Fomo

Name

Fomo

Legal name

Solstice Equity Partners Inc.

Website

https://fomo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Conversion Rate Optimization Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising Material Distribution Services (54187)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Social/UGC Feed Aggregators (Multi-Source Feeds) (MPACAKAC)

akta.pro secondary industry

Newsletter & Email Digest Aggregators (MPACAKAG)

Keywords

• Social proof marketing
• Conversion rate optimization
• Website notification software
• E-commerce marketing tools
• SaaS marketing platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription (Monthly/Annual): Monthly or annual subscription-based model where customers pay recurring fees to access the social proof platform. Subscriptions continue month-to-month or year-to-year until cancelled. Price changes take effect following email notice.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Fomo is a SaaS social proof marketing platform that displays real-time customer activity notifications (recent purchases, signups, reviews, active visitors) on e-commerce websites to increase conversions, trust, and credibility. The platform includes live popup notifications, Fomo Inline text-based messages placed near calls-to-action, geo-targeting, AI-driven timing insights, page rules, and WCAG-accessible notifications. It connects to 106+ apps including Shopify, WooCommerce, BigCommerce, Mailchimp, Klaviyo, and Yotpo.

Product overview

Fomo is a social proof marketing platform operated by Solstice Equity Partners Inc. (now part of Relay Commerce, Inc.) that helps e-commerce businesses boost conversions by displaying real-time customer activity notifications. The core Fomo product delivers live social proof popups showing recent purchases, signups, reviews, and active visitors across 106+ integrations. The Fomo Inline add-on enables strategically placed text-based social proof near call-to-action buttons. Fomo Open provides transparent live metrics about the product's own performance. The platform also offers an accessible WCAG-compliant version for screen reader users.

Differentiator

Problem solved

Functional benefit

Products and services

• Fomo Live Social Proof Core SaaS product that displays real-time customer interaction notifications (recent purchases, signups, reviews, active visitors, form submissions) on websites to boost conversions. Targeted at SMB and mid-market e-commerce merchants on Shopify, WooCommerce, BigCommerce, Magento, and other platforms.
• Fomo Inline Non-intrusive text-based social proof variant that places social proof messages strategically near call-to-action buttons. Included with all Fomo plans and targeted at merchants that prefer inline messaging over popup notifications.
• Fomo Open Public, live transparency dashboard that exposes Fomo's own product and business health metrics including website clicks, impressions, and active click counts. Users can download charts or build their own dashboards from the public data.
• Fomo WCAG Accessible Version Accessibility-focused variant of Fomo that exposes one random recent notification per page and prioritizes aggregated notifications (e.g., '14 people are visiting this page right now') for screen reader users. Targeted at merchants that need WCAG compliance for visually impaired visitors.
• Fomo REST API and Webhooks Developer-facing REST API and webhook infrastructure for custom integrations, event ingestion, and Zapier-style automation. Targeted at developers, SaaS platforms, and mid-market merchants needing custom data sources beyond the 106+ native integrations.

Quantifiable outcome

• Customers report $24k+ in sales from Fomo within a year
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration44 records

AI capability3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Catto VersecoreStrategic or Co-development Partner · 7 May 2026Fomoin, a Web3 launchpad, partnered with Catto Verse, a feline-themed decentralized AI platform for Web3 market intelligence and automation. The collaboration integrates AI-led crypto instruments and enhances consumer experiences across both networks. Catto Verse brings an ecosystem of twelve interlinked feline AI agents focused on market monitoring, analytics, and research. The partnership introduces unique integrations, utility-led developments, and community campaigns to both platforms.
• RubberVerseXminorStrategic or Co-development Partner · 18 February 2026RubberVerseX, a Thailand-based RWA blockchain platform that tokenizes rubber plantation assets, partnered with Fomoin to integrate tokenized rubber offerings with Fomoin's launchpad infrastructure. The partnership aims to increase visibility and adoption of tokenized rubber assets among Web3 institutional and retail users by leveraging Fomoin's investor networks and marketing capabilities.
• Block Sec ArenacoreTechnology or Integration · 19 December 2025Block Sec Arena partnered with Fomo_in to deliver comprehensive security and growth solutions for blockchain startups. Block Sec contributes smart contract audits and threat detection capabilities, while Fomo_in offers marketing and incubation services. The collaboration addresses critical security vulnerabilities and growth challenges faced by blockchain projects, potentially accelerating market entry while maintaining high security standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TrustPulse: TrustPulse is a direct competitor offering real-time social proof and FOMO notifications for websites. It targets the same SMB e-commerce segment with comparable pop-up notification mechanics and conversion-rate-optimization use cases as Fomo.
• Proof (UseProof): Proof (formerly UseProof) provides real-time social proof notifications showing recent activity, signups, and reviews on websites. It directly competes with Fomo on core functionality, target customer (SMB e-commerce), and PLG distribution model.
• Nudgify: Nudgify is a social proof and FOMO notification platform offering real-time activity messages, low-stock alerts, and review aggregation. It competes head-to-head with Fomo on SMB e-commerce notification use cases and pricing.
• Provely: Provely provides social proof and conversion notification widgets for websites, including recent activity and signup notifications. It is a direct peer to Fomo with comparable features targeting small online merchants.
• OptinMonster: OptinMonster is a lead generation and conversion optimization platform offering popups, exit-intent, and onsite retargeting. It overlaps with Fomo on notification-style popups for SMB e-commerce conversion use cases, though with a broader lead-capture focus.
• Sumo: Sumo (formerly SumoMe) provides website engagement tools including popups, share buttons, and email capture. It targets the same SMB e-commerce segment as Fomo with overlapping popup-based conversion mechanics.

Emerging players

• SalesPop: SalesPop is a sibling brand within Relay Commerce Inc.'s commerce portfolio offering order popup notifications for Shopify stores. It overlaps with Fomo on social proof/order notification functionality, reflecting internal portfolio competition and cross-sell dynamics.

Broad incumbents

• Optimizely: Optimizely is a broad experimentation and digital experience platform offering A/B testing, personalization, and CRO capabilities. While its focus is much wider than Fomo's, it increasingly bundles social proof-style personalization features targeting overlapping mid-market customers.
• VWO: VWO (Visual Website Optimizer) is an established A/B testing and conversion rate optimization suite with heatmaps, session recordings, and personalization. It targets similar e-commerce and SaaS buyers as Fomo, though from a much broader CRO portfolio perspective.
• Hotjar: Hotjar offers user behavior analytics (heatmaps, session recordings, feedback) for website optimization. It serves the same digital marketers and e-commerce operators as Fomo but addresses upstream UX insight needs rather than direct social proof notifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/usefomo
• Facebookfacebook.com/usefomo
• LinkedInlinkedin.com/company/fomo-inc.
• Instagraminstagram.com/use_fomo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fomo