RedBalloon
RedBalloon is a US-based HR tech company operating a values-aligned job board, tiered ATS software, and recruiting services that connect employers pledging to respect employee constitutional rights with ideologically aligned job seekers and, via its MilitaryHire acquisition, military veterans transitioning to civilian careers.
- Company typePrivate
- Founded2021
- HeadquartersMoscow, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What RedBalloon does
RedBalloon is a US-based HR technology company operating a values-aligned hiring marketplace and software platform targeted at employers and job seekers who self-identify with a "freedom economy" ideology. Its core product is a job board that connects employers pledging to respect employee constitutional rights with job seekers who have signed a community commitment to focus on work rather than workplace politics. The company monetizes through tiered subscription products: a $195/month job board posting package, three ATS tiers ranging from $95 to $595 per month, custom-priced full-service recruiter offerings, and a separately monetized MilitaryHire veteran-focused job board acquired in 2025.
The technology stack centers on an applicant tracking system with culture-first screening, automated follow-up, and a Decision Dashboard for hiring workflows, augmented by a proprietary Freedom Profile candidate representation and, most recently, an AI-driven matching tool called 'Fill in the Gaps' that maps military skills and values to civilian roles. The platform claims access to a database of 300,000+ job seekers and 65,000+ veteran candidates, supported by over 2,000 employers who have signed RedBalloon's freedom-in-the-workplace pledge.
Go-to-market is a hybrid of self-serve online purchase for the job board and lower ATS tiers, direct sales for enterprise recruiter engagements (contact via [email protected] and phone), and content-led demand generation through an extensive blog positioning CEO Andrew Crapuchettes as a thought leader in values-based hiring. The company is privately held, founder-controlled, headquartered in Moscow, Idaho, with 1-10 employees, and has raised approximately $2.9M across two 2024-2025 funding rounds from undisclosed investors.
RedBalloon firmographics
Firmographics- Name
- RedBalloon
- Legal name
- RedBalloon
- Website
- https://redballoon.work
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RedBalloon is a US-based HR tech company operating a values-aligned job board, tiered ATS software, and recruiting services that connect employers pledging to respect employee constitutional rights with ideologically aligned job seekers and, via its MilitaryHire acquisition, military veterans transitioning to civilian careers.
- Ownership category
- akta.pro rank
RedBalloon industry classification
Industry- Product category
- Recruitment & Job Board Software
- NAICS
- Employment Services (5613)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Onboarding & Offboarding (BPACAPAE)
- akta.pro secondary industry
- Gig / On-Demand Generalist Staffing Platforms (BPACACAK)
Keywords
Where RedBalloon is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RedBalloon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Job Board Subscriptions: Monthly subscription service providing employers access to post jobs and connect with job seekers. Standard tier includes 3 job postings, contact information access, real-time reporting, and automated candidate matching invitations.
- ATS Software Licenses: Applicant Tracking System with tiered pricing (Basic $95/mo per user, Essentials $395/mo, Unlimited $595/mo). Revenue derived from per-user or flat-rate monthly licensing of culture-first hiring software with features including screening, automated follow-up, decision dashboard, and candidate database access.
- Recruiter Services: Full-service recruiting with dedicated teams that source, screen, and interview candidates on behalf of employers. Revenue from professional services fees for customized recruiting engagements including outreach to hundreds of candidates, full reporting, and market salary analysis.
- MilitaryHire Job Board: Specialized job board for military veterans and families transitioning to civilian workforce. Pricing varies by tier with access to database of 65k+ job seekers and career fair advertising options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | RedBalloon Job Board - Standard tier with 3 job postings and candidate access |
| Per seat | Monthly | ATS Basic - Culture-first hiring per user |
| Subscription | Monthly | ATS Essentials - Full ATS with database access |
| Subscription | Monthly | ATS + Unlimited - ATS with unlimited job postings |
| Other | Monthly | Recruiter Services - Custom full-service recruiting |
| Other | Monthly | MilitaryHire Job Board - Veterans-focused job board |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
RedBalloon product offering
Product offeringCore offering
RedBalloon operates a values-based job board platform that connects freedom-aligned employers with motivated job seekers, anchored on a pledge of workplace freedom covering free speech and medical privacy. The company monetizes employer demand through tiered subscriptions for the RedBalloon Job Board, three ATS tiers (Basic, Essentials, Unlimited) with culture-first screening and automated workflows, and a full-service RedBalloon Recruiter offering. The acquired MilitaryHire job board and the 'Fill in the Gaps' AI tool extend the platform to veteran employment transitions.
Product overview
RedBalloon offers a platform-plus-services hiring solution centered on values-based screening and work ethic alignment. The core product is the RedBalloon Job Board ($195/month), which connects freedom-aligned employers with motivated job seekers. The portfolio includes the acquired MilitaryHire job board for veterans and the AI-powered 'Fill in the Gaps' tool developed from that acquisition. The RedBalloon ATS system offers three subscription tiers (Basic at $95/user/month, Essentials at $395/month, and Unlimited at $595/month) providing culture-first applicant tracking with automated hiring workflows. A full-service RedBalloon Recruiter offering provides dedicated recruiting teams for employers needing hands-on candidate sourcing and screening.
Differentiator
Problem solved
Functional benefit
Brands
- MilitaryHire: AI-driven job matching platform for veterans and their families transitioning from military service to civilian careers, featuring a database of over 65k job seekers
- RedBalloon ATS
- RedBalloon Recruiter
- RedBalloon Job Board
Products and services
- RedBalloon Job Board The flagship job board platform connecting freedom-aligned employers with motivated job seekers. Features values-based screening and work-ethic prioritization, with 3 job postings included at $195/month and access to candidate contact information, real-time reporting, and automated candidate matching invitations.
- RedBalloon ATS Culture-first Applicant Tracking System with three subscription tiers. Includes automated follow-up, application clarification for missing skills, decision dashboard, automated hiring workflows, company values screening with sample interview questions, specialized user permissions, and Talent Network access. Higher tiers add Profile Search Tool, database access of 300,000+ job seekers, unlimited users, and unlimited RedBalloon job posts.
- RedBalloon Recruiter Custom full-service recruiting with a dedicated team that sources, screens, and interviews candidates on behalf of employers. Includes proactive outreach to hundreds of candidates, full-page candidate recommendations, enhanced reporting, labor market analysis, and salary competitiveness reports. Priced via custom quote.
- MilitaryHire A specialized job board for military veterans and their families transitioning to civilian workforce after service. Features a database of over 65,000 veteran job seekers and career fair advertising options, with tiered pricing for employer job postings.
- Fill in the Gaps AI-driven recruiting software developed through the MilitaryHire acquisition that helps veterans transition into civilian employment by aligning military skills and values with civilian job requirements. Improves résumé quality and job matching success while addressing biases in automated screening processes.
Quantifiable outcome
- Over 200 employers report receiving quality applicants within two weeks of posting
- +2 more outcomes
Companies that use RedBalloon
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
RedBalloon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
RedBalloon partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MilitaryHirecoreRedBalloon acquired MilitaryHire to develop an AI-driven tool called 'Fill in the Gaps' that helps veterans transition into civilian employment by aligning skills and values. The platform aims to improve résumés and matching success, addressing challenges faced by over 900,000 veterans and reservists each year. The acquisition enables RedBalloon to expand into the veteran employment market with specialized technology.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
RedBalloon competitors and assessment
Company assessmentDirect peers
- Lever: Modern ATS and talent acquisition suite with CRM, sourcing, and analytics features, sold to mid-market employers. Directly competes with RedBalloon ATS at the per-seat subscription level for similar buyer personas.
- Workable: ATS and job board distribution platform with tiered per-job pricing aimed at SMB and mid-market employers. Closely comparable to RedBalloon's job board plus ATS bundle and similar self-serve GTM.
- Military.com: Veteran-focused employment and transition platform with job board, career resources, and recruiter services. Directly comparable to RedBalloon's MilitaryHire product for the same veteran job seeker audience and employer base.
- Jobvite: Enterprise-grade talent acquisition platform with ATS, CRM, and recruitment marketing. Competes with RedBalloon ATS for mid-market employers with structured hiring workflows.
- ZipRecruiter: Direct competitor operating a job board with AI-driven candidate matching and employer subscription pricing. RedBalloon even references ZipRecruiter in its own testimonials as the incumbent it outperforms on candidate quality.
- Glassdoor: Job board combined with company reviews and salary data, targeting employer branding and candidate trust. Operates in the same employer-candidate matching space as RedBalloon, with overlapping SMB and mid-market customers.
- CareerBuilder: Long-standing job board and talent acquisition platform serving employers and job seekers with resume database access, ATS, and recruitment advertising. Closely comparable to RedBalloon's job board plus ATS product set.
Broad incumbents
- Indeed: Largest global job board and a major competitor for employer job-posting spend. Operates broadly with sponsored listings, ATS partnerships, and recruitment solutions that compete directly with RedBalloon's core job board offering.
- LinkedIn (Microsoft): Dominant professional network with integrated job postings, recruiter tools, and ATS integrations. Competes with RedBalloon for both employer-side hiring dollars and candidate-side attention, with vastly superior network scale.
- BambooHR: Cloud HCM platform serving SMB and mid-market employers with hiring, onboarding, and HR workflows. Competes more broadly for HR-tech budget that RedBalloon targets with its culture-first ATS offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RedBalloon social profiles
Digital presenceRedBalloon financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedBalloon leadership team
Management profileNumber of profiles
Profiles4 records
RedBalloon subsidiaries and ownership
Company hierarchySubsidiaries1 record
RedBalloon funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedBalloon M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedBalloon
What does RedBalloon do?
RedBalloon operates a values-based job board platform that connects freedom-aligned employers with motivated job seekers, anchored on a pledge of workplace freedom covering free speech and medical privacy. The company monetizes employer demand through tiered subscriptions for the RedBalloon Job Board, three ATS tiers (Basic, Essentials, Unlimited) with culture-first screening and automated workflows, and a full-service RedBalloon Recruiter offering. The acquired MilitaryHire job board and the 'Fill in the Gaps' AI tool extend the platform to veteran employment transitions.
Is RedBalloon a public or private company?
RedBalloon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RedBalloon founded?
RedBalloon was founded in 2021. It employs 1 to 10 people.
Where is RedBalloon based?
RedBalloon is headquartered in Moscow, United States, in the North America region.
How does RedBalloon make money?
Four revenue lines are on record. Job Board Subscriptions are the primary driver. The others are ATS Software Licenses, recruiter Services and militaryHire Job Board.
Who are RedBalloon's main competitors?
Direct peers on record are Lever, Workable, Military.com, Jobvite, ZipRecruiter, Glassdoor and CareerBuilder. Broad incumbents are Indeed, LinkedIn (Microsoft) and BambooHR.
Does RedBalloon have an API?
No public API is recorded for RedBalloon.
What industry is RedBalloon in?
RedBalloon's product category is Recruitment & Job Board Software. Its primary akta.pro industry code is BPACAPAE, Onboarding & Offboarding, with a secondary code of BPACACAK, Gig / On-Demand Generalist Staffing Platforms. Its NAICS code is 5613 and its SIC code is 7361.