supplai

What supplai does

supplai is a Saudi Arabia-based digital logistics platform that operates a land freight marketplace and execution service within the Kingdom, targeting Food & Beverage and FMCG enterprises. Founded in 2023 and headquartered in Khobar, the company runs an asset-light, no-warehousing model that consolidates per-pallet, per-box, and full-truckload shipments directly from shipper warehouses to end customers, eliminating intermediate handling typical of traditional less-than-truckload (LTL) operators. supplai claims 5X faster delivery and 10-20% lower pricing versus traditional Saudi freight competitors, supported by KSA-wide daily coverage including major and remote cities.

The company's product is a unified platform branded "aispace," consisting of integrated modules: order creation (per box, pallet, or full-truckload), live shipment tracking with cargo and temperature monitoring, real-time notifications, digital documentation (paperless proofs of delivery and customs paperwork), and an operational analytics dashboard. The platform supports cold chain deliveries and is positioned for F&B clients with perishable goods. The technology stack is purpose-built for KSA land freight; no public API, SDK, or developer portal is offered, and the only disclosed third-party integration is Google Analytics for user behavior tracking.

supplai generates revenue on a transaction-fee basis from freight transportation services, with pricing provided via custom quote rather than publicly disclosed rate cards. Its go-to-market combines enterprise field sales (dedicated sales contact, email, and WhatsApp outreach) targeting operations and supply chain decision-makers at large F&B/FMCG companies, with an inside sales / digital self-serve motion for mid-market clients via website "Request a Demo" and "Contact Sales" CTAs. Named enterprise customers include TAN Gulf, Nesma Catering, Arabian Food Corporation, Raya Food Services, Transmed, and Admirals. The company has raised approximately $1.75M across three disclosed rounds (June 2024, April 2025, October 2025), participated in the Flat6Labs Riyadh accelerator, and is GDPR and Saudi PDPL compliant.

Name

supplai

Legal name

supplai

Website

https://supplai.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

supplai is a Saudi Arabia-based digital logistics platform providing land freight services — order management, live shipment tracking, and analytics — to F&B and FMCG enterprises across the Kingdom via a warehouse-free LTL consolidation model, generating revenue on a transaction-fee basis.

Ownership category

akta.pro rank

Product category

Land Freight Logistics Services

NAICS

General Freight Trucking, Long-Distance (48412), General Freight Trucking, Long-Distance, Truckload (484121), Freight Transportation Arrangement (48851), Support Activities for Transportation (488)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)

akta.pro primary industry

Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)

Keywords

• Land freight logistics
• Freight management platform
• Cold chain delivery
• Less-than-truckload shipping
• Shipment tracking software

Headquarters

HQ city

Khobar

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Freight Transportation Services: Revenue generated from providing land freight logistics services including per-pallet shipments, full-truckload, and per-box delivery options for F&B and FMCG companies across Saudi Arabia. The platform charges for shipment processing, transportation, and value-added logistics services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

supplai operates a digital freight platform called "aispace" that enables F&B and FMCG companies in Saudi Arabia to create, manage and track domestic land freight shipments (per-box, per-pallet, or full-truckload). The platform combines live shipment tracking (including cargo and temperature monitoring), real-time notifications, digital documentation, and an analytics dashboard, and is delivered through a no-warehousing direct-delivery model that consolidates per-pallet freight without intermediate handling.

Product overview

supplai is a logistics technology platform for Saudi Arabia that offers a unified product called aispace, which consists of integrated modules for order creation, live shipment tracking (including cargo and temperature monitoring), real-time notifications, digital documentation, and analytics dashboards. The platform supports per-box, per-pallet, and full-truckload shipments for F&B and FMCG clients, operating a no-warehousing model that delivers directly from warehouse to end user.

Differentiator

Problem solved

Functional benefit

Products and services

• aispace

Quantifiable outcome

• 5X faster delivery than traditional freight competitors in Saudi Arabia
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SMSA Express: Major Saudi courier and logistics provider serving enterprise and e-commerce shippers across the Kingdom. Comparable as an established KSA logistics incumbent with broad enterprise client overlap.
• ARAMEX: Region-wide logistics and freight company with deep operations in Saudi Arabia. Comparable as a broad incumbent offering land freight, courier, and supply-chain services to enterprise clients.
• iMile: Middle East e-commerce logistics specialist operating across the GCC. Comparable as a technology-enabled last-mile and line-haul provider competing for similar shipper budgets in the region.
• FedEx Saudi Arabia: Global integrator with domestic Saudi operations in express parcel and freight. Comparable as an international incumbent competing for the same F&B/FMCG and e-commerce shipper customers.
• DHL Express Saudi Arabia: Global logistics incumbent with significant KSA operations in express, freight, and supply chain. Comparable as a multinational benchmark for enterprise land-freight service levels and pricing.
• Naqel Express: One of Saudi Arabia's largest domestic logistics and parcel delivery companies, offering land freight, last-mile, and contract logistics. Comparable as the dominant incumbent supplai is positioning against in KSA land freight.

Emerging players

• ShipBlu: Egypt-born last-mile and e-commerce delivery startup expanding across MENA. Comparable as an emerging regional digital logistics player targeting enterprise shipper needs.
• EazyShip: Logistics aggregator platform giving SMB and enterprise shippers access to multiple couriers with rate comparison and tracking. Comparable as a digital freight technology player focused on the Middle East.

Direct peers

• TruKKer: Middle East digital freight marketplace connecting shippers with truckers across the region. Comparable as a technology-driven, asset-light freight platform serving similar enterprise shipper customers.
• Sary: Saudi B2B wholesale and distribution platform connecting FMCG suppliers with retailers via its own logistics network. Closely comparable to supplai in targeting KSA enterprise shippers with a technology-led, asset-light distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/supplaitech
• Instagraminstagram.com/supplai.ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about supplai