What Nudgify does

Nudgify (legal entity: Convertize) is a London-based, privately-held software company founded in 2017 that operates a cloud-based social proof and FOMO notification platform aimed at e-commerce merchants, SaaS companies, travel websites, and CMS users. The platform displays real-time activity signals — recent purchases, live visitor counts, sign-ups, low-stock alerts, selling-fast alerts, review snippets from Trustpilot and Google Reviews, free-delivery progress bars, and 1-click discount prompts — either as overlay notifications or inline elements on the customer's website. It also offers a Custom Nudge module for bespoke messaging and a Nudgify Pixel / Google Tag Manager deployment path for any website without a native integration.

The product is delivered as multi-tenant SaaS with native 'Plug & Play' apps on Shopify, Wix, and BigCommerce, plus direct integrations for WooCommerce, WordPress, Magento, PrestaShop, Lightspeed, ClickFunnels, Webflow, and Blogger, and ecosystem connections to Stripe, PayPal, Trustpilot, Mailchimp, ActiveCampaign, Zapier, Eventbrite, and Capterra. The platform supports 30–32 languages across 138 countries and is GDPR-compliant with EU data residency. Underlying the notifications is a self-described set of 'growth algorithms' that optimize nudge selection across the customer journey.

Nudgify monetizes through tiered monthly subscriptions priced from $9/month, scaled by monthly unique visitors, distributed primarily through a self-serve product-led growth motion (free 7-day trial, no credit card required, direct signup at app.nudgify.com) and through marketplace listings on Shopify, Wix, and BigCommerce. The company claims 3,100–4,000+ brand customers and operates with a 11–50 employee headcount; no external funding rounds are disclosed, and Nudgify/Convertize appears to be bootstrapped.

Name

Nudgify

Legal name

Convertize

Website

https://nudgify.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Nudgify is a London-based SaaS platform that displays real-time social proof and FOMO notifications (recent purchases, reviews, low-stock alerts) on e-commerce, SaaS, and travel websites to lift conversions. It sells tiered subscriptions from $9/month via self-serve onboarding and integrations with Shopify, Wix, BigCommerce, and 100+ other platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: Monthly subscription pricing based on the number of monthly unique visitors. The service is provided on a subscription basis and automatically renews for additional periods equal to the original initial term unless notice of non-renewal is given.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nudgify is a cloud-based SaaS platform that displays real-time social proof, FOMO, review, urgency, and discount notifications on e-commerce, travel, and SaaS websites to increase visitor trust and conversion rates. The product includes multiple notification types (Sales Pop, Live Visitor Count, Recent Sign-ups, Review Nudge, Low Stock, Selling Fast, Order Soon, Free Delivery, Discount, Custom Nudge) deployed via native plugins or a JavaScript pixel across 100+ platforms.

Product overview

Nudgify is a cloud-based Social Proof and FOMO (Fear of Missing Out) notification platform for e-commerce, travel, and SaaS websites. The core product is the Nudgify Social Proof Platform, which includes multiple notification types organized into categories: Social Proof features (Sales Pop Notifications, Live Visitor Count, Recent Sign-ups), FOMO/Urgency features (Low Stock Nudge, Selling Fast Nudge, Order Soon Nudge), Reviews (Review Nudge integrating with Trustpilot and Google Reviews), Friction Reduction (Free Delivery Nudge, 1-Click Discount Nudge), and Custom Nudges. The platform integrates with major e-commerce platforms (Shopify, WooCommerce, Wix, BigCommerce, Magento, PrestaShop, Lightspeed, ClickFunnels) and can be installed on any website via Nudgify Pixel or Google Tag Manager. Nudgify also provides free marketing tools including Customer Lifetime Value Calculator, Conversion Rate Calculator, and Click-Through Rate Calculator, along with a Social Proof Report and Nudge Marketing Blog as educational resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Nudgify Social Proof Platform A cloud-based social proof and FOMO notification platform that displays real-time user activities, reviews, and urgency signals on e-commerce, travel, and SaaS websites to increase trust and conversions. Includes notification types (Sales Pop, Live Visitor Count, Recent Sign-ups, Review Nudge, Low Stock, Selling Fast, Order Soon, Free Delivery, Discount, Custom Nudge) and integrates with 100+ platforms including Shopify, WooCommerce, Wix, BigCommerce, Magento, PrestaShop, Lightspeed, ClickFunnels, Stripe, PayPal, and Zapier.

Quantifiable outcome

• Increase sales and sign-ups by up to 15%
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability1 record

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• TrustpilotcoreTechnology or Integration · 21 January 2022Official Trustpilot Partner. Nudgify's Review Nudges show official Trustpilot branding, making them instantly recognisable as real Trustpilot reviews. This turns Trustpilot reviews into stronger Social Proof notifications.
• ShopifycoreTechnology or IntegrationDeep integration with Shopify stores. Native Shopify App available on Shopify App Store. Automatically installs Nudgify and connects store data including orders and stock levels.
• StripecoreTechnology or IntegrationRevamped Stripe integration allows 1-click connection. Users can connect either Subscriptions or Sales data. Last 30 sales or subscriptions automatically sync.
• PayPalcoreTechnology or IntegrationPayPal integration automatically connects last 30 days of sales to Nudgify for displaying PayPal purchases in Sales notifications.
• ZapiercoreTechnology or IntegrationZapier integration enables turning sales, sign-ups and hundreds of different app activities into Social Proof notifications through Zap workflows.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Proof (formerly Fomo): Closest direct competitor: a social proof notification platform offering real-time purchase, sign-up, and review pop-ups for Shopify, WooCommerce, BigCommerce and other sites. Competes head-to-head with Nudgify for the same merchants and feature set (FOMO, urgency, live visitor count).
• TrustPulse: Direct competitor focused on social proof notifications (recent activity pop-ups, reviews) for e-commerce and SaaS sites. Competes with Nudgify on Shopify App Store and on similar SMB/PLG positioning.
• ProveSource: Direct peer offering real-time social proof, FOMO, and review notifications integrated with Shopify, WooCommerce, Wix, and others. Mirrors Nudgify's feature mix and target customer (SMB e-commerce merchants).
• OptinMonster: Direct competitor in the conversion-optimization on-site messaging category, with pop-ups, FOMO bars, and exit-intent campaigns that overlap with Nudgify's urgency and discount nudges. Targets the same SMB e-commerce/SaaS buyer.
• Wisepops: Competitor in on-site messaging and CRO, with pop-ups, bars, and personalized notifications used by e-commerce and SaaS brands. Operates in the same horizontal conversion-optimization category as Nudgify with similar PLG DNA.
• Justuno: CRO/on-site messaging platform offering pop-ups, banners, and product recommendations aimed at e-commerce merchants. Comparable to Nudgify in customer base and use case (driving conversions via on-site notifications).

Broad incumbents

• Yotpo: Larger incumbent in reviews, UGC, and SMS marketing for e-commerce. Adjacent through Review Nudges and Trustpilot/Google Reviews integrations, and competes for the same Shopify merchant budget on trust-related features.
• Klaviyo: Broader e-commerce marketing automation incumbent (email, SMS, reviews). Competes indirectly with Nudgify for the same merchant wallet share, particularly via its native Shopify reviews and on-site personalization features.
• Hotjar: Established CRO/analytics incumbent offering heatmaps, session replays and on-site feedback. Complementary rather than head-to-head, but operates in the same 'conversion optimization' budget category for SMB e-commerce and SaaS teams.

Emerging players

• Sales Pop: Shopify App Store social proof app focused specifically on 'recently purchased' pop-ups. Directly comparable on a narrower feature set, and competes with Nudgify for the smallest end of the Shopify merchant base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/convertize
• YouTubeyoutube.com/channel/UCJnp0Uf-oYIBDxmjhxYjsBA
• Facebookfacebook.com/Nudgify-108259620785858

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nudgify