Chubby Snacks

What Chubby Snacks does

Chubby Snacks is a Los Angeles-based, privately-held consumer packaged goods company founded in 2020 that develops and markets a "healthier, better-for-you alternative to traditional PB&J." The firmographic profile categorizes the company as a for-profit entity with a very small team (1-10 employees) and a consumer-facing web presence at chubbysnacks.co. No product portfolio detail, distribution channels, pricing structure, or SKU information is disclosed in the supplied data, indicating an early-stage or stealth-stage CPG brand whose commercial surface area has not yet been publicly documented.

From a capital-markets perspective, the company has raised a single disclosed priced round of $3,250,000 in September 2022, with participation from 444 Capital, Goods Ventures, Pareto Holdings, and Villam Ventures (lead investor undisclosed). A subsequent transaction recorded in March 2024 with Blue Falcon Capital was disclosed at $0 in nominal terms, consistent with a SAFE, convertible instrument, or nominal equity event rather than a primary priced round. No information on revenue, customer base, retail partnerships, co-manufacturing relationships, certifications, or management team is present in the source material.

A material data-integrity caveat applies: the company's stated web domain (chubbysnacks.co) currently resolves to a QR Code Generator Support Help Center operated by Bitly (© 2026 Bitly), which is inconsistent with the firmographic description of a snack brand. This either indicates a domain sale, lapse, redirect, acquisition, or scraping of mismatched public pages, and any analysis of the company's live brand and e-commerce presence cannot be validated from the supplied data.

Name

Chubby Snacks

Legal name

Chubby Snacks

Website

https://chubbysnacks.co

Company type

Private

Founded year

2020

Headcount range

1–10 employees

Short description

Chubby Snacks is a privately-held, early-stage Los Angeles CPG company founded in 2020 that positions itself as a healthier, better-for-you alternative to traditional PB&J, operating with a 1-10 person team.

Ownership category

akta.pro rank

Product category

Healthy Packaged Snacks

NAICS

Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Better-for-you snacks
• PB&J alternatives
• Peanut butter spreads
• Healthy packaged foods
• Nut butter snacks

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Core offering

Chubby Snacks is a Los Angeles-based snack food startup founded in 2020 that manufactures and sells healthier, better-for-you alternatives to traditional peanut butter and jelly sandwiches. The company operates in the consumer packaged goods segment with a small team of 1-10 employees focused on producing nutritious snack products positioned as upgrades to classic PB&J offerings.

Product overview

Chubby Snacks operates a QR Code Generator service (QRCG by Bitly) that provides Dynamic QR Codes and Short URL generation. The core offering consists of Dynamic QR Codes that can be analyzed and edited after printing, paired with short URL infrastructure using domains like qrco.de and l.ead.me. The platform offers QR Code creation, management, and analytics capabilities accessible through a web-based interface at chubbysnacks.co.

Differentiator

Problem solved

Functional benefit

Products and services

• PB&J Alternative Snacks

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Larabar: Larabar (owned by General Mills via Nature Valley) is a long-established minimal-ingredient fruit-and-nut bar brand. A broader incumbent that competes for the same better-for-you bar shopper and shelf set as Chubby Snacks.
• Skippy: Skippy (owned by Hormel) is the legacy mass-market peanut butter incumbent — the original format Chubby Snacks is reimagining. Skippy's PB&J platform represents the status quo Chubby Snacks must displace at retail.

Direct peers

• That's it. That's it. makes fruit-based snack bars with minimal ingredients and no added sugar, sharing the better-for-you/clean-label positioning and shelf set (bar aisle, natural channel) with Chubby Snacks.
• Simple Mills: Simple Mills offers almond-flour crackers, cookies, and snack bars built around clean-label, better-for-you ingredients. Comparable as a venture-backed better-for-you snack brand that has scaled into mainstream retail.
• RXBAR: RXBAR pioneered the clean-ingredient, transparent-wrapper protein bar and is now part of Kellanova. It is a direct functional-snack peer: better-for-you format, mass-market distribution, similar target shopper.
• MadeGood: MadeGood makes better-for-you granola bars, mini cookies, and rice crispy squares positioned at school-aged kids and parents — a directly comparable allergen-conscious, better-for-you snack brand sold through natural and conventional grocery.
• Justin's: Justin's is the most direct better-for-you PB-focused brand, with squeeze packs, nut butter cups, and snack bars. It is owned by Hormel Foods and competes head-on with Chubby Snacks' better-for-you PB&J concept across natural, conventional, and club channels.
• GoMacro: GoMacro is a family-owned better-for-you macrobar brand emphasizing organic, vegan, and non-GMO credentials. Directly comparable as a mid-sized better-for-you snack bar brand.

Emerging players

• 88 Acres: 88 Acres makes seed- and nut-based snack bars and butters with allergen-free positioning. An emerging player with similar better-for-you / allergen-friendly narrative and natural-channel distribution.

Regional players

• Wowbutter: Wowbutter is a Canadian soy/peanut-free spread brand often paired with jelly products. Comparable as a peanut-butter-alternative brand with a better-for-you / allergen-friendly narrative; primarily North American distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/chubbysnacks
• LinkedInlinkedin.com/company/chubbysnacks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chubby Snacks