Stowga
Stowga is a London-based, privately-held on-demand marketplace founded in 2016 that connects buyers and sellers of warehousing and logistics services. The company operates with 1-10 employees and has raised approximately $2.4M in seed funding.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Stowga does
Stowga is a privately-held, London-based marketplace company founded in 2016 that operates an on-demand platform for buying and selling warehousing and logistics services. The company's stated business is to connect supply and demand in the warehousing and logistics services market, positioning itself as a marketplace intermediary rather than a logistics operator or asset owner. The company operates with a very small team of 1-10 employees and has raised approximately $2.4M in total seed-stage funding across two rounds in 2016 (~$419K from Salica and Seedcamp) and December 2017 (~$1.998M led by Speedinvest, with participation from Anthemis, Force Over Mass Capital, Salica, and Seedcamp).
The company's go-to-market is built around its marketplace platform, with no disclosed pricing model, customer segments, named customer logos, or transaction volume metrics in the available data. No product launches, partnership announcements, or technology updates have been disclosed since the late-2017 funding round. The founding team includes co-founder Joey Scully, who serves as Head of Design and Product. No parent company, institutional ownership beyond the seed investors, or M&A activity has been disclosed. The company remains privately held with no IPO or exit activity on record.
Stowga firmographics
Firmographics- Name
- Stowga
- Legal name
- stow Group
- Website
- https://stowga.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stowga is a London-based, privately-held on-demand marketplace founded in 2016 that connects buyers and sellers of warehousing and logistics services. The company operates with 1-10 employees and has raised approximately $2.4M in seed funding.
- Ownership category
- akta.pro rank
Stowga industry classification
Industry- Product category
- Logistics Marketplace
- NAICS
- Warehousing and Storage (4931)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industries
- E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC), Vendor/Subcontractor & SLA Management (BPABAAAJ)
Keywords
Where Stowga is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Stowga business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Warehouse Racking and Storage Systems: Sale of industrial warehouse racking systems and pallet shuttle technology for high-density storage applications across supply chain environments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Stowga product offering
Product offeringCore offering
Stowga operates an on-demand marketplace for buying and selling warehousing and logistics services. The platform enables businesses to search, compare and book warehouse space, fulfilment, and road transport from a UK-wide network of logistics service providers, and provides an orchestration layer for managing rates, bookings, workflows and supply chain performance in a single interface.
Product overview
stow Group offers a comprehensive portfolio of warehouse racking and semi-automated storage systems. The core product is the Atlas 4.0 pallet shuttle system, complemented by a complete racking portfolio. The product strategy emphasizes storage density, semi-automation capabilities, and regional manufacturing support to serve customers across food, retail, and industrial supply chains in ambient, chilled, and frozen environments.
Differentiator
Problem solved
Functional benefit
Brands
- Atlas 4.0: Updated pallet shuttle system with enhanced serviceability, WMS/ERP connectivity, and operational uptime improvements designed for ambient, chilled, and frozen environments across food, retail, and industrial supply chains.
Products and services
- Find Warehousing Service
Companies that use Stowga
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Stowga technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Stowga partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
Stowga competitors and assessment
Company assessmentDirect peers
- Flexe: Flexe operates an on-demand warehousing marketplace connecting shippers with warehouse operators across North America — the most direct peer to Stowga in the on-demand warehouse marketplace category.
- Flowspace: Flowspace runs a network of fulfillment centers and on-demand warehousing capacity for e-commerce and omnichannel brands — directly comparable marketplace model to Stowga.
- FLOX: FLOX is a UK-based AI-powered marketplace connecting businesses with warehousing and transport service providers — a near-identical offering to Stowga in the same geography, making it the closest head-to-head competitor.
- Loadsmart: Loadsmart operates a digital freight brokerage and marketplace platform for matching shippers with trucking capacity — comparable marketplace/brokerage model targeting logistics services.
- Transfix: Transfix is a digital freight brokerage marketplace pairing shippers with carriers via a tech-enabled platform — directly comparable marketplace model in logistics services.
Broad incumbents
- Saloodo!: Saloodo! is Deutsche Post DHL Group's digital freight marketplace connecting shippers with road freight carriers across Europe — comparable marketplace model with the backing of a global logistics incumbent.
- Uber Freight: Uber Freight is a digital freight marketplace operated by Uber — comparable marketplace model at massive scale, representing the well-capitalized incumbent benchmark Stowga competes against.
- Coyote Logistics: Coyote Logistics is a large US-based freight brokerage and 3PL owned by UPS — represents the incumbent brokerage model that digital marketplaces like Stowga are disrupting.
Emerging players
- Zencargo: Zencargo is a London-based digital freight forwarder combining technology with forwarding services — a UK-based comparable in the logistics services technology category with partial marketplace/aggregation overlap.
- 7bridges: 7bridges is a London-based AI-powered logistics optimization platform — a UK-based comparable operating in adjacent supply chain technology with overlapping customer base to Stowga.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Stowga social profiles
Digital presenceStowga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stowga leadership team
Management profileNumber of profiles
Profiles1 record
Stowga funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stowga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stowga
What does Stowga do?
Stowga operates an on-demand marketplace for buying and selling warehousing and logistics services. The platform enables businesses to search, compare and book warehouse space, fulfilment, and road transport from a UK-wide network of logistics service providers, and provides an orchestration layer for managing rates, bookings, workflows and supply chain performance in a single interface.
Is Stowga a public or private company?
Stowga is a private company. It is classified as venture growth investor backed and is currently operating.
When was Stowga founded?
Stowga was founded in 2016. It employs 1 to 10 people.
Where is Stowga based?
Stowga is headquartered in London, United Kingdom, in the Europe region.
How does Stowga make money?
One revenue line is on record: warehouse Racking and Storage Systems.
Who are Stowga's main competitors?
Direct peers on record are Flexe, Flowspace, FLOX, Loadsmart and Transfix. Broad incumbents are Saloodo!, Uber Freight and Coyote Logistics. Emerging players are Zencargo and 7bridges.
Does Stowga have an API?
No public API is recorded for Stowga.
What industry is Stowga in?
Stowga's product category is Logistics Marketplace. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of TLALAAAC, E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled). Its NAICS code is 4931 and its SIC code is 4220.