Wehype
Wehype is a creator marketing platform and agency for the video game industry, combining proprietary technology (creator matching, attribution, and a Support-a-Creator API) with managed campaign services for game publishers, developers, and 8,600+ gaming content creators across Twitch, YouTube, and TikTok.
- Company typePrivate
- Founded2016
- HeadquartersUppsala, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wehype does
Wehype is a creator marketing platform purpose-built for the video game industry, founded in 2016 and headquartered in Uppsala, Sweden. The company operates a hybrid model combining an agency-style campaign execution service with a proprietary technology platform that automates creator sourcing, campaign monitoring, payments, sentiment analysis, and attribution. Its product portfolio includes three core campaign modules — Sponsorships (custom creator activations), Community Rewards (performance-based engagement incentives), and Support-A-Creator (creator-code revenue sharing for live-service games) — supported by a Community Insights analytics dashboard and a Talent Management portal for creator agencies. The platform integrates natively with Twitch, YouTube, and TikTok, and the Support-a-Creator API enables game developers to embed deterministic 1-to-1 revenue attribution directly into games with minimal integration effort.
Wehype serves two primary customer segments: game publishers and developers (with named enterprise clients including Electronic Arts, Supercell, Techland, ArenaNet, Activision, Ubisoft, SEGA, and Square Enix), and gaming content creators (8,600+ globally, coordinated via 380+ talent management agencies). Revenue is generated through agency fees on managed campaigns, platform subscription tools, and transaction-based revenue sharing through creator codes. The company employs 45 people across offices in Uppsala, Stockholm, and New York, and reported FY2023 revenue of SEK 210 million (up 52% from SEK 138 million in 2022) with SEK 8.3 million in operating profit. Since founding, Wehype has raised SEK 29 million in total funding from Brightly Ventures and Inbox Capital, with founders retaining major ownership.
Wehype firmographics
Firmographics- Name
- Wehype
- Legal name
- Wehype Global AB
- Website
- https://wehype.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wehype is a creator marketing platform and agency for the video game industry, combining proprietary technology (creator matching, attribution, and a Support-a-Creator API) with managed campaign services for game publishers, developers, and 8,600+ gaming content creators across Twitch, YouTube, and TikTok.
- Ownership category
- akta.pro rank
Wehype industry classification
Industry- Product category
- Gaming Creator Marketing Platform
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI)
- akta.pro secondary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
Keywords
Where Wehype is headquartered
LocationHeadquarters
- HQ city
- Uppsala
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Wehype business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Campaign Services Revenue: Agency fees from managing creator marketing campaigns for game publishers. Revenue includes payments to creators with most income coming from Europe (SEK 162 million), followed by Asia (SEK 26 million) and North America (SEK 21.5 million).
- Platform Services: Platform fees for connecting game companies with creators, providing tools for sourcing, monitoring, payments, and attribution
- Support-a-Creator Revenue Share: Revenue sharing model where creators earn a share of sales they generate through their unique codes. Games share revenue with creators who promote their games.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based campaign pricing tailored to client needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Wehype product offering
Product offeringCore offering
Wehype is a creator marketing platform and agency purpose-built for the gaming industry, connecting game publishers and developers with a global network of gaming content creators on Twitch, YouTube, and TikTok. It delivers an end-to-end offering spanning strategy, campaign execution, and a proprietary technology platform that automates creator sourcing, monitoring, payments, sentiment analysis, and attribution. Core monetizable offerings include Sponsorships (custom creator activations), Community Rewards (performance-based engagement incentives), and Support-A-Creator (revenue-sharing codes integrated directly into live-service games via a deterministic attribution API).
Product overview
Wehype is a creator marketing platform for the gaming industry offering a unified platform-plus-modules architecture. The core Wehype Platform provides proprietary technology for sourcing, monitoring, payments, sentiment, attribution, and real-time progress tracking. The product portfolio comprises three main campaign products—Sponsorships (custom creator activations), Community Rewards (performance-based engagement incentives), and Support-A-Creator (creator code revenue-sharing for live-service games)—alongside Community Insights for real-time analytics and Talent Management for agency roster management. The Support-a-Creator API enables game developers to integrate creator codes directly into games for deterministic revenue attribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Sponsorships Custom-built creator activations designed to drive reach for game publishers. Connects games with content creators for sponsored content campaigns across streaming platforms like Twitch, YouTube, and TikTok.
- Community Rewards Performance-based rewards that drive engagement for games. Enables game publishers to incentivize creators and communities through rewards programs.
- Support-A-Creator Creator codes revenue-sharing program for live-service games. Allows game developers to integrate creator codes into games, enabling players to support their favorite creators with purchases via a deterministic attribution API.
- Community Insights Real-time tracking platform for monitoring creator impact across organic, paid, and rewarded content. Provides visibility into community growth, creator activity, and campaign performance.
- Talent Management Platform Platform for talent management agencies to manage their roster of creators, link exclusive creators to their management, and access relevant campaign opportunities.
Quantifiable outcome
- 500K+ peak concurrent viewers on Twitch for Dying Light 2 campaign
- +6 more outcomes
Companies that use Wehype
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Wehype technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature7 records
Wehype partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Women in GamesminorIndustry organization that Wehype's dedicated and passionate coworkers continued to have impact in, showing commitment to diversity and inclusion in the gaming industry.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Wehype competitors and assessment
Company assessmentDirect peers
- Reforged (formerly Matchmade): Direct competitor in gaming-specific creator/influencer marketing platform space, connecting game publishers with content creators for sponsored campaigns. Closely comparable product, customer base, and business model to Wehype.
- Gamesight: Gaming-focused creator marketing analytics and attribution platform for game publishers. Directly comparable in serving publishers with creator measurement and campaign attribution, overlapping with Wehype's Community Insights and Attribution offerings.
Broad incumbents
- Grin: Established creator marketing platform serving multiple verticals including gaming, with creator relationship management, payments, and attribution. Larger and broader incumbent with overlapping capabilities to Wehype's platform.
- Aspire (formerly AspireIQ): Creator marketing platform used by brands and publishers including gaming clients, offering creator sourcing, campaign management, and attribution. Broader incumbent with gaming as one of several verticals served.
- CreatorIQ: Enterprise-grade creator marketing platform with strong data and analytics capabilities, used by major brands and some gaming publishers. Competes at the enterprise tier with Wehype's creator lifecycle and analytics tools.
- Upfluence: Influencer marketing platform with creator discovery, campaign management, and analytics serving multiple verticals including gaming. Adjacent competitor with overlapping platform capabilities.
- Twitch (Amazon): Dominant live gaming streaming platform and parent ecosystem that Wehype's creator campaigns rely on for reach and attribution. Strategic relationship — Twitch could disintermediate creator marketing if it builds competing tooling.
Emerging players
- BUTR: Creator sponsorship and affiliate platform specifically targeting gaming creators and publishers, with a Nordic overlap to Wehype's Swedish base. Emerging competitor in the same gaming creator marketing niche.
- Player X / Native Games: Mobile gaming-focused influencer marketing and user acquisition platform. Comparable in targeting mobile game publishers but more narrowly focused on user acquisition than Wehype's full-funnel creator marketing.
Others
- Klear: Influencer marketing analytics and discovery platform. Adjacent competitor in the broader influencer marketing tooling ecosystem; not gaming-specialized but overlapping in creator analytics capabilities Wehype offers via Community Insights.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Wehype social profiles
Digital presenceWehype financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wehype leadership team
Management profileNumber of profiles
Profiles6 records
Wehype funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wehype M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wehype
What does Wehype do?
Wehype is a creator marketing platform and agency purpose-built for the gaming industry, connecting game publishers and developers with a global network of gaming content creators on Twitch, YouTube, and TikTok. It delivers an end-to-end offering spanning strategy, campaign execution, and a proprietary technology platform that automates creator sourcing, monitoring, payments, sentiment analysis, and attribution. Core monetizable offerings include Sponsorships (custom creator activations), Community Rewards (performance-based engagement incentives), and Support-A-Creator (revenue-sharing codes integrated directly into live-service games via a deterministic attribution API).
Is Wehype a public or private company?
Wehype is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wehype founded?
Wehype was founded in 2016. It employs 11 to 50 people.
Where is Wehype based?
Wehype is headquartered in Uppsala, Sweden, in the Europe region.
How does Wehype make money?
Three revenue lines are on record. Campaign Services Revenue is the primary driver. The others are platform Services and support-a-Creator Revenue Share.
Who are Wehype's main competitors?
Direct peers on record are Reforged (formerly Matchmade) and Gamesight. Broad incumbents are Grin, Aspire (formerly AspireIQ), CreatorIQ, Upfluence and Twitch (Amazon). Emerging players are BUTR and Player X / Native Games. Klear is listed as an others.
Does Wehype have an API?
Yes. The Support-a-Creator API enables game developers to integrate creator codes directly into their games. When players make a purchase and enter a creator's unique code, the sale is attributed to that creator for revenue sharing. The API provides deterministic attribution (1-to-1 correlation between purchase and creator), flexible revenue-sharing percentages, and seamless integration typically requiring no more than a day or two of development time.
What industry is Wehype in?
Wehype's product category is Gaming Creator Marketing Platform. Its primary akta.pro industry code is MPAFAIAI, Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts), with a secondary code of MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio). Its NAICS code is 541511 and its SIC code is 7370.