eleven-x
eleven-x is a Canadian IoT company that sells LoRaWAN-based smart parking hardware (SPS-X sensors) and software (eXactpark platform) to municipalities, university campuses, and private organizations across North America for real-time occupancy, wayfinding, enforcement, and dynamic pricing.
- Company typePrivate
- Founded2014
- HeadquartersWaterloo, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What eleven-x does
eleven-x is a Canadian IoT company founded in 2014 and headquartered in Waterloo, Ontario, that has evolved from operating Canada's first coast-to-coast LoRaWAN network (launched December 2016) into a focused smart parking solutions provider. Its flagship offering, eXactpark, combines patent-pending SPS-X wireless sensors — which use magnetic sensing, radar, and AI edge processing on LoRaWAN connectivity to deliver 99.5%+ stall-occupancy accuracy and up to 10-year battery life — with a cloud-based software platform providing real-time wayfinding, intelligent enforcement alerts, dynamic pricing, curbside management with digital-twin functionality, and analytics across 20+ parking metrics. The platform is extended to drivers through the eXactnav mobile application (real-time availability, navigation, integrated payment) and to parking structures through a newly launched Vehicle Counting Solution (April 2026) for zone-level occupancy tracking.
eleven-x serves three primary customer segments: municipalities (Arlington County VA, City of Guelph, Town of Oakville, Virginia Beach, City of Kirkland, City of Stratford, Fredericton, Spruce Grove, Delray Beach, Toronto Parking Authority), university and college campuses (Clemson, University of Wisconsin-Milwaukee, University of British Columbia, University of Texas at Arlington), and private organizations. Notable deployments include the Clemson University 11,000+ sensor rollout (largest college campus smart parking initiative in North America), Arlington County's ~5,000-sensor performance-parking project, and UW-Milwaukee's 1,200+ sensor campus deployment.
The business model rests on annual subscription fees for the eXactpark software platform (non-cancellable, invoiced in advance), supplemented by hardware sales of SPS-X sensors, professional services for deployment/integration, and third-party product resells, all bundled in quote-based pricing. Distribution is anchored on direct enterprise field sales supported by implementation partners (Arcadis|IBI Group, Smarking, Rhodeside & Harwell, Guidehouse, Parking Guidance Systems), a Sourcewell cooperative purchasing contract for government procurement, and technology integration partnerships with HONK (payment) and Comcast Smart Solutions. The company is privately held and founder-led (CEO Ryan Hickey, Chairman Dan Mathers), with 11–50 employees and no disclosed parent company or institutional investor backing beyond 2021.
eleven-x firmographics
Firmographics- Name
- eleven-x
- Legal name
- Eleven-X Inc.
- Website
- https://eleven-x.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eleven-x is a Canadian IoT company that sells LoRaWAN-based smart parking hardware (SPS-X sensors) and software (eXactpark platform) to municipalities, university campuses, and private organizations across North America for real-time occupancy, wayfinding, enforcement, and dynamic pricing.
- Ownership category
- akta.pro rank
eleven-x industry classification
Industry- Product category
- Smart Parking Systems
- NAICS
- Parking Lots and Garages (812930)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage) (BPABAKAH), Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Parking & Toll Payment/Reservation Platforms (BPAMAIAL)
Keywords
Where eleven-x is headquartered
LocationHeadquarters
- HQ city
- Waterloo
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
eleven-x business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription (eXactpark): Annual subscription fees for access to eXactpark software platform, typically quoted annually in advance. Subscriptions are non-cancellable and non-refundable during the subscription term. Includes Software Services, Network Services, and support.
- Hardware (SPS-X Sensors and Devices): Sale of Eleven-X Devices including the patent-pending SPS-X sensors. Title passes to customer upon delivery. Purchased as part of Quote alongside subscription services.
- Professional Services: Customization, integration, implementation, setup, training and other professional services as described in Quotes. May include installation and start-up testing of sensors on the network.
- Third Party Products: Additional hardware products including third-party devices not manufactured by Eleven-X, sold as part of comprehensive smart parking solution deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription-based pricing with hardware and services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
eleven-x product offering
Product offeringCore offering
eleven-x provides a LoRaWAN-based smart parking solution that combines patent-pending SPS-X wireless stall occupancy sensors (using magnetic sensing, radar, and AI edge processing) with the cloud-based eXactpark software platform and the eXactnav consumer mobile app. The offering delivers real-time space availability, intelligent enforcement, dynamic pricing, curbside management, and 20+ parking analytics metrics to municipalities, university campuses, and private organizations.
Product overview
eleven-x offers a unified smart parking platform centered on eXactpark, which combines hardware (SPS-X wireless sensors) with software capabilities including real-time occupancy monitoring, wayfinding, intelligent enforcement, dynamic pricing, and analytics. The ecosystem includes eXactnav, a companion mobile app for drivers providing navigation and payment, and a Vehicle Counting Solution for zone-level garage monitoring. All components share a common LoRaWAN-based sensor infrastructure and cloud platform.
Differentiator
Problem solved
Functional benefit
Brands
- eXactpark™: Smart parking solution platform providing real-time occupancy monitoring, wayfinding, intelligent enforcement, and data analytics for municipalities, campuses, and private organizations.
- eXactnav™
Products and services
- eXactpark Smart parking platform combining wireless sensor-based stall occupancy monitoring with comprehensive software for real-time wayfinding, intelligent enforcement, dynamic pricing, and parking analytics. Designed for municipalities, campuses, and private organizations.
- eXactnav Mobile application providing drivers with real-time parking space visibility, navigation to available spaces, and integrated mobile payment. Combines availability data from eXactpark sensors with navigation and payment in a single connected platform.
- SPS-X Smart Parking Sensor Patent-pending wireless parking sensor using magnetic sensing, radar, wireless connectivity, and AI to detect stall occupancy status in real-time. LoRaWAN-based device designed for up to 10-year battery life with greater than 99.5% accuracy. Sold as part of eXactpark solution Quotes.
- Vehicle Counting Solution Wireless vehicle counting solution extending the eXactpark platform to include zone-level occupancy tracking for parking garages and surface lots. Monitors vehicle entry and exit in real-time with up to 98.4% accuracy.
Quantifiable outcome
- 99.5%+ accuracy in stall occupancy detection
- +6 more outcomes
Companies that use eleven-x
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
eleven-x technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature5 records
eleven-x partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and strategic.
- HONKcorePartnership with North America's leading provider of contactless payments for parking and mobility. eleven-x deployed eXactpark sensors providing real-time availability while HONK provides payment capabilities through their app. Integration enables drivers to find parking and pay seamlessly in one platform. Fully operational in Town of Oakville with 1,200 spaces.
- Canada's Open Data Exchange (ODX)minorODX provided $50,000 funding toward $100,000 smart parking pilot with City of Stratford. Partnership supports open data initiatives and smart city IoT projects.
- FoxNetminorPartner in City of Stratford smart parking pilot providing software to interpret sensor data and display in graphical interface. Project involved 78 parking sensors on eleven-x LoRaWAN network.
- Comcast Smart SolutionsstrategicComcast Smart Solutions added eleven-x and Umojo to deliver parking management technologies to help enhance driver experience. Strategic GTM partnership for broader market reach.
- Arcadis|IBI GroupcoreLead implementation partner for Arlington County municipal smart parking deployment. Eleven-x leading the large-scale project with Arcadis|IBI Group providing consulting and integration services.
- SmarkingcorePartner in Arlington County deployment providing parking data analytics and management platform integration as part of the comprehensive smart parking solution.
- Parking Guidance SystemscoreInstallation partner for Clemson University deployment, began sensor installation for the 10,000+ sensor campus smart parking initiative - the largest in North America.
- SourcewellstrategicEleven-x awarded Sourcewell contract for parking and curbside management solutions, enabling government entities to procurement through cooperative purchasing framework.
- Rhodeside & HarwellcorePartner in Arlington County deployment as part of the comprehensive implementation team for one of the largest municipal smart parking installations in North America.
- GuidehousecorePartner in Arlington County deployment providing advisory and implementation services for the performance parking initiative.
- One Parking PartnersminorOne Parking Partners with Parking Logix and eleven-x for optimal parking efficiency for the City of Delray Beach, FL.
- Parking LogixminorChannel partner working with One Parking and eleven-x on City of Delray Beach smart parking deployment.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
eleven-x competitors and assessment
Company assessmentBroad incumbents
- Iteris: Broader intelligent transportation systems vendor with smart parking and curbside management offerings. Iteris's ClearMobility platform competes with eleven-x in municipal smart-city RFPs, though as part of a much wider ITS portfolio.
- T2 Systems: Provider of parking management, enforcement, and permit software for universities, municipalities, and private operators. Adjacent competitor with broader parking management scope, overlapping with eXactpark's analytics and enforcement capabilities.
- Siemens (Smart Infrastructure / Yutraffic): Global smart-city and infrastructure vendor offering parking and curbside management as part of its broader mobility portfolio. Competes with eleven-x in large municipal smart-city procurements where bundled offerings win.
- Flowbird (formerly Parkeon): European smart parking and ticketing hardware-and-software vendor with pay stations, sensors, and cloud platforms. Comparable to eleven-x in on-street parking deployments and dynamic-pricing programs for municipalities.
- Cubic Transportation Systems: Large incumbent in urban mobility and parking with smart sensor, payment, and enforcement solutions for cities. Overlaps with eleven-x on sensor-based parking intelligence but operates at much larger scale with bundled payment offerings.
Emerging players
- ParkMobile: Mobile parking payment and reservation app with growing sensor and enforcement integrations. While primarily a payment/reservation platform, ParkMobile increasingly overlaps with eleven-x's eXactnav wayfinding-and-pay use case for municipalities.
- Acyclica (Iteris subsidiary): IoT traffic and parking data platform now part of Iteris. Overlaps with eleven-x's occupancy sensing and curb analytics for cities, with comparable LoRaWAN/cellular sensor-based deployments.
Direct peers
- ParkHelp: Smart parking sensor and guidance system vendor serving airports, shopping centers, and municipalities. Competes directly with eleven-x on occupancy sensing and real-time guidance in off-street parking environments.
- Smart Parking Ltd: Listed Australian smart parking technology provider offering sensor-based occupancy detection, guidance, and enforcement software. Comparable to eleven-x in targeting municipalities and operators with integrated hardware-software platforms.
- Streetline: Direct competitor in IoT-based smart parking sensor and analytics for municipalities and campuses. Streetline's Parker and Intelligent Parking platforms overlap with eleven-x's eXactpark on occupancy detection, wayfinding, and dynamic pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
eleven-x social profiles
Digital presenceeleven-x compliance and trust
Trust signalCompliance3 records
eleven-x financial estimates
Financial estimateRevenue estimate
Valuation estimate
eleven-x leadership team
Management profileNumber of profiles
Profiles4 records
eleven-x funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eleven-x M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eleven-x
What does eleven-x do?
eleven-x provides a LoRaWAN-based smart parking solution that combines patent-pending SPS-X wireless stall occupancy sensors (using magnetic sensing, radar, and AI edge processing) with the cloud-based eXactpark software platform and the eXactnav consumer mobile app. The offering delivers real-time space availability, intelligent enforcement, dynamic pricing, curbside management, and 20+ parking analytics metrics to municipalities, university campuses, and private organizations.
Is eleven-x a public or private company?
eleven-x is a private company. It is classified as venture growth investor backed and is currently operating.
When was eleven-x founded?
eleven-x was founded in 2014. It employs 11 to 50 people.
Where is eleven-x based?
eleven-x is headquartered in Waterloo, Canada, in the North America region.
How does eleven-x make money?
Four revenue lines are on record. Software Subscription (eXactpark) is the primary driver. The others are hardware (SPS-X Sensors and Devices), professional Services and third Party Products.
Who are eleven-x's main competitors?
Broad incumbents on record are Iteris, T2 Systems, Siemens (Smart Infrastructure / Yutraffic), Flowbird (formerly Parkeon) and Cubic Transportation Systems. Emerging players are ParkMobile and Acyclica (Iteris subsidiary). Direct peers are ParkHelp, Smart Parking Ltd and Streetline.
Does eleven-x have an API?
No public API is recorded for eleven-x.
What industry is eleven-x in?
eleven-x's product category is Smart Parking Systems. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of BPABAKAH, Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage). Its NAICS code is 812930 and its SIC code is 7500.