Kuvera.in

What Kuvera.in does

Kuvera.in is a direct mutual fund investment platform operated by Arevuk Advisory Services Private Limited, a SEBI-registered investment advisor (Registration No. INA200005166), and published by CRED (Dreamplug Technologies Private Limited), which acquired the company in February 2024. The platform offers zero-commission access to 5,000+ direct mutual fund plans across all major Indian AMCs, supplemented by the proprietary DAP (Discipline, Allocation, Performance) behavioral investing framework that scores investors across consistency, asset allocation, and performance against personalized blended benchmarks. Core technology includes look-through volatility decomposition that classifies true portfolio risk, blended benchmark replication matched to each investor's risk profile, and the Surplus feature that automatically deploys idle cash into liquid funds from partner AMCs (DSP, ICICI Prudential, Aditya Birla Sun Life, HDFC) with instant redemption up to ₹4 lakhs per day.

The business model is a freemium direct-investing platform with multiple revenue streams: transaction facilitation fees on direct mutual fund plans, SEBI-permitted investment advisory fees, spread economics on the Surplus liquid fund feature, and partner commissions across fixed deposits, NPS, and domestic/international equity integrations. Go-to-market is product-led and direct-to-consumer via mobile apps (iOS/Android) and web, with CRED's 13M-user ecosystem serving as a primary cross-sell channel targeting high-credit-score (750+) affluent Indian investors. The platform manages approximately ₹33,000 crore in AUM across roughly 3 lakh investors, with average monthly SIPs reportedly twice the industry average. Additional features include portfolio tracking via CAS import, ELSS/tax harvesting, goal-based planning, family account management, digital gold, and EPF passbook import, positioning Kuvera as a consolidation layer for affluent investors' financial lives.

Name

Kuvera.in

Legal name

Arevuk Advisory Services Private Limited

Website

https://kuvera.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kuvera.in is a zero-commission direct mutual fund investment platform operated by Arevuk Advisory Services under CRED, serving approximately 3 lakh affluent Indian investors with ₹33,000 crore in AUM through proprietary behavioral analytics (DAP framework) and idle-cash management (Surplus feature).

Ownership category

akta.pro rank

Product category

Personal Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

Keywords

• Direct mutual funds
• Wealth management platform
• Investment advisory services
• Mutual fund investment
• Portfolio tracking

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mutual Fund Transaction Facilitation: Kuvera facilitates transactions in direct mutual fund plans and earns revenue through transaction processing fees. The platform offers zero-commission direct plans, but generates revenue from transaction take-rates.
2. Investment Advisory Fees: SEBI-registered investment advisor (INA200005166) providing advisory services. Revenue generated through advisory fees as permitted under SEBI regulations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kuvera.in is an online platform that enables individual investors to invest in zero-commission direct mutual fund plans across 5,000+ schemes from all Indian AMCs. The platform, operated by SEBI-registered investment advisor Arevuk Advisory Services and published by CRED, combines direct mutual fund investing with proprietary behavioral analytics (the DAP framework), automated idle cash management via the Surplus feature, tax optimization tools, and goal-based planning for affluent Indian investors.

Product overview

Kuvera by CRED is a direct mutual fund investment platform operated by Arevuk Advisory Services (SEBI Registered Investment Advisor INA200005166) and published by Dreamplug Technologies (CRED). The platform offers 5000+ direct mutual fund plans from all major AMCs with zero commission, supplemented by behavioral investing analytics through the proprietary DAP framework that scores investors on Discipline, Allocation, and Performance. Key features include Surplus (idle cash management into liquid funds), comprehensive portfolio tracking, tax optimization tools (ELSS, tax harvesting), goal planning, and family account management. The platform also integrates partner services for Fixed Deposits (Bajaj, Shriram, Mahindra), International Equities (Vested), NPS (HDFC Pension), and Stocks (smallcase). The platform manages approximately ₹33,000 crore in assets across 3 lakh investors.

Differentiator

Problem solved

Functional benefit

Brands

• Surplus: Feature that automatically invests idle cash into liquid funds managed by partnered asset management companies with instant redemption up to ₹4 lakhs per day.
• DAP Framework

Products and services

• Kuvera Direct Mutual Fund Platform Zero-commission direct mutual fund investment platform offering access to 5,000+ direct plans from all Indian AMCs, with SIP and lump sum investing, portfolio tracking, and tax optimization tools for individual investors.
• Surplus Automated idle cash management product that invests idle capital into liquid funds from partnered AMCs (DSP, ICICI Prudential, Aditya Birla Sun Life, HDFC), offering up to 2.5x returns versus savings accounts with instant redemption up to ₹4 lakhs per day.
• Fixed Deposits Fixed deposit investment service offered through partner financial institutions (Bajaj Finance, Shriram Finance, Mahindra Finance) for individual investors seeking stable returns.
• International Equities US stock investment service offered through partner Vested Finance Inc, enabling Indian investors to access international markets via brokerage account setup on the Kuvera platform.
• National Pension Scheme (NPS) Pension investment product offered through HDFC Pension Management Company that allows individual investors to participate in the National Pension Scheme via the Kuvera platform.
• Stocks/Domestic Equities Indian equity trading service provided through partner smallcase Technologies that enables individual investors to trade domestic stocks via the Kuvera platform.

Quantifiable outcome

• Only 17.7% of investors beat their benchmark; median investor trails by 3.5 percentage points, demonstrating the behavior gap Kuvera helps address.
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• DSP Asset ManagerscoreStrategic or Co-development Partner · 7 April 2026Liquid fund partner for the Surplus feature. DSP provides curated liquid fund options for Kuvera's idle cash management feature, enabling automatic investment of idle capital into liquid funds.
• ICICI Prudential Asset Management CompanycoreStrategic or Co-development Partner · 7 April 2026Liquid fund partner for Surplus feature. ICICI Prudential AMC provides liquid fund options for Kuvera's automatic idle cash investment feature with instant redemption capabilities.
• Aditya Birla Sun Life AMCcoreStrategic or Co-development Partner · 7 April 2026Liquid fund partner for Surplus feature. Aditya Birla Sun Life provides curated liquid fund options for automatic idle cash management on Kuvera's platform.
• HDFC Asset Management CompanycoreStrategic or Co-development Partner · 7 April 2026Liquid fund partner for Surplus feature. HDFC AMC provides liquid fund options for Kuvera's idle cash investment feature with instant redemption up to ₹4 lakhs.
• Dreamplug Technologies Private Limited (CRED)coreOEM/ Whitelabel/ Licensing Partner · 1 February 2024CRED acquired Kuvera in February 2024 and now publishes Kuvera through its technology infrastructure. CRED provides technology services to Arevuk Advisory Services and licenses the CRED brand for Kuvera. Arevuk remains responsible for products and services offered through Kuvera.
• BSEStarMFcoreTechnology or IntegrationTransaction aggregation platform partner for mutual fund transactions. BSEStarMF enables online transactions in select schemes of select Mutual Funds and provides online payment facility through payment service providers.
• Bajaj Finance LimitedminorStrategic or Co-development PartnerFixed deposit partner offering fixed deposit facilities through Kuvera via commercial arrangement with Vueark Technology Services.
• Shriram Finance LimitedminorStrategic or Co-development PartnerFixed deposit partner offering fixed deposit facilities through Kuvera via commercial arrangement with Vueark Technology Services.
• Mahindra Finance LimitedminorStrategic or Co-development PartnerFixed deposit partner offering fixed deposit facilities through Kuvera via commercial arrangement with Vueark Technology Services.
• Vested Finance IncminorStrategic or Co-development PartnerInternational equity partner enabling users to invest in US-listed instruments through brokerage account setup facilitated on Kuvera.
• HDFC Pension Management Company LimitedminorStrategic or Co-development PartnerNPS (National Pension Scheme) partner offering pension products through Kuvera. VTSPL is registered as Pension Agent Corporate with Pension Agent Code PAC07240103.

Scale indicators7 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Goalwise: Goal-based direct mutual fund investment and advisory platform for Indian retail investors; comparable to Kuvera on advisory-led, goal-planning, direct-plan positioning for salaried affluent cohorts.
• Zerodha Coin: Direct mutual fund investment offering inside Zerodha's Kite ecosystem; competes head-to-head with Kuvera on zero-commission direct plans and serves an overlapping self-directed affluent investor base.
• Groww: India's largest direct mutual fund and stock investing app; offers zero-commission direct MFs, SIPs, and equities to mass and emerging-affluent investors — the most directly comparable platform to Kuvera given overlapping product surface and target segment.
• Scripbox: Goal-based mutual fund investing platform with proprietary fund selection engine and SIP automation; directly competes with Kuvera on the disciplined/SIP-led retail wealth narrative.
• INDmoney: Indian wealth management super-app spanning mutual funds, stocks, fixed deposits, and US equities; closely comparable to Kuvera's expanding product surface and affluent-investor positioning.
• ETMONEY: Direct mutual fund and goal-based investing platform from the Times Internet group; directly overlaps with Kuvera on direct MFs, tax-saving, and goal-planning tools targeting affluent Indian retail investors.
• Paytm Money: Digital wealth platform owned by One97/Paytm offering direct mutual funds, stocks, and NPS, leveraging a large consumer fintech user base — directly comparable distribution and product model to Kuvera by CRED.

Emerging players

• Smallcase: Thematic and stock-basket investing platform with managed portfolios and broker integration; an existing Kuvera integration partner and adjacent in audience and tech to Kuvera's evolving equities offering.

Others

• Vested Finance: Platform for Indian investors to buy US-listed stocks and ETFs; Kuvera's international-equities partner via VTSPL, comparable as an enabling partner within Kuvera's wealth stack.
• MFCentral (CAMS + KFintech): Joint consolidated MF transaction and statements platform from India's dominant registrars (CAMS, KFintech); provides the portfolio aggregation and CAS import capability that Kuvera also offers, making it a direct functional competitor on portfolio tracking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Kuvera_in
• Facebookfacebook.com/kuvera.in

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuvera.in