Source7
Source7 is an API-based SaaS platform that uses a proprietary forensic database of 2,200+ appliance brands to predict failures, score risk, and automate subrogation for insurance carriers, home warranty providers, home services firms, and real estate operators.
- Company typePrivate
- Founded2018
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Source7 does
Source7 (Source 7, Inc.) is a Delaware-incorporated, Kentucky-headquartered SaaS company founded in 2018 that operates an API-based predictive appliance intelligence platform. Its core product, Foresight, ingests appliance model and label data (including via FlyReel's intelligent photo capture), matches it against a proprietary forensic database covering more than 2,200 appliance brands, and returns failure risk scores, warranty status, recall flags, and repair-versus-replace recommendations. The Source7 Recover API extends this capability into insurance subrogation workflows, automatically identifying recoverable losses and routing cases through evidence collection and recovery at the moment of claim.
The company serves four primary verticals: insurance carriers (underwriting and subrogation), home warranty providers (policy risk and renewal steering), home services firms (technician enablement and CRM/FSM integration), and real estate/property managers (portfolio due diligence and predictive maintenance). Distribution is API-first and largely embedded: Source7 integrates into partner platforms such as SuiteSpot (multifamily AI maintenance), Oyster Data (property asset intelligence), and at least one top-five U.S. insurance carrier, with 10M+ properties reached through these channels.
Source7 monetizes through a mix of recurring API/platform licensing fees to enterprise and partner customers, transaction- or performance-based fees on subrogation recoveries, and embedded data licensing within partner platforms. Pricing is not publicly disclosed and is sold through a consultative 'Book a Demo' motion with dedicated sales leadership per vertical. The company has raised $2.19M via an exempt securities offering (2023) and operates with 11–50 employees; revenue is undisclosed.
Source7 firmographics
Firmographics- Name
- Source7
- Legal name
- Source 7, Inc.
- Website
- https://source7.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Source7 is an API-based SaaS platform that uses a proprietary forensic database of 2,200+ appliance brands to predict failures, score risk, and automate subrogation for insurance carriers, home warranty providers, home services firms, and real estate operators.
- Ownership category
- akta.pro rank
Source7 industry classification
Industry- Product category
- Insurance Technology (InsurTech) / Predictive Analytics
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Credit Decisioning Engines (Rules, Scorecards, ML) (FSAGAHAB)
Keywords
Where Source7 is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Source7 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- API Data Services: Source7 generates revenue by providing appliance data API access to platform partners and enterprise customers. Pricing is likely usage-based or subscription-based tied to property or API call volumes. Not publicly disclosed.
- Subrogation Recovery Services: Source7 manages subrogation investigations, evidence collection, and recovery payouts on behalf of insurance carriers. Revenue is tied to successful recovery outcomes, suggesting a performance-based or transaction fee model.
- Platform Integration / Embedded Intelligence: Source7 data is embedded into partner platforms (SuiteSpot, Oyster Data, insurance carriers), generating revenue through API licensing or per-property fees from partners who integrate Source7 into their asset intelligence modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise / API Plans (undisclosed) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Source7 product offering
Product offeringCore offering
Source7 is an API-based SaaS platform that delivers predictive appliance intelligence. It captures appliance model data (such as serial numbers, model numbers, or product labels) and matches it against a proprietary forensic database to generate failure risk scores and identify subrogation opportunities. The platform is delivered through an embeddable SDK/API plus supporting tools for claims adjusters, underwriting, warranty, and property management use cases.
Product overview
Source7 is a predictive appliance failure prevention platform built around its core product, Foresight, which provides real-time visibility into appliance risk. The platform operates through a unified data engine that processes appliance model data to predict failures and prevent crises. Source7 offers industry-specific solutions as add-on modules including Insurance Solutions (for accurate underwriting, subrogation, and recovery), Home Warranty Solutions (for policy underwriting and claims optimization), Home Services Solutions (for technician enablement and CRM integration), and Real Estate Solutions (for property management and maintenance prediction). The Source7 Recover API powers subrogation workflows, while utility tools like the Subrogation Calculator and Find Product Label support specific use cases. The platform integrates with third-party systems like SuiteSpot and FlyReel via API.
Differentiator
Problem solved
Functional benefit
Products and services
- Foresight Source7's core predictive intelligence product that analyzes captured appliance model/serial data against a proprietary forensic database to produce failure risk scores, subrogation likelihood, and asset insights for enterprise customers.
- Source7 Recover API Embeddable developer API/SDK that captures appliance model and serial data via text input or image scan and returns Source7's failure-risk and subrogation intelligence in real time, designed for integration into insurance claims, warranty, home services, and real estate workflows.
- Subrogation Calculator Self-service web tool that lets insurance claims teams enter appliance details to estimate the subrogation potential of a claim before pursuit.
- Find Product Label Self-service lookup tool that helps field adjusters and homeowners locate where to find the model and serial label on common household appliances so they can be captured for Source7's intelligence platform.
- Source7 for Insurance Carriers Vertical solution package for property and casualty insurance carriers that bundles the Recover API and Foresight risk scores to detect subrogation opportunities at first notice of loss, improve claims outcomes, and reduce leakage on appliance-related claims.
- Source7 for Home Warranty Vertical solution for home warranty providers that uses appliance intelligence at intake to triage service requests, identify manufacturer defects and recoverable claims, and improve dispatch decisions.
- Source7 for Home Services Vertical solution for home services contractors, technicians, and service platforms that uses Source7 intelligence during diagnosis to flag recoverable failures and recommend the right part or replacement unit.
- Source7 for Real Estate & Property Management Vertical solution for property management and real estate operators that inventories appliances across a portfolio, monitors their risk of failure, and helps plan proactive replacement and CapEx.
Quantifiable outcome
- 7% of claims are pursued for subrogation using Source7 predictions
- +8 more outcomes
Companies that use Source7
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Source7 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature6 records
Source7 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Top-Tier National Insurance Provider (Top-Five Insurance Carrier)coreSource7 partnered with one of the top five insurance providers in the United States to enhance risk profiling for residential properties. The collaboration integrates Source7's advanced data engine into the insurer's workflows to improve claims processing, reduce risks, and increase transparency in property health. This partnership targets the property and casualty sector, homeowners, and real estate industries.
- Oyster DatacoreSource7 and Oyster Data announced a strategic partnership to enhance property asset intelligence and data infrastructure. The collaboration aims to improve transparency, operational decision-making, and lifecycle management for real estate portfolios. Source7 data is integrated into Oyster Data's platform, enriching asset profiles with appliance intelligence.
- SuiteSpotcoreSource7 integrated its appliance data into SuiteSpot's Asset Intelligence module, an AI-powered maintenance and capital operations platform for multifamily real estate. The integration enables AI-powered repair-or-replace decisions for appliances in individual units and across building portfolios. Available to SuiteSpot customers with no separate implementation required.
- ProPaycoreProPay is an insurance technology customer that uses Source7's API to access brand intelligence, warranty data, failure risk scores, and recall notices in near real time. David Steckel at ProPay testified to the ease of integration and speed of results, noting Source7 eliminates data gaps in subrogation workflows.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Source7 competitors and assessment
Company assessmentDirect peers
- Zesty.ai: Zesty.ai provides AI-powered property risk analytics for property and casualty insurers, including climate and structural risk scoring. It is the closest direct competitor to Source7's insurance vertical, where both use ML on property-level data to feed carrier underwriting and pricing decisions.
- Tractable: Tractable applies computer vision and AI to property and auto insurance claims, including damage assessment and subrogation. It is comparable to Source7 because both sell AI-driven property claims and recovery automation to carriers, though Tractable focuses on visual damage assessment rather than appliance forensic data.
Broad incumbents
- Verisk Analytics: Verisk is a large, established insurance analytics and data platform serving most major P&C carriers. It overlaps with Source7 in supplying property, claims, and underwriting data to insurance buyers, but does so as part of a much broader portfolio of analytics products rather than specializing in appliance-level forensic intelligence.
- CoreLogic (ICE Mortgage Technology): CoreLogic supplies property data and analytics used by insurers, lenders, and real estate operators. Its property-level intelligence overlaps with Source7's predictive appliance data feeds, though CoreLogic operates at much larger scale and broader scope across the property lifecycle.
- LexisNexis Risk Solutions: LexisNexis Risk Solutions provides insurance underwriting, claims, and fraud data to most U.S. carriers. It is comparable to Source7 in supplying risk-decisioning data to insurance carriers, but as a much broader incumbent across multiple lines of business rather than a specialist in appliance failure and subrogation.
Emerging players
- Hover (Generac): Hover captures 3D property and exterior data from photos for insurance and home improvement use cases. It is comparable to Source7 in capturing structured property-level intelligence from images and serving insurance carriers, though Hover emphasizes structural/visual data while Source7 specializes in appliance-level forensic data.
- Planck: Planck provides AI-powered underwriting data to commercial insurance carriers. It is comparable to Source7 as a data-and-ML platform sold into carrier underwriting workflows, although Planck focuses on SMB/commercial lines while Source7 targets residential property intelligence and subrogation.
- Canopy Connect: Canopy aggregates insurance policy and claims data via API for carriers, agencies, and fintechs. It is comparable to Source7 as an API-first data provider embedded in insurance workflows, though Canopy focuses on policy/portfolio data while Source7 focuses on underlying appliance risk data.
Others
- FlyReel: FlyReel is an AI-driven virtual inspection platform used by property insurers to capture property and asset data at photo capture. It is listed because Source7 explicitly integrates with FlyReel to collect appliance label data, making it an enabling data-capture partner rather than a direct competitor.
- Oyster Data: Oyster Data is a property asset intelligence platform for real estate operators. It is included because Source7 announced a strategic partnership with Oyster Data in February 2026 to embed appliance intelligence into Oyster's property profiles, making it a channel/embedded partner rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Source7 social profiles
Digital presenceSource7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Source7 leadership team
Management profileNumber of profiles
Profiles11 records
Source7 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Source7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Source7
What does Source7 do?
Source7 is an API-based SaaS platform that delivers predictive appliance intelligence. It captures appliance model data (such as serial numbers, model numbers, or product labels) and matches it against a proprietary forensic database to generate failure risk scores and identify subrogation opportunities. The platform is delivered through an embeddable SDK/API plus supporting tools for claims adjusters, underwriting, warranty, and property management use cases.
Is Source7 a public or private company?
Source7 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Source7 founded?
Source7 was founded in 2018. It employs 11 to 50 people.
Where is Source7 based?
Source7 is headquartered in Louisville, United States, in the North America region.
How does Source7 make money?
Three revenue lines are on record. API Data Services are the primary driver. The others are subrogation Recovery Services and platform Integration / Embedded Intelligence.
Who are Source7's main competitors?
Direct peers on record are Zesty.ai and Tractable. Broad incumbents are Verisk Analytics, CoreLogic (ICE Mortgage Technology) and LexisNexis Risk Solutions. Emerging players are Hover (Generac), Planck and Canopy Connect. Others are FlyReel and Oyster Data.
Does Source7 have an API?
Yes. Source7 offers an API that enables partners to integrate predictive appliance intelligence into their platforms. Developers can connect via a secure API to access brand intelligence, warranty data, failure risk scores, and recall notices, all returned in a single response. The API is designed for simple, scalable integration with enterprise-grade support. Specific API mentioned: Recover API which identifies subrogation opportunities, preserves critical data, and initiates recovery workflows. Developer documentation is at calculator.source7.com.
What industry is Source7 in?
Source7's product category is Insurance Technology (InsurTech) / Predictive Analytics. Its primary akta.pro industry code is FSAGAHAB, Credit Decisioning Engines (Rules, Scorecards, ML). Its NAICS code is 513210 and its SIC code is 7372.