Motor.es
Motor.es is a Spain-based online platform that publishes car and Formula 1 information and offers a vehicle comparison tool. Founded in 2009 and headquartered in Murcia, it operates with a small team (1-10 employees) serving Spanish-speaking automotive enthusiasts.
- Company typePrivate
- Founded2009
- HeadquartersMurcia, Spain
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Motor.es does
Motor.es is a Spain-based online platform that publishes information about cars and Formula 1 and offers users a vehicle comparison feature. Founded in 2009 and headquartered in Murcia, the site operates within the Spanish-language automotive media vertical, addressing two related audience interests — consumer vehicle information and motorsport (F1) coverage. Its functional scope combines editorial content with an interactive comparison tool that allows users to evaluate vehicles side by side, a feature that distinguishes it from purely editorial competitors. The site operates with a very small team of 1-10 employees and is privately held; no parent company, subsidiaries, or external funding rounds are disclosed.
The business model is not publicly stated, but the firmographic profile (small Spanish content site, freemium content consumption, comparison functionality) is consistent with classic digital-media monetisation: display advertising, affiliate referrals to automotive dealers and brands, and potentially lead-generation referral fees. The product surface is a web property at https://www.motor.es/; no mobile app, paid subscription tier, enterprise offering, or pricing model is disclosed. The company has not disclosed funding, revenue, ARR, traffic, or partnership data, and leadership is limited to a single disclosed role: Jose Traver as Head of Department / project manager.
The available data does not indicate any AI, machine learning, API, or proprietary technology stack, and there is no evidence of patents, certifications, awards, or regulatory actions. Strategic moves, expansion history, M&A activity, and customer concentration are all undocumented. As a result, Motor.es is best characterised as a long-running but small-scale Spanish automotive content site with a comparison feature, operating without disclosed growth signals, external capital, or material product differentiation beyond its dual editorial coverage of cars and Formula 1.
Motor.es firmographics
Firmographics- Name
- Motor.es
- Legal name
- HeyLink.me
- Website
- https://heylink.me
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Motor.es is a Spain-based online platform that publishes car and Formula 1 information and offers a vehicle comparison tool. Founded in 2009 and headquartered in Murcia, it operates with a small team (1-10 employees) serving Spanish-speaking automotive enthusiasts.
- Ownership category
- akta.pro rank
Where Motor.es is headquartered
LocationHeadquarters
- HQ city
- Murcia
- HQ country
- Spain
- HQ region
- Europe
Markets served
Motor.es business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Pro Subscription: Monthly or annual subscription plans providing enhanced features including 100 links (vs 50), custom branding, custom domain, advanced analytics, themes, pixels, and reduced transaction fees of 3.9% + 30c
- Transaction Fees: Platform takes a percentage plus fixed fee on transactions processed through HeyLink.me pages. Starter tier: 9.9% + 30c, Pro tier: 3.9% + 30c
- Advertising Revenue Share: Users can monetize their link-in-bio pages by activating ads through AdSense integration. Revenue is shared between HeyLink.me and content creators based on clicks and engagement
- Freemium Model: Free Starter tier with basic features including 50 links, link analytics, templates, and earn money feature. Provides conversion funnel to paid Pro subscription
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with essential link management features for individual users |
| Subscription | Annual | Premium tier with advanced features and reduced transaction fees for serious creators and businesses |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Motor.es product offering
Product offeringCore offering
Motor.es is an online platform that provides information related to cars and Formula 1, allowing users to compare the given vehicles. The site delivers automotive editorial content alongside a vehicle comparison feature targeted at consumer audiences in the Spanish market.
Product overview
HeyLink.me is a comprehensive link-in-bio platform that enables users to consolidate all their online presence into a single shareable link. The core offering consists of the HeyLink.me Core Platform with two pricing tiers: the free Starter Plan (50 links, basic analytics, templates, and earn money feature) and the paid Pro Plan ($7.00/month yearly, with 100 links, custom branding, custom domain, advanced analytics, and priority support). The platform is enhanced by specialized solutions including HeyLink.me for Business (conversion-focused features), HeyLink.me Agency (multi-account management), Custom Domain (white-label branding), and HeyLink.me Enterprise (API-enabled custom solutions with 200+ integrations). Supporting infrastructure includes KODE.link for QR code generation, the Apps Marketplace with 100+ apps for extending functionality, regional variants like HeyLink.au, and specialized offerings such as NonProfit-Link.org and RapidWombat. The platform integrates social media platforms (Instagram, Facebook, TikTok, YouTube, X, Pinterest), payment solutions (bank details, crypto wallet), and Google AdSense for monetization.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Comparison Tool Online tool that lets users compare cars side-by-side, evaluating specifications and attributes of given vehicles. Targeted at Spanish-speaking consumers researching a car purchase or evaluating alternatives.
- Automotive Information / Car News Content Editorial articles and information pages covering cars, including model details and automotive news. Aimed at Spanish-speaking readers who want automotive information and reviews in Spanish.
- Formula 1 News Coverage Online coverage of Formula 1 motorsport, providing news and updates to Spanish-speaking Formula 1 fans. Targeted at motorsport enthusiasts who want F1 information alongside car content.
Quantifiable outcome
- Potential annual earnings of $1,244.50 for 50,000 monthly pageviews (example calculation)
Companies that use Motor.es
Customer profileSegments8 records
Ideal customer profiles1 record
Motor.es technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
Motor.es partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- KODE.linkcoreKODE.link provides QR code technology and digital card generation (Apple Wallet, Google Wallet) integrated into HeyLink.me. Described as 'Powered by KODE.link' indicating a core technology partnership.
- Google AdSensecoreAdSense integration enables HeyLink.me users to monetize their link-in-bio pages through targeted advertising, with revenue sharing between HeyLink.me and content creators.
- InstagramcoreNative integration with Instagram's link-in-bio feature, one of the primary platforms where HeyLink.me users share their links.
- TikTokcoreIntegration with TikTok's bio link feature, allowing users to share their HeyLink.me page on TikTok profiles.
- YouTubecoreYouTube channel integration allowing users to display videos and link to channels from their HeyLink.me pages.
- FacebookcoreFacebook integration for sharing videos and connecting social profiles to HeyLink.me pages.
- X (Twitter)coreX (formerly Twitter) integration allowing users to showcase posts and link profiles.
Scale indicators4 records
Expansion highlights3 records
Motor.es competitors and assessment
Company assessmentDirect peers
- Motorpasión: One of Spain's largest automotive news and review publications (Webedia network). Directly comparable as a Spanish-language auto media outlet competing for the same enthusiast audience.
- Diariomotor: Spanish automotive news and reviews outlet covering consumer vehicles and motorsport including F1. Closely overlaps with Motor.es in content categories and Spanish-market focus.
- SoyMotor: Spanish motorsport- and F1-focused media outlet with broader auto coverage. Directly overlaps with Motor.es's F1 coverage and target enthusiast demographic in Spain.
- Km77.com: Long-running Spanish automotive media site known for in-depth reviews, video tests, and a dedicated comparison tool — a very close peer in editorial focus, target audience, and product feature set.
- Coches.com: Major Spanish car marketplace and automotive content platform offering listings, reviews, and comparison tools. Directly comparable in serving Spanish car buyers and competing for the same advertising and lead-gen budgets.
Broad incumbents
- Autopista: Established Spanish automotive magazine and digital publication covering car news, reviews, and motorsport. A broader legacy incumbent with a similar editorial mandate and Spanish audience.
- AutoScout24 España: European-wide vehicle marketplace with a Spanish arm offering listings and research tools. Competes for high-intent Spanish car shoppers and the dealer advertising spend Motor.es depends on.
- Top Gear España: Spanish edition of Top Gear covering cars and motorsport with strong video content. Competes for the same enthusiast audience, particularly F1 and performance-car coverage.
- Car and Driver España: Spanish edition of the global Car and Driver brand providing reviews, news, and buying advice. Comparable as a Spanish-market automotive editorial competitor with international backing and brand recognition.
Emerging players
- Híbridos y Eléctricos: Spanish media outlet focused on electrified and hybrid vehicles, with reviews, news, and comparison-oriented content. An emerging peer intersecting Motor.es's comparison use case at the fast-growing EV end of the market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Motor.es social profiles
Digital presenceMotor.es financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motor.es leadership team
Management profileNumber of profiles
Profiles1 record
Motor.es funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motor.es M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motor.es
What does Motor.es do?
Motor.es is an online platform that provides information related to cars and Formula 1, allowing users to compare the given vehicles. The site delivers automotive editorial content alongside a vehicle comparison feature targeted at consumer audiences in the Spanish market.
Is Motor.es a public or private company?
Motor.es is a private company. It is classified as unknown and is currently operating.
When was Motor.es founded?
Motor.es was founded in 2009. It employs 1 to 10 people.
Where is Motor.es based?
Motor.es is headquartered in Murcia, Spain, in the Europe region.
How does Motor.es make money?
Four revenue lines are on record. Pro Subscription is the primary driver. The others are transaction Fees, advertising Revenue Share and freemium Model.
Who are Motor.es's main competitors?
Direct peers on record are Motorpasión, Diariomotor, SoyMotor, Km77.com and Coches.com. Broad incumbents are Autopista, AutoScout24 España, Top Gear España and Car and Driver España. Híbridos y Eléctricos is listed as an emerging player.
Does Motor.es have an API?
Yes. HeyLink.me Enterprise offers robust API integration allowing developers to integrate HeyLink.me's powerful features directly into existing systems. The API ensures smooth, efficient, and tailored user experience. Specific API endpoints, authentication methods, rate limits, and documentation URL were not specified in the available source content.