tushop
Tushop is a Nairobi-based mobile commerce platform offering community-group-buy grocery delivery and a peer-to-peer secondhand baby goods marketplace, serving busy Nairobi families with 90-minute express delivery across the metropolitan area.
- Company typePrivate
- Founded2022
- HeadquartersNairobi, Kenya
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What tushop does
Tushop is a Nairobi-based mobile commerce platform that combines community group buying, on-demand grocery delivery, and a peer-to-peer marketplace for secondhand baby, maternity, and household goods. Founded in 2021 by Catherine Chepkemboi, the company operates a consumer-facing iOS and Android application through which families in the Nairobi metropolitan area can order groceries, fresh produce, dairy, meats, pantry staples, baby items, household basics, and artisanal Kenyan products. The platform differentiates through a 90-minute express delivery service backed by GPS-tracked riders and insulated delivery carriers, alongside its Tushop Preloved vertical, which handles pickup, quality inspection, and delivery for secondhand items at up to 70% off retail.
The underlying technology stack is a mobile-first app with real-time GPS rider tracking, in-app order management, and insulated last-mile logistics. The business operates on multiple revenue mechanics: direct grocery product sales at promotional markdowns of 11-40%, margin capture on community-consolidated orders sourced directly from manufacturers and farmers, and marketplace commissions on Preloved transactions. Tushop also operates Tushop Direct, a seller onboarding channel enabling local artisans, farmers, and Kenyan brands to distribute through the platform, positioning Tushop as both a grocery retailer and a virtual farmers' market. Pricing is pay-as-you-go with no subscription tiers disclosed. The customer base is concentrated in Nairobi's busy-parent demographic, with secondary reach into the expat community through the Preloved vertical. Distribution is exclusively through the proprietary mobile app, with marketing conducted primarily via Instagram, Facebook, TikTok, and YouTube.
tushop firmographics
Firmographics- Name
- tushop
- Legal name
- Tushop
- Website
- https://tushop.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tushop is a Nairobi-based mobile commerce platform offering community-group-buy grocery delivery and a peer-to-peer secondhand baby goods marketplace, serving busy Nairobi families with 90-minute express delivery across the metropolitan area.
- Ownership category
- akta.pro rank
tushop industry classification
Industry- Product category
- Online Grocery Delivery
- NAICS
- Food and Beverage Retailers (445)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF)
- akta.pro secondary industries
- Baby, Kids & Maternity Marketplaces (CRAFABAG), Baby, Kids & Maternity C2C (CRAFAKAF)
Keywords
Where tushop is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices2 records
Markets served
tushop business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Grocery Product Sales: Direct sale of groceries and consumer goods through the mobile app. Consumers place orders and pay for products with delivery added.
- Preloved Marketplace: Community marketplace for secondhand baby, maternity, and household items. Sellers list items; Tushop handles logistics and takes a commission on sales.
- Community Group Buying: Consolidates community orders and sources directly from manufacturers and farmers, reducing costs for consumers while potentially capturing margin on bulk purchasing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with promotional discounts |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
tushop product offering
Product offeringCore offering
Tushop is a Nairobi-based mobile commerce platform that delivers groceries, fresh produce, baby items, and household essentials across the Nairobi metropolitan area, with optional 90-minute express delivery. The platform also operates Tushop Preloved, a community marketplace for secondhand baby, maternity, and household items, and Tushop Direct, a channel for local artisans, farmers, and Kenyan brands to sell through the app. Revenue is generated through direct grocery sales, delivery fees, and commissions on Preloved marketplace transactions.
Product overview
Tushop is a Nairobi-based mobile commerce platform operating as a 'busy-mama stop-shop' with two core offerings: Tushop Groceries (online grocery delivery with thousands of items including organic produce, dairy, meats, pantry staples, baby items, and household basics) and Tushop Preloved (a community marketplace for preloved baby, maternity, and household items). The platform offers two delivery tiers: Tushop Express (90-minute delivery with GPS tracking) and standard next-day delivery. Tushop Direct enables local artisans, farmers, and Kenyan brands to sell through the platform, positioning Tushop as both a grocery marketplace and a virtual farmers' market supporting local makers. The service operates via iOS and Android mobile applications.
Differentiator
Problem solved
Functional benefit
Brands
- Tushop Preloved: A community marketplace where expats and Kenyan families can re-home quality baby, maternity, and household items at wallet-friendly prices. The service handles pick-up, quality checks, and delivery.
Products and services
- Tushop Groceries Online grocery delivery service offering thousands of items including organic produce, dairy, meats, pantry staples, baby items, pet food, and household basics, delivered across Nairobi via standard next-day or 90-minute express options. Built for busy Nairobi mums and parents managing household grocery shopping without queues or heavy bags.
- Tushop Preloved
Quantifiable outcome
- Up to 70% off retail prices on Preloved items
- +1 more outcomes
Companies that use tushop
Customer profileSegments2 records
Ideal customer profiles3 records
tushop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
tushop partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
tushop competitors and assessment
Company assessmentDirect peers
- Wasoko: East African B2B/B2C grocery delivery platform headquartered in Nairobi with overlapping customer base (urban Kenyan families) and overlapping product mix (groceries, household essentials). Notably also participated in Tushop's pre-seed round, making it both a peer and a cap-table entity.
- Twiga Foods: Nairobi-based grocery sourcing and distribution platform serving urban Kenyan consumers and retailers. Comparable in target geography (Kenya), product category (groceries/produce), and mobile-led GTM, though historically more B2B-tilted.
- Glovo: Quick-commerce aggregator operated by Delivery Hero, active in Nairobi and other African metros. Competes directly on same-day/express delivery of groceries and convenience items with comparable order tracking and rider logistics.
- Kasha: Rwanda/Kenya-based e-commerce platform for health, personal care, and household products targeted at women in emerging markets. Similar female-customer focus, mobile-first delivery model, and emerging-market logistics stack, but in health/personal care rather than groceries.
- Copia Global: Kenya-based consumer goods distribution platform delivering household essentials to peri-urban and rural customers via agent networks. Comparable in target market (Kenyan households seeking convenience) and product mix (staples, household basics), though via a different last-mile model.
Broad incumbents
- Carrefour Kenya: Major grocery hypermarket operator in Kenya (Majid Al Futtaim) that has expanded into online ordering and home delivery. Represents the established offline retail benchmark that Tushop's grocery offering competes against, with much broader assortment and brand recognition.
- Naivas Supermarket: Largest Kenyan-owned supermarket chain, increasingly investing in e-commerce and last-mile delivery. Comparable as a broad grocery retailer serving Nairobi families with overlapping everyday-needs assortment.
- Quickmart Supermarket: Fast-growing Kenyan convenience/grocery chain with small-format stores across Nairobi. Represents a comparable convenience-grocery value proposition for time-pressed urban shoppers, increasingly competing in the same basket missions as Tushop.
Emerging players
- Chowdeck: On-demand food and grocery delivery startup operating in Nigeria with a mobile-app + rider model analogous to Tushop's express-delivery stack. Relevant as a peer in African quick-commerce mechanics, though focused on a different national market.
Regional players
- MaxAB: Egypt-headquartered B2B grocery and FMCG distribution platform expanding across Africa. Comparable as a tech-enabled grocery supply-chain business serving emerging-market retailers, but operating primarily in North Africa and serving trade customers rather than end consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights1 record
Customer concentration
tushop social profiles
Digital presencetushop financial estimates
Financial estimateRevenue estimate
Valuation estimate
tushop leadership team
Management profileNumber of profiles
Profiles1 record
tushop funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
tushop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about tushop
What does tushop do?
Tushop is a Nairobi-based mobile commerce platform that delivers groceries, fresh produce, baby items, and household essentials across the Nairobi metropolitan area, with optional 90-minute express delivery. The platform also operates Tushop Preloved, a community marketplace for secondhand baby, maternity, and household items, and Tushop Direct, a channel for local artisans, farmers, and Kenyan brands to sell through the app. Revenue is generated through direct grocery sales, delivery fees, and commissions on Preloved marketplace transactions.
Is tushop a public or private company?
tushop is a private company. It is classified as venture growth investor backed and is currently operating.
When was tushop founded?
tushop was founded in 2022. It employs 11 to 50 people.
Where is tushop based?
tushop is headquartered in Nairobi, Kenya, in the Africa region.
How does tushop make money?
Three revenue lines are on record. Grocery Product Sales are the primary driver. The others are preloved Marketplace and community Group Buying.
Who are tushop's main competitors?
Direct peers on record are Wasoko, Twiga Foods, Glovo, Kasha and Copia Global. Broad incumbents are Carrefour Kenya, Naivas Supermarket and Quickmart Supermarket. Chowdeck is listed as an emerging player. MaxAB is listed as a regional player.
Does tushop have an API?
No public API is recorded for tushop.
What industry is tushop in?
tushop's product category is Online Grocery Delivery. Its primary akta.pro industry code is CRAFAFAF, Omnichannel Grocery Click-and-Collect & Delivery, with a secondary code of CRAFABAG, Baby, Kids & Maternity Marketplaces. Its NAICS code is 445 and its SIC code is 5411.