What Tecnofit does

Tecnofit is a Brazilian vertical SaaS company headquartered in Curitiba, Paraná, founded in 2016 by Anderson Cichon (CTO) and Antonio Maganhotte Junior (CEO) to provide management software for fitness businesses. The company operates a cloud-based platform hosted on Amazon AWS that serves gyms, CrossFit boxes, fitness studios (Pilates, yoga, dance), personal trainers, multi-modality facilities, sports schools, and championship organizers. Its product portfolio includes the core Tecnofit management platform plus vertical-specific variants (Tecnofit Gym, Box, Studio, Pro, Personal) and the Champy sub-brand for CrossFit competition management, supported by a 4.9-star-rated student mobile app, a manager app, and an integration API.

The platform delivers end-to-end functionality across sales and marketing automation, scheduling, training management (including physical assessments and workout programming), student experience, financial control (recurring billing, cash flow, DRE reports), and team productivity (access control, commissions, goals). Tecnofit integrates with biometric readers, turnstiles, corporate wellness marketplaces (Wellhub, TotalPass, ClassPass), and the Gustavo Borges Swimming Methodology, and applies AI-driven automation, anomaly detection, and recommendation capabilities over its customer data.

Tecnofit monetizes primarily through per-student monthly SaaS subscriptions averaging approximately R$2.00/aluno/mês with no minimum contract term, plus usage-based fees for the Champy championship module. Distribution is dominated by a self-serve product-led growth motion with a 7-day free trial, complemented by SEO/content marketing, paid acquisition, inside sales for mid-market prospects, and B2B2C corporate wellness marketplaces. The company reports serving 16,500+ fitness businesses, has raised approximately $3.08M across 2019 and 2021 rounds led by Honey Island Capital, is Great Place to Work certified, and participates in Endeavor's Scale-up program.

Name

Tecnofit

Legal name

Tecnofit Tecnologia e Sistemas LTDA – ME

Website

https://tecnofit.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Tecnofit is a Brazilian vertical SaaS platform founded in 2016 that provides cloud-based management software for gyms, CrossFit boxes, fitness studios, personal trainers, and championship organizers, serving over 16,500 fitness businesses via a per-student subscription model.

Ownership category

akta.pro rank

Product category

Fitness Business Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Gym management software
• Fitness business management
• CrossFit management system
• Studio management platform
• Personal trainer software

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Licensing: Tecnofit commercializes its gym management system as a SaaS (Software as a Service) platform on a subscription basis. Customers pay a recurring fee for access to the full platform, including all core management modules, mobile apps, and integrations. No minimum contract duration is required. The pricing averages approximately R$2.00 per student per month, making it accessible across business sizes. Additional integrated third-party services (e-commerce, payment processing, SMS) are passed through at cost with transparent pricing.
2. Champy Championship Management (Sub-Product): Champy, Tecnofit's championship management sub-product, charges per event: free for up to 10 team registrations, then R$399 per championship. An additional 10% + R$0.39 transaction fee applies per inscription when using Champy's online registration page for sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Tecnofit sells a cloud-based SaaS management system for fitness businesses in Brazil, including gyms, CrossFit boxes, Pilates/yoga/dance studios, multi-modality facilities, sports schools, and personal trainers. The platform combines student CRM, scheduling, training management, financial control, recurring billing, access control, and marketing automation with dedicated mobile apps for students and staff. A standalone sub-product called Champy manages CrossFit and CrossTraining championships.

Product overview

Tecnofit is a comprehensive SaaS fitness business management ecosystem launched in 2016, built around a core platform with multiple specialized product variants. The portfolio includes the main Tecnofit Sistema de Gestão platform, supplemented by vertical-specific versions: Tecnofit Gym (gyms), Tecnofit Box (CrossFit boxes), Tecnofit Studio (Pilates, yoga, dance studios), Tecnofit Pro (multi-modality facilities), and Tecnofit Personal (personal trainers). The ecosystem is extended by Champy, a dedicated championship management platform for CrossFit competitions. Additional components include student and staff mobile apps, and an integration API. The company serves over 16,500 fitness businesses and leverages AI for process automation, behavioral analysis, and personalization.

Differentiator

Problem solved

Functional benefit

Products and services

• Tecnofit Sistema de Gestão (Core Platform) Core cloud-based SaaS management platform for fitness businesses covering student CRM, scheduling, training management, financial control, recurring billing, access control, marketing automation, and reporting. Used by traditional gyms in Brazil.
• Tecnofit Gym

Quantifiable outcome

• 16,500+ fitness businesses use Tecnofit
• +7 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Amazon AWScoreTechnology or IntegrationTecnofit stores all customer data on Amazon AWS cloud servers, following strict security and backup protocols. AWS provides the underlying infrastructure for Tecnofit's SaaS platform, enabling real-time access from any location worldwide.
• Wellhub (formerly Gympass)minorChannel Partner/ Reseller/ DistributorTecnofit integrates with Wellhub (formerly Gympass), a corporate wellness benefit platform. Through this integration, Tecnofit's gym customers can accept Wellhub members as students, providing an additional customer acquisition channel for fitness businesses using Tecnofit.
• TotalPassminorChannel Partner/ Reseller/ DistributorTecnofit integrates with TotalPass, a corporate fitness benefit platform, allowing Tecnofit customers to accept TotalPass-pass holders as students, expanding their addressable market through this B2B2C channel.
• ClassPassminorChannel Partner/ Reseller/ DistributorTecnofit integrates with ClassPass, another corporate fitness benefit and class marketplace platform, enabling Tecnofit gym customers to serve ClassPass members and access a broader customer base.
• Metodologia Gustavo Borges (MGB)coreStrategic or Co-development PartnerTecnofit has a native integration with the Gustavo Borges Swimming Methodology (MGB), an established swim training methodology created by Brazil's most decorated international swimmer. The integration automatically syncs student data between platforms and aligns all MGB skill levels with Tecnofit's functionality for continuous, consistent student progression tracking. This is a co-development partnership enhancing Tecnofit's value for swimming school customers.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mindbody: Established US-based SaaS platform (now part of ClassPass/parent) offering scheduling, payments, and marketing for fitness, wellness, and beauty businesses. It is the broad incumbent in gym/studio management software that Tecnofit competes against within Brazil, though Mindbody's localization for Brazilian payment/catraca integrations is limited.
• ClubReady: Cloud-based club management platform for fitness studios, gyms, and boutique fitness chains with billing, scheduling, and member engagement. Overlaps with Tecnofit's Gym and Studio offerings as an international incumbent.

Direct peers

• Wodify: CrossFit-specific gym management software for boxes, including WOD tracking, athlete performance, and class management. Wodify is Tecnofit's most direct global competitor in the CrossFit (Tecnofit Box) vertical and represents the international standard Tecnofit challenges in Brazil.
• PushPress: US-based gym and fitness studio management SaaS offering member management, billing, automation, and a member app. PushPress is directly comparable to Tecnofit's core Gym/Box/Studio variants in functionality and SMB target customer.
• Glofox: Ireland-based all-in-one fitness studio management platform covering scheduling, billing, branded apps, and member engagement. Glofox directly overlaps with Tecnofit's Studio offering targeting boutique studios and serves a comparable SMB customer profile internationally.
• Zen Planner: US-based fitness business management platform for gyms, martial arts studios, and CrossFit boxes, with billing, scheduling, and member management. Comparable in scope to the core Tecnofit platform across multiple modality verticals.
• Trainerize: Personal trainer and fitness coaching platform enabling client management, workout programming, and habit tracking. Directly comparable to Tecnofit Personal and the personal training module of the broader Tecnofit platform.
• WellnessLiving: All-in-one business management software for fitness studios, gyms, and martial arts schools, including scheduling, billing, and a branded member app. Functionally aligned with Tecnofit's SMB studio and gym verticals.
• Hapana: Australia-based fitness studio and gym management platform with member engagement, billing, and access control features. Direct competitor to Tecnofit in the studio and gym management SMB SaaS category.
• Perfect Gym: Poland-based club management software for gyms, fitness clubs, and studios with member management, billing, and access control integrations. Serves a comparable SMB-to-mid-market fitness operator profile as Tecnofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@champy_app
• LinkedInbr.linkedin.com/company/tecnofit-tecnologia
• Instagraminstagram.com/champy.app

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tecnofit