Drenik ND
Drenik ND is a Serbian family-founded tissue paper manufacturer with Belgrade and Hungary facilities delivering 110,000+ tons annual capacity. It sells toilet paper, kitchen towels, napkins, and sanitary napkins under PERFEX, BONI, LENNY, and FEEL FINE brands across 50+ countries.
- Company typePrivate
- Founded1995
- HeadquartersBelgrade
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Drenik ND does
Drenik ND is a Serbian private family-founded manufacturer and distributor of tissue-based hygiene products headquartered in Belgrade. Operating since 1995, the company runs two production facilities - a 650+ employee Belgrade plant and a 150+ employee Drenik Hungary Kft subsidiary in Szolnok established in September 2015 with a €26 million investment - delivering more than 110,000 tons of annual production capacity. Products include toilet paper, kitchen towels, paper napkins, handkerchiefs, and women's sanitary napkins, sold under the PERFEX, BONI, LENNY, and FEEL FINE brands and offered across multiple ply counts (1-4) and price tiers (Classic through Deluxe/Comfort). Materials are 100% cellulose from renewable sources, and the operations are certified to ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, FSC, and PEFC standards, with an ESG Sustainability Report published for 2024.
The business model is predominantly B2B2C through retail and wholesale distribution partners across more than 50 countries, with a sales-led go-to-motion serving both large chains and smaller customers. Approximately 70% of annual production is converted into finished branded products, and the remaining 30% is sold as parent/master rolls to other converters. Direct consumer insights are captured through the dm drogerie markt retail relationship in Serbia and broader HoReCa/professional demand for kitchen towels and paper napkins. Pricing is not publicly disclosed and products are ordered via inquiry.
Strategically, Drenik is in a capital-intensive growth and transition phase. In February 2024 IFC committed approximately €106 million for Serbia's first large-scale CHP biomass plant at the Belgrade facility (~8 MW capacity), aligning the company with Serbia's green transition goals. The company has also decided to issue its first corporate bond (announced 2026) and refreshed its Perfex brand in 2021 alongside digital and catalog updates in 2022, indicating continued investment in brand equity and capital structure diversification. Revenue, ownership composition, and detailed shareholder information are not disclosed, representing transparency gaps relative to typical PE/VC diligence.
Drenik ND firmographics
Firmographics- Name
- Drenik ND
- Legal name
- DRENIK ND D. O. O.
- Website
- https://dreniknd.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Drenik ND is a Serbian family-founded tissue paper manufacturer with Belgrade and Hungary facilities delivering 110,000+ tons annual capacity. It sells toilet paper, kitchen towels, napkins, and sanitary napkins under PERFEX, BONI, LENNY, and FEEL FINE brands across 50+ countries.
- Ownership category
- akta.pro rank
Drenik ND industry classification
Industry- Product category
- Tissue Paper Manufacturing
- NAICS
- Sanitary Paper Product Manufacturing (322291), Paper Mills (322120), Industrial and Personal Service Paper Merchant Wholesalers (424130)
- SIC
- Paper Mills (2621), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)
- akta.pro secondary industries
- Bathroom Tissue & Toilet Paper (CRADALAA), Paper Towels & Kitchen Rolls (CRADALAC), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD), Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF), Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC)
Keywords
Where Drenik ND is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices2 records
Markets served
Drenik ND business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Finished Paper Hygiene Products: 70% of annual production capacity goes to total finished products including toilet paper, kitchen towels, napkins, paper tissues, and sanitary napkins sold under PERFEX, BONI, LENNY, and FEEL FINE brands
- Master Rolls of Cellulose: 30% of annual production capacity is sold as master rolls of cellulose for further processing by other manufacturers
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Drenik ND product offering
Product offeringCore offering
Drenik ND manufactures and distributes hygienic paper products, including toilet paper, kitchen towels, napkins, paper tissues, and women's sanitary napkins, made from 100% cellulose from renewable sources under the PERFEX, BONI, LENNY, and FEEL FINE brands. The company operates two production facilities in Belgrade (Serbia) and Szolnok (Hungary) with combined annual capacity exceeding 110,000 tons, distributing 70% as finished products and 30% as master rolls of cellulose. Products reach consumers and retail/distribution partners in more than 50 countries.
Product overview
Drenik ND is a private family company founded in 1995 and a leading tissue paper producer in Serbia and South-East Europe. The company operates two manufacturing facilities with annual production capacity exceeding 110,000 tons of hygienic paper. The product portfolio is organized around five main product categories under the PERFEX and BONI brands: toilet paper (available in Premium Cotton, Cotton Comfort, Cotton Like, Pure White, DE LUXE, M, Plus+ and BONI variants), kitchen towels (including DELUXE, MEGA, Professional, Multi-purpose, and BONI lines), women's sanitary napkins under the FEEL FINE brand, paper napkins (PERFEX brand), and paper tissues (PERFEX brand). Products are made exclusively from 100% cellulose from renewable sources. Of annual production, 70% is sold as finished products and 30% as master rolls to other manufacturers. Sales are conducted in more than 50 countries. The company is constructing Serbia's first large-scale CHP biomass plant with IFC investment of approximately EUR 106 million.
Differentiator
Problem solved
Functional benefit
Brands
- Perfex: Primary consumer tissue paper brand; toilet paper, kitchen towels, napkins, paper tissues - described as a domestic brand that has been present for years in Serbian households.
- BONI
- Feel Fine
- LENNY
Products and services
- Toilet Paper (PERFEX, BONI, LENNY lines) Toilet paper made from 100% cellulose from renewable sources, marketed under PERFEX (Premium Cotton, Cotton Comfort, Cotton Like, Pure White, DE LUXE, M, Plus+), LENNY (cloudy white line), and budget BONI variants with 2–4 ply construction and multiple package sizes, sold to retail and distribution partners and end consumers across 50+ countries.
- Kitchen Towels (PERFEX, BONI) Kitchen paper towels available in PERFEX DELUXE, MEGA, Professional, and Multi-purpose lines plus BONI budget variants, in 2–3 ply construction and multiple roll sizes including Mono Mega rolls up to 750 sheets, designed for everyday kitchen cleaning and professional/HoReCa use.
- Women's Sanitary Napkins (FEEL FINE) Sanitary napkins made with pure natural cotton, branded FEEL FINE, available in Night (7-pack), Super (8-pack), Normal (10-pack), Super Duo (16-pack), and Normal Duo (20-pack) variants, sold to retail/distribution partners and end consumers.
- Paper Napkins (PERFEX) PERFEX paper napkins for table setting, available in 1-layer and 2-layer options with pack sizes of 50, 100, and 200 sheets at 33x33 cm dimensions, marketed to retail partners and end consumers for household and food-service use.
- Paper Tissues / Handkerchiefs (PERFEX) PERFEX paper tissues/pocket handkerchiefs sold in 3-layer, 10-sheet packs, marketed for colds, allergies, and everyday facial use, emphasizing softness for sensitive skin and noses.
- Master Rolls (Parent Rolls) of Cellulose Pulp master/parent rolls of cellulose, primarily for further processing by other manufacturers, representing approximately 30% of Drenik ND's annual production capacity and sold B2B to converters.
Quantifiable outcome
- Serbia's largest tissue paper producer with over 110,000 tons annual capacity
- +2 more outcomes
Companies that use Drenik ND
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Drenik ND technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Drenik ND partnerships and signals
Strategic signalScale indicators7 records
Recent moves8 records
Expansion highlights6 records
Drenik ND competitors and assessment
Company assessmentBroad incumbents
- Metsä Tissue: Nordic tissue producer (formerly part of Metsä Group) serving retail and AFH customers in Europe. Comparable product categories and channel mix, but with an integrated pulp advantage and larger geographic footprint.
- WEPA Industrie: Family-owned European tissue manufacturer with multiple plants across Germany and neighboring countries. Comparable mid-market positioning in consumer and AFH tissue, with broader geographic reach and larger capacity than Drenik.
- Lucart: Italian tissue and AFH producer with significant presence across Southern and Central Europe. Comparable in product mix (consumer + AFH tissue) and in serving private-label retail customers.
- Sofidel: One of Europe's largest tissue producers (Regina, Nicky brands) with pan-European and US operations. Larger scale and broader geographic reach, but overlapping product categories, channels, and customer segments.
- Essity: Global hygiene and health company with leading tissue brands (Tork, Tempo, Zewa, Libresse). Competes in the same product categories across consumer and professional segments, with vastly greater scale and marketing resources.
- Kimberly-Clark: Global tissue and hygiene giant (Kleenex, Scottex, Andrex). Competes with Drenik through retail distribution across 50+ countries and HoReCa channels, with materially larger scale, brand budgets, and R&D capabilities.
- Procter & Gamble: Multinational CPG company with major tissue and hygiene brands (Charmin, Bounty, Pampers). Indirect but significant competitive presence in the same retail shelves Drenik serves, especially in export markets.
Direct peers
- Paloma: Slovenian tissue and hygiene paper manufacturer serving CEE and SEE markets with toilet paper, kitchen towels, and napkins. Closely comparable regional competitor with overlapping customer base, product mix, and go-to-market through retail and HoReCa.
- Velvet Care: Polish producer of tissue hygiene products (toilet paper, paper towels, napkins, handkerchiefs) supplying retail and HoReCa across Central and Eastern Europe. Directly comparable scale, product portfolio, and regional distribution footprint.
Others
- Heng-An: Large Asian tissue manufacturer exporting private-label and branded tissue globally. Relevant as a low-cost supplier competitor in price-sensitive export markets where Drenik also competes on volume.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Drenik ND social profiles
Digital presenceDrenik ND compliance and trust
Trust signalCompliance9 records
Drenik ND financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drenik ND leadership team
Management profileNumber of profiles
Profiles1 record
Drenik ND subsidiaries and ownership
Company hierarchySubsidiaries1 record
Drenik ND funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drenik ND M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drenik ND
What does Drenik ND do?
Drenik ND manufactures and distributes hygienic paper products, including toilet paper, kitchen towels, napkins, paper tissues, and women's sanitary napkins, made from 100% cellulose from renewable sources under the PERFEX, BONI, LENNY, and FEEL FINE brands. The company operates two production facilities in Belgrade (Serbia) and Szolnok (Hungary) with combined annual capacity exceeding 110,000 tons, distributing 70% as finished products and 30% as master rolls of cellulose. Products reach consumers and retail/distribution partners in more than 50 countries.
Is Drenik ND a public or private company?
Drenik ND is a private company. It is classified as family owned and is currently operating.
When was Drenik ND founded?
Drenik ND was founded in 1995. It employs 501 to 1,000 people.
Where is Drenik ND based?
Drenik ND is headquartered in Belgrade.
How does Drenik ND make money?
Two revenue lines are on record. Finished Paper Hygiene Products are the primary driver. The others are master Rolls of Cellulose.
Who are Drenik ND's main competitors?
Broad incumbents on record are Metsä Tissue, WEPA Industrie, Lucart, Sofidel, Essity, Kimberly-Clark and Procter & Gamble. Direct peers are Paloma and Velvet Care. Heng-An is listed as an others.
Does Drenik ND have an API?
No public API is recorded for Drenik ND.
What industry is Drenik ND in?
Drenik ND's product category is Tissue Paper Manufacturing. Its primary akta.pro industry code is IMAMAGAA, Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins), with a secondary code of CRADALAA, Bathroom Tissue & Toilet Paper. Its NAICS code is 322291 and its SIC code is 2621.