What mirrAR does

mirrAR is an augmented reality and artificial intelligence software company that provides a real-time virtual try-on platform for retail brands. The platform enables digital visualization of jewelry, beauty products, eyewear, watches, handbags, and apparel across web, mobile applications, in-store installations, and social media. Its core technology combines proprietary markerless AR tracking with computer vision and deep learning, supporting AI-powered features including skin analysis, pupillary distance measurement, visual search, and voice-enabled customer outreach. The platform is integrated by enterprise retailers such as Tanishq, Senco Gold & Diamonds, Kalyan Jewelers, Forevermark, De Beers India, Titan, Jos Alukkas, Coach, and Tommy Hilfiger, among others.

The company operates a B2B SaaS model, licensing its platform on a volume-based annual subscription priced per number of virtual try-ons consumed. Distribution is primarily enterprise field sales, complemented by a self-serve product portal at products.mirrar.com for mid-market brands and a clothing try-on portal at clothtryon.mirrar.com for consumer experimentation. The company claims 30-day integration timelines and supports omnichannel deployment across WebAR, Mobile SDK, In-Store AR, and SocialAR from a unified platform. Facial data processing occurs locally on the user's device, and the company cites ISO 27001 information security certification as well as a 4.6/5 G2 review rating as third-party validation.

mirrAR is incorporated as Styledotme Fashion and Lifestyle Private Limited with its legal registered office in Delhi, India, and operational offices in Bangalore, India and Edison, New Jersey, in the United States. Founded in 2015, the company has raised approximately Rs 13 crore (~$1.6 million) in disclosed funding through a November 2023 round led by Diaspark Inc and India Angel Network. Founder and CEO Meghna Saraogi leads the company, which signaled expansion into beauty and personal care verticals with the 2023 capital deployment.

Name

mirrAR

Legal name

Styledotme Fashion and Lifestyle Private Limited

Website

https://mirrar.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

mirrAR is an AR/AI virtual try-on platform serving enterprise jewelry, beauty, eyewear, watches, handbags, and fashion brands via volume-based annual SaaS subscriptions, with reference deployments at Tanishq, Senco Gold & Diamonds, and Titan.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B SaaS AR Platform Licensing: mirrAR licenses its AR platform (WebAR, Mobile SDK, In-Store, Social AR) to enterprise retail brands on an annual subscription basis. Pricing is volume-based (based on number of try-ons) and billed annually, with enterprise tiers differentiated by integration type and usage volume. The company provides a plug-and-play solution integrated into client e-commerce websites, mobile apps, and physical stores.
2. SDK / Integration Services: Revenue is generated from integrating the AR/Mobile SDK into clients' branded applications. The platform is compatible with all major e-commerce platforms and operating systems.
3. Funding / Capital Investment: mirrAR raised Rs 13 crore (approximately $1.6 million) in a funding round led by Diaspark Inc and India Angel Network, to support growth and expansion into beauty and wellness industries.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

mirrAR provides an AR and AI-powered virtual try-on platform for retail brands across jewelry, beauty, eyewear, watches, and handbags. The platform delivers real-time markerless AR tracking via WebAR, Mobile SDK, in-store installations, and social media filters, enabling customers to virtually experience products on their live camera feed. It is sold to enterprise retail brands on an annual, volume-based subscription tied to the number of try-ons, with a self-serve demo portal available for mid-market prospects.

Product overview

mirrAR is an augmented reality and AI platform offering virtual try-on solutions across multiple retail categories. The platform consists of integration methods (WebAR, Mobile SDK, In-Store AR, SocialAR) that enable brands to embed AR try-on experiences across web, mobile apps, physical stores, and social media. Core product offerings include Jewelry Virtual Try-On (earrings, necklaces, rings, bracelets), Beauty Virtual Try-On (lipstick, eyeshadow, eyeliner), AI 3D Glasses Try-On, Skincare AR, Watches Virtual Try-On, and Handbags AR. AI-powered features include AI Visual Search, AI-Powered CRM, AI Voice Calling, and AI Clothing Try-On. The company serves enterprise clients including Tanishq, Senco Gold, Kalyan Jewelers, Forevermark, and Coach.

Differentiator

Problem solved

Functional benefit

Products and services

• WebAR WebAR integration that lets retail brands embed AR virtual try-on into their online stores in a single click, accessible via modern smartphone and desktop browsers without any app download. Designed for jewelry, beauty, eyewear, watches, and fashion retailers seeking frictionless digital try-on for end consumers.
• Mobile SDK Mobile SDK that enables brands to embed AR virtual try-on directly inside their own branded mobile applications. Targeted at luxury and fashion brands with dedicated native apps for jewelry, beauty, eyewear, and watch try-on.
• In-Store AR In-store AR installations on centralized inventory display screens in physical retail stores, enabling customers to virtually try on products from the full catalog without physical stock on hand. Targets jewelry, eyewear, and fashion retail chains.
• SocialAR Social AR filters deployed on Instagram, Snapchat, and Facebook that enable brands to create interactive, shareable virtual try-on experiences and social engagement campaigns. Targeted at fashion, beauty, and luxury brands.
• Jewelry Virtual Try-On AR-based virtual try-on for earrings, necklaces, rings, and bracelets that superimposes jewelry on the user's live camera feed in real time. Built for jewelry retailers (Tanishq, Senco Gold, Kalyan Jewelers, Forevermark, Malabar Gold, De Beers India, etc.) seeking to reduce online returns and increase conversion.
• Beauty Virtual Try-On AR and AI virtual makeover product for beauty brands and retailers, enabling virtual try-on of lipstick, eyeshadow, eyeliner, and other cosmetics to help shoppers evaluate shade and finish online.
• AI 3D Glasses Try-On Virtual try-on for eyeglasses and sunglasses with realistic 3D accuracy and AI-powered pupillary distance measurement, including the ability to try glasses over existing prescription eyewear. Targeted at eyewear brands such as Police Eyewear, Anne Klein, and similar retailers.
• Skincare AR Real-time AR and AI technology that analyzes a customer's skin to recommend personalized skincare products and regimens. Targeted at skincare and beauty brands seeking AI-driven personalized product discovery.
• Watches Virtual Try-On Hyper-realistic 3D virtual try-on for watches that lets customers visualize timepieces on their wrist in real time. Targeted at luxury and fashion watch brands such as Titan and Fastrack.
• Handbags AR Augmented reality solution for handbags and luggage that lets customers visualize bags in their real-world environment with true-to-life sizing. Targeted at bag and luggage brands.
• AI Visual Search AI-powered visual search that lets shoppers search product catalogs using photos, screenshots, or social media images to find matching products. Targeted at retail brands seeking AI-driven product discovery.
• AI-Powered CRM AI-powered CRM tool that automates customer follow-ups, captures leads, and tracks customer journeys across all sales channels. Targeted at retail brands seeking AI-driven customer relationship management.
• AI Voice Calling AI voice agent product that conducts automated, personalized outreach to boost customer retention for retail brands. Targeted at retailers seeking conversational AI for retention and re-engagement.
• AI Clothing Try-On AI-powered virtual clothing try-on product from mirrAR AI Studio, available via clothtryon.mirrar.com, enabling users to virtually try on clothing items. Targeted at fashion brands and consumers seeking AI-driven style visualization.

Quantifiable outcome

• 30% increase in sales conversion
• +9 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature12 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• Jos AlukkasflagshipTechnology or Integration · 17 March 2026Jos Alukkas, a leading Indian jewellery company, partnered with mirrAR to launch an AR 'Virtual Try-On' feature on its online store in March 2026. The feature enables customers to virtually try on necklaces, earrings, bangles, and rings using device cameras without additional downloads. The partnership is part of Jos Alukkas' broader digital transformation strategy to enhance customer engagement, improve conversion rates, and reduce product returns.
• TanishqflagshipTechnology or IntegrationTanishq, India's leading luxury jewellery brand and part of the Titan Company, partnered with mirrAR for AR Virtual Try-On on its online store. Gaurav Midha (Head of International Business, Tanishq) confirmed the implementation reduced online order returns by 20% within one year. The partnership has been featured in multiple media stories as a benchmark case for AR in jewellery retail.
• Senco Gold & DiamondsflagshipTechnology or IntegrationSenco Gold & Diamonds partnered with mirrAR to integrate AR Virtual Try-On across 6 offline stores and their website. The platform recorded 4.5 L+ (450,000+) try-ons and was used by 1 L+ (100,000+) customers. Suvankar Sen (MD & CEO) publicly praised the seamless experience, noting it improved both business outcomes and customer satisfaction.
• Kalyan JewelerscoreTechnology or IntegrationKalyan Jewelers, one of India's largest jewellery retail chains, integrated mirrAR's AR Virtual Try-On technology into its online store to enable customers to virtually try jewellery before purchasing, reducing returns and improving online sales conversion.
• ForevermarkcoreTechnology or IntegrationForevermark, the De Beers Group's luxury diamond jewellery brand, partnered with mirrAR for AR Virtual Try-On on its website and app, enabling customers to virtually try diamond jewellery before purchase.
• Little SwitzerlandcoreTechnology or IntegrationLittle Switzerland, a luxury jewellery and watches retailer, integrated mirrAR's AR Virtual Try-On feature. Digital Marketing Director Gabrielle Vojtech noted significant increases in customer engagement and time spent on site as customers now explore and experiment with products via the interactive try-on experience.
• DeBeers IndiacoreTechnology or IntegrationDeBeers India partnered with mirrAR for AR Virtual Try-On technology. Managing Director Sachin Jain noted that the platform serves as a tool for brand storytelling and profound customer engagement, going beyond basic try-on functionality.
• Titan (TTitan)coreTechnology or IntegrationTitan Company, India's largest jewellery and watches manufacturer (Tata Group), uses mirrAR's AR Virtual Try-On for watches and jewellery products, per the November 2023 funding announcement which cited Titan as an existing client alongside Tanishq.
• Malabar Gold & DiamondscoreTechnology or IntegrationMalabar Gold & Diamonds, one of India's largest jewellery retailers, is listed as a customer using mirrAR's AR Virtual Try-On on its online platform.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Perfect Corp: Perfect Corp (YouCam Makeup, YouCam Perfect) is the global leader in AR/AI virtual try-on for beauty, skincare, eyewear, and fashion. It is the most direct competitor to mirrAR, offering an enterprise SaaS platform with comparable AI skin analysis, virtual try-on, and beauty/eyewear coverage.
• Obsess: Obsess builds immersive 3D/AR virtual stores and try-on experiences for fashion, beauty, and luxury retail brands. It competes with mirrAR's omnichannel WebAR and In-Store AR offerings for enterprise retail customers, particularly in fashion and luxury.
• Vue.ai: Vue.ai provides AI and AR tools for retail including virtual try-on, visual search, and product tagging. It targets fashion, beauty, and jewelry retailers with an enterprise SaaS model, directly overlapping mirrAR's AI visual search, CRM, and try-on features.
• WANNA: WANNA provides AR try-on solutions for jewelry, watches, sneakers, and fashion accessories with high-fidelity 3D rendering. It is a direct competitor to mirrAR in the 3D virtual try-on for jewelry and watches segment, including integration with luxury brands.
• Fittingbox: Fittingbox specializes in AR virtual try-on for eyewear with a large 3D frame database and pupillary distance measurement. It is a direct competitor to mirrAR's AI 3D Glasses Try-On product line, serving optical and fashion eyewear brands globally.
• Revieve: Revieve offers an AI/AR beauty and skincare platform with virtual try-on, skin diagnostics, and personalized recommendations. It directly competes with mirrAR's Beauty and Skincare AR modules for beauty retailer and brand customers.
• Holition: Holition builds AR and immersive commerce experiences for luxury fashion, beauty, and jewelry brands (including Burberry, Dior). It competes with mirrAR for enterprise luxury and jewelry deployments, particularly in-store and web-based AR.
• MemoMi: MemoMi provides the MemoryMirror smart fitting room and AR try-on technology for apparel and accessories in physical retail. It is a relevant comparable to mirrAR's In-Store AR installations for digital retail experiences in stores.

Emerging players

• Zeekit: Zeekit (now part of Walmart) provides virtual try-on for apparel and fashion. While primarily focused on clothing, its AR/AI technology overlaps with mirrAR's newer AI Clothing Try-On offering and represents a comparable virtual try-on platform for fashion.

Broad incumbents

• Snap (Snapchat AR): Snap operates the Snap AR platform and Lens Studio, including SocialAR try-on filters for fashion, beauty, and jewelry brands. mirrAR's SocialAR distribution channel is comparable, though Snap is a much larger incumbent with native reach on Snapchat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/trymirrar
• Facebookfacebook.com/trymirrar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mirrAR