What Moze does

Moze (株式会社moze) is a Tokyo-based Roblox game studio founded on September 15, 2023 by co-founders Kazutaka Yokoi (CEO) and Shogo Matsusako (CTO), both Tokyo University graduates. The studio operates as both an original game developer and a B2B Roblox marketing services provider, targeting Japanese consumer brands that lack internal expertise to build on Roblox's user-generated-content platform.

The company's core technology is built on Roblox Studio with custom Lua-based modules, including a proprietary state machine framework for managing game state transitions, Responsive Design implementations across PC and mobile, native leaderboard integration, and RemoteEvent-based client-server communication for synchronized multiplayer mechanics. On top of this foundation, Moze integrates generative AI capabilities for real-time in-experience content generation, exemplified by the Quiz Infinity title where AI dynamically produces quiz questions for player competition. The company has shipped six core products: Find The Dragons Morphs (10M+ plays, co-developed with DEVLOX, XR Kaigi Award 2024 winner), Troll Escalator Tower (10M+ plays, fully original), Quiz Infinity (AI-augmented), Find The Giraffes [JagaRico World] (Calbee brand collaboration, 6M visits), Attack on Titan: Titan Chase (co-developed with ambr Inc., global release), and Find the Earths (ESG education with Earth Hacks Inc.).

Moze operates a dual revenue model. On the B2B side, the studio provides enterprise Roblox development services on a professional-services basis, charging project-based fees for branded virtual spaces, avatar items, and marketing campaigns; disclosed enterprise clients include Calbee, ambr, DeNA, Hakuhodo Keys, and Earth Hacks. On the B2C side, Moze develops and publishes original Roblox games, monetizing them through Roblox's native in-experience paid items, game passes, and avatar accessories. Go-to-market is primarily direct enterprise sales with Japanese corporations, supplemented by inbound inquiries via the company website, content marketing on Zenn.dev, prtimes press releases, and active community building through Roblox creator events in Japan. As of March 2026 the team comprised approximately 10 people including direct contractors.

Name

Moze

Legal name

株式会社moze

Website

https://moze.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Moze is a Tokyo-based Roblox game studio that develops original hit games and enterprise branded experiences for Japanese corporations seeking to reach digital-native audiences on the Roblox platform.

Ownership category

akta.pro rank

Product category

Roblox Game Development Services

akta.pro primary industry

Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)

Keywords

• Roblox game development
• Metaverse content creation
• Virtual brand experiences
• Roblox studio services
• UGC game publishing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise Roblox Development Services: Moze develops custom Roblox experiences for corporate clients, including branded virtual spaces, avatar items, and marketing-driven content on Roblox. Revenue is generated through project-based development fees and ongoing service contracts with enterprise partners.
2. Original Game Development and Monetization: Moze develops and publishes original Roblox games, generating revenue through Roblox's built-in monetization mechanisms including in-experience paid items, game passes, and avatar accessories sold within the Roblox platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Moze is a Tokyo-based Roblox game studio that develops and publishes original Roblox games and provides contract Roblox development and marketing services to Japanese enterprises. The studio creates hit titles, AI-integrated gameplay, branded virtual spaces, and avatar items for corporate clients such as Calbee and ambr, while also publishing consumer-facing games directly on the Roblox platform.

Product overview

Moze is a Japanese Roblox game studio operating as both a game developer and agency. The company develops original Roblox games and experiences (Find The Dragons Morphs, Troll Escalator Tower, Quiz Infinity) while also providing enterprise services for Japanese companies seeking Roblox marketing experiences. Major client collaborations include Calbee (JagaRico brand virtual space), ambr (Attack on Titan game), DeNA (virtual mall technical support), and Earth Hacks (environmental education game). The studio combines AI technology with gaming to create differentiated Roblox content.

Differentiator

Problem solved

Functional benefit

Products and services

• Find The Dragons Morphs

Quantifiable outcome

• 10M+ cumulative plays on Find the Dragons Morphs
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Earth Hacks Inc.coreStrategic or Co-development Partner · 5 March 2026Moze and Earth Hacks jointly released 'Find the Earths (地球さんを見つけよう)' on Roblox, an experiential game designed to educate digital natives about decarbonization through gamified daily-life scenarios featuring garbage sorting and mini-games in three themed areas.
• DEVLOXcoreStrategic or Co-development PartnerCo-development partner for 'Find The Dragons Morphs', which achieved over 10 million plays and won the XR Kaigi Award 2024 Consumer Category. DEVLOX collaboration enabled the creation of one of Moze's flagship titles.
• ambr Inc. (株式会社ambr)coreStrategic or Co-development PartnerCo-development partner for the official 'Attack on Titan: Titan Chase' Roblox game, developed after winning the Roblox × Attack on Titan Experience Creation Contest grand prize. Located in Bunkyo-ku, Tokyo, with CEO Nishimura Takuya.
• Calbee Inc. (カルビー株式会社)coreStrategic or Co-development PartnerCollaborated on the 'Jagarico Roblox World' virtual space and avatar items project, which reached 6 million cumulative visits. Jointly developed with Hakuhodo Keys, leveraging the popular Jagarico snack brand for digital engagement.
• Hakuhodo Keys (株式会社博報堂キースリー)majorStrategic or Co-development PartnerJoint partner with Calbee and Moze for the Jagarico Roblox avatar item and virtual space project, bringing advertising and brand marketing expertise to the collaboration.
• DeNA (株式会社ディー・エヌ・エー)majorStrategic or Co-development PartnerProvided technical development support for DeNA's Roblox virtual space 'Tokyo Fashion Mall Hangout [Dancing!]', leveraging the Mobage IP. This project demonstrated Moze's ability to serve as a technical partner for major Japanese gaming companies.
• Microsoft for Startups Founders HubminorOthersMoze was accepted into the Microsoft for Startups Founders Hub global program in October 2023, which supports startup scale-up through tools, resources, and cloud services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gamefam: Gamefam is a leading global Roblox game studio and brand-experience agency that develops original hits and enterprise activations on Roblox, mirroring Moze's dual business model far more closely than any other peer.
• ambr: ambr is a Tokyo-based XR/VR studio and Moze's co-development partner on Attack on Titan: Titan Chase. Although a partner, amr also competes for the same Japanese enterprise XR/Roblox engagement work.
• Supersocial: Supersocial is a Roblox-native game studio and brand-activation agency that builds both original titles and enterprise brand experiences — directly comparable to Moze's enterprise-plus-originals positioning.

Broad incumbents

• DeNA: DeNA is a major Japanese mobile gaming and internet company that operates the Mobage platform and has its own Roblox initiatives — Moze served as a technical partner on DeNA's Tokyo Fashion Mall, but DeNA is also a potential in-house competitor for branded Roblox work.
• Metaverse Marcom (Hakuhodo DY group): Metaverse Marcom is the metaverse-marketing arm of Hakuhodo DY group that produces Roblox and virtual-world brand experiences — competing with Moze for the same Japanese corporate Roblox marketing budgets at much larger scale.
• KAYAC: KAYAC is an established Japanese web and game development company that has expanded into Roblox and metaverse development for corporate clients — a broader incumbent overlapping with Moze's enterprise Roblox service line.
• Roblox Corporation: Roblox Corporation operates the platform on which Moze's entire business depends. While not a direct competitor, Roblox sets developer economics, policy, and increasingly competes for Japanese brand-marketing budgets via its own enterprise programs.

Regional players

• Cluster: Cluster is a Japanese metaverse platform that hosts branded virtual events and experiences — an adjacent Japanese regional player competing with Moze for Japanese enterprise metaverse/virtual-world marketing budgets.
• Virtual Avex: Virtual Avex is a Japanese Roblox game studio and metaverse production company focused on original Roblox titles and brand collaborations for Japanese clients — comparable to Moze in geography and target customer base.
• MELON: MELON is a Japanese metaverse development studio that builds branded virtual experiences and Roblox/marketing content for Japanese corporates — Moze's most direct Japanese regional competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mozeInc
• LinkedInlinkedin.com/company/moze-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moze