What Docline does

Docline (legal entity Aplicaciones Salud S.L.) is a Málaga-headquartered B2B SaaS telemedicine company founded in 2016 by Omar Najid (CEO) and Roberto Medina (Medical Director). The company sells its Docline 360 platform — an API-first, white-labelable suite combining video consultation, private electronic prescription (homologated by the OMC and connected to 22,000+ Spanish pharmacies), patient management, and an AI symptom evaluator — to health insurers, hospital groups, large corporates, senior-living operators, and pharmaceutical companies. Its primary distribution model is enterprise field sales supplemented by channel partnerships through Spanish Medical Colleges (reaching over 100,000 affiliated doctors across 14 provinces), insurer embedding (DoctorClic for AXA Partners, ACUNSA Hospital Digital), and white-label deployments for hospital networks.

The company operates a multi-revenue-stream model: annual per-covered-life subscription fees for the Hospital Digital B2B offering (Basic, Advanced, Premium tiers quoted per enterprise), pay-per-consultation transaction fees via Stripe for self-service individual practitioners, and prescription/pharmacy network economics. Docline has raised approximately €10M cumulatively across a €3M pre-Series A (Jan 2023, led by SEAF and EmergingTech Ventures) and a €4.6M round (Oct 2025, led by Arcano Partners and CDG Invest/212 Founders). It employs 30-33 people across its Málaga headquarters, an Estepona registered office, and a Rabat (Morocco) regional office, with further international expansion into Latin America announced. Operational scale at last disclosure: 2M+ patients served, 6,000+ active doctors, 2.4M+ electronic prescriptions issued, an 87% user satisfaction index, and a 48-hour specialist-appointment SLA.

Name

Docline

Legal name

Aplicaciones Salud S.L.

Website

https://docline.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Docline is a Spanish B2B SaaS telemedicine platform providing white-label video consultation, electronic prescriptions, and patient management to health insurers, hospitals, corporates, and senior-living operators across Spain and Morocco.

Ownership category

akta.pro rank

Product category

Telemedicine SaaS Platform

NAICS

Offices of Physicians (62111), General Medical and Surgical Hospitals (622110)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

akta.pro secondary industry

Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored) (HLALACAK)

Keywords

• Telemedicine platform
• Electronic prescriptions
• Digital health SaaS
• Video consultation software
• Patient management software

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B SaaS Subscription (Hospital Digital): Docline operates as a B2B SaaS telemedicine platform. Enterprise clients (insurers, hospitals, corporates) pay subscription fees for access to the Hospital Digital platform, typically priced per employee covered. Plans include Basic, Advanced, and Premium tiers with varying service levels (personal physician, 24/7 general medicine, pediatrics, specialist appointments within 48-72h, wellness programs). Pricing is quote-based and customized per enterprise.
2. Individual Practitioner Subscription: Individual healthcare professionals (doctors, specialists) can create personalized profiles with service information, tariffs, and integrated payment gateway. Patients pay per consultation at the time of booking. Docline facilitates payment processing and transfers funds within 5 business days.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Docline builds and sells Docline 360, a B2B SaaS telemedicine platform that enables insurers, hospitals, corporates and senior-care providers to deliver HD-encrypted video consultations, electronic prescriptions connected to 22,000+ pharmacies, AI-powered symptom triage, unified patient management with integrated payments, and white-label deployment. The platform is sold via annual subscriptions (Plan Básico, Avanzado, Premium) typically priced per covered employee, with add-on modules such as the AI symptom evaluator and the Docline Care employee app.

Product overview

Docline operates as a comprehensive digital health platform with a modular architecture centered around the Docline 360 platform. The core product suite includes Consulta Virtual (video/chat/phone consultations), Receta Electrónica Privada (electronic prescriptions connected to 22,000+ pharmacies), and Gestión de Pacientes (patient management with scheduling and payments). The Hospital Digital sub-brand provides B2B services for employers, while Docline Care offers branded employee health apps. The Evaluador de Síntomas AI feature adds intelligent symptom assessment. All modules integrate via API/SDK and can be deployed as white-label solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Docline 360: Comprehensive telemedicine platform with over 15 functionalities including video consultation, electronic prescription, and patient management.
• Docline Care
• Hospital Digital

Products and services

• Consulta Virtual Virtual consultation service enabling secure HD-encrypted video calls, chat and phone calls between doctors and patients, with real-time sharing of medical reports, images and diagnostic tests. Used by enterprise clients (insurers, hospitals, corporates) and individual practitioners.
• Receta Electrónica Privada Electronic prescription module that lets doctors prescribe medications digitally and have them honored at more than 22,000 connected pharmacies across Spain. Homologated by the Organización Médica Colegial de España and endorsed by the Consejo General de Colegios Farmacéuticos, Dentistas y Podólogos, supporting prescription by active ingredient or commercial name, AEMPS nomenclature and an automatic treatment calculator.
• Gestión de Pacientes Patient management module providing a unified agenda for in-person and online appointments, digital clinical history, digital reports, and an integrated Stripe-powered payment gateway with automatic invoicing and 5-business-day fund transfers. Designed for both enterprise deployments (hospitals, insurers, employers) and individual practitioner practices.
• Docline 360 Comprehensive cloud-based telemedicine SaaS platform integrating more than 15 functionalities (video consultation, electronic prescription, patient management, AI symptom evaluation, KPI dashboards, white-labeling, API/SDK integration). Sold to insurers, hospitals, corporates and individual practitioners, deployable as a white-label solution under the client's brand.
• Hospital Digital B2B digital hospital service targeting employers and corporations, giving employees access to 24/7 general medicine, pediatrics and 20+ medical specialties via video consultation. Offered in tiered plans (Básico, Avanzado, Premium) with an SLA of specialist appointments within 48-72 hours; embedded into insurance offerings (e.g., ACUNSA, AXA's DoctorClic).
• Evaluador de Síntomas con IA AI-powered symptom evaluation and triage tool that analyzes patient-entered symptoms to provide a preliminary diagnosis and route patients to the appropriate medical consultation. Improves clinical efficiency and reduces administrative burden, available as part of the Docline 360 telemedicine suite.
• Docline Care App Branded mobile application (iOS and Android) that lets employees access video consultations, prescriptions, medical appointments and personal medical profiles. Can be white-labeled with corporate branding for enterprise Hospital Digital clients.

Quantifiable outcome

• Cost savings of 20-30% for insurers through reduced claims costs via the end-to-end digital hospital model
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• ACUNSAcoreStrategic or Co-development PartnerACUNSA (a health insurance company) partnered with Docline to provide its insured members with a comprehensive Hospital Digital service. Docline delivers videoconsultations with specialists in under 48 hours, electronic prescriptions, and diagnostic test access through a fully digital channel. This is a flagship B2B partnership where Docline's Hospital Digital is embedded into ACUNSA's insurance offering.
• AXA PartnerscoreStrategic or Co-development PartnerAXA Partners collaborated with Docline to develop the DoctorClic platform, combining Docline's specialized medical hub and technology to offer personalized health solutions focused on individual patient care, with health professionals providing expert and individualized attention.
• Hospitales Parque (Caser Seguros)coreStrategic or Co-development PartnerHospitales Parque, part of Caser Seguros, partnered with Docline as a technologically powerful, dynamic, and innovative partner with a very agile and user-focused telemedicine platform for collaborative growth on future digital health projects.
• Colegio de Médicos (Medical Colleges of Spain)coreChannel Partner/ Reseller/ DistributorDocline has signed agreements with Medical Colleges across Spain (Madrid, Málaga, Baleares, Alicante, Cádiz, Aragón, Galicia, Burgos, Melilla, Zaragoza, Huesca, Teruel) to provide electronic prescription and telemedicine platform access to their members. Over 100,000 doctors and more than 6,800 physicians in the Balearic Islands alone have access through these partnerships.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Top Doctors: Spain-based premium doctor directory and online appointment/teleconsultation platform. Competes directly with Docline in the Spanish private healthcare market for both specialists and enterprise clients.
• Doctolib: European leader in online doctor booking and telemedicine serving patients, practitioners, and healthcare organizations in France, Germany, Italy, and the Netherlands. Comparable B2B2C SaaS model with insurance integration and electronic health record interoperability.
• Doctoralia: Spanish-language online platform for booking doctor appointments and telehealth consultations, owned by Docplanner. Directly overlaps with Docline's patient booking and consultation functionality in Spain and Latin America.

Broad incumbents

• Teladoc Health: Global telehealth incumbent serving insurers, employers, and hospitals worldwide with virtual care, chronic condition management, and mental health services. Comparable B2B enterprise sales motion targeting payers and large corporates.
• Amwell: US-listed telehealth platform serving health systems, insurers, and employers with virtual care, automated care programs, and behavioral health. Overlapping B2B SaaS model with white-label capability for health plans and providers.
• Sanitas (Bupa) Digital: Spanish health insurer and provider (owned by Bupa) with proprietary digital health services including telemedicine, electronic prescriptions, and chronic care management. Competes with Docline in the Spanish payer-integrated telehealth segment.
• Docplanner (Doctoralia parent): Global healthcare SaaS marketplace operator (parent of Doctoralia, ZnanyLekarz, MioDottore) serving practitioners, clinics, and patients across 20+ countries. Comparable practitioner-software + patient-booking + telemedicine stack with insurance integrations.

Regional players

• Kry / Livi: European digital healthcare provider offering video consultations with doctors via app, operating in Sweden, UK, France, Norway, and Germany. Comparable integrated telehealth + pharmacy + patient management model though geographically focused on Northern Europe.

Emerging players

• Mediktor: Barcelona-based AI symptom assessment and triage platform deployed across hospitals, insurers, and telemedicine providers. Directly comparable AI capability to Docline's Evaluador de Síntomas feature.
• Ada Health: AI-powered symptom assessment and care navigation platform serving health systems, insurers, and life sciences companies globally. Comparable AI symptom triage functionality to Docline's AI module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/docline

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Docline