Tracker
Tracker is an AI-native spatial intelligence platform that uses proprietary computer vision and LiDAR scanning to digitize residential property conditions, serving property owners, operators, and managers with structured inspection data, digital twins, and automated damage and asset intelligence.
- Company typePrivate
- Founded2024
- HeadquartersAlbany, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tracker does
Tracker (Tracker Group, Inc.) is a privately held AI and computer vision company founded in 2024 by Eric Narcisco, who previously founded and sold LeaseTrack.ai, and co-founded by Drew Sanders. Headquartered at 187 Wolf Road, Suite 300, Albany, NY, the company operates with 11-50 employees and focuses exclusively on the residential rental property market. Its core product is an AI-native spatial intelligence platform that captures physical property conditions through smartphone-based computer vision and LiDAR scanning, then transforms that visual data into structured, decision-ready intelligence such as digital twins, damage classifications, appliance inventories, and AI-generated task lists.
The technology stack combines proprietary computer vision models, LiDAR-powered 3D scanning (using LiDAR-equipped iPhones and iPads), and an AI Data Processing pipeline that performs Reconstruction (2D-to-3D conversion), Understanding (automated tagging, measurements, feature recognition), and Synthesis (predictive modeling). Core products include Tracker Vision (objective property assessment engine), the Tracker App (iOS LiDAR-enabled mobile application), and Tracker Space (digital twin platform), with add-on AI features such as Defurnished Digital Twin, Property Description generation, and voice/text command navigation. The platform exposes a RESTful Open API and Tracker SDK and integrates with leading Property Management Systems.
Revenue is generated through a subscription model with tiered Platform Subscription Plans invoiced monthly, quarterly, or annually, plus separately subscribed add-on AI Features and third-party services. Distribution follows a dual GTM motion: enterprise field sales targeting large residential portfolio operators through consultative demos and ROI quantification (reduced vacancy loss, missed damage recovery), and product-led growth through the Apple App Store enabling mid-market and individual property managers to self-onboard. Customer segments include residential property owners/operators, property management companies, and large-scale portfolio operators managing thousands of units. Primary problems addressed are subjective inspections, missed security deposit chargeback recovery, extended unit turn vacancy loss (industry average 34.4 days vs. 5-day target), and lack of portfolio-wide visibility into property conditions.
Tracker firmographics
Firmographics- Name
- Tracker
- Legal name
- Tracker Group, Inc.
- Website
- https://mytracker.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tracker is an AI-native spatial intelligence platform that uses proprietary computer vision and LiDAR scanning to digitize residential property conditions, serving property owners, operators, and managers with structured inspection data, digital twins, and automated damage and asset intelligence.
- Ownership category
- akta.pro rank
Tracker industry classification
Industry- Product category
- Property Technology / Real Estate Computer Vision Software
- NAICS
- Surveying and Mapping (except Geophysical) Services (54137)
- akta.pro primary industry
- Object Detection & Tracking (HDAAAEAB)
- akta.pro secondary industry
- Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ)
Keywords
Where Tracker is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tracker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform Subscription: Monthly or annual subscription fees for access to the Tracker platform and core services including Tracker Space creation and basic inspection capabilities. Subscription plans are tiered based on features and usage.
- Additional Services & AI Features: Additional fees for optional AI features including Defurnished Digital Twins, Property Descriptions, and voice/text command capabilities. These services are separately subscribed and auto-renew.
- Third-Party Services: Fees for third-party services that may be integrated through the platform, subject to separate terms and additional charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform Subscription Plans with varying feature sets |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Tracker product offering
Product offeringCore offering
Tracker provides an AI-native spatial intelligence platform that uses computer vision, LiDAR scanning, and machine learning to capture residential property conditions and convert them into structured digital twins and decision-ready intelligence. Its mobile-first iOS application enables property managers and operators to scan units in under 10 minutes, generate AI-driven task lists, identify damages and appliances, and push structured condition data directly into Property Management Systems.
Product overview
Tracker is a spatial intelligence and property inspection platform built around its core Tracker Vision product and Tracker App mobile application. The platform captures real-world property conditions through computer vision and converts them into structured intelligence. The ecosystem includes Tracker Spaces (digital twins), which can be enhanced with AI Features including Defurnished Digital Twin, Property Description, and Voice/Text Command Navigation. An Open API enables deeper connectivity across technology ecosystems. The platform is device-agnostic and mobile-first, designed to work with LiDAR-enabled iPhones and iPads.
Differentiator
Problem solved
Functional benefit
Products and services
- Tracker Vision Core product that delivers objective property assessments capturing every appliance, feature, and material to eliminate blind spots and drive portfolio performance; uses computer vision to turn inspections into decision-ready intelligence for residential property owners and operators.
- Tracker App
Quantifiable outcome
- 10-minute LiDAR scan can capture unit condition and generate task list
- +3 more outcomes
Companies that use Tracker
Customer profileSegments3 records
Ideal customer profiles2 records
Tracker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature9 records
Tracker partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Property Management SystemscoreTracker integrates with leading Property Management Systems (PMS) enabling direct data flow from inspections into operational workflows. The integration allows scan data to populate task lists and property condition records within existing PMS platforms used by property managers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tracker competitors and assessment
Company assessmentDirect peers
- Inspectify: Inspectify offers AI-driven property inspection software for residential property managers, including move-in/move-out reports, damage identification, and integration with PMS platforms. It is one of the closest direct competitors to Tracker's AI inspection and digital twin workflow.
- HappyCo: HappyCo provides multi-family property inspection software with mobile inspection apps and AI-assisted scoring, used by property managers to standardize unit condition data. It competes head-on with Tracker in digitizing and automating the residential inspection process.
- RentCheck: RentCheck is a mobile-first rental inspection app that helps landlords and property managers document unit condition and security deposit disputes. It targets the same move-in/move-out inspection use case as Tracker with a self-serve mobile approach.
- Butler (Hello Butler): Butler offers software for property inspections and security deposit handling, including AI-assisted damage detection and resident-facing workflows. It is a direct competitor in the AI-powered rental inspection category.
Broad incumbents
- Matterport: Matterport is the established leader in spatial capture and digital twin technology, used widely across real estate, insurance, and facilities management. While broader in scope than residential inspections, its spatial data platform overlaps with Tracker's digital twin and LiDAR approach.
- AppFolio: AppFolio is a leading property management software platform for residential and commercial portfolios, with embedded inspection, maintenance, and accounting workflows. It represents the incumbent threat of native inspection features inside an established PMS.
- Yardi: Yardi is one of the largest property management software suites, serving institutional residential and commercial operators with deep workflow integration. It is a key incumbent that could embed AI inspection capabilities directly into its platform.
- Buildium: Buildium is a widely used property management platform for small and mid-market residential landlords, with inspection, maintenance, and accounting functionality. It overlaps with Tracker's SMB property manager target segment.
- RealPage: RealPage provides data analytics and software for residential property operators, including asset management, screening, and operations tools. As a broad incumbent, it could leverage its data assets to add AI-driven inspection and condition intelligence.
Emerging players
- Entera: Entera is a residential real estate technology platform that uses data and software to help investors find, buy, and operate single-family rental properties. It shares Tracker's data-driven approach to residential real estate operations, though its focus is broader than inspections.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tracker social profiles
Digital presenceTracker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tracker leadership team
Management profileNumber of profiles
Profiles3 records
Tracker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tracker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tracker
What does Tracker do?
Tracker provides an AI-native spatial intelligence platform that uses computer vision, LiDAR scanning, and machine learning to capture residential property conditions and convert them into structured digital twins and decision-ready intelligence. Its mobile-first iOS application enables property managers and operators to scan units in under 10 minutes, generate AI-driven task lists, identify damages and appliances, and push structured condition data directly into Property Management Systems.
Is Tracker a public or private company?
Tracker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tracker founded?
Tracker was founded in 2024. It employs 11 to 50 people.
Where is Tracker based?
Tracker is headquartered in Albany, United States, in the North America region.
How does Tracker make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are additional Services & AI Features and third-Party Services.
Who are Tracker's main competitors?
Direct peers on record are Inspectify, HappyCo, RentCheck and Butler (Hello Butler). Broad incumbents are Matterport, AppFolio, Yardi, Buildium and RealPage. Entera is listed as an emerging player.
Does Tracker have an API?
Yes. Tracker provides a RESTful Open API enabling complete create, read, update, and delete capabilities across the entire staffing lifecycle — from lead generation and client management through placements, timesheets, and invoicing — while maintaining Tracker as the single source of truth. The API is designed to give agencies and technology partners full operational control through secure, event-driven integrations. Additional Functionality includes Tracker SDK and Tracker API functionality made available via the Platform or offered as part of third-party integrations.
What industry is Tracker in?
Tracker's product category is Property Technology / Real Estate Computer Vision Software. Its primary akta.pro industry code is HDAAAEAB, Object Detection & Tracking, with a secondary code of HSAPAPAJ, Asset Tracking, RTLS & Equipment Monitoring (Facilities). Its NAICS code is 54137.