What Pharmercure does

Pharmercure is an Italian pharmacy home-delivery marketplace headquartered in Turin that connects individual consumers with local, independent partner pharmacies across 47 Italian cities. The platform allows users to search for nearby pharmacies by address, browse prescription and OTC products (including by symptom), upload electronic prescriptions (PDF or NRE/NRBE code), request physical prescription pickup, and schedule same-day delivery in defined time windows. The legal entity operating the brand is Persisa S.r.l. (P.IVA 13380530017), and the company was founded in 2018 by Maurizio Campia (CEO), Gianluca Abate, and Thomas Pullin.

The underlying technology is a web and mobile platform integrating with partner pharmacy management systems and supporting multiple prescription formats, including electronic, veterinary, and physical pickup workflows. A 'Delegato' (delegate) model permits Pharmercure personnel to act as delegated purchasers on behalf of users at partner pharmacies, addressing Italian pharmaceutical distribution constraints. The product surface includes the Pharmercure Platform, a periodic/recurring delivery subscription, mobile applications, a delivery transport service, a pharmacist Q&A feature ('Il Farmacista Risponde'), and a companion health-information blog called Pharmagazine. No public or partner API is documented.

Pharmercure monetizes primarily through a per-order delivery fee of €3.49 (€5.99 when physical prescription pickup from the customer is required), with the first delivery free as a customer-acquisition incentive. The platform itself is free to consumers; pharmacies join via a B2B landing page and gain access to digital order flow, customer analytics, and home-delivery logistics without building their own last-mile capability. Revenue streams are complemented by adjacent content and engagement features (blog, Q&A, SEO) rather than subscriptions or advertising at material scale.

Name

Pharmercure

Legal name

Persisa S.r.l.

Website

https://pharmercure.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Pharmercure is an Italian pharmacy home-delivery marketplace operating in 47 cities, connecting consumers with local independent partner pharmacies for prescription and OTC medication delivery on a per-order fee basis.

Ownership category

akta.pro rank

Product category

Online Pharmacy Delivery Marketplace

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Mail-Order & Home Delivery Pharmacies (HLAFALAD)

akta.pro secondary industry

Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF)

Keywords

• Pharmacy delivery marketplace
• Prescription home delivery
• Online medication ordering
• Pharmacy digitalization platform
• Last-mile pharma logistics

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Delivery Service Fee: Pharmercure charges a delivery fee for each order. Standard delivery costs €3.49 per order, or €5.99 when prescription pickup from the customer's address is included. The first delivery is free. The platform itself (use of the Pharmercure platform, navigation, registration) is provided free of charge to users. The company facilitates the purchase contract between the user and the pharmacy, with the delivery fee being the primary revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Pharmercure operates an online pharmacy-ordering and home-delivery marketplace that connects Italian consumers with a network of partner pharmacies across 47 cities. Users search for medications by name or symptom, upload electronic or physical prescriptions, select a pharmacy, choose a delivery time slot, and pay a per-order delivery fee (first delivery free, €3.49 standard, €5.99 with physical prescription pickup). The platform also offers a periodic (recurring) delivery subscription service, a pharmacist Q&A feature ("Il Farmacista Risponde"), and a B2B offering for pharmacies to digitalize their storefront and reach online customers.

Product overview

Pharmercure is a pharmacy home-delivery platform built around a core ordering and delivery engine — the Pharmercure Platform — that aggregates individual partner pharmacies and connects them with end consumers. Users browse products by name or symptom, upload prescriptions, and arrange home delivery through the platform or its mobile applications. The ecosystem also includes the Pharmercure Periodic Delivery Service for subscription-based recurring orders, a Prescription Management Service handling both electronic and physical prescriptions, a Delivery Transport Service for last-mile courier operations, and the "Il Farmacista Risponde" pharmacist Q&A feature available on product pages. A companion health blog, Pharmagazine, provides editorial content. The platform serves users in 47 Italian cities through a network of partner pharmacies.

Differentiator

Problem solved

Functional benefit

Products and services

• Pharmercure Platform (consumer pharmacy delivery marketplace) Online marketplace that lets Italian consumers search for medications and para-pharmacy products by name or symptom, upload prescriptions, choose a partner pharmacy, and arrange home delivery. Free for users; monetised via per-order delivery fees.
• Pharmercure Periodic Delivery Service (Servizio Periodico)
• Partner Pharmacy Network Service (B2B pharmacy digitalization offering) B2B offering for independent and chain pharmacies in Italy to join the Pharmercure network, gain digital ordering capabilities, access home delivery logistics, SEO/brand promotion, and customer analytics without building their own infrastructure.

Quantifiable outcome

• Free first delivery for new customers
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• Reale MutuaminorStrategic or Co-development PartnerFounded in Turin in 1828, Reale Mutua is Italy's largest mutual insurance company with 3,000 employees, 350 agencies, and over 3 million insured. Listed as a partner on Pharmercure's press page.
• 2i3T (Incubatore di Imprese e per il Trasferimento Tecnologico dell'Università di Torino)minorStrategic or Co-development Partner2i3T is the Business Incubator and Technology Transfer center of the University of Turin, promoting and supporting the creation of high-knowledge companies. Pharmercure is supported by 2i3T incubator, indicating early-stage backing and academic partnership.
• Apoteca NaturaminorStrategic or Co-development PartnerAn international network of pharmacies focused on Natural Health, guided by the principles of Conscious Health. Listed as a partner on Pharmercure's press page.
• Società Cooperativa Farmaceutica (Milano)minorStrategic or Co-development PartnerFounded in 1890, the Società Cooperativa Farmaceutica operates 12 pharmacies in Milan's Zone 1. Listed as a partner on Pharmercure's press page.
• Federfarma GenovaminorStrategic or Co-development PartnerFederfarma Genova supports and strengthens the role of pharmacies serving the population as health prescribers on the territory, with continuous accessibility guaranteed by the organizational plan. Listed as a partner on Pharmercure's press page.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Glovo: Multi-category on-demand delivery platform operating across Europe including Italy. While not pharmacy-specialized, Glovo's pharmacy partnerships (e.g., with major chains) could encroach on Pharmercure's last-mile pharmacy delivery value proposition.
• Deliveroo: Major on-demand food and grocery delivery platform operating in Italy. While focused on food delivery, Deliveroo has expanded into convenience and pharmacy-adjacent categories — a potential adjacent competitor if it deepens pharmacy partnerships.
• DocMorris: Leading European online pharmacy headquartered in the Netherlands. Operates across multiple European markets with vertically integrated prescription and OTC delivery — represents a broader incumbent threat to Pharmercure if it expands deeper into Italy.
• Pharmacy2U: UK's largest online pharmacy offering NHS prescription home delivery. Comparable business model focused on prescription fulfillment at scale, though in a different regulatory environment than Italy.
• Shop Apotheke: Major European online pharmacy operating in Germany, Austria, and other markets. Offers home delivery of prescription and OTC medications at scale — a comparable business model and broader-competitor threat.

Regional players

• Subito Pharmacy Services: Italy's leading classifieds platform; not directly comparable in pharmacy but represents a regional player that has tested pharmacy and health-related services.

Direct peers

• Farmae: Italian online pharmacy offering home delivery of prescription and OTC medications. Directly competes with Pharmercure in the Italian pharmacy e-commerce market, though Farmae operates as a vertically integrated pharmacy rather than a marketplace.
• Promofarma: Online pharmacy marketplace operating across Spain and parts of Europe. Connects consumers with partner pharmacies for home delivery — directly analogous to Pharmercure's marketplace model though operating in different geographies.
• Pharmap: Italian pharmacy delivery platform (formerly known as Filo.so / MyPharmap) connecting users with local pharmacies for home delivery. Closest direct competitor to Pharmercure in the Italian pharmacy marketplace segment.

Others

• Federfarma: National federation of Italian pharmacy owners that supports pharmacy digitization and consumer services. Pharmercure lists Federfarma Genova as a partner, and the federation represents the broader pharmacy ecosystem the company operates within.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/pharmercure
• LinkedInit.linkedin.com/company/pharmercure
• Instagraminstagram.com/pharmercure
• Xx.com/pharmercure

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds9 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pharmercure