Carnovo
Carnovo is a Barcelona-based digital car-buying comparison platform, founded in 2016, that connects individual car buyers in Spain and Italy with authorized dealerships and financial institutions via a free, self-serve marketplace, monetizing through dealer lead generation and financing referrals.
- Company typePrivate
- Founded2016
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Carnovo does
Carnovo is a Barcelona-based digital car-buying comparison platform founded in 2016 that operates a two-sided marketplace connecting individual car buyers in Spain with authorized dealerships and partnered financial institutions. The core product is a web platform with an accompanying mobile application that lets consumers configure new or used vehicles, request personalized quotes, compare offers across multiple dealers by price, proximity, and rating, and communicate with dealers via in-platform messaging; Carnovo does not participate in the underlying sale, which is executed directly between the buyer and the dealership. The company also offers a car valuation / trade-in module, a financing and rental channel powered by financial institution partners, and an extensive editorial content library (reviews, buyer's guides, rankings) that drives organic search traffic.
Underlying technology is a web-based comparison and routing stack with a parametric car search engine, dealer profile and ratings pages, internal messaging, push notifications, and email alerts. The platform indexes 60+ automotive brands including traditional European, Japanese, Korean, and US manufacturers as well as a growing slate of Chinese EV entrants (BYD, Geely, Leapmotor, Xpeng, MG, Changan, Dongfeng, JAECOO, Lynk & Co, EBRO), and coverage is segmented by environmental label to support buyer filtering.
Carnovo's revenue model is a B2B lead-generation and referral model: the consumer-facing service is free, while authorized dealerships and financial institutions pay for qualified leads and referrals. The company operates primarily in Spain through its headquarters entity Carnovo Digital, S.L., with Carnovo Spain, S.L. and Carnovo Italy SRL as additional group entities; it has raised approximately $9.8M across two disclosed funding rounds (2017 and 2020) from investors including Antai Ventures, Banco Sabadell, ENISA, ICF Capital, Mountain Partners, and R-301 Capital.
Carnovo firmographics
Firmographics- Name
- Carnovo
- Legal name
- Carnovo Digital, SL
- Website
- https://carnovo.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carnovo is a Barcelona-based digital car-buying comparison platform, founded in 2016, that connects individual car buyers in Spain and Italy with authorized dealerships and financial institutions via a free, self-serve marketplace, monetizing through dealer lead generation and financing referrals.
- Ownership category
- akta.pro rank
Carnovo industry classification
Industry- Product category
- Online Automotive Marketplace
- NAICS
- Automobile Dealers (4411), Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
Keywords
Where Carnovo is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Carnovo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Dealer Lead Generation: Carnovo generates revenue by connecting car buyers with official dealerships. Dealerships pay for access to qualified leads from the platform. The transaction between buyer and dealer occurs directly outside the platform.
- Financial Institution Referrals: The platform also connects users with financial institutions for car rental and financing proposals. Financial institutions pay for leads related to vehicle rental or financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free platform for car buyers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Carnovo product offering
Product offeringCore offering
Carnovo operates a web-based digital car marketplace that connects individual car buyers with authorized official dealerships across Spain. Users configure vehicles, receive personalized purchase and rental offers from multiple dealerships, and compare them by proximity, price, and dealer rating. The platform aggregates over 60 automotive brands and includes a parametric search engine, instant messaging with dealers, and trade-in valuation capabilities. The actual sale transaction occurs directly between buyer and dealer outside the platform.
Product overview
Carnovo is a Spanish online car marketplace operating as a unified platform that connects car buyers with authorized official dealerships. The core product consists of the Carnovo Platform, which enables users to compare personalized purchase and renting quotes through a parametric car search engine. The platform's main modules include: New Car Purchase Service (comparing quotes from dealerships), Used Car Sales (Stock) for pre-owned vehicles, Car Valuation Service for trade-ins, and Car Rental/Financing Options via partnered financial institutions. Supporting features include an instant messaging system for dealer communication, editorial car reviews and tests, buyer's guides with rankings and comparisons, and a dealer network enabling dealerships to publish offers. The platform aggregates over 60 automotive brands, facilitating direct transactions between users and dealerships while Carnovo itself does not participate in the actual purchase or rental transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Carnovo Platform (Online Car Marketplace) A web-based car comparison marketplace enabling users in Spain to configure vehicles, receive personalized purchase and rental quotes from authorized dealerships, and compare offers by proximity, price, and dealer rating. Includes parametric search, instant messaging, push notifications, and dealer profile pages. Free for consumers.
- New Car Purchase Service Service within the Carnovo platform allowing users to select from new car models and receive personalized quotes from official authorized dealerships, with comparison by proximity, price, and dealer rating. Targets individual car buyers in Spain purchasing new vehicles.
- Used Car Sales (Stock) Platform section showcasing used vehicles available from partner dealerships, with details including price, mileage, year, fuel type, and location. Allows users to browse inventory and contact sellers directly. Targets buyers of pre-owned vehicles.
- Car Valuation Service (Tasamos tu coche) Service that allows users to obtain a valuation of their current vehicle for potential sale, integrated into the platform's ecosystem as a trade-in capability. Helps users transitioning between vehicles.
- Car Rental and Financing Options Feature within the Carnovo platform that connects users with partner financial institutions to receive personalized car rental quotes and financing proposals, complementing the purchase option. Targets users preferring rental or financed vehicle acquisition.
- Dealer Network (Carnovo Dealer) Network of authorized official dealerships that participate on the Carnovo platform, publishing personalized vehicle offers and maintaining dealer profiles with commercial information. Dealerships access qualified buyer leads and the consumer-facing marketplace.
Quantifiable outcome
- Average savings of over 4,000 euros on new car purchases
- +2 more outcomes
Companies that use Carnovo
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Carnovo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Carnovo partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Carnovo competitors and assessment
Company assessmentDirect peers
- Wallapop: Spanish-origin C2C marketplace with a significant used-car vertical. Competes for the same consumer car-selling/buying intent that Carnovo targets in Spain.
- Coches.com: Spanish online car marketplace offering new and used vehicle listings from dealers and private sellers. Directly competes with Carnovo in the Spanish car-comparison and lead-generation category.
- Carwow: Car-comparison platform (originally UK) that aggregates dealer offers for new cars, mirroring Carnovo's core 'configure → compare dealer offers' flow. Closely comparable business model and GTM motion.
- Motor.es: Spanish automotive portal combining editorial content (reviews, news) with car listings and dealer offers — a hybrid content-plus-marketplace model similar to Carnovo's editorial-plus-comparison approach.
- Coches.net: Spanish online car classifieds platform owned by Adevinta, featuring new and used car listings from dealers. Overlaps directly with Carnovo in Spain's dealer-to-consumer car comparison category.
- Milanuncios: Spain's leading classifieds platform with a major motors vertical. Overlaps with Carnovo on used-car listings and dealer traffic generation in the Spanish market.
Broad incumbents
- Auto1 Group: Pan-European online used-car platform operating across multiple markets including Spain and Italy. A larger, better-capitalized incumbent targeting overlapping dealer and consumer flows.
- CarGurus: Global automotive marketplace with a Spanish site (cargurus.es) that competes for dealer leads and consumer car-shopping traffic. Significantly larger scale and data-driven positioning.
- AutoScout24: Europe's largest online car marketplace, with a strong Spanish presence. Operates a broader, more mature classifieds platform overlapping with Carnovo's dealer lead-generation value proposition.
Emerging players
- heycar: European online used-car marketplace (Volkswagen Group-backed) now operating in Spain. Emerging competitor in the dealer-side lead generation and certified-used segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Carnovo social profiles
Digital presenceCarnovo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carnovo leadership team
Management profileNumber of profiles
Profiles3 records
Carnovo subsidiaries and ownership
Company hierarchySubsidiaries2 records
Carnovo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carnovo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carnovo
What does Carnovo do?
Carnovo operates a web-based digital car marketplace that connects individual car buyers with authorized official dealerships across Spain. Users configure vehicles, receive personalized purchase and rental offers from multiple dealerships, and compare them by proximity, price, and dealer rating. The platform aggregates over 60 automotive brands and includes a parametric search engine, instant messaging with dealers, and trade-in valuation capabilities. The actual sale transaction occurs directly between buyer and dealer outside the platform.
Is Carnovo a public or private company?
Carnovo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Carnovo founded?
Carnovo was founded in 2016. It employs 11 to 50 people.
Where is Carnovo based?
Carnovo is headquartered in Barcelona, Spain, in the Europe region.
How does Carnovo make money?
Two revenue lines are on record. Dealer Lead Generation is the primary driver. The others are financial Institution Referrals.
Who are Carnovo's main competitors?
Direct peers on record are Wallapop, Coches.com, Carwow, Motor.es, Coches.net and Milanuncios. Broad incumbents are Auto1 Group, CarGurus and AutoScout24. heycar is listed as an emerging player.
Does Carnovo have an API?
No public API is recorded for Carnovo.
What industry is Carnovo in?
Carnovo's product category is Online Automotive Marketplace. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C. Its NAICS code is 4411 and its SIC code is 5500.