sMedia
sMedia is a Saskatchewan-based digital marketing technology company that provides multi-channel advertising management, lead generation, attribution, and related services primarily to enterprise automotive dealer groups across the US, Canada, and New Zealand.
- Company typePrivate
- Founded2012
- HeadquartersRegina, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What sMedia does
sMedia is a Saskatchewan-based digital marketing technology firm that provides multi-channel advertising management, lead generation, SEO, direct mail, AI-driven video production, and marketing attribution services primarily to enterprise automotive dealer groups across the US, Canada, and New Zealand. Founded in 2012 and headquartered in Saskatoon, the company focuses on a single core vertical with a product suite purpose-built for dealer marketing workflows.
The technology stack combines proprietary tools with certified platform integrations. Smart Offer is the company's customizable lead-generation engine, supporting configurable forms, creative content, display rules, and timed delivery for personalized offers. Attributely is a wholly-owned attribution and business intelligence platform that ingests first-party sales and marketing data, computes ROI across the customer journey, and is paired with custom-built GA4 accounts that sMedia manages on behalf of each client. Advertising channel coverage is delivered through certified partner relationships with Meta (Facebook Business Partner, including Dynamic Retargeting and Conquest Ads on Facebook and Instagram), Google Ads (Google Vehicle Listing Ads and Performance Max), Microsoft Advertising, and TikTok Automotive Ads; complementary services include micro-targeted Direct Mail, exclusive-partner Local SEO, AI Video production, RV/recreation-vehicle marketing, and Co-op Management executed under sMedia's multi-OEM Certified Program Partner status.
Commercially, sMedia sells on a recurring, quote-based subscription model with monthly billing and a 30-day cancellation policy across products. Go-to-market is hybrid: a direct sales force of Solutions Consultants and dedicated Customer Success Managers pursues enterprise dealer groups, inside sales (toll-free 1-855 and local 306 numbers, [email protected]) addresses mid-market dealerships, and a self-serve component within Smart Offer accommodates smaller rooftops. Primary customers are multi-store automotive dealer groups (e.g., Knight Auto Group, Centennial Auto Group, Wheaton Honda, Preston Hood Chevrolet, Bannister Auto Group, Nelson Auto Group, Sherwood Ford, Kalispell Auto Group), with a secondary segment in RV, boat, bike, and trailer dealerships. The company has historically operated on self-funded growth, taking one disclosed growth equity round of approximately $2.7M CAD from FirePower Capital in February 2021 alongside an earlier (undisclosed-amount) Espresso Capital facility in 2019.
sMedia firmographics
Firmographics- Name
- sMedia
- Legal name
- sMedia
- Website
- https://smedia.ca
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- sMedia is a Saskatchewan-based digital marketing technology company that provides multi-channel advertising management, lead generation, attribution, and related services primarily to enterprise automotive dealer groups across the US, Canada, and New Zealand.
- Ownership category
- akta.pro rank
sMedia industry classification
Industry- Product category
- Automotive Digital Marketing Technology
- NAICS
- Media Buying Agencies (54183), Direct Mail Advertising (541860), Advertising Material Distribution Services (54187)
- SIC
- Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Influencer Media Buying & Paid Amplification (BPAFABAK)
Keywords
Where sMedia is headquartered
LocationHeadquarters
- HQ city
- Regina
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
sMedia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketing Platform Subscriptions: Recurring subscription-based access to advertising platforms (Meta Ads, Google Ads, Microsoft Ads, TikTok). Includes platform access, campaign management, and optimization services.
- Smart Offer: Lead generation tool with customizable offers. Sold as part of product suite with 30-day cancellation policy.
- Direct Mail Services: Micro-targeted direct mail campaigns for automotive dealerships.
- SEO and Professional Services: Local SEO services through third-party partner, GA4 audit services, and ongoing marketing consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom pricing based on dealership size and needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
sMedia product offering
Product offeringCore offering
sMedia provides a vertically specialized digital marketing technology stack for automotive and recreation-vehicle dealerships, including managed paid-media campaigns across Meta, Google, Microsoft, and TikTok, a customizable lead-generation tool called Smart Offer, micro-targeted direct mail, local SEO, AI-generated video production, OEM co-op advertising management, and the Attributely attribution and business-intelligence platform that connects marketing spend to dealership sales outcomes.
Product overview
sMedia is a digital marketing technology company for automotive dealerships offering a platform of interconnected products and services. The core offering consists of Smart Offer (lead generation tool) and Direct Mail (micro-targeted physical mail) as product tools, combined with multiple advertising platform services (Meta Ads, Google Ads, Microsoft Ads, TikTok Automotive Ads) for paid media management. Additional services include Local SEO, AI Video production, Co-op Management, and RV Marketing. Attributely serves as the business intelligence and attribution layer that connects all marketing efforts to sales data, enabling dealerships to measure ROI and optimize campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Offer: A user-friendly, customizable lead generation tool that enables dealerships to create personalized offers, maximize lead generation, and boost sales through targeted campaigns.
- Attributely
Products and services
- Smart Offer A lead-generation tool that lets dealerships build, customize, and deploy personalized, versatile, and timely offers to sales, service, and parts shoppers, with configurable creative content, capture fields, form appearance, and display rules for advanced targeting and timed delivery.
- Direct Mail Micro-targeted direct mail service for automotive dealerships that delivers personalized physical mail campaigns to prospects based on shopper data.
- Meta Ads Platform Managed Facebook and Instagram advertising service for dealerships featuring Dynamic Retargeting and Conquest Ads that reach in-market shoppers using first-party data on user interests, behaviors, and demographics.
- Google Ads Platform Managed Google advertising service for dealerships including Google Vehicle Listing Ads (VLAs) and Performance Max campaigns to reach in-market vehicle shoppers in search and shopping inventory.
- Microsoft Ads Platform Managed advertising service on Microsoft Advertising (Bing) for automotive dealerships, integrated with the rest of the sMedia paid-media stack.
- TikTok Automotive Ads TikTok advertising solution purpose-built for automotive dealerships, leveraging the TikTok Automotive Ads program.
- Local SEO for Automotive Dealerships Local SEO service for automotive dealerships, delivered through an exclusive third-party partner relationship that sMedia operates for the automotive vertical.
- AI Video AI-generated video production service for automotive dealerships that produces video creative assets for use across marketing campaigns.
- Dealership Co-op Management Cooperative advertising management service for dealerships, leveraging sMedia's Certified Program Partner status with multiple OEMs to manage OEM co-op funds and advertising programs.
- Marketing for Recreation Vehicles Vertical marketing service for RV, boat, bike, and trailer dealerships covering paid media, lead generation, and attribution through the sMedia stack.
- Attributely Business-intelligence platform that delivers data-driven attribution by connecting sales and marketing data to calculate true ROI and improve customer experience, with custom-built GA4 accounts and measurement strategies managed for every customer.
Quantifiable outcome
- Significant reduction in cost per customer
- +3 more outcomes
Companies that use sMedia
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
sMedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature10 records
sMedia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Meta (Facebook)coreMeta Ads Business Partner providing automotive dealerships with Facebook and Instagram advertising solutions. Offers dynamic retargeting and conquest ads capabilities for the automotive vertical.
- GooglecoreGoogle Ads Partner providing automotive dealerships with Google advertising including Vehicle Listing Ads (VLAs) and Performance Max campaigns.
- Microsoft/BingcoreMicrosoft Advertising Partner providing Bing search advertising for automotive dealerships.
- TikTokcoreTikTok Automotive Ads partnership providing TikTok advertising specifically designed for automotive dealerships.
- Multiple OEM ManufacturersflagshipCertified Program Partner with multiple OEM manufacturers for co-op advertising programs. Enables dealerships to manage OEM co-op funds and advertising programs.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
sMedia competitors and assessment
Company assessmentDirect peers
- Dealer.com: A Cox Automotive company providing digital marketing, advertising, and website solutions for automotive dealerships. Direct overlap with sMedia's managed multi-platform advertising and website optimization offerings, though backed by a much larger parent.
- VinSolutions: Cox Automotive's dealership CRM and marketing platform. Competes with sMedia in automotive marketing automation, lead management, and multi-channel campaign orchestration for dealer groups.
- PureCars: Automotive-specific digital marketing platform combining first-party data, media buying across Google/Meta, and attribution. Closest direct competitor in vehicle vertical specialization and omni-channel paid media management.
- Digital Air Strike: Provides automotive-focused digital marketing, social media management, and reputation tools for dealerships. Overlaps with sMedia's social advertising, SEO, and lead-generation product lines.
- Team Velocity: Automotive marketing agency and technology provider serving dealer groups with paid media, websites, and analytics. Direct competitor in the agency-plus-tech hybrid model targeting dealerships.
- LotLinx: AI-driven automotive digital marketing platform specializing in VIN-level inventory advertising and dealer attribution. Overlaps with sMedia's Google VLA focus and Attributely-style ROI measurement.
- DealerSocket (Solera): DealerSocket, owned by Solera, offers CRM, marketing, and desking tools for dealerships. Competes with sMedia in dealership-targeted marketing automation and customer lifecycle campaigns.
- Adpearance: Digital marketing agency and platform for automotive and powersports dealers. Direct competitor in vertical-specialized paid media management, websites, and attribution.
Emerging players
- CarNow: Real-time digital retailing and lead-engagement platform for automotive dealers. Partial overlap with sMedia's Smart Offer lead-generation and online-to-store conversion tooling.
Broad incumbents
- Cox Automotive: Parent of Dealer.com, VinSolutions, Autotrader, Kelley Blue Book, and other dealer-facing brands. As a broad incumbent, it bundles marketing, inventory, CRM, and media solutions, competing with sMedia's integrated suite at significantly greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
sMedia social profiles
Digital presencesMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
sMedia leadership team
Management profileNumber of profiles
Profiles1 record
sMedia subsidiaries and ownership
Company hierarchySubsidiaries1 record
sMedia funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sMedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sMedia
What does sMedia do?
sMedia provides a vertically specialized digital marketing technology stack for automotive and recreation-vehicle dealerships, including managed paid-media campaigns across Meta, Google, Microsoft, and TikTok, a customizable lead-generation tool called Smart Offer, micro-targeted direct mail, local SEO, AI-generated video production, OEM co-op advertising management, and the Attributely attribution and business-intelligence platform that connects marketing spend to dealership sales outcomes.
Is sMedia a public or private company?
sMedia is a private company. It is classified as venture growth investor backed and is currently operating.
When was sMedia founded?
sMedia was founded in 2012. It employs 51 to 100 people.
Where is sMedia based?
sMedia is headquartered in Regina, Canada, in the North America region.
How does sMedia make money?
Four revenue lines are on record. Marketing Platform Subscriptions are the primary driver. The others are smart Offer, direct Mail Services and SEO and Professional Services.
Who are sMedia's main competitors?
Direct peers on record are Dealer.com, VinSolutions, PureCars, Digital Air Strike, Team Velocity, LotLinx, DealerSocket (Solera) and Adpearance. CarNow is listed as an emerging player. Cox Automotive is listed as a broad incumbent.
Does sMedia have an API?
No public API is recorded for sMedia.
What industry is sMedia in?
sMedia's product category is Automotive Digital Marketing Technology. Its primary akta.pro industry code is BPAFABAK, Influencer Media Buying & Paid Amplification. Its NAICS code is 54183 and its SIC code is 7311.