Zero Egg
Zero Egg is a food-tech company that develops a proprietary plant-based egg substitute capable of scrambling, baking, and fluffing like a conventional egg. It serves foodservice operators, colleges and universities, and direct-to-consumer customers through offices in Israel and the US.
- Company typePrivate
- Founded2018
- HeadquartersKfar Saba, Israel
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Zero Egg does
Zero Egg is an Israel-headquartered food-tech company founded in 2018 that develops and commercializes a plant-based egg substitute formulated from a proprietary blend of plant proteins. The product is positioned as a functional 1:1 replacement for conventional eggs, capable of scrambling, baking, and fluffing while delivering comparable taste and texture. The company is a single-product business, with its core offering — branded simply as "Zero Egg" — supported by recipe content (classic and holiday recipes), chef testimonials, and educational resources that reinforce product versatility.
The company serves three primary customer segments: foodservice operators including restaurants and institutional kitchens, colleges and universities through a dedicated programs page, and direct-to-consumer buyers via the company website. Distribution spans a dedicated foodservice hub (B2B field sales), e-commerce through the company website (DTC), and retail/supermarket channels, where Zero Egg competes alongside Eat Just, Follow Your Heart (Danone), Evo Foods, Crackd, and Simply Eggless. The company maintains offices in Kfar Saba, Israel (headquarters) and North Riverside, Illinois (US operations), and is a member of the Plant Based Foods Association and supporter of the Plant Based Treaty.
Zero Egg's revenue model is product sales across these channels; pricing is not publicly disclosed. The company has raised approximately $8 million across three funding rounds between 2018 and 2020, with investors including New Crop Capital, GroundForce Capital, and The Kitchen FoodTech Hub. Leadership includes CEO and co-founder Liron Nimrodi, co-founder Amiel David, and directors Dan Altschuler Malek and Jonathan Berger. The company operates with a headcount of 11-50 and is recognized as one of the six key players in the EU plant-based eggs market.
Zero Egg firmographics
Firmographics- Name
- Zero Egg
- Legal name
- Zero Egg
- Website
- https://zeroeggfood.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zero Egg is a food-tech company that develops a proprietary plant-based egg substitute capable of scrambling, baking, and fluffing like a conventional egg. It serves foodservice operators, colleges and universities, and direct-to-consumer customers through offices in Israel and the US.
- Ownership category
- akta.pro rank
Zero Egg industry classification
Industry- Product category
- Plant-Based Food Products
- NAICS
- Fluid Milk Manufacturing (311511)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Plant-Based Egg Alternatives Manufacturing (AFAKAGAC)
- akta.pro secondary industries
- Plant-Based Egg Alternatives (Liquid/Frozen/Dried Egg Replacers) (AFANAKAN), Egg product packaging & repacking (bag-in-box, cartons, pails, totes, bulk) (AFANAHAJ)
Keywords
Where Zero Egg is headquartered
LocationHeadquarters
- HQ city
- Kfar Saba
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Zero Egg business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Zero Egg generates revenue through the sale of its plant-based egg products to foodservice operators and direct-to-consumer channels. Products are positioned for use in scrambling, baking, and fluffing applications similar to conventional eggs.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Zero Egg product offering
Product offeringCore offering
Zero Egg develops and sells a single plant-based liquid egg substitute made from a proprietary blend of plant proteins. The product is designed to scramble, bake, and fluff like a conventional chicken egg while delivering comparable taste and texture. The company sells this product through a dedicated foodservice division targeting restaurants and colleges/universities, through its own e-commerce website, and through supermarket retail channels.
Product overview
Zero Egg is a single-product company offering one core plant-based egg substitute product. The Zero Egg is made from a proprietary blend of plant proteins and is designed to function as a complete replacement for conventional eggs in cooking, baking, and scrambling applications. The company positions the product around three core values: good for people, hen-friendly, and easy on the planet. The product is available for consumer purchase through foodservice channels and retail, with recipe resources (Classic Recipes, Holiday Recipes) provided as supplementary content to encourage product usage.
Differentiator
Problem solved
Functional benefit
Products and services
- Zero Egg Plant-Based Egg Substitute A plant-based liquid egg substitute manufactured from a proprietary blend of plant proteins. The product scrambles, bakes, and fluffs like a conventional chicken egg while delivering comparable taste and texture. It is targeted at foodservice operators (restaurants, colleges, universities), retail consumers via the company website, and supermarket/retail channels.
Companies that use Zero Egg
Customer profileSegments3 records
Ideal customer profiles3 records
Zero Egg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Zero Egg partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Plant Based TreatyminorZero Egg displays the Plant Based Treaty logo on its website footer, indicating support for and alignment with the Plant Based Treaty initiative which promotes plant-based food system sustainability.
- Plant Based Foods AssociationminorZero Egg is a member of the Plant Based Foods Association, as evidenced by their member badge displayed on the website. The association supports the plant-based food industry and promotes plant-based products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Zero Egg competitors and assessment
Company assessmentDirect peers
- Simply Eggless: Simply Eggless is a plant-based egg brand identified as one of the key six players in the EU/global plant-based egg market alongside Zero Egg, serving comparable retail and foodservice customers with plant-based egg substitutes.
- Eat Just (JUST Egg): Eat Just's JUST Egg is the global category leader in plant-based eggs, made from mung bean protein. It is Zero Egg's most direct competitor, selling into retail and foodservice channels worldwide with significantly greater brand recognition and capital backing.
- Follow Your Heart (Danone): Follow Your Heart produces plant-based eggs (VeganEgg) and is now backed by Danone. It competes directly with Zero Egg in the EU and US plant-based egg category, with substantially greater resources from Danone's distribution and marketing apparatus.
- Evo Foods: India-based Evo Foods makes plant-based liquid eggs from legume proteins. It is identified alongside Zero Egg as a key player in the EU/global plant-based egg market, targeting similar retail and foodservice customers with comparable 1:1 egg replacement products.
- Crackd: UK-based Crackd produces plant-based egg alternatives targeted at baking applications. It is identified as one of six key players in the EU plant-based eggs market alongside Zero Egg, with comparable product positioning and foodservice focus.
Broad incumbents
- Beyond Meat: Beyond Meat is a leading plant-based protein company with broad retail and foodservice distribution. While focused on plant-based meat, it represents a comparable broader-incumbent player in the alternative protein space and could expand into plant-based eggs.
- Impossible Foods: Impossible Foods is a major plant-based meat company with strong foodservice penetration. It is a broader incumbent in alternative proteins with the resources to enter plant-based eggs and compete with Zero Egg's institutional customers.
- Oatly: Oatly is a leading plant-based dairy company with extensive foodservice and retail distribution globally. It shares Zero Egg's plant-based value proposition and foodservice-first GTM motion, serving overlapping institutional buyers (colleges, universities, restaurants).
Others
- Bob's Red Mill: Bob's Red Mill is a natural foods manufacturer with strong retail and baking-channel presence. While not a direct egg replacer, its distribution into baking and foodservice channels overlaps with Zero Egg's go-to-market approach for baked-good applications.
- Califia Farms: Califia Farms produces plant-based beverages and creamers with strong foodservice and specialty retail distribution. As a plant-based CPG with overlapping institutional and natural-channel customers, it is thematically comparable to Zero Egg's multi-channel plant-based positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Zero Egg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zero Egg leadership team
Management profileNumber of profiles
Profiles4 records
Zero Egg funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zero Egg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zero Egg
What does Zero Egg do?
Zero Egg develops and sells a single plant-based liquid egg substitute made from a proprietary blend of plant proteins. The product is designed to scramble, bake, and fluff like a conventional chicken egg while delivering comparable taste and texture. The company sells this product through a dedicated foodservice division targeting restaurants and colleges/universities, through its own e-commerce website, and through supermarket retail channels.
Is Zero Egg a public or private company?
Zero Egg is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zero Egg founded?
Zero Egg was founded in 2018. It employs 11 to 50 people.
Where is Zero Egg based?
Zero Egg is headquartered in Kfar Saba, Israel, in the Middle East region.
How does Zero Egg make money?
One revenue line is on record: product Sales.
Who are Zero Egg's main competitors?
Direct peers on record are Simply Eggless, Eat Just (JUST Egg), Follow Your Heart (Danone), Evo Foods and Crackd. Broad incumbents are Beyond Meat, Impossible Foods and Oatly. Others are Bob's Red Mill and Califia Farms.
Does Zero Egg have an API?
No public API is recorded for Zero Egg.
What industry is Zero Egg in?
Zero Egg's product category is Plant-Based Food Products. Its primary akta.pro industry code is AFAKAGAC, Plant-Based Egg Alternatives Manufacturing, with a secondary code of AFANAKAN, Plant-Based Egg Alternatives (Liquid/Frozen/Dried Egg Replacers). Its NAICS code is 311511 and its SIC code is 2000.