Cazana
Cazana is a UK vehicle data intelligence platform that provides real-time valuations, market analytics, and fraud detection to insurers, dealers, finance providers, OEMs, and leasing companies via SaaS, API, and bulk processing products.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cazana does
Cazana is a UK-based vehicle data intelligence platform that aggregates whole-of-market retail data with regulatory and government sources to deliver real-time vehicle valuations, market analytics, and fraud detection. The company ingests over 800,000 unique Vehicle Registration Marks (VRM) per day and maintains a historical corpus of over one billion vehicle adverts dating back to 2012, integrating data from the DVLA, DVSA, SMMT, and MOT records alongside retail marketplace feeds. Its technology stack applies quantile regression, complex decision trees, and anomaly detection to generate valuations without manual editing, producing outputs used by the Financial Ombudsman Service as its main pricing guide for insurance dispute mediation.
The product portfolio is structured around three core offerings — Companion (a SaaS platform providing vehicle intelligence to insurance, automotive, and finance sectors), Multi (bulk valuation processing via Excel/CSV upload for portfolio revaluation and stock assessment), and API Data Solutions (RESTful APIs for real-time valuations and market forecasting at scale). These are complemented by five vertical-specific solution packages targeting vehicle insurance, car dealers, vehicle finance, vehicle leasing, and vehicle manufacturers (OEMs). Cazana operates as a B2B enterprise data provider, generating revenue primarily through subscription-based SaaS access, API consumption, and usage-based bulk processing fees, with pricing tailored to enterprise requirements rather than publicly disclosed tiers.
Cazana was founded in 2012 by Tom Wood, was acquired by Cazoo in 2021 and rebranded as Cazoo Data Services, was subsequently acquired by Percayso Group in 2023 and renamed Percayso Vehicle Intelligence, and in February 2026 revived the original Cazana brand to differentiate its vehicle data business from Percayso's insurance-focused services. The company is registered in England and Wales (company number 09671692), headquartered at Hine House, 25 Regent Street, Nottingham, and employs 51-100 staff. Its enterprise customer base spans leading UK insurers (esure, AA, NFU Mutual, Hastings Direct, Sabre, Covea, Somerset Bridge Group), automotive services firms (IMS), and regulatory bodies (Financial Ombudsman Service).
Cazana firmographics
Firmographics- Name
- Cazana
- Legal name
- Cazana Limited
- Website
- https://cazana.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cazana is a UK vehicle data intelligence platform that provides real-time valuations, market analytics, and fraud detection to insurers, dealers, finance providers, OEMs, and leasing companies via SaaS, API, and bulk processing products.
- Ownership category
- akta.pro rank
Cazana industry classification
Industry- Product category
- Vehicle Data Intelligence & Analytics
- NAICS
- Other Financial Vehicles (52599), Trusts, Estates, and Agency Accounts (52592)
- SIC
- Asset-Backed Securities (6189), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Financial Reporting Valuation (ASC 820/805, IFRS 13/3) (FSAEAHAB)
- akta.pro secondary industry
- Purchase Price Allocation (PPA) & Intangible Asset Valuation (FSAEAHAF)
Keywords
Where Cazana is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Cazana business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Vehicle Intelligence Data Services: B2B data services providing vehicle intelligence, valuations, and provenance data to insurance companies, finance providers, dealers, and manufacturers. Revenue generated through API access, SaaS platform subscriptions (Companion), and bulk data processing solutions (Multi).
- API Data Solutions: Access to thousands of data fields including real-time valuations, market forecasting, and rich vehicle history through RESTful APIs. Sold as API consumption-based or subscription access to enterprise clients.
- Multi Bulk Valuations: Bulk vehicle data processing service enabling automotive retailers, insurers, lenders, and other clients to process large volumes of vehicle data. Revenue model based on volume of vehicles processed.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Cazana product offering
Product offeringCore offering
Cazana provides real-time vehicle intelligence, valuations and provenance data to UK automotive and insurance businesses through three core products: Companion (a SaaS platform), Multi (bulk vehicle data processing) and API Data Solutions (RESTful API access). It combines whole-of-market retail advert data, ingesting 800,000+ unique vehicles per day and over 1 billion historic adverts since 2012, with regulatory sources such as DVLA, DVSA, SMMT and MOT records to deliver unbiased valuations, vehicle history timelines, market comparables and fraud detection for insurance underwriting, dealer pricing, finance residual value forecasting, leasing risk management and OEM market intelligence.
Product overview
Cazana is an automotive data intelligence platform offering a unified portfolio of vehicle intelligence products. The core offering consists of three main products: Companion (SaaS platform for vehicle intelligence), Multi (bulk valuation processing), and API Data Solutions (API access to vehicle data). These are complemented by specialized solution verticals serving five market segments: car dealers, vehicle insurance, vehicle manufacturers, vehicle finance, and vehicle leasing. All offerings are powered by a centralized vehicle database ingesting over 800,000 unique VRNs daily, combining data from DVLA, DVSA, MOT records, SMMT, and the entire UK retail market. The platform delivers real-time valuations, vehicle history timelines, market forecasting, and fraud detection capabilities across the vehicle lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Companion SaaS platform providing real-time, unbiased automotive vehicle intelligence data to insurance, automotive and finance sectors. Offers retail valuations based on real-time market data, vehicle history timeline, market overview with comparable listings, retail intelligence including days-to-sale and demand indicators, and detailed sales event history.
- Multi
Quantifiable outcome
- Reduce complaints in total loss settlements through Financial Ombudsman compliance
- +3 more outcomes
Companies that use Cazana
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Cazana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature8 records
Cazana partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ExperiancoreExperian partnership providing integrated vehicle data and intelligence services. Experian is a global data and technology company serving the automotive and insurance sectors.
- Motors.co.ukcoreMotors.co.uk partnership for vehicle data integration, providing Cazana with access to automotive marketplace data and extending Cazana's market intelligence reach.
- Auto Data SolutionscoreAuto Data Solutions (ADS) partnership providing automotive data integration and vehicle specification data for Cazana's intelligence platform.
- CartotradecoreCartotrade partnership integrates Cazana's vehicle intelligence within the dealer-to-dealer trading platform. Dealers can access market valuations, comparable listings, demand indicators and trend data when evaluating vehicles on Cartotrade.
- MotorcheckcoreMotorcheck partnership providing integrated vehicle history and data checking services for Cazana's vehicle intelligence platform.
- DVLAcoreDVLA (Driver and Vehicle Licensing Agency) partnership providing official government vehicle registration data, a core data source for Cazana's vehicle intelligence services.
- SMMTcoreSMMT (Society of Motor Manufacturers and Traders) partnership providing manufacturer and industry data for Cazana's vehicle intelligence platform.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Cazana competitors and assessment
Company assessmentDirect peers
- HPI Check: UK vehicle history and valuation provider also part of Solera. Direct overlap with Cazana on provenance checks, valuations, and insurance-grade vehicle data services.
- CAP HPI: UK-based vehicle valuation and specification data provider owned by Solera, serving dealers, insurers, and finance providers. Most direct competitor to Cazana in UK market-backed vehicle valuations.
- Auto Trader: UK's largest automotive marketplace with significant data products including valuations and market insights. Overlaps with Cazana in dealer-facing pricing intelligence and whole-of-market vehicle data.
- CarVertical: Vehicle history report provider operating across multiple European markets. Overlaps with Cazana on vehicle provenance, mileage checks, and history-based valuation inputs.
- Descartes Visual Databridge: Vehicle data and history provider in the UK/Irish market offering VRM lookups and provenance data. Directly comparable to Cazana's vehicle history timeline and MOT-derived intelligence.
Broad incumbents
- Manheim: Major UK vehicle auction house with rich remarketing and residual value data. Provides comparable market intelligence to Cazana for dealers, leasing, and OEMs from a wholesale auction vantage point.
- Cox Automotive: Global automotive data and services group (parent of Manheim, Autotrader in some markets). Competes with Cazana across dealer, finance, and fleet data, but as part of a much broader portfolio.
- Verisk: Major insurance data analytics and risk-software provider with automotive data products serving UK insurers. Adjacent competitor to Cazana's insurance-side underwriting and claims intelligence offering.
- Kelley Blue Book: US-dominant vehicle valuation and automotive research brand (part of Cox Automotive). Comparable product category to Cazana's valuations and pricing intelligence, though primarily consumer-facing and US-focused.
- J.D. Power: Global automotive analytics firm providing vehicle valuations, residual value forecasting, and OEM/insurance analytics. Comparable to Cazana's valuation and forecasting capability, but operates at much broader scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Cazana social profiles
Digital presenceCazana compliance and trust
Trust signalCompliance1 record
Cazana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cazana leadership team
Management profileNumber of profiles
Profiles7 records
Cazana funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cazana M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cazana
What does Cazana do?
Cazana provides real-time vehicle intelligence, valuations and provenance data to UK automotive and insurance businesses through three core products: Companion (a SaaS platform), Multi (bulk vehicle data processing) and API Data Solutions (RESTful API access). It combines whole-of-market retail advert data, ingesting 800,000+ unique vehicles per day and over 1 billion historic adverts since 2012, with regulatory sources such as DVLA, DVSA, SMMT and MOT records to deliver unbiased valuations, vehicle history timelines, market comparables and fraud detection for insurance underwriting, dealer pricing, finance residual value forecasting, leasing risk management and OEM market intelligence.
Is Cazana a public or private company?
Cazana is a private company. It is classified as corporate owned and is currently operating.
When was Cazana founded?
Cazana was founded in 2012. It employs 11 to 50 people.
Where is Cazana based?
Cazana is headquartered in London, United Kingdom, in the Europe region.
How does Cazana make money?
Three revenue lines are on record. Vehicle Intelligence Data Services are the primary driver. The others are API Data Solutions and multi Bulk Valuations.
Who are Cazana's main competitors?
Direct peers on record are HPI Check, CAP HPI, Auto Trader, CarVertical and Descartes Visual Databridge. Broad incumbents are Manheim, Cox Automotive, Verisk, Kelley Blue Book and J.D. Power.
Does Cazana have an API?
Yes. Cazana offers RESTful APIs that enable integration of their vehicle intelligence data into client systems. Features include: real-time valuations, market forecasting, rich vehicle history data, low latency results at scale, and bespoke tools built to client specifications. The APIs are described as easy to integrate for quicker deployment and lower integration costs. No public documentation URL, SDK details, or authentication methods are specified in the available sources.
What industry is Cazana in?
Cazana's product category is Vehicle Data Intelligence & Analytics. Its primary akta.pro industry code is FSAEAHAB, Financial Reporting Valuation (ASC 820/805, IFRS 13/3), with a secondary code of FSAEAHAF, Purchase Price Allocation (PPA) & Intangible Asset Valuation. Its NAICS code is 52599 and its SIC code is 6189.