accounts, Boosting & Coaching services, Creatives/Gigs, Movies, and Software. The platform provides seller tools including Auto-Delivery, Coordinated Transfer, Manual Delivery, and Bot Delivery (for Steam games), along with buyer protection via the Gameflip Guarantee. The platform also supports third-party development through its Developer API (gfapi).
Differentiator
Problem solved
Functional benefit
Products and services
- Game Items Marketplace Marketplace category where sellers list digital in-game items, virtual goods, and gaming assets for individual gamers to purchase.
- Gift Cards Marketplace Marketplace category for digital gift cards for gaming and retail platforms, often available at discounted rates up to 25% off, sold by individual and professional sellers.
- Games Marketplace Marketplace category for video game titles across multiple platforms including PC (Steam), Xbox, PlayStation, and Nintendo Switch, sold as digital codes or accounts.
- Game Accounts Marketplace Marketplace category for pre-existing gaming accounts with progress, achievements, and digital assets that can be transferred between users.
- Boosting & Coaching Services Marketplace category where experienced players offer services to improve another player's game performance, rankings, or skills.
- Gigs (Creatives) Marketplace category for creative services offered by community members, including digital art, design, and other custom creative work.
- Movies Marketplace Marketplace category for digital movie content available for purchase from individual sellers.
- Software Marketplace Marketplace category for software licenses and digital products available for purchase from individual sellers.
- Gameflip Developer API (gfapi) Public developer API enabling third-party developers to programmatically access Gameflip marketplace functionality including listing management, order processing, and transaction handling.
- Quantity Listings Marketplace feature enabling high-volume sellers to list and sell multiple units of game items in a single transaction, supported by a weekly seller reward program for top performers.
Companies that use Gameflip
Customer profileSegments2 records
Ideal customer profiles3 records
Gameflip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gameflip partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Gameflip competitors and assessment
Company assessmentDirect peers
- G2A: G2A is one of the largest global marketplaces for game keys, software licenses, and digital gaming products. It directly competes with Gameflip in the P2P game key and gift card resale category with a similar take-rate marketplace model.
- Eneba: Eneba operates a marketplace for game keys, gift cards, and digital subscriptions, directly overlapping with Gameflip's gift card and game key categories. It has scaled aggressively in Europe with similar buyer protection guarantees.
- Kinguin: Kinguin is a peer-to-peer marketplace for game keys, software, and digital goods, directly comparable to Gameflip in product category, marketplace commission model, and buyer protection (Kinguin Shield vs Gameflip Guarantee).
- CDKeys: CDKeys sells discounted game keys and digital codes directly, serving the same value-seeking gamer persona as Gameflip's marketplace, though via first-party inventory rather than pure peer-to-peer.
- PlayerAuctions: PlayerAuctions is a marketplace for game accounts, in-game currency, items, and boosting services — directly overlapping with Gameflip's Game Accounts, Game Items, and Boosting & Coaching categories.
- Gamivo: Gamivo is a marketplace for game keys and gift cards with a similar marketplace commission model and target customer (discount-seeking gamers), competing head-to-head with Gameflip.
- MMOGA: MMOGA is an established European marketplace for game keys, gold, items, and accounts, comparable to Gameflip in product mix and gamer customer base.
Broad incumbents
- Razer Gold: Razer Gold is a broader digital payments and gift card platform in the gaming space. While it is more of a first-party payments infrastructure rather than a peer-to-peer marketplace, it overlaps with Gameflip's gift card resale category and broader gaming commerce positioning.
Emerging players
- Skinport: Skinport is a marketplace for CS2/CS:GO skins and in-game items, focused on a narrower vertical but using a comparable P2P marketplace model with buyer protection, relevant as Gameflip continues to expand in-game item categories.
- DMarket: DMarket is a blockchain-based marketplace for in-game items and virtual goods, sharing Gameflip's commerce-for-gaming thesis with a different technical architecture — relevant as a peer in the gaming digital goods commerce layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gameflip social profiles
Digital presenceGameflip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gameflip leadership team
Management profileNumber of profiles
Profiles2 records
Gameflip funding detail
Funding detailFunding overview
Funding rounds7 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gameflip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gameflip
What does Gameflip do?
Gameflip is a peer-to-peer digital marketplace where individual gamers and professional sellers list and transact gaming-related items including digital in-game assets, gift cards, video games, game accounts, boosting services, creative gigs, movies, and software. The platform facilitates secure transactions through integrated payment processing, multiple automated delivery methods, and a buyer protection guarantee covering all purchases.
Is Gameflip a public or private company?
Gameflip is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gameflip founded?
Gameflip was founded in 2015. It employs 11 to 50 people.
Where is Gameflip based?
Gameflip is headquartered in San Jose, United States, in the North America region.
How does Gameflip make money?
One revenue line is on record: marketplace Transaction Fees.
Who are Gameflip's main competitors?
Direct peers on record are G2A, Eneba, Kinguin, CDKeys, PlayerAuctions, Gamivo and MMOGA. Razer Gold is listed as a broad incumbent. Emerging players are Skinport and DMarket.
Does Gameflip have an API?
Yes. Gameflip offers a developer API (gfapi) that enables third-party developers to build applications that integrate with the Gameflip marketplace. The API supports programmatic access to marketplace functionality including listing management, order processing, and transaction handling. Developer documentation is at gameflip.github.io/gfapi.
What industry is Gameflip in?
Gameflip's product category is Gaming Marketplace. Its primary akta.pro industry code is MPAFAJAE, Player-to-Player Marketplaces & Trading Platforms, with a secondary code of MPAFACAH, Game Key Resellers & Code Marketplaces. Its NAICS code is 45912 and its SIC code is 5945.