Hover
Hover is a venture-backed 3D data platform that converts smartphone photos into measurable 3D home models, serving exterior contractors, insurance adjusters/carriers, and building-product manufacturers through subscriptions, usage fees, and embedded partnerships.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Hover does
Hover, Inc. is a US-based, venture-backed 3D data and technology company founded in 2011 and headquartered in San Francisco. Its core technology is a computer-vision and AI pipeline that converts ordinary smartphone photos (still images, video, and sensor metadata) into accurate, textured 3D models of residential exteriors and interiors — eliminating the need for LiDAR or specialized hardware. Underlying the platform is a proprietary spatial database built on more than 10 million scanned homes and 22 billion-plus square feet of measured property, which powers facet-level measurement extraction, generative design visualization, and automated material takeoffs.
The company sells primarily to two professional segments: exterior contractors (roofing, siding, windows, gutters, remodelers, home builders) and insurance adjusters/carriers. It also serves architects, homeowners (free tools), and building-product manufacturers through embedded/white-label deployments such as James Hardie's Hardie™ Designer and Realtor.com+. Revenue is generated through a tiered subscription and usage-based model — Construction and Insurance Starter tiers (free trial, then pay-per-project ranging roughly $9–$139), Pro subscriptions at $999/year ($99/month), and custom Enterprise contracts with SSO, SDK add-ons, and direct supplier ordering integrations with ABC Supply, SRS Distribution, and QXO. Distribution is hybrid: self-serve PLG signup supplemented by an inside-sales motion for enterprise, an open REST API and Salesforce unlocked package for partner embedding, and a broad network of 30+ software integrations (Xactimate, Cotality, Salesforce, JobNimbus, AccuLynx, ServiceTitan).
Hover is led by founder and CEO A.J. Altman, employs 251–500 people across San Francisco and New York hubs, and is backed by Menlo Ventures, Google Ventures, State Farm Ventures, Nationwide, and Travelers. Strategic capital has totaled roughly $127 million across disclosed rounds, with the most recent being a $60 million round in November 2020 led by Nationwide, State Farm Ventures, and Travelers. The company claims adoption by 5 of the top 5 adjusting firms, 9 of the top 10 insurance carriers, and more than 300,000 construction professionals.
Hover firmographics
Firmographics- Name
- Hover
- Legal name
- Hover, Inc.
- Website
- https://hover.to
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Hover is a venture-backed 3D data platform that converts smartphone photos into measurable 3D home models, serving exterior contractors, insurance adjusters/carriers, and building-product manufacturers through subscriptions, usage fees, and embedded partnerships.
- Ownership category
- akta.pro rank
Where Hover is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hover business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Pro subscription (Construction): $999/year (or $99/month) Pro subscription unlocks $20 off every project, premium 2D Design, Estimates, Proposals features, full CRM/estimating integrations, and rewards credits ($1,000 earned per $10,000 spent, valid 12 months).
- Per-project measurement usage fees: Usage-based pricing per scanned project, tiered by measurement type (Full Exterior, Roof-only, Interior, Blueprint) and structure complexity (Simple/Average/Complex). Starter: $9–$139 per project; Pro: $9–$119 per project after discount.
- Insurance Pro subscription and enterprise licensing: $999/year Insurance Pro plan with shared wallet, branded reports, and team analytics. Enterprise tier offers custom flat-rate pricing, SSO, multi-org management, SDK add-on, dedicated account management, and invoice billing to carriers and adjuster networks.
- Freemium and free trial acquisition: Free first 3 projects on Starter (no credit card required) for both construction and insurance adjusters; free tier for homeowners and free Hover Checklists used to drive activation and upsell into Pro and Enterprise plans.
- OEM/embedded and partner licensing: Embedded and white-labeled deployments (e.g., Realtor.com+; James Hardie Hardie™ Designer powered by Hover AI) plus SDK-based integrations generate licensing/API revenue from large platform partners.
- Direct supplier ordering fees: Pro and Enterprise users can place material orders with supplier partners (ABC Supply, SRS Distribution, QXO) directly through Hover, enabling transaction-based economics tied to material ordering volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Construction Starter — free first 3 projects, then pay per scan |
| Subscription | Annual | Construction Pro — $999/year subscription with discounts and premium features |
| Other | Multi-year contract | Construction Enterprise — custom pricing for teams operating at scale |
| Freemium | Pay-as-you-go | Insurance Starter — free first 3 claims for independent adjusters |
| Subscription | Annual | Insurance Pro — $999/year for adjusters needing faster inspections |
| Other | Multi-year contract | Insurance Enterprise — custom for carriers and adjuster networks |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
Hover product offering
Product offeringCore offering
Hover is a 3D data and technology platform that converts ordinary smartphone photos into accurate, textured, interactive 3D models of residential properties and uses those models to deliver exterior and interior measurements, design visualizations, automated material takeoffs, estimates, and proposals to construction professionals and insurance adjusters. The platform is sold as subscription (Pro $999/year), usage-based per-project measurement fees, and Enterprise/embedded OEM licensing, and ships with mobile apps, a public REST API, and deep integrations into CRMs, estimating tools, claims platforms, and building-products distributors.
Differentiator
Problem solved
Functional benefit
Products and services
- Hover (Core Platform)
Companies that use Hover
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles6 records
Hover technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration38 records
AI capability10 records
Feature7 records
Hover partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core, flagship and minor.
- Chelsea Building Products (Everlast siding)coreChelsea Building Products partnered with Hover to provide contractors and homeowners with 3D visualization tools — including interactive exterior renderings with 360-degree rotation and virtual walkthrough — for Everlast advanced composite siding installations. The collaboration delivers faster decision-making, more accurate estimates, less waste, and time/cost savings.
- Realtor.com (Realtor.com+)flagshipRealtor.com launched Realtor.com+ with Hover integrated for property visualization. The platform is live with Canopy MLS (Charlotte) and has agreements with 16 MLSs covering 122,000+ real estate professionals, marking the largest multi-MLS co-branded portal collaboration since online MLS data sharing began.
- James Hardie Building ProductsflagshipJames Hardie launched Hardie™ Designer powered by Hover's AI technology — a first-of-its-kind experience on JamesHardie.com that delivers photorealistic, real-time designs of Hardie® products on a user's actual home.
- Owens CorningcoreOwens Corning is featured across Hover's homepage, design, takeoffs, and about pages as a manufacturer whose products are integrated into Hover's design and material-list catalogs.
- LP Building SolutionscoreLP Building Solutions is featured across Hover's homepage, design, and takeoffs pages as a manufacturer whose products are integrated into Hover's design and material catalogs.
- CertainTeedcoreCertainTeed is featured across Hover's homepage, design, and takeoffs pages as a manufacturer whose products are integrated into Hover's design and material catalogs.
- EDCO ProductscoreEDCO is featured on Hover's homepage, takeoffs, and insurance pages as a manufacturer whose products are integrated into Hover's design and material catalogs.
- GAFcoreGAF is featured on Hover's homepage, takeoffs, and insurance pages as a roofing manufacturer whose products are integrated into Hover's material catalogs.
- Malarkey Roofing ProductscoreMalarkey is featured on Hover's homepage, takeoffs, and about pages as a roofing manufacturer whose products are integrated into Hover's material catalogs.
- ABC Supply Co.flagshipABC Supply is featured across Hover's homepage and takeoffs pages as a distribution partner enabling direct ordering of materials via the myABCsupply integration from within Hover.
- SRS Distribution / Roof HubflagshipSRS Distribution (Roof Hub) is featured across Hover's homepage, takeoffs, and insurance pages as a distribution partner providing live pricing, real-time delivery tracking, and direct ordering through Hover.
- QXO (formerly Beacon Roofing Supply)coreQXO is featured on Hover's homepage, insurance, and integrations pages as a distribution partner enabling custom Material List templates and direct material ordering within Hover.
- SalesforcecoreHover offers an open-source Salesforce Unlocked Package integration that allows users to seamlessly connect their Salesforce instance with Hover for CRM workflows.
- JobNimbuscoreJobNimbus is featured as a CRM integration partner enabling contractors to manage their businesses with Hover measurement and project data flowing directly into JobNimbus.
- AccuLynxcoreAccuLynx is a roofing and exterior contractor software integration partner that combines Hover's measurements and 3D models with AccuLynx's project management tools.
- ServiceTitancoreServiceTitan is a cloud-based software platform for roofing and exteriors businesses, integrated with Hover for end-to-end workflow from measure through operations management.
- Leap (CRM and SalesPro)coreLeap CRM and Leap SalesPro integrate with Hover to streamline lead management, workflow customization, and automated estimates with dynamic contract linking.
- SketchUpcoreHover provides a SketchUp extension that imports its to-scale 3D models into SketchUp for architects and designers.
- Verisk (Xactimate, XactAnalysis, XactRemodel)flagshipHover integrates with Verisk's Xactimate, XactAnalysis, and XactRemodel to streamline claims processing, generate precise property claim estimates, monitor claims data, and simplify contractor workflows.
- Cotality (formerly CoreLogic)flagshipHover integrates with Cotality's Claims Workspace, Claims Estimate, Claims Validate, and Underwriting Center to centralize claim projects and automate property claim estimating and underwriting.
- Roof Hub (measurements & ordering)coreRoof Hub integration enables roofing contractors to start new projects or order materials for existing jobs with live pricing and real-time delivery tracking.
- BelgardminorBelgard is featured in Hover's integrations as a building products partner supporting outdoor living and hardscape takeoffs.
- ProviaminorProvia is featured on Hover Design as one of the 30+ brands whose products are visualized on the Hover platform.
- AlsideminorAlside is featured on Hover Design and Instant Design pages as one of the siding manufacturers whose products are integrated into Hover's design catalog.
- NorandexminorNorandex is featured on Hover's Instant Design page as one of the top brands whose products are visualized on the platform.
- PellaminorPella is featured on Hover's Instant Design page as a window and door manufacturer whose products are integrated into Hover's design catalog.
- Crawford & CompanycoreCrawford & Company is featured on the 'Invited by insurance' page as a leading insurer/inviting organization trusted to use Hover for claim workflows.
Scale indicators15 records
Recent moves6 records
Hover competitors and assessment
Company assessmentDirect peers
- EagleView: EagleView is the leading provider of aerial property measurements and imagery for roofing and insurance, the most direct competitor to Hover's exterior measurement and takeoff product. Both target the same contractors, insurance adjusters, and carriers with similar scan-to-scope workflows.
- GAF QuickMeasure: GAF's QuickMeasure is a roofing manufacturer-provided measurement and design tool that competes directly with Hover Measurements and Hover Design for the same roofing contractor workflow, often distributed alongside the largest US shingle brand's contractor network.
- RoofSnap: RoofSnap is a roofing-focused measurement, estimating, and proposal tool that competes head-on with Hover for roofing contractors. Both offer phone/blueprint-based measurements, takeoffs, and branded proposals in the same SMB contractor segment.
- AccuLynx: AccuLynx is a leading CRM and project management platform for roofing and exterior contractors, and is also a Hover integration partner. It offers adjacent measurement and photo documentation features, making it both a channel partner and a competitor for the contractor software stack.
- JobNimbus: JobNimbus is a CRM and operations platform for roofers and exterior contractors, named alongside Hover in the Future Market Report as a key player in the roofing software market. It competes for the same contractor workflows while also serving as a Hover integration partner.
- STACK Construction Technologies: STACK is a construction takeoff and estimating platform that competes directly with Hover Takeoffs/Estimates for general contractors and specialty trades. It is named alongside Hover in analyst rankings of the roofing and construction software market.
Broad incumbents
- Matterport: Matterport is a 3D spatial data platform for real estate, AEC, and insurance, and is the closest analog to Hover's 3D scanning and digital-twin capabilities. While Matterport serves a broader set of verticals (commercial real estate, facilities, hospitality), its capture-and-measure workflow overlaps directly with Hover's interior and exterior scanning.
- Verisk (Xactimate): Verisk owns Xactimate, the dominant claims estimating platform that Hover integrates with and depends on for distribution to top US carriers. Verisk is both Hover's most important insurance channel partner and a broad incumbent with the scale to build competing measurement tools.
- Cotality (formerly CoreLogic): Cotality is a property data and analytics incumbent (formerly CoreLogic) that powers claims, underwriting, and property intelligence workflows. Hover integrates deeply with Cotality Claims Workspace and Underwriting Center, making Cotality both a critical channel and a potential competitor in property data.
- ServiceTitan: ServiceTitan is a large home-services management platform that increasingly serves roofing and exterior contractors, the same buyer as Hover. It is both a Hover integration partner and a broader incumbent with the scale to expand into measurement and design workflows.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hover social profiles
Digital presenceHover compliance and trust
Trust signalCompliance5 records
Hover financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hover leadership team
Management profileNumber of profiles
Profiles10 records
Hover funding detail
Funding detailFunding overview
Funding rounds7 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hover M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hover
What does Hover do?
Hover is a 3D data and technology platform that converts ordinary smartphone photos into accurate, textured, interactive 3D models of residential properties and uses those models to deliver exterior and interior measurements, design visualizations, automated material takeoffs, estimates, and proposals to construction professionals and insurance adjusters. The platform is sold as subscription (Pro $999/year), usage-based per-project measurement fees, and Enterprise/embedded OEM licensing, and ships with mobile apps, a public REST API, and deep integrations into CRMs, estimating tools, claims platforms, and building-products distributors.
Is Hover a public or private company?
Hover is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hover founded?
Hover was founded in 2011. It employs 251 to 500 people.
Where is Hover based?
Hover is headquartered in San Francisco, United States, in the North America region.
How does Hover make money?
Six revenue lines are on record. Pro subscription (Construction) is the primary driver. The others are per-project measurement usage fees, insurance Pro subscription and enterprise licensing, freemium and free trial acquisition, OEM/embedded and partner licensing and direct supplier ordering fees.
Who are Hover's main competitors?
Direct peers on record are EagleView, GAF QuickMeasure, RoofSnap, AccuLynx, JobNimbus and STACK Construction Technologies. Broad incumbents are Matterport, Verisk (Xactimate), Cotality (formerly CoreLogic) and ServiceTitan.
Does Hover have an API?
Yes. Public API available via the Hover Developer Portal. Enables technology partners to expand offerings and customers to create custom workflows for their accounts. The Salesforce integration is distributed as an open-source unlocked package. Partners and customers can build custom integrations and workflow automations. SDK embed is available as an enterprise add-on for the insurance plan. Developer documentation is at developers.hover.to/reference/welcome.