Percayso Inform
Percayso Inform is a UK-based B2B SaaS provider of insurance data intelligence for insurers, MGAs, brokers, and comparison sites, built around a proprietary Quote Lake of 25M+ monthly quotes and a cloud-native Intelligence Hub platform delivered via API.
- Company typePrivate
- Founded2019
- HeadquartersNottingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Percayso Inform does
Percayso Inform Limited is a Nottingham-headquartered, UK-focused B2B insurance data intelligence SaaS company founded in 2018/2019 by Simon James. It serves UK insurers, MGAs, brokers, and comparison sites with a platform-plus-modules architecture built around the Intelligence Hub, which combines public, private, partner, and proprietary data into a single governed environment. The platform exposes two core layers — Enrich (data enrichment via a unified API) and Inform (intelligence transformation through rules, scorecards, and ML models) — and a no-code decision management environment, Inform Manager, including Studio and Companion modules. A separate full-stack orchestration product, Symphony, brings enrichment, quote analysis, policy monitoring, customer view, and decisioning into a single offering.
The company's principal data asset is the Quote Lake, which aggregates over 25 million unique quotes per month across motor, home, van, bike, and travel with five years of history, supplemented by a privately hosted Policy Lake. Intelligence products built on this data include Quote Intelligence (cross-market quote analysis exposing manipulation and intent), Policy Intelligence (continuous monitoring of the in-force book), Vehicle Intelligence (vehicle market, specification, and history insight, inherited from the 2023 acquisition of Cazana), Bureau Intelligence (blended credit bureau searches), Customer Intelligence (single customer/household view), plus Marketing, Prospect, Renewal, and Alert products. Underlying technology is cloud-native, delivered via API-first architecture with AWS hosting in UK/EU regions, and is ISO 27001, Cyber Essentials Plus, and FSQS certified.
Revenue is generated primarily through subscription-based SaaS contracts with UK insurers and brokers, supplemented by a pay-as-you-go Evaluate service that delivers portfolio analysis reports within 8 weeks without long-term commitment. Go-to-market is direct enterprise sales targeting C-level and VP-level buyers, supported by thought leadership, BIBA conference presence, an Evaluate-led bottom-of-funnel motion, and an extensive integration network across the UK general insurance software stack (Acturis, SSP, Open GI, CDL, Applied Systems, Genasys, Ice, Ignite/Verisk, RDT, Covernet, Seopa, Cartotrade, Chimnie). The company has raised approximately £6.1 million in venture funding across 2021-2023, primarily from Praetura Ventures with Neil Utley as co-lead on the 2023 round.
Percayso Inform firmographics
Firmographics- Name
- Percayso Inform
- Legal name
- Percayso Inform Limited
- Website
- https://percayso-inform.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Percayso Inform is a UK-based B2B SaaS provider of insurance data intelligence for insurers, MGAs, brokers, and comparison sites, built around a proprietary Quote Lake of 25M+ monthly quotes and a cloud-native Intelligence Hub platform delivered via API.
- Ownership category
- akta.pro rank
Where Percayso Inform is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Percayso Inform business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- SaaS Data Intelligence Services: Percayso Inform operates on a Software-as-a-Service (SaaS) model providing insurance data services. The company offers multiple intelligence products (Quote Intelligence, Policy Intelligence, Bureau Intelligence, Vehicle Intelligence, Customer Intelligence) delivered via API and platform access. Revenue is generated through subscription-based access to their Intelligence Hub with tiered service levels based on data consumption and product modules accessed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Evaluate Service |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Percayso Inform product offering
Product offeringCore offering
No source data was provided in the input to describe the core offering.
Product overview
Percayso Inform is an insurance data intelligence company offering a platform-plus-modules architecture built around its Intelligence Hub. The core platform comprises Enrich (data enrichment API) and Inform (intelligence transformation), supported by eight intelligence products: Quote Intelligence, Policy Intelligence, Customer Intelligence, Bureau Intelligence, Vehicle Intelligence, Marketing Intelligence, Alert, Prospect Intelligence, and Renewal Intelligence. Platform tools include Inform Manager (no-code decision management), Symphony (full-stack orchestration), Studio and Companion (configuration modules), and Evaluate (portfolio analysis service). The company also operates proprietary data assets including the Percayso Quote Lake (25M+ monthly quotes, 5 years of history) and Percayso Policy Lake. The architecture enables insurers, MGAs, brokers, and comparison sites to move beyond traditional data enrichment to make smarter, faster, fairer decisions across the insurance lifecycle from quote through to renewal.
Differentiator
Problem solved
Functional benefit
Brands
- Percayso Vehicle Intelligence: Vehicle data intelligence platform providing deep vehicle market, specification, and history insight for insurance pricing, claims, and retention. Previously known as Cazana.
- Symphony
- Inform Manager (PIM)
- Intelligence Hub
- Companion
Quantifiable outcome
- 15-25% of insurer books have gaps they didn't know existed - unvalidated NCD declarations, occupation codes that don't match employment data
- +2 more outcomes
Companies that use Percayso Inform
Customer profileNamed customers15 records
Segments7 records
Percayso Inform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability9 records
Feature6 records
Percayso Inform partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- TransUnion UKflagshipMulti-year partnership agreement involving Marshmallow Insurance and Percayso Inform for insurance and auto finance sectors. Percayso provides intelligence services integrated with TransUnion's Modelled Income Assessment solution.
- Marshmallow InsurancecorePartnership through TransUnion multi-year agreement for insurance and auto finance sectors. Marshmallow uses Percayso's intelligence services.
- AvivaflagshipMulti-year deal where Aviva uses Percayso's market leading vehicle data enrichment solutions in pricing, underwriting and claims operations.
- TrackercoreExclusive partnership making Percayso the first data enrichment provider to host Tracker's stolen vehicle recovery data on their intelligence hub. Enhances Vehicle Intelligence platform and Companion FNOL claims handling with real-time theft notification API. Tracker's VHF technology achieves 95% recovery rate with 80% recovered within 24 hours.
- NFU MutualflagshipExtended claims intelligence partnership for three years. NFUM enhanced customer claims experience by deepening relationship with Percayso.
- CazanacoreAcquired by Percayso Inform and rebranded as Percayso Vehicle Intelligence. Strengthened company's position in UK motor insurance market through vehicle data capabilities.
- EquifaxcoreCredit Reference Agency partner for ID and address verification and credit reference data as part of Percayso's Informed Quotation service.
- ExperiancoreCredit Reference Agency partner for ID and address verification and credit reference data as part of Percayso's Informed Quotation service.
- TransUnioncoreCredit Reference Agency partner for ID and address verification and credit reference data as part of Percayso's Informed Quotation service.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Percayso Inform competitors and assessment
Company assessmentBroad incumbents
- Verisk: Large US-listed analytics and data platform serving insurance, financial services and risk markets. Overlaps with Percayso on insurance data enrichment, analytics and fraud, including via Ignite (a Verisk Group company that is a Percayso integration partner). Much broader geographic and product footprint.
- Guidewire Software: Core systems platform for P&C insurers (policy, billing, claims) widely used by UK carriers such as those in Percayso's customer base. Comparable as an enterprise insurance technology stack rather than a direct data-intelligence rival, but increasingly bundling data and analytics that could encroach on Percayso's layer.
Direct peers
- LexisNexis Risk Solutions: Major provider of insurance data enrichment, claims and fraud analytics, with deep credit-bureau and identity data assets. Directly competes with Percayso's Enrich and Bureau Intelligence propositions for UK insurers, especially on vehicle, identity and credit-driven underwriting.
Emerging players
- Shift Technology: AI-native insurance fraud, claims and underwriting decisioning vendor used by global carriers. Overlaps with Percayso's fraud and Quote Intelligence capabilities but focuses on AI model outputs versus Percayso's behavioral cross-market dataset.
- Cytora: UK insurtech applying AI to commercial insurance underwriting and risk data. Comparable as a UK-based data-intelligence vendor serving insurers, though focused on commercial lines and AI risk scoring versus Percayso's cross-market quote lake.
- Zesty.ai: AI-powered property and climate risk analytics for home insurance carriers. Comparable to Percayso's Household Intelligence and Vehicle Intelligence products as a data-driven pricing/underwriting input for insurers, though focused on catastrophe and property risk.
Others
- TransUnion UK: Credit reference agency and insurance bureau partner of Percayso, supplying bureau data and now co-distributing Percayso intelligence through a multi-year insurance and auto-finance partnership. Both a key upstream supplier and a partial distribution competitor given its own insurance data products.
- Databricks: Cloud data platform used by large insurers for in-house analytics and decisioning. Represents an alternative build path versus Percayso's managed intelligence hub for carriers considering internalizing cross-market quote analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Percayso Inform social profiles
Digital presencePercayso Inform compliance and trust
Trust signalCompliance4 records
Percayso Inform financial estimates
Financial estimateRevenue estimate
Valuation estimate
Percayso Inform leadership team
Management profileNumber of profiles
Percayso Inform subsidiaries and ownership
Company hierarchySubsidiaries1 record
Percayso Inform funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Percayso Inform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Percayso Inform
What does Percayso Inform do?
No source data was provided in the input to describe the core offering.
Is Percayso Inform a public or private company?
Percayso Inform is a private company. It is classified as unknown and is currently operating.
When was Percayso Inform founded?
Percayso Inform was founded in 2019. It employs 11 to 50 people.
Where is Percayso Inform based?
Percayso Inform is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Percayso Inform make money?
One revenue line is on record: saaS Data Intelligence Services.
Who are Percayso Inform's main competitors?
Broad incumbents on record are Verisk and Guidewire Software. LexisNexis Risk Solutions is listed as a direct peer. Emerging players are Shift Technology, Cytora and Zesty.ai. Others are TransUnion UK and Databricks.
Does Percayso Inform have an API?
Yes. Percayso provides API-based data enrichment through its Enrich gateway, offering secure access to external partner data sources. The API consolidates multiple data sources behind one integration, enabling insurers to access clean, harmonised data. Percayso Gateway provides intelligence derived from Percayso Quote Lakes. Inform Manager controls advanced functionality including search orchestration, data interpretation, blending, re-formatting, and the application of scorecards and machine learning models. API supports credit bureau searches (public, private, dual, or multi-bureau), vehicle data intelligence, fraud prevention, and claims intelligence.