Flyreel
Flyreel is an AI-enabled, consumer-led property survey platform that uses computer vision to capture interior, exterior, and aerial property imagery for home insurance underwriting, now operated as a product line within LexisNexis Risk Solutions.
- Company typePrivate
- Founded2016
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Flyreel does
Flyreel is an AI-enabled property intelligence platform originally founded in 2016 in Denver, Colorado, now operated as a product line within LexisNexis Risk Solutions (a subsidiary of RELX). Its core product, LexisNexis Flyreel, is a consumer-led property survey tool that uses computer vision and machine learning to analyze interior, exterior, and aerial imagery of properties captured via mobile devices by policyholders themselves, extracting hundreds of risk attributes for home insurance underwriting. The companion Flyreel Underwriting Report product converts this imagery and data into configurable AI-driven insights that augment underwriter decision-making.
The technology is positioned as one of three integrated capabilities within LexisNexis' Total Property Understanding platform: Smart Selection identifies and segments higher-risk properties, Flyreel captures ground-level imagery through consumer surveys, and the Underwriting Report delivers AI-augmented risk intelligence combined with aerial/satellite data. This three-stage workflow is designed to replace or supplement traditional manual property inspections, reducing underwriting turnaround times and enabling risk-based resource allocation for carriers.
Commercially, Flyreel operates as an enterprise B2B SaaS solution distributed exclusively through LexisNexis Risk Solutions' direct enterprise sales organization and insurance product portal, on a subscription/recurring revenue basis to home insurance carriers. Pricing is not publicly disclosed and is quote-based. Primary customers are US home insurance carriers, with the property underwriting function as the key user segment. Since acquisition, Flyreel no longer operates as an independent commercial entity, and its economics are embedded within RELX's broader Risk Solutions segment.
Flyreel firmographics
Firmographics- Name
- Flyreel
- Legal name
- Flyreel
- Website
- https://flyreel.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flyreel is an AI-enabled, consumer-led property survey platform that uses computer vision to capture interior, exterior, and aerial property imagery for home insurance underwriting, now operated as a product line within LexisNexis Risk Solutions.
- Ownership category
- akta.pro rank
Flyreel industry classification
Industry- Product category
- Insurance Property Intelligence Software
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- akta.pro primary industry
- Fraud Detection, Identity & KYC/AML for Mortgages (FSALALAH)
Keywords
Where Flyreel is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
Flyreel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Technology SaaS: Flyreel operates as part of LexisNexis Risk Solutions' Total Property Understanding platform, providing AI-enabled property assessment technology to insurance carriers on a subscription basis integrated into LexisNexis insurance solutions portfolio.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Flyreel product offering
Product offeringCore offering
Flyreel is an AI-enabled, consumer-led property survey platform that uses computer vision and machine learning to capture and analyze hundreds of data insights from interior, exterior, and aerial imagery of properties submitted via mobile devices by consumers. The platform, sold as part of the LexisNexis Total Property Understanding suite, pairs the survey capture technology with a configurable AI-driven Underwriting Report to deliver property risk intelligence for home insurance underwriting and risk segmentation.
Product overview
Flyreel is a property intelligence platform integrated within the LexisNexis Total Property Understanding suite for home insurance underwriting. The core offering consists of LexisNexis® Flyreel® (an AI-enabled, consumer-led property survey tool that captures interior, exterior, and aerial imagery via mobile devices) and Flyreel® Underwriting Report (configurable AI-driven insights that augment underwriting decisions). These products work together as part of a three-capability system: Smart Selection identifies high-risk properties, Flyreel captures property data through consumer-friendly surveys, and the Underwriting Report delivers AI-augmented insights—all designed to improve home insurance risk assessment and reduce turnaround times.
Differentiator
Problem solved
Functional benefit
Brands
- Flyreel Underwriting Report: AI-powered property underwriting report with interior, exterior, and aerial property insights for home insurance risk assessment
Products and services
- LexisNexis Flyreel
Companies that use Flyreel
Customer profileSegments2 records
Ideal customer profiles1 record
Flyreel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Flyreel partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Flyreel competitors and assessment
Company assessmentDirect peers
- Tractable: AI computer-vision platform for property and auto insurance damage assessment and claims. Tractable is a direct competitor in AI-enabled property imagery analysis for insurance, addressing both underwriting and claims workflows with consumer-led and adjuster-led capture.
- Cape Analytics: AI-powered property intelligence using aerial and satellite imagery for insurance underwriting. Cape Analytics is a direct competitor in using computer vision on aerial property imagery to deliver risk attributes to home insurance carriers.
- Hover: 3D property data capture from smartphone photos, used by insurance carriers for underwriting and claims. Hover directly competes in consumer-led, computer-vision-based property data capture for insurance, with overlapping use cases in property risk assessment.
- Betterview: Property intelligence and risk-scoring platform using aerial imagery and computer vision for insurance carriers. Betterview (now part of Nearmap) competes in the same AI-aerial-property-insights niche as Flyreel's exterior and aerial capture capabilities.
Broad incumbents
- EagleView: Leading provider of high-resolution aerial property imagery, measurements, and analytics for insurance, roofing, and government. EagleView is an established incumbent in aerial property data for insurance, broader and more established than Flyreel but with overlapping carrier-facing property-risk workflows.
- Nearmap: Aerial imagery and property intelligence platform serving insurance, government, and construction. Nearmap is a broader incumbent with aerial capture and AI property analytics that overlap with Flyreel's aerial imagery component.
- Verisk: Major insurance data, analytics, and underwriting-technology vendor with property risk and imagery offerings. Verisk competes broadly with Flyreel on the carrier-facing property intelligence workflow, especially via its Property Estimating Solutions and imagery analytics products.
- CoreLogic: Property data, analytics, and valuation services for insurance and real estate. CoreLogic's property data assets and analytics overlap with Flyreel's underwriting and risk-attribute use cases for home insurance carriers.
- CCC Intelligent Solutions: SaaS and AI platform for the insurance and automotive claims ecosystem, including computer-vision-based damage estimation. CCC is a broader incumbent adjacent to Flyreel's claims-and-underwriting vision pipeline, with deep carrier relationships.
- Guidewire Software: Dominant core-systems platform for property & casualty insurers, including underwriting, claims, and billing. Guidewire is both an investor in Flyreel and a strategic incumbent whose Marketplace ecosystem can substitute for or distribute Flyreel-like capabilities via competing partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Flyreel social profiles
Digital presenceFlyreel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flyreel leadership team
Management profileNumber of profiles
Profiles1 record
Flyreel funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flyreel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flyreel
What does Flyreel do?
Flyreel is an AI-enabled, consumer-led property survey platform that uses computer vision and machine learning to capture and analyze hundreds of data insights from interior, exterior, and aerial imagery of properties submitted via mobile devices by consumers. The platform, sold as part of the LexisNexis Total Property Understanding suite, pairs the survey capture technology with a configurable AI-driven Underwriting Report to deliver property risk intelligence for home insurance underwriting and risk segmentation.
Is Flyreel a public or private company?
Flyreel is a private company. It is classified as corporate owned and is currently operating.
When was Flyreel founded?
Flyreel was founded in 2016. It employs 11 to 50 people.
Where is Flyreel based?
Flyreel is headquartered in Denver, United States, in the North America region.
How does Flyreel make money?
One revenue line is on record: insurance Technology SaaS.
Who are Flyreel's main competitors?
Direct peers on record are Tractable, Cape Analytics, Hover and Betterview. Broad incumbents are EagleView, Nearmap, Verisk, CoreLogic, CCC Intelligent Solutions and Guidewire Software.
Does Flyreel have an API?
No public API is recorded for Flyreel.
What industry is Flyreel in?
Flyreel's product category is Insurance Property Intelligence Software. Its primary akta.pro industry code is FSALALAH, Fraud Detection, Identity & KYC/AML for Mortgages. Its NAICS code is 334511.