Unlatch

What Unlatch does

Unlatch is a Paris-headquartered B2B SaaS company, founded in 2018, that digitises the end-to-end new-build property sales process for residential property developers and new-homes brokers. The platform unifies customer relationship management, automated contract generation (reservation forms, sales memoranda, purchase contracts), electronic signature via DocuSign, collaborative solicitor tracking, white-label purchaser portals, business intelligence dashboards, online property sales (e-commerce), and AI-powered process automation into a single collaborative environment accessible to developers, brokers, agents, solicitors, and buyers. Underlying infrastructure is cloud-based, hosted on AWS (Europe/Paris) with OVH backup (Strasbourg SBG1), and the platform integrates with regulated third-party services including Onfido for AML identity verification, Stripe for payments, and AR24 for eIDAS-compliant qualified electronic registered mail.

The company operates a B2B subscription model priced per real-estate programme under a fixed-term licence that runs from contract signature to two years after development delivery, with a separately billed ongoing monthly Rental Module and dedicated API/integration charges. Pricing is quote-based and not publicly disclosed. Customers are acquired through a sales-led motion with dedicated regional sales teams in France (Amélie Huruguen), the UK (Lee Martin, under UNLATCH UK LTD), and Spain (Sonia Bentué Ceresuela, under UNLATCH SPAIN SL). The company claims 500+ developer and broker customers, 100,000+ users, €11.7 billion in facilitated property sales, and a presence across six countries, supported by a backable brand position as the #1 platform for digitised new-build property sales in France and Europe, validated by a €6 million funding round in November 2021 led by AXA Venture Partners with participation from French Notaries.

Name

Unlatch

Legal name

UNLATCH

Website

https://getunlatch.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Unlatch is a Paris-based SaaS platform founded in 2018 that digitises end-to-end new-build property sales for residential developers and brokers. Its integrated suite spans CRM, e-signature, contract automation, solicitor tracking, buyer portals, analytics, and AI automation across France, UK, and Spain.

Ownership category

akta.pro rank

Product category

Real Estate Sales Software (PropTech)

NAICS

Offices of Real Estate Agents and Brokers (53121), Custom Computer Programming Services (541511), Title Abstract and Settlement Offices (541191)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)

akta.pro secondary industry

Document Preparation & Recording Services (Deeds, Liens) (BPAJAOAG)

Keywords

• New-build property sales
• Real estate CRM software
• Proptech sales platform
• Electronic signature contracts
• Off-plan sales digitization

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software License (SaaS Subscription): Unlatch operates as a B2B SaaS platform, charging property developers and brokers for access to its software. Based on the General Conditions, contracts are signed via Quotation and fees are invoiced when UNLATCH begins configuring the client's real estate programme or adds units to the platform. The right to use the Software is granted for a period beginning on signature and ending two years after delivery of the development. The Rental Module is provided under a separate ongoing monthly subscription.
2. API / Integration Charges: Connections and integrations made via Unlatch's APIs are subject to specific charges, covering development, maintenance, security, and dedicated technical support. These are defined in specific commercial offers.
3. Professional Services: Additional services including specific IT developments, training, and consulting are billed separately via dedicated quotation and contract, on top of the core software license.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Unlatch provides a B2B collaborative SaaS platform that fully digitizes the new-build residential property sales process for property developers and brokers. The platform integrates CRM, automated contract generation, electronic signature, solicitor collaboration tracking, a white-label purchaser portal, business intelligence, online property sales, and AI-driven process automation into a single environment connecting developers, brokers, agents, solicitors, and buyers. It is licensed per real-estate development program and supplemented by a separate monthly Rental Module subscription, API integration fees, and professional services.

Product overview

Unlatch is a collaborative SaaS platform for digitizing new-build property sales, operating across France, the UK, and Spain with support for multiple languages. The platform consists of a unified core system with integrated modules: Customer Relationship Management (CRM) for lead and ad management, Sales Agents Portal for external sellers, Digitization of Property Sales for automated contract generation and electronic signature, Tracking of Property Sales for solicitor collaboration, Customer Portal (white-label purchaser portal), Business Intelligence for sales analytics, E-commerce for online property sales, and Artificial Intelligence for process automation. The platform connects property developers, brokers, sales agents, solicitors, and purchasers in a collaborative workspace, enabling end-to-end digital transaction management from listing through contract signing, with electronic signature processing for 99% of properties sold on the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Developer Solution End-to-end collaborative SaaS platform tailored for residential property developers (promoteurs immobiliers) that adapts to the size of the business and sales volumes. The solution unifies CRM, automated contract generation, electronic signature, solicitor collaboration tracking, a white-label purchaser portal, business intelligence, online property sales, and AI-driven process automation across all of a developer's real-estate programs. Licensed per development program, with fees invoiced at program launch or per unit added and the right to use granted from Quotation signature until two years after delivery of the development.
• Agency Broker Solution SaaS offering for new-homes agency brokers and commercialisateurs that improves broker processes and enables them to offer a digital service to their property developer clients. The solution provides CRM, lead management, sales tracking, the Sales Agents Portal (Espace Prescripteur) for external sellers, and commission management across multiple developer relationships.
• Rental Module Separate subscription module for rental management, distinct from the fixed-term per-development property development license. Operates under an ongoing monthly subscription active for as long as the client maintains their subscription, providing dedicated functionality for managing rental operations.

Quantifiable outcome

• Reduces average property sales transaction time by 29 days
• +5 more outcomes

Named customers40 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature12 records

Partnerships

Six partnerships are on record, tiered core.

• OnfidocoreTechnology or IntegrationOnfido provides electronic identity verification (AML/KYC checks) for purchasers on the Unlatch platform. The entire online identity verification process and corresponding data processing is subcontracted to Onfido at 3 Finsbury Ave, London.
• StripecoreTechnology or IntegrationStripe processes online payments for purchasers on the Unlatch platform. The entire online payment system and corresponding data processing is subcontracted to Stripe (510 Townsend St, San Francisco) and Stripe Payments Europe (Dublin).
• DocuSigncoreTechnology or IntegrationDocuSign provides electronic signature functionality for sales documents on the Unlatch platform, enabling automated contract generation and legally binding e-signatures per eIDAS requirements. DocuSign Inc. is based at 221 Main St., San Francisco.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides primary data hosting for Unlatch. Data is hosted in France via AWS Europe (Paris) data centre. AWS is located at 1200 12th Avenue South, Suite 1200, Seattle, WA 98144.
• OVHcoreTechnology or IntegrationOVH provides data backup hosting for Unlatch, complementing AWS as the primary host. OVH data centre is located in Strasbourg SBG1. OVH is based at 2 rue Kellermann, 59100 Roubaix, France.
• AR24coreTechnology or IntegrationAR24 provides qualified electronic registered mail (recommandé électronique) for formal communications on the French Unlatch platform, compliant with eIDAS regulations. Located at 85, Boulevard de Courcelles, 75008 Paris.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lasso CRM: US-based CRM purpose-built for new-construction/home-builder sales teams. Direct competitor to Unlatch's CRM and home-builder modules, serving the same new-build sales workflow that Unlatch addresses in Europe.
• Lone Wolf Technologies: End-to-end real estate transaction and back-office software (transactions, e-sign, CRM, accounting). Overlaps directly with Unlatch's transaction management, e-signature and CRM modules for residential brokerages and developer sales teams.
• Dotloop: Transaction management platform for real estate agents (now part of Zillow Group). Comparable to Unlatch's contract generation, e-signature and progress-tracking modules used by brokers and agents in property transactions.

Broad incumbents

• Yardi: Large incumbent real estate software suite covering property management, accounting, CRM and resident services. Competes broadly with Unlatch's developer-focused CRM/transaction modules as part of a much wider portfolio.
• MRI Software: Global incumbent in real estate software (property management, leasing, accounting, CRM). Overlaps with Unlatch on CRM and transaction workflows for large residential and mixed-use portfolios.
• RealPage: Large US real estate operations platform covering property management, leasing, analytics and marketing. Overlaps with Unlatch at the CRM, BI and resident/buyer engagement layer, though broader and less focused on new-build sales.
• AppFolio: Cloud property management and CRM software for residential and commercial portfolios. Comparable at the CRM/operations layer for developer-owned rental books; broader than Unlatch's new-build sales focus.
• Salesforce: Dominant horizontal CRM platform used across real estate. Frequently the alternative Unlatch displaces in property developer sales pipelines; competes on CRM/sales pipeline while Unlatch differentiates on domain-specific new-build workflows and e-signature.
• Buildium: Property management platform widely used by residential landlords and small-to-mid property managers. Adjacent to Unlatch's rental management module but oriented to ongoing operations rather than new-build sales.

Emerging players

• Apimo: European (French-rooted) real estate software vendor offering CRM, transaction and management tools for agencies and developers. Closest European incumbent overlap with Unlatch's developer and broker CRM/transaction workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getunlatch
• LinkedInlinkedin.com/company/getunlatch
• Instagraminstagram.com/getunlatch

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unlatch