Bloop
Bloop operates a Portuguese multi-vendor social commerce marketplace (bloop.eu) connecting SMB sellers with Portuguese consumers via web and mobile apps, monetizing through marketplace commissions and differentiating via a 10% credit-back reward and friend referral system.
- Company typePrivate
- Founded2024
- HeadquartersLisboa, Portugal
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bloop does
Bloop is a Lisbon-based private company that operates a Portuguese social commerce marketplace at bloop.eu. The platform is a multi-vendor marketplace enabling third-party sellers (including Ebuy, Montebranco Desporto, Beliani, JUSTPHONE, Ezapatillas, The Feeting Room, Farmácia d'Arrábida, and Imago) to list products across categories such as consumer electronics, fashion, footwear, home and garden, sports merchandise, and health and beauty. Consumers browse and purchase through the website or dedicated iOS and Android applications, with Klarna buy-now-pay-later available for orders above €500 and free shipping for orders above €30.
The platform's core technology is a social commerce stack built on top of BigCommerce (evidenced by the asset CDN), with proprietary features including the "Bloop Loop" credit-back reward system (10% on purchases, additional 10% on successful referrals) settled through an in-app digital wallet, and a social discovery feed enabling users to follow friends, view trending products, and share purchases. Order routing, checkout, and shipping are managed for mainland Portugal only.
Bloop makes money via marketplace commissions on transactions between its third-party sellers and Portuguese consumers (a take-rate model on a transaction/pay-as-you-go basis). The company was founded in 2024, has 1-10 employees, raised approximately $1.37M in seed funding from Monarque Funds in August 2024, and operates exclusively in Continental Portugal.
Bloop firmographics
Firmographics- Name
- Bloop
- Legal name
- Bloop
- Website
- https://bloop.eu
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bloop operates a Portuguese multi-vendor social commerce marketplace (bloop.eu) connecting SMB sellers with Portuguese consumers via web and mobile apps, monetizing through marketplace commissions and differentiating via a 10% credit-back reward and friend referral system.
- Ownership category
- akta.pro rank
Bloop industry classification
Industry- Product category
- Social Commerce Marketplace
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Bloop is headquartered
LocationHeadquarters
- HQ city
- Lisboa
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Bloop business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Marketplace Commission: Bloop operates as a multi-vendor marketplace platform, generating revenue through commissions on transactions between sellers and buyers. The platform facilitates sales across categories including electronics, fashion, home goods, and health products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard marketplace pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Bloop product offering
Product offeringCore offering
Bloop runs a Portuguese social commerce marketplace that connects third-party sellers with individual consumers across categories such as electronics, fashion, home and garden, health and beauty, sports, and lifestyle products. Buyers earn a 10% credit-back on purchases and an additional 10% when their recommendations lead to purchases, with credits stored in an in-platform wallet. The platform is accessible via the bloop.eu website and dedicated iOS and Android mobile apps, and supports Klarna installment payments for orders above €500.
Product overview
Bloop is a social commerce marketplace platform that combines e-commerce with social networking features. The core product is the Bloop Marketplace, a multi-category online shopping platform where users can purchase products from various third-party sellers. The platform differentiates itself through its social commerce features, including Feeds for product discovery, social following, and sharing capabilities. Bloop also offers a credit-back reward system where users earn 10% on purchases and 10% additional on referrals. The platform is accessible via both web and mobile applications (iOS and Android), and supports Klarna payment installments. Product categories span electronics (smartphones, tablets), fashion (clothing, footwear, accessories), home and garden, beauty and health products, and seasonal collections including sports merchandise, summer essentials, and wedding attire.
Differentiator
Problem solved
Functional benefit
Products and services
- Bloop Marketplace Online marketplace platform available at bloop.eu where individual consumers in continental Portugal can browse and purchase products from multiple third-party sellers across categories including electronics, fashion, home goods, sports merchandise, and health and beauty. Buyers earn a 10% credit-back on purchases and an additional 10% when their recommendations lead to purchases, with credits stored in an in-platform wallet.
- Bloop Mobile Application Native mobile application available on the Apple App Store and Google Play Store that lets users in continental Portugal discover products, follow friends, share shopping experiences, view community recommendations, and earn credit-back rewards within an integrated wallet. The app is positioned as the primary social shopping interface for the Bloop marketplace.
Quantifiable outcome
- 10% credit-back on purchases
- +1 more outcomes
Companies that use Bloop
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Bloop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Bloop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KlarnasupportingPayment integration partnership enabling installment payment options (Paga em prestações) for orders above €500, enhancing purchase flexibility for customers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Bloop competitors and assessment
Company assessmentBroad incumbents
- Instagram Shopping: Meta's social commerce layer enabling product discovery and purchase within the Instagram social graph. Competes with Bloop's social feed and friend-following discovery mechanics.
- TikTok Shop: Social commerce platform integrating marketplace transactions with social video feeds and creator-driven discovery. Competes with Bloop's social discovery model at a vastly larger scale.
Regional players
- Allegro: Leading generalist marketplace in Poland/CEE with multi-category catalog and seller tools. Comparable multi-vendor marketplace model, but operating in a different European geography than Bloop's Portugal focus.
- Worten: Leading Portuguese electronics and home appliances retailer with strong domestic brand recognition. Comparable as a Portuguese multi-category e-commerce player, though B2C first-party retail rather than marketplace model.
- OLX: European C2C classifieds and marketplace platform with strong presence in Portugal and Eastern Europe. Comparable in Portuguese market exposure and peer-driven product discovery.
Direct peers
- Poshmark: Social marketplace with sharing, following, and reward-based selling mechanics. Comparable to Bloop's credit-back and referral incentives; broader US footprint but same social commerce DNA.
- Wish: Discount-led mobile-first marketplace with gamified discovery and rewards. Comparable in mobile-first discovery, multi-category breadth, and aggressive consumer pricing/promotion mechanics.
- Etsy: Multi-vendor marketplace with community and personalization features for discovery. Comparable in marketplace-commission model and multi-category breadth across small sellers.
- Vinted: European social marketplace with C2C selling and community-driven discovery. Comparable in social commerce mechanics and European consumer focus, though concentrated in second-hand fashion.
- Depop: Social commerce marketplace combining C2C product discovery with social feed and follow features. Closely comparable to Bloop's social shopping + reward loop model, though Depop focuses on fashion/resale rather than Bloop's multi-category breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bloop social profiles
Digital presenceBloop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloop leadership team
Management profileNumber of profiles
Bloop funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloop
What does Bloop do?
Bloop runs a Portuguese social commerce marketplace that connects third-party sellers with individual consumers across categories such as electronics, fashion, home and garden, health and beauty, sports, and lifestyle products. Buyers earn a 10% credit-back on purchases and an additional 10% when their recommendations lead to purchases, with credits stored in an in-platform wallet. The platform is accessible via the bloop.eu website and dedicated iOS and Android mobile apps, and supports Klarna installment payments for orders above €500.
Is Bloop a public or private company?
Bloop is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bloop founded?
Bloop was founded in 2024. It employs 1 to 10 people.
Where is Bloop based?
Bloop is headquartered in Lisboa, Portugal, in the Europe region.
How does Bloop make money?
One revenue line is on record: marketplace Commission.
Who are Bloop's main competitors?
Broad incumbents on record are Instagram Shopping and TikTok Shop. Regional players are Allegro, Worten and OLX. Direct peers are Poshmark, Wish, Etsy, Vinted and Depop.
Does Bloop have an API?
No public API is recorded for Bloop.
What industry is Bloop in?
Bloop's product category is Social Commerce Marketplace. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 459 and its SIC code is 5331.