Avita
AVITA is a Tokyo-based avatar technology company founded in 2021 by Osaka University professor Hiroshi Ishiguro, providing AI-powered avatar customer service (AVACOM), generative AI training (AvaTraining), custom avatar production, and humanoid robotics to Japanese enterprises, financial institutions, retailers, and government clients.
- Company typePrivate
- Founded2021
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Avita does
AVITA Inc. is a Tokyo-based avatar technology company founded in June 2021 by Hiroshi Ishiguro, a Professor at Osaka University Graduate School of Engineering Science with 25+ years of avatar and robotics research, and Shogo Nishiguchi (COO & CFO). The company builds AI-powered avatar platforms for enterprise customer service and employee training, grounded in 70+ patents from the Ishiguro Laboratory, and operates from Tokyo headquarters with offices in Dubai (DIFC Innovation One) and South Korea (established February 2026). Its legal entity is AVITA株式会社 (AVITA, Inc.), incorporated in Japan, and it is privately held following a Series A round of approximately 1.37 billion yen (~$9.49M) closed in August 2024 with corporate investors including Suntory Holdings, SMBC, Shionogi, Advance Create, Pasona Group, and ATR.
The company's product portfolio centers on three core offerings: AVACOM, an avatar-powered remote customer service platform enabling unmanned or semi-unmanned retail, bank-branch, web, and reception interactions with multilingual support; AvaTraining (アバトレ), a generative AI role-play training service using ChatGPT-based dialogue with real-time AI scoring and feedback; and Avatar Creative Studio, a custom avatar production service using physical-based rendering and 3D scanning. Adjacent offerings include a BPaaS (Avatar Worker dispatch) service sourcing trained avatar operators, and an R&D line in Physical AI and humanoid robotics following the February 2026 acquisition of A-Lab and partnerships with KDDI, MegazoneCloud, Unitree, and Booster Robotics. Underlying capabilities span conversational AI, computer vision for avatar gesture and facial animation, natural language processing, and process automation across customer service workflows.
AVITA generates revenue through subscription-based AVACOM platform fees, per-user AvaTraining licensing, one-time avatar production projects, partner/reseller revenue share under the AVACOM Partner Program, and managed services for avatar operator staffing. Pricing is quote-based and not publicly disclosed. Go-to-market combines direct enterprise sales to large Japanese corporations (Lawson, SMBC Group, KDDI, Kiraboshi Bank, Sumitomo Mitsui Financial Group, Advance Create, Nippon Life, Keio Railway, JR West Japan, Osaka Gas) with a multi-tier partner program covering referral, resale, and co-development models, supplemented by international expansion via the UAE government enterprise support program and South Korea branch.
Avita firmographics
Firmographics- Name
- Avita
- Legal name
- AVITA株式会社
- Website
- https://avita.co.jp
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AVITA is a Tokyo-based avatar technology company founded in 2021 by Osaka University professor Hiroshi Ishiguro, providing AI-powered avatar customer service (AVACOM), generative AI training (AvaTraining), custom avatar production, and humanoid robotics to Japanese enterprises, financial institutions, retailers, and government clients.
- Ownership category
- akta.pro rank
Avita industry classification
Industry- Product category
- Avatar Customer Service & Conversational AI Software
- NAICS
- Software Publishers (5132), Professional and Management Development Training (61143)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Avita is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Avita business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- AVACOM Subscription Services: Monthly/annual subscription-based access to avatar customer service platform with tiered support levels. Includes avatar operator services, platform access, and integration support.
- Partner Reseller Revenue: Revenue share or margin from AVACOM partner program where resellers sell avatar solutions to end customers.
- Avatar Production Services: Custom avatar creation services producing original avatars for corporate branding, digital humans, anime characters, and mascots. One-time project-based revenue.
- AvaTraining (AI Role-Play) Services: Subscription or per-user licensing for AI-powered role-play training platform used for sales training, customer service education, and employee development.
- BPaaS (Avatar Worker Services): Business Process as a Service providing trained avatar operators for customer service operations, enabling flexible workforce deployment.
- Consulting and Implementation Services: Professional services for avatar deployment, integration, and operational setup including hardware procurement and operator training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Avatar Operator Hourly Wage: 1,100〜2,000 yen per hour |
| Subscription | Monthly | AVACOM Platform - Quote-based enterprise pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Avita product offering
Product offeringCore offering
AVITA develops and operates avatar-powered software platforms for enterprise customer service and AI-driven employee training. Its flagship AVACOM platform enables remote, unmanned, and multilingual avatar-based customer interactions across retail, finance, transportation, healthcare, and government. AvaTraining provides AI role-play training using generative AI personas, while Avatar Creative Studio produces custom 3D avatars. The company also operates a BPaaS workforce offering and is extending into physical AI humanoid robotics through strategic partnerships.
Product overview
Avita operates a portfolio of avatar and AI-powered service products centered on three core offerings: AVACOM (avatar customer service platform for remote, unmanned, and multilingual customer engagement), AvaTraining (AI role-play training service using generative AI and avatar personas), and Avatar Creative Studio (custom avatar production). BPaaS provides avatar workforce staffing alongside AVACOM, while Physical AI/R&D extends avatar technology into humanoid robotics through strategic partnerships with KDDI and MegazoneCloud. The company leverages CEO Hiroshi Ishiguro's 25+ years of robotics and avatar research, including more than 70 patents, to power its avatar creation, conversational AI, and physical AI systems.
Differentiator
Problem solved
Functional benefit
Brands
- AVACOM: Avatar-powered remote customer service platform that enables businesses to serve customers with AI avatars. Provides online customer service, unmanned store operations, and multilingual support.
- AvaTraining (アバトレ)
Products and services
- AVACOM Avatar-based remote customer service platform that streamlines operations across multiple locations using AI and remote avatar operators. Supports unmanned/semi-unmanned store operations, website online customer service (inbound sales and inquiry response), and multilingual customer engagement. Used by enterprises in retail, banking, insurance, transportation, government, and healthcare.
- AvaTraining (アバトレ) AI-powered avatar role-play training service that enables employees to practice customer interactions with AI-generated avatar personas. Features ChatGPT-based conversational dialogue, real-time AI scoring and feedback, and role-specific scenario creation for sales, customer service, and compliance training.
- Avatar Creative Studio Custom avatar production service creating anime-style characters, digital humans, and mascots for clients. Combines physical-based rendering, stylized character design, and high tracking-accurate deformable characters using single webcam motion capture.
- BPaaS (Avatar Worker Dispatch) Business Process as a Service providing professionally trained avatar operators for AVACOM post-implementation operations, sourced through partnerships with major staffing companies. Enables flexible work arrangements including for people with disabilities or care obligations, supporting workforce diversification.
Quantifiable outcome
- Cost reduction of up to 80% with multi-location avatar deployment
- +6 more outcomes
Companies that use Avita
Customer profileNamed customers19 records
Segments7 records
Ideal customer profiles5 records
Avita technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Avita partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and strategic.
- MegazoneCloudcoreStrategic partnership to develop physical AI solutions integrating AI avatars with autonomous robots. Applications across retail, finance, manufacturing, and public sectors. MegazoneCloud provides cloud infrastructure and global distribution; AVITA provides AVACOM and AvaTraining solutions. Targets unmanned checkout systems, customer guidance, and insurance consultation training.
- UnitreemajorMoU signing for collaboration in humanoid and Physical AI fields. Joint development of humanoid robots combining AVITA's avatar technology with Unitree's robotics platform.
- Booster RoboticsmajorFirst Japanese company to sign MoU with Booster Robotics for collaboration in humanoid and Physical AI development.
- KDDIcoreStrategic partnership to develop humanoid robots powered by Physical AI for real-world service environments including retail, healthcare, and entertainment. KDDI provides communications infrastructure and data systems; AVITA contributes avatar creation, conversational AI, and remote operation technologies. Commercial trials planned for autumn 2026 with potential deployment at au retail stores.
- Inoki Genki FactorystrategicCollaboration to create humanoid AI robot of legendary wrestler Antonio Inoki (passed away 2022). Target completion 2027. SMBC Value Creation also participating. Preserves and passes on Inoki's legacy through dialogue with the robot.
- A-LabcoreAcquisition of 100% ownership of A-Lab, a developer of domestic humanoid robots in Japan. Strengthens AVITA's physical AI and robotics capabilities.
- UAE GovernmentmajorSelected for UAE government enterprise support program for innovative avatar solutions. Program provides enterprise market entry package for expansion in Abu Dhabi and Dubai. Trade Minister praised AVITA's solutions for addressing labor shortages and creating new employment opportunities.
- SMBC GroupcoreBasic agreement signed with Sumitomo Mitsui Financial Group to explore collaboration utilizing avatar and AI technologies. SMBC Value Creation Inc. also collaborating on AI robot projects including Antonio Inoki humanoid robot for legacy preservation.
- Advance Create (Hoken Ichiba)coreJoint service providing avatar-based online insurance consultation. Advanced Create operates Japan's largest insurance comparison site 'Hoken Ichiba'; AVITA provides avatar technology achieving 2x appointment conversion rate. Insurance companies and agencies served as customers.
- LawsoncoreCollaboration to introduce avatar technology in convenience stores. First deployment at Green Lawson store with plans for 10 stores in Tokyo and Osaka, expanding to 1,000 avatar operators nationwide. Includes Lawson Avatar Store initiative for product sales using remote avatar operators.
- Osaka GasmajorJoint development of real-time digital human avatar and online consultation service. Integration with Osaka Gas 'Suma-i LINK TV Stick' for home-based avatar consultation services.
- Pasona GroupmajorPartnership and launch of 'Avatar Employment Creation Project' for creating new work opportunities through avatar-based remote customer service.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Avita competitors and assessment
Company assessmentDirect peers
- Telexistence: Japanese robotics company deploying remote-operated and AI-enabled robots in retail (FamilyMart convenience stores) for shelf stocking and customer-facing tasks. Highly comparable to AVITA's Lawson avatar convenience-store deployment and remote-operation model, with overlap on labor-shortage thesis in Japan.
- Soul Machines: New Zealand-based creator of autonomous digital humans (digital avatar customer service agents) for enterprise customer engagement, training, and brand experiences. Closest direct competitor to AVITA's AVACOM in the enterprise digital-human customer-service category.
- UneeQ: Provider of an enterprise digital-human platform powering AI avatars for customer service, sales, and training across retail, banking, and healthcare. Directly comparable to AVACOM in product offering, target verticals, and conversational AI architecture.
Broad incumbents
- SoftBank Robotics: Subsidiary of SoftBank Group developing the Pepper humanoid robot and Whiz cleaning robot for retail, hospitality, and enterprise service environments. Competes in the same service-robotics/avatar-customer-experience space but at a much larger scale and broader portfolio scope.
Emerging players
- Synthesia: AI video avatar platform used primarily for corporate training, internal communications, and marketing video production. Comparable to AVITA's AvaTraining use case (AI avatar-led role play and training) though focused on asynchronous video rather than live conversational avatars.
- HeyGen: Generative AI video avatar platform for enterprise content, localization, and training use cases. Adjacent competitor to AVITA's avatar offerings, with overlap in avatar-driven training and multilingual customer-engagement content.
- Figure AI: US-based humanoid robot developer focused on general-purpose autonomous robots for commercial and industrial deployment. Comparable via AVITA's humanoid/Physical AI roadmap and Unitree/Booster Robotics partnerships targeting retail and service environments.
- 1X Technologies: Norwegian humanoid robot startup (backed by OpenAI) developing service-capable humanoid robots for home and commercial use. Comparable via AVITA's physical AI / humanoid strategy with KDDI and Unitree, addressing retail and service-sector labor shortages.
Regional players
- Preferred Networks: Leading Japanese deep-learning / AI company with research roots at the University of Tokyo and partnerships across automotive, manufacturing, and robotics. Comparable as a Japanese AI platform peer with ambitions in embodied AI and large-scale enterprise deployments.
- Ridge-i: Japanese AI consulting and product company specializing in computer vision, satellite imagery, and enterprise AI solutions for industrial and public-sector clients. Comparable as a Japan-based AI platform company pursuing enterprise and government contracts across similar verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Avita social profiles
Digital presenceAvita financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avita leadership team
Management profileNumber of profiles
Profiles6 records
Avita subsidiaries and ownership
Company hierarchySubsidiaries1 record
Avita funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avita
What does Avita do?
AVITA develops and operates avatar-powered software platforms for enterprise customer service and AI-driven employee training. Its flagship AVACOM platform enables remote, unmanned, and multilingual avatar-based customer interactions across retail, finance, transportation, healthcare, and government. AvaTraining provides AI role-play training using generative AI personas, while Avatar Creative Studio produces custom 3D avatars. The company also operates a BPaaS workforce offering and is extending into physical AI humanoid robotics through strategic partnerships.
Is Avita a public or private company?
Avita is a private company. It is classified as venture growth investor backed and is currently operating.
When was Avita founded?
Avita was founded in 2021. It employs 1 to 10 people.
Where is Avita based?
Avita is headquartered in Tokyo, Japan, in the Asia region.
How does Avita make money?
Six revenue lines are on record. AVACOM Subscription Services are the primary driver. The others are partner Reseller Revenue, avatar Production Services, avaTraining (AI Role-Play) Services, BPaaS (Avatar Worker Services) and consulting and Implementation Services.
Who are Avita's main competitors?
Direct peers on record are Telexistence, Soul Machines and UneeQ. SoftBank Robotics is listed as a broad incumbent. Emerging players are Synthesia, HeyGen, Figure AI and 1X Technologies. Regional players are Preferred Networks and Ridge-i.
Does Avita have an API?
No public API is recorded for Avita.
What industry is Avita in?
Avita's product category is Avatar Customer Service & Conversational AI Software. Its primary akta.pro industry code is EDABACAO, AI & Automation in Customer Service (Chatbots, Agent Assist), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5132 and its SIC code is 7372.