What McClain's RV SuperStore does

McClain's RV SuperStore is a privately held, family-owned RV dealership founded in 1963, operating six full-service locations across Texas and Oklahoma — Denton (primary), Fort Worth, Rockwall, Sanger, Kerrville, and Oklahoma City. The dealership sells new and pre-owned recreational vehicles from major manufacturers including Grand Design (since that brand's inception), KZ (30+ years), Winnebago (35+ years and Circle of Excellence/Flying W award recipient), Tiffin Motorhomes, Grech RV, Renegade RV, Thor Motor Coach, Highland Ridge, and Open Range RV. The product range spans travel trailers, fifth wheels, toy haulers, and Class A, B, C, and Super C motorhomes at price points ranging from under $10,000 entry-level units to over $750,000 Class A diesel motorhomes, with an aggregated inventory of 769+ units (650 new, 119 used).

The company's digital layer runs on the Interact RV website platform, providing searchable and filterable inventory, an interactive RV Shopper's Guide questionnaire, an Interactive Tow Guide keyed to vehicle year/make/model, a Price Drop Alert email/text notification system, and the Shop From Home virtual touring experience. Beyond vehicle sales, McClain's operates dedicated service departments (engine, chassis, plumbing, electrical, generator, roof, appliance, winterization) across the DFW and Oklahoma City markets, a body shop handling collision repair, roof, awning, slide-out, and interior work plus insurance claim processing, an extensive parts and accessories department, financing partnerships with multiple financial institutions offering 10-, 15-, and 20-year loan terms, and a "Sell Your RV" consignment-style purchase program.

Revenue is generated across seven streams: new RV sales, used RV sales, service and repair (professional services), parts and accessories (hardware sales), body shop (professional services), financing referral fees (transaction fee), and consignment purchase/resale (transaction fee). Customer acquisition is driven by SEO-optimized online inventory, content marketing through the company blog, social media presence (Facebook, X, YouTube, Instagram), customer reviews and testimonials, and physical dealership walk-in traffic. The customer base is entirely individual consumers and families — spanning weekend campers, family vacation buyers, full-time RV travelers, and toy-hauler enthusiasts — with no enterprise or fleet-customer exposure. The company has remained under family ownership with no external investors, parent company, or public listing across its 60+ years of operation.

Name

McClain's RV SuperStore

Legal name

McClain's RV SuperStore

Website

https://mcclainsrv.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

McClain's RV SuperStore is a family-owned, multi-location RV dealership founded in 1963, operating six full-service stores across Texas and Oklahoma selling new and used recreational vehicles, parts, service, financing, and collision repair to individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Denton

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New RV Sales: Sale of new recreational vehicles including travel trailers, fifth wheels, and motorhomes from manufacturers including Grand Design, Winnebago, KZ, Tiffin, Thor Motor Coach, Grech RV, Highland Ridge, and Renegade
2. Used RV Sales: Resale of pre-owned recreational vehicles including various types and price points
3. RV Service and Repair: Full-service RV repair and maintenance including engine/chassis repairs, roof inspections, plumbing, electrical, appliance repair, generator servicing, and winterization at multiple DFW locations and Oklahoma City
4. RV Parts and Accessories: Sale of replacement parts, electrical and plumbing supplies, interior and exterior accessories, camping gear, and specialized ordering for hard-to-find parts
5. RV Body Shop: Collision repair, bodywork, paint, roof repairs, awning and slide-out repairs, and interior restorations. Works with insurance companies on claims processing
6. RV Financing: Financing partnerships with multiple financial institutions providing 10, 15, and 20-year loan terms for RV purchases through per-location credit applications
7. Sell Your RV Program: Purchase of customer RVs where McClain's markets and sells customer campers on their behalf for top dollar

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

McClain's RV SuperStore is a multi-location RV retail dealership that sells new and used recreational vehicles including travel trailers, fifth wheels, Class A/B/C and Super C motorhomes, and toy haulers from brands such as Grand Design, Winnebago, KZ, Tiffin, Thor Motor Coach, Grech RV, Highland Ridge, Open Range, and Renegade. The company operates six Texas and Oklahoma storefronts supported by in-house RV service and repair, parts and accessories, a body shop, and financing arranged through partner lenders, with the Shop From Home virtual tour option for remote buyers.

Product overview

McClain's RV SuperStore is a multi-location RV dealership network operating six stores across Texas and Oklahoma since 1963. The company offers a comprehensive portfolio of recreational vehicles including travel trailers, fifth wheels, motorhomes (Class A, B, C, and Super C), and toy haulers from major manufacturers including Grand Design, Winnebago, KZ, Thor Motor Coach, Grech RV, Tiffin Motorhomes, Highland Ridge, Open Range RV, and Renegade. Beyond vehicle sales, the dealership provides full-service support including RV service and repairs, parts and accessories, body shop services, financing options, and the Keep On Campin' priority repair program. The company also offers virtual shopping through its Shop From Home program and maintains partnerships with the Priority RV Network for roadside assistance coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Keep On Campin': A customer appreciation program that provides priority service for 'Campin' Critical' issues, offering same-day inspection and repair plans for customers who purchased their RV from McClain's RV.

Products and services

• Travel Trailers Towable RVs available in multiple sizes and floorplans, including bunkhouse, rear kitchen, rear living, and outside kitchen configurations from manufacturers such as Grand Design, KZ, Highland Ridge, Open Range, and Winnebago, sold to individual consumers for personal recreation.
• Fifth Wheels Large towable RVs designed for truck mounting with residential-style interiors, multiple slideouts, and luxury amenities from leading manufacturers including Grand Design, Highland Ridge, and Open Range, targeted at buyers seeking premium towable RV living.
• Motor Home Class A Full-size luxury motorhomes built on commercial bus or custom chassis featuring residential-style living with slide-out rooms, chef kitchens, king beds, and premium entertainment systems, sold to individual consumers seeking high-end mobile living from manufacturers including Tiffin, Winnebago, and Thor Motor Coach.
• Motor Home Class B Camper vans built on van chassis offering compact, maneuverable designs with full-featured interiors including kitchens, bathrooms, and sleeping areas, sold to individual consumers from manufacturers including Grech RV and Winnebago.
• Motor Home Class C Motorhomes built on truck chassis offering a balance of drivability and interior space, sold to individual consumers from manufacturers including Winnebago and Thor Motor Coach for ease of operation and comprehensive features.
• Motor Home Super C Large motorhomes built on commercial truck chassis offering maximum interior space and luxury features with powerful diesel engines, sold to individual consumers from manufacturers including Renegade and Thor Motor Coach.
• Toy Haulers Specialty RVs featuring cargo garages for transporting motorcycles, ATVs, and other recreational equipment, available in fifth wheel and travel trailer configurations, sold to outdoor recreation enthusiasts.
• RV Service and Repair Full-service RV repair and maintenance facility offering engine and chassis repairs, roof inspections, plumbing and electrical work, appliance repair, generator service, and winterization at multiple Texas and Oklahoma locations, available to RV owners including non-purchasers.
• RV Parts and Accessories Sale of replacement parts, electrical and plumbing supplies, interior and exterior accessories, camping gear, and specialized ordering for hard-to-find parts, serving RV owners and DIY maintenance customers.
• RV Body Shop Collision repair and restoration services including bodywork, paint, roof repairs, awning and slide-out repairs, interior restorations, and insurance claims handling, available to RV owners including through insurance company coordination.
• RV Financing RV loan and financing services offering 10, 15, or 20-year loan terms through partnered financial institutions at all six dealership locations, with per-location credit applications and down payments determined based on credit profile, age, type, and cost of RV.
• Keep On Campin' Priority Service Program Priority repair service program for McClain's customers experiencing Campin' Critical issues, providing same-day inspection, expedited repairs, and direct parts shipping during business hours.
• Shop From Home Virtual Tours Virtual RV shopping experience allowing customers to browse inventory, take virtual tours, and complete the purchase process remotely from home through contact form or Facebook messaging with expert sales staff.
• Sell Your RV Program Purchase and consignment program in which McClain's markets and sells customer-owned campers on their behalf, providing trade-in valuation and resale service to RV owners.

Quantifiable outcome

• 60+ years of continuous operation since 1963
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, minor and major.

• Priority RV NetworkcoreGTM or Marketing PartnerMcClain's RV SuperStore partnership with Priority RV Network adds an additional level of customer service to ensure peace of mind for customers traveling on the road and far from dealership locations. Provides roadside assistance and network support for McClain's customers.
• KOA CampgroundminorGTM or Marketing PartnerKOA (Kampground of America) partnership providing camping network affiliation and benefits for McClain's customers through footer logo display on the website.
• Grand DesigncoreChannel Partner/ Reseller/ DistributorGrand Design is the fastest growing and most innovative RV company. McClain's has partnered with them since their inception. They lead in every towable brand in quality and customer service. McClain's carries 324+ Grand Design units including Foundation, Imagine, Influence, Lineage, Momentum, Reflection, Solitude, and Transcend brands.
• KZcoreChannel Partner/ Reseller/ DistributorKZ has been in business since 1972 and has partnered with McClain's for over 30 years. KZ rarely advertises their name, relying on dealer partnerships. McClain's carries 114+ KZ units including Connect, Connect Mini, Connect SE, Sportsmen Classic, Sportsmen SE, Sportsmen Select, and Sportster X brands.
• WinnebagocoreChannel Partner/ Reseller/ DistributorWinnebago has been in business for over 60 years and their name is synonymous with RVs. They have been a partner with McClain's for over 35 years. McClain's has achieved the Circle of Excellence/Flying W award for the majority of this relationship. McClain's carries 107+ Winnebago units including Adventurer, ARKA, EKKO, Forza, Revel, Solis, Travato, View, and Vista brands.
• Tiffin MotorhomescoreChannel Partner/ Reseller/ DistributorTiffin is the flagship for quality and customer service in the motorized sector. Recently partnered with McClain's RV. McClain's carries Tiffin brands including Allegro Bay, Allegro RED, Phaeton, and Wayfarer for Class A and diesel motorhome segments.
• Grech RVmajorChannel Partner/ Reseller/ DistributorGrech RV is a luxury class B RV manufacturer with a history in luxury people movers. They have established themselves as an industry leader in quality and customer service in their segment. McClain's carries 24+ Grech units including Strada-ion, Terreno-ion AWD, Turismo-ion, and Vacanza-ion AWD models.
• Renegade RVmajorChannel Partner/ Reseller/ DistributorRenegade RV is a sought-after motorized RV manufacturer for decades, considered the best in the class C segment. McClain's partnered with Renegade a few years back. McClain's carries Renegade brands including Verona, Vienna, and Villagio for Super C motorhome offerings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holiday World RV: Large multi-location RV dealership group with superstores in Texas and other Sun Belt states. Direct overlap with McClain's geography and product portfolio, including luxury Class A diesel motorhomes and towables.
• Camping World Holdings: The largest publicly traded RV dealer in the U.S., operating hundreds of dealership locations nationwide. Directly comparable to McClain's as a multi-location, multi-brand RV retailer offering new and used RVs, service, parts, and financing.
• Blue Compass RV: Rapidly growing private RV dealer roll-up with 100+ locations across the U.S. Comparable to McClain's in offering new and used RVs across all classes plus service, parts, and financing — and represents a competitive roll-up template relevant to McClain's consolidation thesis.
• Lazydays Holdings: Public RV dealership group with supercenter-style locations across the Sun Belt, selling new and used RVs alongside service, parts, and financing. Highly comparable to McClain's in product mix and full-service dealership model.
• General RV Center: One of the largest family-owned RV dealer groups in the U.S. with superstores across multiple states. Closely parallels McClain's as a long-standing, family-operated multi-location dealer carrying premium brands like Tiffin and Winnebago.
• RV One: Multi-location RV dealer group operating superstores across the southeastern U.S. Directly comparable to McClain's in product mix (travel trailers, fifth wheels, motorhomes, toy haulers) and full-service sales/service/parts/financing offering.

Regional players

• Explore USA RV Supercenter: Multi-location RV dealer group headquartered in Texas with overlapping Sun Belt geography. Comparable business model — new and used RV sales, service, parts, financing — though its footprint partially overlaps with McClain's TX/OK territory.
• Tom's Camperland: Long-standing family-owned RV dealer in the Pacific Northwest with multiple locations. Comparable to McClain's in family-owned multi-location dealership model, but primarily competes in Oregon/Washington rather than TX/OK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/McClains_RV
• YouTubeyoutube.com/channel/UCO2n9VPr4Ytj9oePwAhFyQw
• Facebookfacebook.com/mcclainsrvsuperstores
• Instagraminstagram.com/mcclains_rv
• LinkedInlinkedin.com/company/mcclain-s-rv-corinth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McClain's RV SuperStore