Hagerty

Name

Hagerty

Legal name

Hagerty, Inc.

Website

https://hagerty.com

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hagerty (NYSE: HGTY) is a specialty insurer and enthusiast platform offering agreed-value collector vehicle insurance across autos, boats, motorcycles, and specialty vehicles, supplemented by Hagerty Marketplace, Broad Arrow Auctions, Drivers Club membership, and valuation tools serving 1.8M policyholders and 1.8M members.

Ownership category

akta.pro rank

Product category

Specialty Collector Vehicle Insurance

NAICS

Motor Vehicle and Parts Dealers (441), Used Merchandise Retailers (459510)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Classic / Collector Car Insurance (FSAJAAAG)

akta.pro secondary industries

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA), Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

Keywords

• Collector vehicle insurance
• Classic car insurance
• Collector car auctions
• Vehicle valuation tools
• Automotive enthusiast membership

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Premiums: Written premiums from specialty vehicle insurance policies. Q1 2026 written premium up 18% year-over-year to $289 million. 1.8 million policies in force. Capital-light model with Markel fronting arrangement where Hagerty Re retains 100% of premium.
2. Marketplace Auction Fees: Hagerty Marketplace charges a 7% bidder's premium on auction transactions ($500 minimum). Sellers list free. Auction transactions facilitated directly between buyers and sellers.
3. Hagerty Drivers Club Membership: Annual membership at $70/year providing access to valuation tools, classifieds listings, exclusive events, roadside assistance, magazine, and automotive discounts.
4. Marketplace Revenue: Marketplace revenue grew 119% to $119 million in full-year 2025, driven by auction and classified activity on the platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Hagerty underwrites specialty agreed-value (Guaranteed Value®) insurance for classic, collector, and enthusiast vehicles — including cars, trucks, motorcycles, boats, vintage trailers, modified vehicles, military vehicles, and antique tractors — and complements it with Hagerty Marketplace auctions/classifieds, Broad Arrow Auctions live sales, Broad Arrow Capital financing, the Hagerty Drivers Club membership program, proprietary Hagerty Valuation Tools, and original automotive media content distributed via YouTube and a Prime Video FAST channel.

Product overview

Hagerty operates a multi-platform ecosystem serving the collector vehicle enthusiast market. The core offering is specialty vehicle insurance providing Guaranteed Value coverage for classic cars, trucks, SUVs, motorcycles, boats, tractors, and modified vehicles, with products ranging from standard collector coverage to premium Private Client packages with automatic appreciation protection. The business extends beyond insurance into a marketplace platform (featuring both live auctions through subsidiary Broad Arrow Auctions and classified listings), original video content production (distributed via YouTube, a Prime Video FAST channel, and owned platforms), a Drivers Club membership program with roadside assistance and exclusive events, and vehicle valuation tools. Broad Arrow Capital provides financing services for collector vehicle purchases. The company reported $1.456 billion in total revenue for 2025, insures approximately 1.8 million policies in force, and serves 1.8 million Drivers Club members.

Differentiator

Problem solved

Functional benefit

Brands

• Broad Arrow: Collector car auction house offering live and online auctions, private sales, and financing services
• Hagerty Drivers Club
• Hagerty Valuation Tools
• Guaranteed Value

Products and services

• Hagerty Classic Car Insurance Specialty agreed-value (Guaranteed Value®) insurance for classic and collector cars, trucks, Jeeps, SUVs, and utility vehicles, offering flexible usage for shows, tours, and pleasure driving at lower premiums than daily-driver insurance.
• 1980 & Newer Collector Vehicle Insurance Specialty insurance for modern classics from the 1980s, 1990s, and newer — exotics, supercars, and limited-edition vehicles that qualify as collectors based on usage patterns rather than age.
• Classic Truck, Jeep, and SUV Insurance Specialty insurance for collector trucks, Jeeps, and SUVs that are 1998 and older, offering coverage tailored for how enthusiast vehicles are used.
• Classic Motorcycle Insurance Insurance for classic and collector motorcycles and scooters 1996 and older, covering rare, historically significant, and modified two-wheeled vehicles including those under restoration.
• Motorsports Insurance Insurance for motorsports enthusiasts covering off-track protection for non-street-legal race cars, street-legal race vehicles, and on-track coverage including single-event track day and annual non-competition track insurance.
• Boat Insurance Marine insurance for boat enthusiasts covering classic wooden boats (Chris-Craft, Century, Gar Wood), fiberglass boats, sailboats, pontoons, yachts, and high-performance boats.
• Vintage Camper Trailer Insurance Specialty insurance for vintage camper trailers 25 years and older, designed for collectors who use their campers for leisure driving rather than full-time habitation.
• Modified Vehicle Insurance Insurance for hot rods, street rods, resto-mod classics, pro-street vehicles, custom cruisers, custom imports, and replicas covering vehicles with performance and aesthetic modifications.
• Retired Military Vehicle Insurance Insurance for retired military vehicles that are 20 years or older and demilitarized, covering historically significant military vehicles including demilitarized Jeeps and tanks.
• Antique Tractor Insurance Insurance for antique and classic tractors 25 years and older used for collection purposes rather than farming or utility work.
• Private Client Insurance Bespoke high-value collector vehicle insurance for luxury collections including Market Value Protection (up to 150% insured value), Value Guard (3% quarterly appreciation), automatic new purchase coverage (up to $5M), VIN theft protection, and dedicated account management.
• Business Insurance for the Collector Car Industry Specialized commercial coverage for businesses in the collector car ecosystem including restoration shop insurance, museum insurance, dealership insurance, storage facility insurance, and collector car club insurance.
• Hagerty Marketplace Auctions Two-sided online auction platform for buying and selling collector vehicles, with free seller listing, 7% bidder's premium ($500 minimum), and integration with Hagerty Valuation Tools. Two-week auction windows.
• Hagerty Marketplace Classifieds Classified listing service for buying and selling collector vehicles, available to Hagerty Drivers Club members with 60-day listing duration and seller-determined pricing.
• Broad Arrow Auctions Premium live and online collector car auction house (Hagerty subsidiary) conducting high-profile sales at Amelia Island, Monterey Car Week, Concorso d'Eleganza Villa d'Este, Zoute Grand Prix, Las Vegas, and other prestigious venues; reported $624M in total transaction value in 2025.
• Broad Arrow Capital Financing subsidiary providing collector car loans, leases, personal loans, and home equity options with hobby-specific terms and balloon leasing structures for collector vehicle purchases.
• Hagerty Prime Video Channel Free ad-supported television (FAST) channel on Prime Video featuring 24/7 automotive enthusiast programming with hundreds of hours of original Hagerty Originals content (ICONS, Revelations, Barn Find Hunter, Capturing Car Culture, Redline Rebuild).
• Hagerty Drivers Club Premium $70/year enthusiast membership providing unlimited roadside assistance with flatbed towing, annual subscription to Hagerty Drivers Club magazine, automotive discounts, exclusive events, access to valuation tools, and access to Marketplace classifieds.
• Hagerty Valuation Tools Online platform providing real-time vehicle valuations based on aggregated global auction results, private-party transactions, and market trend analysis, available to Drivers Club members and used across Hagerty's insurance and marketplace products.
• Hagerty Originals Video Content Original in-house automotive video series including ICONS hosted by Jason Cammisa, Revelations, Barn Find Hunter, The Driver's Seat with Henry Catchpole, Capturing Car Culture with Larry Chen, Redline/Redline Rebuild, Driveway Finds, and Will It Run? (26 all-time Telly Awards).

Quantifiable outcome

• 27% lower premiums than daily-driver insurance on average
• +4 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor, major and core.

• The Peninsula ParisminorStrategic or Co-development Partner · 16 June 2026Partnership for Broad Arrow's inaugural Paris auction during Rétromobile Week 2027 (February 3, 2027). Venue at The Peninsula Paris hotel on avenue Kléber positions event as premier European collector car auction.
• The Quail, A Motorsports GatheringmajorStrategic or Co-development Partner · 18 February 2026Multi-year partnership making Broad Arrow the official auction partner for The Quail during Monterey Car Week 2026 (August 13-14 at Quail Golf Club). Two-day auction to feature approximately 175 highly sought-after collector cars.
• Essentia Insurance CompanycoreStrategic or Co-development Partner · 2 January 2026Insurance partner providing underwriting capacity. Agreements extended through December 31, 2028. Hagerty retains option to purchase Essentia between January 2026 and January 2028. New Quota Share Reinsurance Agreement effective January 1, 2026 under which Hagerty Re assumes 100% of risk.
• BMW AGmajorStrategic or Co-development Partner · 1 January 2026BMW AG serves as official auction partner of Concorso d'Eleganza Villa d'Este. Broad Arrow conducted second annual auction at Villa Erba, Lake Como in May 2026, generating €40.8 million in sales with 87% sell-through rate.
• Liberty MutualmajorChannel Partner/ Reseller/ Distributor · 3 November 2025New partnership announced November 2025 to offer Hagerty collectible car insurance to Liberty Mutual customers starting 2026. Liberty Mutual is the 7th largest auto insurer in the US, providing significant distribution reach.
• Audrain Concours FoundationminorStrategic or Co-development Partner · 31 October 2025Multi-year strategic partnership making Broad Arrow the exclusive auction partner for Newport Concours & Motor Week and presenter of the Veteran Car Tour through 2028.
• State FarmmajorStrategic or Co-development Partner · 1 January 2025State Farm partnership expanded to 27 states. Hagerty beginning to onboard State Farm policies after years of delays. Represents significant distribution expansion through State Farm's massive customer base.
• Reliable CarriersminorGTM or Marketing PartnerVehicle shipping partner offering Drivers Club members up to 10% off vehicle shipping services.
• Air|WaterminorStrategic or Co-development PartnerThird annual Broad Arrow Porsche Air|Water Auction held during Air|Water enthusiast event in Costa Mesa, California (April 25, 2026). Realized $20 million in total sales with 84% sell-through rate.
• Broad Arrow CapitalcoreStrategic or Co-development PartnerHagerty company providing financing for collector cars. Part of integrated enthusiast ecosystem offering loans and leases for vehicle purchases alongside insurance and marketplace services.
• Woodside CreditminorChannel Partner/ Reseller/ DistributorPreferred lender for classic car financing, offering hobby-specific loans with low rates and generous terms.
• JJ Best Banc & CominorChannel Partner/ Reseller/ DistributorSpecialty lender offering collector car loans with terms tailored to the unique collector vehicle market.

Scale indicators18 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• American Collectors Insurance: Specialty insurer focused exclusively on classic, antique, and collector vehicles, offering agreed-value coverage. Direct competitor to Hagerty's core classic car insurance product line with similar target customer base.
• Grundy Insurance: Pioneer in agreed-value classic car insurance since 1947, offering collector vehicle coverage with similar value-guarantee features to Hagerty's Guaranteed Value. Closest direct competitor in specialty collector insurance.
• Heacock Classic Insurance: Specialty classic and collector car insurance provider with focus on enthusiast vehicles. Direct competitor in the niche agreed-value insurance market Hagerty dominates.
• Mecum Auctions: Largest collector car auction company in the US by volume, conducting live and online auctions across multiple venues. Direct competitor to Broad Arrow Auctions in collector car sales.
• Barrett-Jackson: Premier collector car auction house known for high-profile Scottsdale and Palm Beach events. Direct competitor to Broad Arrow in live collector car auctions and lifestyle branding.

Emerging players

• Bring a Trailer: Leading online collector car auction platform with curated listings and engaged enthusiast community. Competes with Hagerty Marketplace and Broad Arrow in online collector car transactions, especially at sub-$200K price points.

Broad incumbents

• RM Sotheby's: World's largest collector car auction house by value, operating premium live auctions globally. Overlaps with Broad Arrow's high-end auction business at premier venues.
• Gooding & Company: High-end collector car auction house specializing in Pebble Beach and other prestigious concours venues. Competitor to Broad Arrow at the ultra-premium end of the collector car market.
• Bonhams: Global auction house with significant motoring and collector car divisions. Operates internationally and competes with Broad Arrow's expanding European footprint.
• Markel: Specialty insurance holding company that owns ~23% of Hagerty and provides fronting and reinsurance capacity. Larger specialty insurance peer with overlapping classic car and motorsports insurance products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/hagerty
• Xx.com/Hagerty
• Facebookfacebook.com/Hagerty
• LinkedInlinkedin.com/company/hagertycars

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagerty