Ambr

What Ambr does

Ambr (株式会社ambr) is a Tokyo-based virtual world studio founded in August 2018 that builds metaverse experiences both independently and through co-creation with entertainment IP holders and consumer brands. Its technology foundation is xambr (クロスアンバー), a proprietary metaverse development platform supporting PC, VR, and smartphone devices, with multiplayer capacity up to 500 concurrent users, VRM avatar interoperability, a game quest system, an exhibitor booth submission system, and AI NPC functionality. The company also operates gogh, an avatar-focused productivity and focus app available on iOS, Android, Steam, and Apple Vision Pro, combining avatar customization, room-building, a virtual pet (Kuroda-42), lofi music and ambient sounds, and Pomodoro/to-do tools within social multiplayer Spaces.

The business model is hybrid. On the B2B side, ambr provides virtual event platform development and Roblox game development for enterprise clients, with flagship work including the Tokyo Game Show VR series (2021-2024), the Magic: The Gathering Virtual Art Exhibition with Wizards of the Coast, X-NEOKET for BOOTH, and IP-driven Roblox titles such as DreamWorks' Wild Robot Roz and Summer Wars Survivor for Studio Chizu. B2B revenue mixes professional services with branded DLC and licensing-style collaborations (Ayataka, Hatsune Miku, Super Kaguya-hime!). On the B2C side, the gogh mobile app is freemium while the Steam release 'gogh: Focus with Your Avatar' is sold as a one-time paid license with periodic free-weekend promotions.

Ambr is venture-backed and privately held, having raised ¥1.02 billion (~$7.5M) in Series A funding in July 2022 from ANRI, Dentsu Group, SBI Investment, Tokyu Land, Intage Holdings, and ModelingCafe. The company maintains a small team (11-50 employees) led by CEO Takuya Nishimura, CTO Yusuke Fujita, and CXO Banjo Kanna (a recognized virtual architect), with a Tokyo headquarters relocated in February 2023 to accommodate expansion. Operational geographies span Japan, China (Bilibili World 2026), the United States (healthtech pilot), and the UAE, with gogh distributed globally on major consumer platforms.

Name

Ambr

Legal name

株式会社ambr

Website

https://ambr.co.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Ambr is a Tokyo-based virtual world studio that develops the xambr metaverse platform and the gogh avatar productivity app, serving entertainment IP holders, consumer brands, and individual users seeking immersive focus and event experiences.

Ownership category

akta.pro rank

Product category

Metaverse Development Platform

akta.pro primary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

akta.pro secondary industries

UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA), Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG)

Keywords

• Metaverse development platform
• Virtual event production
• Avatar productivity apps
• Roblox game development
• Virtual world studio

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consumer App Downloads (Freemium): Free mobile apps (iOS/Android) with potential in-app purchases. Gogh reached 2.5M mobile downloads and 100M DL milestone.
2. Steam Game Sales: Paid PC game 'gogh: Focus with Your Avatar' sold on Steam with 300,000+ purchases. Free weekend promotions drive user acquisition.
3. IP/Brand Collaborations: Revenue from collaborations with brands like Ayataka (绫鷹), Hatsune Miku, Magic: The Gathering, and DreamWorks Animation for themed content, items, and experiences.
4. B2B Virtual Event Services: Enterprise services for virtual event platform development and operation including TOKYO GAME SHOW VR/Digital World events.
5. Roblox Game Development: Custom Roblox game development for IP holders like DreamWorks (Wild Robot) and Attack on Titan, and events like Yuru-Birth.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ambr is a virtual world studio that creates new virtual spaces both independently and through brand/IP co-creation. Its core offerings are the proprietary xambr metaverse development platform (supporting VR, PC, and smartphone with up to 500 concurrent users) and the consumer-facing Gogh avatar-focused productivity app available on iOS, Android, Steam, and Apple Vision Pro. The company delivers B2B virtual event venues (Tokyo Game Show VR series, Magic: The Gathering Virtual Art Exhibition), Roblox game development for IP holders, and themed DLC collaborations with brands like Ayataka and Hatsune Miku.

Product overview

Ambr operates as a virtual world studio that creates new virtual spaces both independently and through collaboration. The company offers a unified platform architecture centered on xambr, a metaverse development platform for building virtual experiences, combined with consumer-facing products like Gogh—a multi-platform avatar productivity app available on iOS, Android, and Steam. The portfolio includes immersive event experiences (TOKYO GAME SHOW VR series, Magic: The Gathering Virtual Art Exhibition, X-NEOKET), Roblox game development services, and legacy products (Virtual World ambr). The company also developed a proprietary R&D AI team for VR experiences.

Differentiator

Problem solved

Functional benefit

Brands

• xambr: Metaverse development platform for creating virtual spaces and experiences
• gogh
• ambr games
• XR STUDIO

Products and services

• Gogh (ゴッホ) Gogh (ゴッホ) is Ambr's avatar-focused productivity and focus app available on iOS, Android, Steam, and Apple Vision Pro. Users customize 3D avatars and rooms to study or work alongside, featuring Lofi music, environmental sounds, ASMR, Pomodoro timers, ToDo list, a virtual pet (Kuroda-42) that evolves based on real work sessions, and multiplayer 'Spaces' for co-working. It is free on mobile with in-app purchases and paid on Steam, and supports themed DLC collaborations with brands.
• xambr (クロスアンバー) xambr (クロスアンバー) is Ambr's proprietary metaverse development platform for creating virtual spaces and events. It supports PC, VR devices (including Apple Vision Pro), and smartphones. Features include avatar systems, game quest systems, multi-player connectivity supporting up to 500 concurrent users per space, VRM avatar interoperability, AI NPCs, 3D spatial audio, and a no-code exhibitor booth submission system. Adopted by enterprise clients for virtual event venues and exhibitions.
• gogh: Focus with Your Avatar (Steam) Steam PC and Mac version of the Gogh productivity 'work game' combining avatar maker, room builder, pet cultivation (Kuroda-42), Lofi music, environmental sounds, Pomodoro/count-up timers, and ToDo list with avatar reactions. Sold as a paid game with periodic free weekend events and seasonal discounts. Reached 300,000+ purchases and 200,000+ sales by November 2025.
• Magic: The Gathering Virtual Art Exhibition A virtual art exhibition built on the xambr platform in collaboration with Wizards of the Coast, based on the Kamigawa: Neon Dynasty set. Featured 83 artists' card artwork, 200+ exhibition pieces, interactive card display, and 3D creature summoning experiences using 'Grab & Play' VR interaction. Distributed as a custom VR app.
• TOKYO GAME SHOW VR Series Virtual reality venue experiences for Tokyo Game Show developed using the xambr platform for CESA, featuring game-like elements, interactive exhibits, and multi-player experiences. Annual series from TGSVR 2021 through TGS Digital World 2024, recognized with CEDEC AWARDS 2022 Game Design Excellence Award and VR Awards 2023 VR Marketing of the Year.
• X-NEOKET 3D-focused online convention and virtual market built on the xambr platform in partnership with BOOTH. Supports 500 simultaneous users with VRM avatar support and exhibitor booth customization. Evolved from the NEOKET convention starting in 2024.
• Yuru-Verse (ゆるバース) A Roblox virtual space developed for the 'Yuru-Birth' regional mascot (yuru-chara) event, including a character exhibition space and 'Clone Cute Mascots' mini-game. Reached 200,000 cumulative plays within 1.5 months of release.
• Wild Robot Roz: Animal Find Adventure (野生の島のロズ) A Roblox game developed in collaboration with DreamWorks Animation themed around 'The Wild Robot' film. Features animal discovery gameplay where characters learn from discovered animals, an art gallery with 30+ concept art pieces, and limited avatar items. Reached 1.5 million plays within 2 months of release.

Quantifiable outcome

• 2.5 million+ mobile downloads for Gogh app
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature14 records

Partnerships

Ten partnerships are on record, tiered minor, core and flagship.

• Super Kaguya-hime! (超かぐや姫！)minorGTM or Marketing Partner · 6 February 2026Brand collaboration with Japanese IP 'Super Kaguya-hime!' for Gogh app.
• Hatsune Miku / STUDY WITH MIKUcoreGTM or Marketing Partner · 19 December 2025First collaboration with Hatsune Miku featuring 'STUDY WITH MIKU' themed DLC released December 2025. Collaborative content for Gogh app.
• Summer Wars Survivor (サマーウォーズ)minorGTM or Marketing Partner · 25 November 2025Roblox collaboration with Studio Ghibli's 'Summer Wars' 15th anniversary, creating OZ-themed Roblox experience.
• Ayataka (綾鷹)coreGTM or Marketing Partner · 15 May 2025Brand collaboration for Gogh app featuring 'Ayataka Wetland' themed space, meditation timer mode, and branded avatar items. Two collaborations held (May 2025 and October 2025). Ayataka is a Japanese tea brand by The Coca-Cola Company.
• DreamWorks AnimationflagshipStrategic or Co-development Partner · 27 January 2025Roblox game development for 'Wild Robot Roz' 30th anniversary. Game 'Wild Robot Roz: Animal Find Adventure' reached 1.5M plays in 2 months. Art gallery with 30+ concept art pieces and limited avatar items distributed.
• Computer Entertainment Supplier's Association (CESA)flagshipStrategic or Co-development Partner · 3 September 2024Annual partnership for TOKYO GAME SHOW VR/Digital World virtual venue development. ambr has developed virtual venues for TGSVR 2021, 2022, 2023, and TGS Digital World 2024 - world's largest game show.
• mozecoreStrategic or Co-development Partner · 23 May 2024Partnership for Roblox enterprise experience production services. Co-development of Attack on Titan Roblox game announced December 2024. Both companies contribute to Roblox game development services for enterprise clients.
• BOOTHcoreStrategic or Co-development Partner · 28 March 2024Partnership for X-NEOKET virtual convention - 3D-only online convention. BOOTH is a 3D content marketplace. X-NEOKET 2024 had ~300 circles participating in 11-day event. ambr provided xambr platform and event development.
• Wizards of the Coast LLCflagshipStrategic or Co-development Partner · 18 February 2022Co-development of 'Magic: The Gathering Virtual Art Exhibition' - ambr's first global project targeting Asia Pacific. Wizards US headquarters team collaborated with amr on planning and development. Exhibition featured 83 artists' card art, 200+ exhibition pieces, and unique VR art viewing experiences.
• Dentsu Group (電通グループ)coreStrategic or Co-development Partner · 13 May 2021Capital and business alliance partnership. Dentsu Group invested in ambr and co-created TOKYO GAME SHOW VR events. Dentsu provided not just platform funding but participated in concept design, experience design, spatial design, and infrastructure development for TGSVR projects.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Roblox Corporation: Roblox operates the dominant UGC gaming/metaverse platform on which ambr builds enterprise game experiences (Wild Robot, Yuru-Verse, Attack on Titan). Comparable as a virtual world platform serving both creators and end-users, though at vastly greater scale.
• Meta (Horizon Worlds): Meta's Horizon Worlds is a broad incumbent in social VR/metaverse, comparable in category but at vastly greater scale and capital base—setting the competitive ceiling ambr is operating beneath.

Direct peers

• VRChat: VRChat is a leading social VR platform with user-generated virtual worlds and VRM avatar support, directly comparable to ambr's original 'Virtual World ambr' VRSNS product and the social spaces within gogh.
• Cluster (MetaMe): Cluster is a Japanese metaverse platform for virtual events and social VR, directly competing with ambr's xambr in the Japanese enterprise event and avatar-driven social space market.
• HIKKY: HIKKY is a Tokyo-based XR company that develops the Virtual Market (largest VR event in the world) and custom metaverse solutions—directly comparable to ambr's xambr platform and TGSVR/X-NEOKET event services.
• Rec Room: Rec Room is a cross-platform social virtual world with avatar customization and user-generated experiences, comparable to gogh's social multiplayer spaces and VRM avatar interoperability.
• Spatial: Spatial is a metaverse platform for 3D virtual events, galleries, and collaboration, directly comparable to ambr's xambr-powered virtual exhibitions like the Magic: The Gathering Virtual Art Exhibition.
• Zepeto: Zepeto is an avatar-centric social platform with virtual world creation and IP collaborations (including with Japanese brands), comparable to ambr's gogh avatar ecosystem and IP partnership model (Ayataka, Hatsune Miku).

Regional players

• NTT QonoQ: NTT QonoQ is NTT's XR/metaverse subsidiary operating XRWorld and related Japanese enterprise metaverse services, comparable as a Japan-based enterprise metaverse platform competing for similar IP holder and event organizer budgets.
• dwango (VR/NicoNico): Dwango (operating NicoNico and various VR initiatives) is a Japanese media/tech company with overlapping metaverse and virtual event experience relevant to ambr's Japanese enterprise pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ambrinc
• LinkedInlinkedin.com/company/ambrinc
• Xx.com/ambr_community
• Facebookfacebook.com/ambr.community

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ambr