Harvest Croo
Harvest CROO Robotics builds AI-powered autonomous robots and delivers strawberry harvesting as a service to commercial growers in Florida, combining computer vision with specialized robotic arms to automate picking and packing.
- Company typePrivate
- Founded2013
- HeadquartersPlant City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Harvest Croo does
Harvest CROO Robotics LLC is a privately held agricultural technology company founded in 2013 and headquartered in Plant City, Florida, that builds autonomous robotic systems for harvesting specialty crops. Its core platform combines proprietary computer vision with purpose-built robotic arms and gentle fruit-handling end-effectors to identify ripe strawberries in commercial field conditions, with disclosed detection accuracy of up to 80% on visible fruit and over 90% on hidden produce. Rather than selling equipment, Harvest CROO delivers harvesting as a service, deploying its robots directly onto customer farms to manage crop assessment, picking, and packing end-to-end, targeting large commercial strawberry growers facing acute labor shortages and rising wage costs. The company is structured as a U.S. LLC, operates with 11–50 employees, has raised roughly $4.97M in disclosed funding across 2014–2022 (including National Science Foundation awards), and is currently active during the Florida strawberry pick season (2024–2025), having transitioned from pilot deployments to commercial field operations.
Harvest Croo firmographics
Firmographics- Name
- Harvest Croo
- Legal name
- Harvest CROO Robotics LLC
- Website
- https://harvestcroo.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Harvest CROO Robotics builds AI-powered autonomous robots and delivers strawberry harvesting as a service to commercial growers in Florida, combining computer vision with specialized robotic arms to automate picking and packing.
- Ownership category
- akta.pro rank
Harvest Croo industry classification
Industry- Product category
- Agricultural Robotics / Specialty Crop Harvesting Services
- NAICS
- Crop Harvesting, Primarily by Machine (115113)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots) (AFAAAGAD)
- akta.pro secondary industries
- Agricultural Robotics Integration, Retrofit & Automation Services (Kit installs, integration, maintenance) (AFAAAGAJ), Agricultural & Field Robotics (HDAAAIAD)
Keywords
Where Harvest Croo is headquartered
LocationHeadquarters
- HQ city
- Plant City
- HQ country
- United States
- HQ region
- North America
Markets served
Harvest Croo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Harvesting Service: Harvest CROO provides a complete harvesting service that automates crop management, harvesting and packing of specialty crops, starting with strawberries. They operate as a service provider rather than selling equipment outright, offering farmers access to automated harvesting without capital investment in robotics.
- Specialty Crop Automation Services: End-to-end automation services for specialty crops including crop management, harvesting and packing operations
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Harvest Croo product offering
Product offeringCore offering
Harvest CROO provides an AI- and robotics-powered strawberry harvesting service that automates crop management, harvesting, and packing of specialty crops. Rather than selling equipment, the company deploys its autonomous robots on customer farms to pick ripe strawberries using computer vision, delivering harvest output as a contracted service to commercial strawberry growers.
Product overview
Harvest CROO offers a unified strawberry harvesting service built on AI and robotics technology. The company provides end-to-end automation for specialty crop management, starting with strawberries as the initial focus crop. The service combines autonomous robotic harvesters with AI-powered computer vision systems to identify ripe produce, with the robots performing the complete harvesting and packing process in commercial fields. The technology includes specialized robotic arms designed for gentle fruit handling.
Differentiator
Problem solved
Functional benefit
Products and services
- Strawberry Harvesting Solutions AI- and robotics-powered automated strawberry harvesting service that automates crop management, harvesting, and packing of specialty crops for commercial strawberry growers. Autonomous robots with computer vision identify and pick ripe strawberries in commercial fields; the company delivers output as a contracted service rather than selling equipment.
Companies that use Harvest Croo
Customer profileSegments1 record
Ideal customer profiles1 record
Harvest Croo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Harvest Croo partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Harvest Croo competitors and assessment
Company assessmentEmerging players
- RootWave: UK-based developer of autonomous weeding robots using computer vision. Comparable in applying AI-powered robotics to specialty crop production challenges, though focused on weeding rather than harvesting.
- Naio Technologies: French agricultural robotics company building autonomous weeding and farming robots. Adjacent peer applying robotics to specialty crop field operations with similar underlying autonomy technology stack.
- Robotics Plus: New Zealand-based agricultural robotics company developing automated systems for orchard and specialty crop tasks including picking. Comparable in applying AI and robotics to specialty crop harvesting.
- Traptic: Develops strawberry-picking robots combining computer vision with robotic manipulation. Targets the same crop and labor-shortage pain point, though at earlier commercial stage than Harvest CROO.
Direct peers
- Tortuga AgTech: Develops autonomous harvesting robots for strawberries and other specialty crops. Targets the same labor-replacement problem with a comparable service model and computer vision approach.
- Agrobot: Spanish company that builds autonomous strawberry harvesting robots using AI-based vision systems and robotic arms. Closely comparable in crop focus (strawberries) and core technology approach to Harvest CROO.
- Advanced Farm Technologies: Direct competitor developing autonomous strawberry harvesting robots using computer vision. Competes with Harvest CROO in the same Florida strawberry market with similar RaaS-style harvesting services for commercial growers.
- Octinion (Rubion/Evergreen): Belgian firm that developed an autonomous strawberry-picking robot using similar AI vision and soft-gripper end-effector technology. Direct competitor in the strawberry harvesting robotics niche.
Broad incumbents
- John Deere (Deere & Company): Largest agricultural equipment manufacturer, increasingly investing in autonomous and AI-driven specialty crop robotics. Represents a well-capitalized incumbent that could enter strawberry harvesting directly.
- Blue River Technology: Now a John Deere subsidiary, applies computer vision and robotics to agriculture (originally crop care/weeding). Broad incumbent in ag AI/robotics that could expand into strawberry harvesting over time.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Harvest Croo social profiles
Digital presenceHarvest Croo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harvest Croo leadership team
Management profileNumber of profiles
Profiles4 records
Harvest Croo funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harvest Croo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harvest Croo
What does Harvest Croo do?
Harvest CROO provides an AI- and robotics-powered strawberry harvesting service that automates crop management, harvesting, and packing of specialty crops. Rather than selling equipment, the company deploys its autonomous robots on customer farms to pick ripe strawberries using computer vision, delivering harvest output as a contracted service to commercial strawberry growers.
Is Harvest Croo a public or private company?
Harvest Croo is a private company. It is classified as unknown and is currently operating.
When was Harvest Croo founded?
Harvest Croo was founded in 2013. It employs 11 to 50 people.
Where is Harvest Croo based?
Harvest Croo is headquartered in Plant City, United States, in the North America region.
How does Harvest Croo make money?
Two revenue lines are on record. Harvesting Service is the primary driver. The others are specialty Crop Automation Services.
Who are Harvest Croo's main competitors?
Emerging players on record are RootWave, Naio Technologies, Robotics Plus and Traptic. Direct peers are Tortuga AgTech, Agrobot, Advanced Farm Technologies and Octinion (Rubion/Evergreen). Broad incumbents are John Deere (Deere & Company) and Blue River Technology.
Does Harvest Croo have an API?
No public API is recorded for Harvest Croo.
What industry is Harvest Croo in?
Harvest Croo's product category is Agricultural Robotics / Specialty Crop Harvesting Services. Its primary akta.pro industry code is AFAAAGAD, Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots), with a secondary code of AFAAAGAJ, Agricultural Robotics Integration, Retrofit & Automation Services (Kit installs, integration, maintenance). Its NAICS code is 115113 and its SIC code is 700.