The Selection Lab
The Selection Lab is an Amsterdam-based AI-powered assessment orchestration platform that automates candidate selection up to the interview stage by connecting 50+ third-party assessment tools into unified workflows integrated with client ATS systems, serving enterprise and mid-market employers across Europe.
- Company typePrivate
- Founded2018
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The Selection Lab does
The Selection Lab is an Amsterdam-based assessment software company founded in 2018 that automates candidate selection up to the interview stage for enterprise and mid-market employers across Europe. Its core product is an AI-powered assessment orchestration platform that connects 50+ curated third-party assessment tools, covering cognitive ability, personality, language, hard skills, and game-based evaluations, into a unified selection workflow that integrates directly with clients' existing ATS systems. The platform is built around several proprietary AI-driven modules: SmartChat provides 24/7 conversational candidate intake via WhatsApp and browser; Lexie acts as an in-product AI guide for building selection flows; SmartReactivation re-engages dormant ATS candidates; and an AI Avatar and automated interview scheduling extend the surface area across the candidate journey. The company generates revenue through quote-based annual SaaS subscriptions with usage-based components for specific assessment tools, pricing is not publicly disclosed and customers must request a demo or use a self-serve free trial. Its go-to-market is hybrid: a sales-led motion for enterprise and mid-market accounts complemented by a product-led self-serve free trial, with distribution partnerships (Berenschot Search, Brght) expanding reach. The Selection Lab serves staffing agencies, corporates, government, and professional services buyers, with named customers including DPD, Carrefour Belgium, Teleperformance, KPN, Friesland Campina, Dentons, Houthoff, Aethon, and Oxfam Novib, and reports over 500 companies on the platform as of 2024/2025, up from approximately 180 in October 2023.
The Selection Lab firmographics
Firmographics- Name
- The Selection Lab
- Legal name
- Selection Lab
- Website
- https://theselectionlab.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Selection Lab is an Amsterdam-based AI-powered assessment orchestration platform that automates candidate selection up to the interview stage by connecting 50+ third-party assessment tools into unified workflows integrated with client ATS systems, serving enterprise and mid-market employers across Europe.
- Ownership category
- akta.pro rank
The Selection Lab industry classification
Industry- Product category
- Recruitment Assessment Software
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)
- akta.pro secondary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
Keywords
Where The Selection Lab is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
The Selection Lab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Assessment Platform Subscription: The Selection Lab operates as a SaaS platform providing access to their assessment orchestration technology, connecting companies with curated assessment tools for automated candidate selection up to the interview stage
- Assessment Tool Fees: The platform integrates with and facilitates access to 50+ assessment tools from various vendors; fees may be bundled or passed through for specific test types including COTAN-validated cognitive and personality assessments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
The Selection Lab product offering
Product offeringCore offering
The Selection Lab is an AI-powered SaaS assessment orchestration platform that automates the candidate selection process up to the interview stage. It connects 50+ curated third-party assessment tools (covering cognitive ability, personality, hard skills, language, and game-based evaluations) into a unified workflow, and integrates with existing Applicant Tracking Systems. Recruiters use it to build custom selection flows, conduct conversational screening via WhatsApp and browser, and produce visual candidate reports.
Product overview
The Selection Lab offers a unified AI-powered recruitment assessment platform that automates candidate selection up to the interview stage. The core platform combines SmartChat (conversational AI for WhatsApp and browser-based candidate interactions), the Selection Flow Creator (visual workflow builder), and Lexie (AI assistant) with an integrated library of 200+ skill tests covering cognitive abilities, personality, hard skills, language proficiency, and game-based assessments. The platform integrates with ATS systems to provide seamless workflow automation and generates infographic-based candidate reports. Solutions are designed for both white-collar and blue-collar hiring across industries including healthcare, government, staffing, and corporates.
Differentiator
Problem solved
Functional benefit
Products and services
- Selection Lab Platform AI-powered hiring assessment platform for enterprise HR teams, staffing agencies, and government recruiters that automates candidate selection up to the interview stage by combining conversational AI with 200+ skill tests and integrating with ATS systems.
- SmartChat AI-powered WhatsApp and browser-based conversational assistant that provides 24/7 instant candidate responses, conducts automated screening for availability and basic requirements, and manages candidate intake on behalf of recruiters.
- Selection Flow Creator Visual workflow builder that allows recruiters to create customized assessment sequences by combining different test types, AI interactions, and screening stages tailored to specific role requirements.
- Lexie AI Assistant Personal AI guide that assists recruiters in building selection flows and engaging candidates through conversational interactions throughout the hiring process.
- SmartReactivation AI-powered tool for automatically reactivating candidates stored in ATS systems, enabling recruiters to re-engage previously screened candidates for new opportunities.
- Game-Based Assessments Gamified assessment tools that evaluate soft skills through interactive scenarios, including Flying Dutchman, Dream Team, Who am I, Tower of London, and Apples and Oranges tests.
- Skill Tests Library Extensive library of 200+ skill tests covering soft skills, hard skills, intelligence, situational judgement, language proficiency, and cultural fit for both white-collar and blue-collar roles, sourced from 50+ curated third-party vendors.
- Automated Interview Scheduling AI-powered scheduling feature that allows candidates to self-schedule interviews, eliminating coordination overhead and ensuring candidates can book slots without recruiter intervention.
Quantifiable outcome
- 45% increase in retention
- +8 more outcomes
Companies that use The Selection Lab
Customer profileNamed customers23 records
Segments8 records
Ideal customer profiles4 records
The Selection Lab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
The Selection Lab partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ATS ProviderscoreThe Selection Lab integrates seamlessly with nearly every major ATS (Applicant Tracking System). The platform works inside existing ATS systems without requiring extra logins or new tools to manage, providing email notifications with calendar invites, candidate reports, and custom interview guides.
- 50+ Assessment VendorscoreThe platform connects 50+ curated assessment tools from best vendors around the world, including COTAN-validated cognitive ability tests and personality assessments, language tests, game-based assessments, and hard skills evaluations.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
The Selection Lab competitors and assessment
Company assessmentDirect peers
- TestGorilla: TestGorilla is a pre-employment skills assessment platform offering 250+ tests across cognitive ability, personality, language, and coding. It competes head-to-head with Selection Lab's curated library of 200+ skill tests and similar target buyer (SMB to mid-market recruiters).
- Vervoe: Vervoe is an AI-powered skills testing and interview platform that automates candidate screening with job-simulation assessments and ranked shortlists. It targets similar recruiters seeking automated, evidence-based screening up to the interview stage.
- Harver (formerly Pymetrics): Harver delivers AI-driven talent assessment and matching solutions used by enterprise hiring teams to screen candidates at volume. It overlaps directly with Selection Lab's volume hiring and soft-skills assessment proposition.
Broad incumbents
- HireVue: HireVue is a large, established enterprise hiring platform combining video interview, AI assessment, and ATS workflows. It competes with Selection Lab in enterprise talent assessment but operates at much broader scale and with deeper pockets.
- SHL (Assessment Solutions International): SHL is a long-standing global leader in psychometric and talent assessment, offering scientifically validated cognitive and personality tests. It is comparable to Selection Lab's COTAN-validated assessments but with far greater enterprise reach and brand recognition.
- iCIMS: iCIMS is a leading enterprise Talent Acquisition platform offering ATS, CRM, and candidate assessment modules. It overlaps with Selection Lab's recruitment workflow automation and ATS integration story, but as a broader HCM suite.
- Eightfold AI: Eightfold AI is a deep-pocketed talent intelligence platform using AI for skills matching, assessment, and workforce planning. It competes with Selection Lab's AI-driven candidate-job matching at the enterprise end of the market.
Emerging players
- Filtered: Filtered offers AI-powered skills assessments focused on technical and data roles. It is a niche competitor to Selection Lab's hard-skills and cognitive assessments, especially in technical hiring segments.
- CodeSignal: CodeSignal is an assessment platform for technical hiring with coding simulations and skill certifications. It overlaps with Selection Lab's hard-skills assessment library in the technical recruitment segment.
Regional players
- Workable: Workable is a global ATS and recruiting platform with built-in assessment integrations, primarily serving SMB to mid-market. It is comparable through the ATS + assessment workflow lens, though its primary differentiation is the ATS rather than assessment depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The Selection Lab social profiles
Digital presenceThe Selection Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Selection Lab leadership team
Management profileNumber of profiles
Profiles2 records
The Selection Lab funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Selection Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Selection Lab
What does The Selection Lab do?
The Selection Lab is an AI-powered SaaS assessment orchestration platform that automates the candidate selection process up to the interview stage. It connects 50+ curated third-party assessment tools (covering cognitive ability, personality, hard skills, language, and game-based evaluations) into a unified workflow, and integrates with existing Applicant Tracking Systems. Recruiters use it to build custom selection flows, conduct conversational screening via WhatsApp and browser, and produce visual candidate reports.
Is The Selection Lab a public or private company?
The Selection Lab is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Selection Lab founded?
The Selection Lab was founded in 2018. It employs 11 to 50 people.
Where is The Selection Lab based?
The Selection Lab is headquartered in Amsterdam, Netherlands, in the Europe region.
How does The Selection Lab make money?
Two revenue lines are on record. SaaS Assessment Platform Subscription is the primary driver. The others are assessment Tool Fees.
Who are The Selection Lab's main competitors?
Direct peers on record are TestGorilla, Vervoe and Harver (formerly Pymetrics). Broad incumbents are HireVue, SHL (Assessment Solutions International), iCIMS and Eightfold AI. Emerging players are Filtered and CodeSignal. Workable is listed as a regional player.
Does The Selection Lab have an API?
No public API is recorded for The Selection Lab.
What industry is The Selection Lab in?
The Selection Lab's product category is Recruitment Assessment Software. Its primary akta.pro industry code is EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms, with a secondary code of BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS). Its NAICS code is 561311 and its SIC code is 7361.