Unlatch
Unlatch is a Paris-based SaaS platform founded in 2018 that digitises end-to-end new-build property sales for residential developers and brokers. Its integrated suite spans CRM, e-signature, contract automation, solicitor tracking, buyer portals, analytics, and AI automation across France, UK, and Spain.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Unlatch does
Unlatch is a Paris-headquartered B2B SaaS company, founded in 2018, that digitises the end-to-end new-build property sales process for residential property developers and new-homes brokers. The platform unifies customer relationship management, automated contract generation (reservation forms, sales memoranda, purchase contracts), electronic signature via DocuSign, collaborative solicitor tracking, white-label purchaser portals, business intelligence dashboards, online property sales (e-commerce), and AI-powered process automation into a single collaborative environment accessible to developers, brokers, agents, solicitors, and buyers. Underlying infrastructure is cloud-based, hosted on AWS (Europe/Paris) with OVH backup (Strasbourg SBG1), and the platform integrates with regulated third-party services including Onfido for AML identity verification, Stripe for payments, and AR24 for eIDAS-compliant qualified electronic registered mail.
The company operates a B2B subscription model priced per real-estate programme under a fixed-term licence that runs from contract signature to two years after development delivery, with a separately billed ongoing monthly Rental Module and dedicated API/integration charges. Pricing is quote-based and not publicly disclosed. Customers are acquired through a sales-led motion with dedicated regional sales teams in France (Amélie Huruguen), the UK (Lee Martin, under UNLATCH UK LTD), and Spain (Sonia Bentué Ceresuela, under UNLATCH SPAIN SL). The company claims 500+ developer and broker customers, 100,000+ users, €11.7 billion in facilitated property sales, and a presence across six countries, supported by a backable brand position as the #1 platform for digitised new-build property sales in France and Europe, validated by a €6 million funding round in November 2021 led by AXA Venture Partners with participation from French Notaries.
Unlatch firmographics
Firmographics- Name
- Unlatch
- Legal name
- UNLATCH
- Website
- https://getunlatch.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Unlatch is a Paris-based SaaS platform founded in 2018 that digitises end-to-end new-build property sales for residential developers and brokers. Its integrated suite spans CRM, e-signature, contract automation, solicitor tracking, buyer portals, analytics, and AI automation across France, UK, and Spain.
- Ownership category
- akta.pro rank
Unlatch industry classification
Industry- Product category
- Real Estate Sales Software (PropTech)
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Custom Computer Programming Services (541511), Title Abstract and Settlement Offices (541191)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)
- akta.pro secondary industry
- Document Preparation & Recording Services (Deeds, Liens) (BPAJAOAG)
Keywords
Where Unlatch is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Unlatch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software License (SaaS Subscription): Unlatch operates as a B2B SaaS platform, charging property developers and brokers for access to its software. Based on the General Conditions, contracts are signed via Quotation and fees are invoiced when UNLATCH begins configuring the client's real estate programme or adds units to the platform. The right to use the Software is granted for a period beginning on signature and ending two years after delivery of the development. The Rental Module is provided under a separate ongoing monthly subscription.
- API / Integration Charges: Connections and integrations made via Unlatch's APIs are subject to specific charges, covering development, maintenance, security, and dedicated technical support. These are defined in specific commercial offers.
- Professional Services: Additional services including specific IT developments, training, and consulting are billed separately via dedicated quotation and contract, on top of the core software license.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Per-development programme license (fixed term) |
| Subscription | Monthly | Rental Module (ongoing subscription) |
| Subscription | Multi-year contract | API / integration charges |
| Other | Multi-year contract | Additional professional services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Unlatch product offering
Product offeringCore offering
Unlatch provides a B2B collaborative SaaS platform that fully digitizes the new-build residential property sales process for property developers and brokers. The platform integrates CRM, automated contract generation, electronic signature, solicitor collaboration tracking, a white-label purchaser portal, business intelligence, online property sales, and AI-driven process automation into a single environment connecting developers, brokers, agents, solicitors, and buyers. It is licensed per real-estate development program and supplemented by a separate monthly Rental Module subscription, API integration fees, and professional services.
Product overview
Unlatch is a collaborative SaaS platform for digitizing new-build property sales, operating across France, the UK, and Spain with support for multiple languages. The platform consists of a unified core system with integrated modules: Customer Relationship Management (CRM) for lead and ad management, Sales Agents Portal for external sellers, Digitization of Property Sales for automated contract generation and electronic signature, Tracking of Property Sales for solicitor collaboration, Customer Portal (white-label purchaser portal), Business Intelligence for sales analytics, E-commerce for online property sales, and Artificial Intelligence for process automation. The platform connects property developers, brokers, sales agents, solicitors, and purchasers in a collaborative workspace, enabling end-to-end digital transaction management from listing through contract signing, with electronic signature processing for 99% of properties sold on the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Developer Solution End-to-end collaborative SaaS platform tailored for residential property developers (promoteurs immobiliers) that adapts to the size of the business and sales volumes. The solution unifies CRM, automated contract generation, electronic signature, solicitor collaboration tracking, a white-label purchaser portal, business intelligence, online property sales, and AI-driven process automation across all of a developer's real-estate programs. Licensed per development program, with fees invoiced at program launch or per unit added and the right to use granted from Quotation signature until two years after delivery of the development.
- Agency Broker Solution SaaS offering for new-homes agency brokers and commercialisateurs that improves broker processes and enables them to offer a digital service to their property developer clients. The solution provides CRM, lead management, sales tracking, the Sales Agents Portal (Espace Prescripteur) for external sellers, and commission management across multiple developer relationships.
- Rental Module Separate subscription module for rental management, distinct from the fixed-term per-development property development license. Operates under an ongoing monthly subscription active for as long as the client maintains their subscription, providing dedicated functionality for managing rental operations.
Quantifiable outcome
- Reduces average property sales transaction time by 29 days
- +5 more outcomes
Companies that use Unlatch
Customer profileNamed customers40 records
Segments2 records
Ideal customer profiles2 records
Unlatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature12 records
Unlatch partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- OnfidocoreOnfido provides electronic identity verification (AML/KYC checks) for purchasers on the Unlatch platform. The entire online identity verification process and corresponding data processing is subcontracted to Onfido at 3 Finsbury Ave, London.
- StripecoreStripe processes online payments for purchasers on the Unlatch platform. The entire online payment system and corresponding data processing is subcontracted to Stripe (510 Townsend St, San Francisco) and Stripe Payments Europe (Dublin).
- DocuSigncoreDocuSign provides electronic signature functionality for sales documents on the Unlatch platform, enabling automated contract generation and legally binding e-signatures per eIDAS requirements. DocuSign Inc. is based at 221 Main St., San Francisco.
- Amazon Web Services (AWS)coreAWS provides primary data hosting for Unlatch. Data is hosted in France via AWS Europe (Paris) data centre. AWS is located at 1200 12th Avenue South, Suite 1200, Seattle, WA 98144.
- OVHcoreOVH provides data backup hosting for Unlatch, complementing AWS as the primary host. OVH data centre is located in Strasbourg SBG1. OVH is based at 2 rue Kellermann, 59100 Roubaix, France.
- AR24coreAR24 provides qualified electronic registered mail (recommandé électronique) for formal communications on the French Unlatch platform, compliant with eIDAS regulations. Located at 85, Boulevard de Courcelles, 75008 Paris.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Unlatch competitors and assessment
Company assessmentDirect peers
- Lasso CRM: US-based CRM purpose-built for new-construction/home-builder sales teams. Direct competitor to Unlatch's CRM and home-builder modules, serving the same new-build sales workflow that Unlatch addresses in Europe.
- Lone Wolf Technologies: End-to-end real estate transaction and back-office software (transactions, e-sign, CRM, accounting). Overlaps directly with Unlatch's transaction management, e-signature and CRM modules for residential brokerages and developer sales teams.
- Dotloop: Transaction management platform for real estate agents (now part of Zillow Group). Comparable to Unlatch's contract generation, e-signature and progress-tracking modules used by brokers and agents in property transactions.
Broad incumbents
- Yardi: Large incumbent real estate software suite covering property management, accounting, CRM and resident services. Competes broadly with Unlatch's developer-focused CRM/transaction modules as part of a much wider portfolio.
- MRI Software: Global incumbent in real estate software (property management, leasing, accounting, CRM). Overlaps with Unlatch on CRM and transaction workflows for large residential and mixed-use portfolios.
- RealPage: Large US real estate operations platform covering property management, leasing, analytics and marketing. Overlaps with Unlatch at the CRM, BI and resident/buyer engagement layer, though broader and less focused on new-build sales.
- AppFolio: Cloud property management and CRM software for residential and commercial portfolios. Comparable at the CRM/operations layer for developer-owned rental books; broader than Unlatch's new-build sales focus.
- Salesforce: Dominant horizontal CRM platform used across real estate. Frequently the alternative Unlatch displaces in property developer sales pipelines; competes on CRM/sales pipeline while Unlatch differentiates on domain-specific new-build workflows and e-signature.
- Buildium: Property management platform widely used by residential landlords and small-to-mid property managers. Adjacent to Unlatch's rental management module but oriented to ongoing operations rather than new-build sales.
Emerging players
- Apimo: European (French-rooted) real estate software vendor offering CRM, transaction and management tools for agencies and developers. Closest European incumbent overlap with Unlatch's developer and broker CRM/transaction workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Unlatch social profiles
Digital presenceUnlatch compliance and trust
Trust signalCompliance3 records
Unlatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unlatch leadership team
Management profileNumber of profiles
Profiles5 records
Unlatch subsidiaries and ownership
Company hierarchySubsidiaries2 records
Unlatch funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unlatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unlatch
What does Unlatch do?
Unlatch provides a B2B collaborative SaaS platform that fully digitizes the new-build residential property sales process for property developers and brokers. The platform integrates CRM, automated contract generation, electronic signature, solicitor collaboration tracking, a white-label purchaser portal, business intelligence, online property sales, and AI-driven process automation into a single environment connecting developers, brokers, agents, solicitors, and buyers. It is licensed per real-estate development program and supplemented by a separate monthly Rental Module subscription, API integration fees, and professional services.
Is Unlatch a public or private company?
Unlatch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Unlatch founded?
Unlatch was founded in 2018. It employs 51 to 100 people.
Where is Unlatch based?
Unlatch is headquartered in Paris, France, in the Europe region.
How does Unlatch make money?
Three revenue lines are on record. Software License (SaaS Subscription) is the primary driver. The others are API / Integration Charges and professional Services.
Who are Unlatch's main competitors?
Direct peers on record are Lasso CRM, Lone Wolf Technologies and Dotloop. Broad incumbents are Yardi, MRI Software, RealPage, AppFolio, Salesforce and Buildium. Apimo is listed as an emerging player.
Does Unlatch have an API?
Yes. Unlatch offers API connections and integrations via application programming interfaces (APIs). Per the Terms and Conditions, 'Connections and integrations made via the application programming interfaces (API) provided by Unlatch may be subject to specific charges. These charges cover costs related to the development, maintenance, security of the APIs, as well as dedicated technical support.' The API enables third-party integrations and custom connections to the platform for automation purposes.
What industry is Unlatch in?
Unlatch's product category is Real Estate Sales Software (PropTech). Its primary akta.pro industry code is BPAJAOAH, Closing Coordination & Transaction Management (Broker/Agent Support), with a secondary code of BPAJAOAG, Document Preparation & Recording Services (Deeds, Liens). Its NAICS code is 53121 and its SIC code is 6531.