SaaShop

What SaaShop does

SaaShop is a subscription software marketplace founded in Espoo, Finland in 2018 that allows companies to purchase and manage multiple SaaS applications from different vendors on a single consolidated bill through one point of support. The company's core platform (shop.saashop.com) is paired with a proprietary Virtual Payment Service that enables consolidation of virtually any SaaS subscription, addressing the administrative burden of managing dozens of software vendors, invoices, and licenses. SaaShop's product portfolio includes the SaaShop Marketplace, a Seller Program with API access (developer.saashop.com), a Customer Console (start.saashop.com) for self-service subscription management, a SaaS Audit service, and a Partner Program for solution providers. As a Pipedrive Elite Partner, SaaShop resells and implements Pipedrive CRM with tiered Implementation, Support, and Campaign Add-on services, and offers AI-enabled features via OpenAI integration (email writing, summarization) and the Pipedrive AI Sales Assistant.

The company generates revenue primarily through reseller/marketplace commissions on third-party SaaS sales and vendor partnerships, while the buyer-facing marketplace service is provided free of charge. SaaShop employs between 11-50 people and serves over 2,500 customers spanning primarily small and medium businesses alongside larger organizations including publicly listed companies such as Revenio Group (medical technology) and Inderes Oyj (financial services). GTM is sales-led and partnership-driven, with a horizontal segmentation approach covering SMBs (1-500 employees) as the primary segment and enterprises as a secondary target. The company operates from its original headquarters in Espoo, Finland (SaaShop Oy) and a US regional office in Austin, Texas (SaaShop, Inc.), serving customers in the US, Finland, and Sweden. In September 2023, SaaShop raised €1.2 million ($1.3 million) in seed funding from Business Finland, current owners, board members, and angel investor Jorma Heinonen to accelerate sales expansion across the US and European markets, following earlier Business Finland NIY grant funding awarded in 2022.

Name

SaaShop

Legal name

Saashop, Inc.

Website

https://saashop.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SaaShop is a subscription software marketplace founded in Finland in 2018 that lets companies purchase multiple SaaS applications from different vendors on a single consolidated bill. It serves 2,500+ SMBs and enterprises across the US and Europe as a Pipedrive Elite Partner.

Ownership category

akta.pro rank

Product category

SaaS Marketplace and Software Reseller

NAICS

Software Publishers (513210), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industries

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC), Billing, Payments & Subscription Support (BPAAABAC)

Keywords

• SaaS marketplace
• Software reseller
• Consolidated billing
• Subscription management
• Pipedrive partner

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Reseller/Marketplace Commission: SaaShop acts as a software reseller and marketplace, generating revenue by reselling SaaS products to end customers. The service is free for buyers; revenue comes from software vendor partnerships and reseller arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SaaShop operates a free subscription software marketplace where businesses can purchase SaaS applications from multiple vendors on a single consolidated bill with one point of support. The company also resells Pipedrive CRM as a Pipedrive Elite Partner and provides implementation, integration, training, and ongoing support services for the platform.

Product overview

SaaShop is a subscription software marketplace operating as a one-stop shop where companies can purchase and manage all their SaaS software on one consolidated bill with a single point of contact. The platform portfolios include core offerings like Pipedrive CRM (as an Elite Partner), a SaaS marketplace (shop.saashop.com), consolidated billing and subscription management services, and implementation/support services including consulting, training, migration, and ongoing optimization. The ecosystem also includes developer API access for sellers, a customer console (start.saashop.com), and partner programs for solution providers and SaaS vendors.

Differentiator

Problem solved

Functional benefit

Products and services

• SaaShop Marketplace Online subscription software marketplace where businesses can purchase SaaS applications from multiple vendors on a single consolidated bill with one point of support. For SMBs and enterprises seeking centralized software procurement.
• Pipedrive CRM (resold) Activity-based CRM platform resold by SaaShop as a Pipedrive Elite Partner, with SaaShop providing implementation, integration, and support services to accelerate business sales growth.
• Pipedrive Implementation Services

Quantifiable outcome

• Revenue doubled year-over-year prior to September 2023
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• PipedrivecoreTechnology or IntegrationSaaShop is a Pipedrive Elite Partner and Regional Partner of the Year EMEA (2021). Collaboration since 2018. SaaShop provides Pipedrive implementation, integration, and support services, while offering Pipedrive as a core solution on their marketplace.
• SignHero (Avaintec Oy)coreChannel Partner/ Reseller/ DistributorSignHero has been available in SaaShop marketplace since 2020, gaining over 1,100 users through the platform. Avaintec Oy uses SaaShop as a reseller channel for their digital signature service.
• Clear Guidance PartnersminorStrategic or Co-development PartnerPartnership announced September 2024 to simplify law firm technology operations through combined expertise and solutions.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Vendr: SaaS procurement and buying platform that helps businesses manage software subscriptions and negotiate vendor contracts. Direct competitor to SaaShop's marketplace consolidation value proposition, though primarily focused on mid-market and enterprise rather than SMB.
• Tropic: SaaS procurement and spend management platform that enables businesses to source, purchase, and manage software subscriptions. Competes with SaaShop on centralized SaaS buying and consolidated billing for mid-market companies.
• Zylo: SaaS management platform that helps organizations discover, optimize, and govern their SaaS portfolios. Overlaps with SaaShop's SaaS Audit service and subscription management capabilities, though Zylo focuses on enterprise SaaS operations.
• Productiv: SaaS usage and spend analytics platform that helps enterprises manage their software subscription portfolios. Competes with SaaShop on visibility into SaaS spending and subscription consolidation, primarily in the enterprise segment.

Broad incumbents

• BetterCloud: SaaS operations management platform focused on automating employee onboarding/offboarding and license management. Adjacent to SaaShop's subscription management and consolidated billing capabilities, with broader IT workflow automation.
• Capterra: Software marketplace and review platform owned by Gartner that connects buyers with software vendors. Operates at much greater scale than SaaShop in software discovery but does not offer consolidated billing or implementation services.
• G2: Largest software marketplace and review platform where buyers research and compare SaaS products. Competes with SaaShop on software discovery but lacks the consolidated billing and reseller partnership model that drives SaaShop's monetization.

Emerging players

• Torii: SaaS management platform that provides automated discovery, spend optimization, and license management for businesses. Emerging competitor with overlapping SaaS portfolio management use cases, primarily targeting mid-market customers.
• Spendflo: SaaS buying and procurement platform that helps businesses negotiate, purchase, and manage SaaS subscriptions. Competes with SaaShop on the procurement consolidation use case for mid-market SaaS buyers.

Others

• Pipedrive: CRM vendor and SaaShop's primary technology partner. While Pipedrive is also a vendor SaaShop resells, it is included as an ecosystem participant rather than direct competitor; changes in Pipedrive's partner program would significantly impact SaaShop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/saashop
• Xx.com/saashophq
• Facebookfacebook.com/saashopHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SaaShop