OptinMonster
OptinMonster is a SaaS lead generation and conversion optimization platform using patented exit-intent detection and behavioral targeting to help ecommerce stores, bloggers, and small businesses convert abandoning website visitors into email subscribers and customers.
- Company typePrivate
- Founded2013
- HeadquartersWest Palm Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OptinMonster does
OptinMonster is a SaaS lead generation and conversion optimization platform founded in 2013 by Thomas Griffin (President) and Syed Balkhi (Co-founder and Strategic Advisor). It is operated by Retyp, LLC, a Florida-domiciled entity, and is part of the Awesome Motive family of digital marketing products. The platform serves website owners and marketers with a suite of optin campaign types (popups, slide-ins, floating bars, fullscreen welcome mats, inline forms, gamified wheels) built around a patented Exit-Intent® detection engine and a portfolio of trademarked behavioral features including MonsterLinks™, OnSite Retargeting®, OnSite Follow Up Campaigns®, and the mobile-focused InactivitySensor™. Underlying technology combines real-time behavioral targeting, geo/device/page-level targeting, smart A/B testing with auto-winner promotion, and a revenue attribution layer that connects campaigns to actual sales outcomes. The platform integrates natively with 50+ marketing, CRM, ecommerce, and CMS systems and offers 700+ templates plus an educational content library (OptinMonster University).
The company monetizes through tiered SaaS subscriptions ranging from a free tier (500 pageviews) to a custom enterprise tier (100k+ pageviews), with entry pricing at $7/month and usage-based overage of $29 per 100,000 pageviews. Distribution combines a product-led self-serve funnel — freemium trial, online signup, WordPress plugin and Shopify app marketplace listings — with a dedicated enterprise sales motion for large organizations. The customer base spans ecommerce stores, bloggers and publishers, agencies, small businesses, online course creators, and non-profits, and includes notable logos such as Harvard, Pinterest, Patreon, Experian, McAfee, Social Media Examiner, and Search Engine Journal. The installed base exceeds 1.2 million websites.
Headcount is reported at 11-50 employees, no external funding rounds are disclosed, and revenue is not publicly reported. Product evolution has continued post-launch with the April 2019 introduction of MonsterLeads (in-platform lead storage reducing ESP dependency) and the more recent addition of AI-assisted Smart Optimizations for campaign copy. The business is privately held, bootstrapped within the Awesome Motive conglomerate, and operates globally without stated geographic restrictions.
OptinMonster firmographics
Firmographics- Name
- OptinMonster
- Legal name
- Retyp, LLC
- Website
- https://optinmonster.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OptinMonster is a SaaS lead generation and conversion optimization platform using patented exit-intent detection and behavioral targeting to help ecommerce stores, bloggers, and small businesses convert abandoning website visitors into email subscribers and customers.
- Ownership category
- akta.pro rank
OptinMonster industry classification
Industry- Product category
- Lead Generation Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where OptinMonster is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OptinMonster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Monthly and annual subscription plans with tiered pricing based on monthly pageviews. Plans range from Free (500 pageviews) to custom enterprise plans. Revenue from recurring subscriptions with significant discounts for annual billing and first-time customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - 500 total pageviews |
| Subscription | Monthly | Basic Plan - 2,500 monthly pageviews |
| Subscription | Monthly | Plus Plan - 10,000 monthly pageviews |
| Subscription | Monthly | Pro Plan - 25,000 monthly pageviews |
| Subscription | Monthly | Growth Plan - 100,000 monthly pageviews |
| Subscription | Multi-year contract | Custom/Enterprise Plan - over 100k pageviews |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
OptinMonster product offering
Product offeringCore offering
OptinMonster is a SaaS lead generation and conversion optimization platform that converts abandoning website visitors into email subscribers and customers. It provides marketers with no-code campaign builders, behavioral targeting (including patented Exit-Intent® detection), 700+ templates, A/B testing, revenue attribution, and 50+ native integrations across email, CRM, ecommerce, and CMS platforms. The product is sold via tiered subscriptions with a free plan and paid plans starting at $7/month, plus custom enterprise pricing.
Differentiator
Problem solved
Functional benefit
Brands
- MonsterLeads: Built-in lead storage and export feature within the OptinMonster dashboard that allows users to store, search, filter, and export leads without requiring an email marketing service provider.
- MonsterLinks
- MonsterEffects
Products and services
- OptinMonster Lead Generation Platform SaaS lead generation and conversion optimization platform that lets marketers build and launch popup, fullscreen, floating bar, slide-in, inline, gamified, and welcome mat campaigns using behavioral targeting, Exit-Intent®, MonsterLinks™, retargeting, A/B testing, and revenue attribution, with native integrations to email, CRM, ecommerce, and CMS platforms. Used by SMBs, bloggers, ecommerce stores, agencies, and enterprises.
- MonsterLeads Built-in lead storage and management module within the OptinMonster dashboard that lets users store, search, filter, and export captured leads without requiring a separate email marketing service provider. Targeted at OptinMonster customers who want centralized lead handling inside the platform.
Quantifiable outcome
- Social Media Examiner grew email list 66%, added 250,000 subscribers, improved conversions 15% using split-testing
- +7 more outcomes
Companies that use OptinMonster
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles3 records
OptinMonster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability3 records
Feature12 records
OptinMonster partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- ZapiercoreZapier integration allows users to connect OptinMonster with 5,000+ apps and automate workflows. Enables bridging gaps between OptinMonster and niche setups that don't have native integrations.
- WebhookscoreWebhook support enables custom integrations and automation with external systems for developers building enterprise-grade connections.
- Google AnalyticscoreCampaign analytics tracked through Google Analytics. Uses Google Analytics Reporting API to gather analytics about campaigns and present them via charts and conversion statistics.
- MailchimpcoreNative integration with Mailchimp for email marketing and subscriber management. Supports single and double opt-in configuration.
- HubSpotcoreNative HubSpot CRM integration for enterprise customers requiring marketing automation and CRM capabilities.
- KlaviyocoreNative Klaviyo integration for ecommerce-focused email marketing and automation.
- ConvertKitcoreNative ConvertKit integration popular with content creators and bloggers for email marketing.
- AWebercoreNative AWeber integration for email marketing. Used by Social Media Examiner for their lead capture.
- WordPresscoreNative WordPress plugin and deep integration. Works with WordPress, WooCommerce, and other WordPress plugins.
- ShopifycoreNative Shopify app integration for ecommerce cart abandonment recovery and product promotion.
- WooCommercecoreNative WooCommerce integration for WordPress ecommerce stores.
- MagentocoreNative Magento integration for enterprise ecommerce stores.
- SquareSpacecoreNative SquareSpace integration for website builders.
- WixcoreWix integration via embed code for Wix website builders.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
OptinMonster competitors and assessment
Company assessmentDirect peers
- Sumo: Sumo (formerly SumoMe) offers popup builders, list builders, and welcome mats targeting bloggers, creators, and small businesses. It is one of the closest direct competitors to OptinMonster, with overlapping product capabilities (lightbox popups, scroll boxes) and a similar SMB / content-creator target audience.
- Privy: Privy is a popup and email capture tool with strong Shopify and ecommerce orientation. It overlaps heavily with OptinMonster's ecommerce cart-abandonment and onsite retargeting capabilities, targeting similar Shopify/WooCommerce merchants with comparable freemium pricing.
- Hello Bar: Hello Bar provides onsite messaging tools including popups, header bars, and slide-ins targeted at bloggers and small businesses. It is a direct SMB competitor with a similar freemium-to-paid pricing model.
- Poptin: Poptin is a popup builder and lead capture platform targeting SMBs and agencies. It competes directly with OptinMonster on affordable popup, exit-intent, and email-list-growth use cases for small businesses.
- Picreel: Picreel specializes in exit-intent popups and onsite retargeting with ecommerce conversion optimization features. It competes with OptinMonster on the same exit-intent and cart-abandonment recovery use cases.
- ConvertFlow: ConvertFlow provides multichannel personalization, on-site messages, and email capture forms for ecommerce and B2B brands. It overlaps with OptinMonster on personalization, behavioral targeting, and revenue attribution.
- Justuno: Justuno offers conversion optimization tools including popups, exit-intent, and product recommendations, with strong ecommerce and mid-market positioning. It is comparable to OptinMonster on conversion rate optimization features and customer base.
- Wisepops: Wisepops provides onsite personalization, exit-intent, and popup campaigns for ecommerce and SaaS brands. It is a direct competitor serving the same enterprise and ecommerce conversion-optimization use cases as OptinMonster, with comparable behavioral targeting features.
Broad incumbents
- HubSpot: HubSpot is a broad marketing automation and CRM platform that includes popup forms, lead capture, and onsite messaging as part of its Marketing Hub. It competes with OptinMonster at the enterprise tier and increasingly bundles popup capabilities into its core platform.
Regional players
- Sleeknote: Sleeknote is a popup and onsite personalization platform primarily serving European ecommerce brands. It competes with OptinMonster on exit-intent, scroll-triggered popups, and product recommendations for mid-market ecommerce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
OptinMonster social profiles
Digital presenceOptinMonster financial estimates
Financial estimateRevenue estimate
Valuation estimate
OptinMonster leadership team
Management profileNumber of profiles
Profiles2 records
OptinMonster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OptinMonster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OptinMonster
What does OptinMonster do?
OptinMonster is a SaaS lead generation and conversion optimization platform that converts abandoning website visitors into email subscribers and customers. It provides marketers with no-code campaign builders, behavioral targeting (including patented Exit-Intent® detection), 700+ templates, A/B testing, revenue attribution, and 50+ native integrations across email, CRM, ecommerce, and CMS platforms. The product is sold via tiered subscriptions with a free plan and paid plans starting at $7/month, plus custom enterprise pricing.
Is OptinMonster a public or private company?
OptinMonster is a private company. It is classified as corporate owned and is currently operating.
When was OptinMonster founded?
OptinMonster was founded in 2013. It employs 11 to 50 people.
Where is OptinMonster based?
OptinMonster is headquartered in West Palm Beach, United States, in the North America region.
How does OptinMonster make money?
One revenue line is on record: saaS Subscription.
Who are OptinMonster's main competitors?
Direct peers on record are Sumo, Privy, Hello Bar, Poptin, Picreel, ConvertFlow, Justuno and Wisepops. HubSpot is listed as a broad incumbent. Sleeknote is listed as a regional player.
Does OptinMonster have an API?
Yes. OptinMonster provides a Public API for developers building custom, enterprise-grade connections. Additionally, the platform supports Zapier, Webhooks, and Uncanny Automator for integrations. The API enables seamless lead data flow and custom integration development. Developer documentation is at optinmonster.com/docs.
What industry is OptinMonster in?
OptinMonster's product category is Lead Generation Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 541511 and its SIC code is 7372.