Ansay & Associates

What Ansay & Associates does

Ansay & Associates is a third-generation, family-owned independent insurance agency headquartered in Port Washington, Wisconsin, founded in 1946 by Adolph Ansay. Operating across five states (Wisconsin, Michigan, Minnesota, Illinois, and Florida) through a network of 34 offices staffed by licensed advisors, the agency serves more than 14,000 business clients and 37,000 individual customers with a relationship-driven, advisor-led distribution model. Mike Ansay serves as Chairman & CEO, with third-generation family members occupying senior operational and strategy roles, and the company operates under the holding entity Anneren Family Holding Co.

The agency's core offering is structured around three product lines: Business Insurance (commercial coverage including general liability, workers compensation, property, cyber liability, and business auto, plus specialized programs such as Workplace Violence and NichePro), Personal Insurance (home, auto, life, and specialty lines for individuals and families), and Employee Benefits (group health, wellness programs, HR consulting, and proprietary HR technology). Revenue is generated primarily through insurance carrier commissions on multi-carrier placements across commercial, personal, and group benefits lines. Layered on top is a portfolio of proprietary digital tools: Ansay Express (a digital portal for commercial and personal submissions), Ansay RiskPro (web-based risk management software), Ansay MedPro (healthcare risk management), and Ansay HR Connect/InfoExpress (HR services integrated with Zywave). Pricing is quote-based and customized per client risk profile, with annual billing cadence.

Distribution is anchored by licensed insurance advisors at each local office, supplemented by a sustained acquisition strategy — over 25 disclosed transactions between 2005 and 2025, including the 2025 partnerships with OIG Insurance (Florida entry, effective July 31, 2025) and Preston Insurance Agency (six Illinois locations, effective October 6, 2025). The go-to-market relies on direct advisor relationships rather than digital self-service, with community engagement, content marketing, and employer-of-choice positioning (Best and Brightest Workplaces 2025, Insurance Journal Top 100 P/C Agencies 2025) supporting client acquisition and retention.

Name

Ansay & Associates

Legal name

Ansay & Associates, LLC

Website

https://ansay.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Family-owned independent insurance agency founded in 1946 in Wisconsin, operating 34 offices across five states to serve 14,000+ businesses and 37,000+ individuals through licensed advisors, earning commission revenue from multi-carrier placements across commercial, personal, and employee benefits lines.

Ownership category

akta.pro rank

Product category

Independent Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311), Insurance Carriers, Nec (6399)

akta.pro primary industry

Nonprofit / Social Services BOP (FSAJAFAM)

akta.pro secondary industries

Standalone Critical Illness Insurance (FSAIAKAA), Standalone Umbrella Liability (FSAJANAE), Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD)

Keywords

• Independent insurance agency
• Commercial insurance brokerage
• Personal lines insurance
• Employee benefits administration
• Risk management services

Headquarters

HQ city

Port Washington

HQ country

United States

HQ region

North America

Offices34 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, Ansay & Associates earns commissions from insurance carriers for policies placed for business and individual clients. Revenue comes from commercial insurance (property, casualty, workers compensation, cyber liability, business auto), personal insurance (home, auto, life, boat, motorcycle, RV), and employee benefits (group health, wellness programs, HR consulting). The agency represents multiple insurance carriers, allowing it to offer competitive options to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ansay & Associates is a family-owned independent insurance agency that places business, personal, and employee benefits insurance coverage on behalf of clients through licensed advisors across 34+ offices in five states. As an independent agency, it represents multiple insurance carriers and earns commissions for policies placed, including commercial lines (general liability, workers compensation, property, cyber, business auto), personal lines (home, auto, life, specialty), group health and benefits, plus risk management advisory services supported by proprietary digital tools.

Product overview

Ansay & Associates is a family-owned independent insurance agency offering a comprehensive portfolio of insurance and risk management solutions. The core offering spans three main product lines: Business Insurance (commercial coverage including general liability, workers compensation, property, cyber liability, and business auto), Personal Insurance (individual and family coverage including home, auto, life, and specialty lines), and Employee Benefits (group health, wellness programs, and HR consulting services). The company differentiates through proprietary digital tools including Ansay Express (insurance portal), Ansay RiskPro (risk management software), Ansay MedPro (healthcare risk management), and Ansay HR Connect/InfoExpress (HR technology platforms). These technology offerings are complemented by a network of over 34 offices across five states serving over 14,000 businesses and 37,000 individuals.

Differentiator

Problem solved

Functional benefit

Brands

• Ansay RiskPro: Web-based risk management software suite for creating effective risk mitigation programs and enabling employee safety.
• Ansay MedPro
• Ansay HR Connect
• Ansay HR InfoExpress
• Ansay Express

Products and services

• Business Insurance Comprehensive commercial insurance coverage for businesses, non-profits, and governmental clients including general liability, workers compensation, property, cyber liability, business auto, and niche industry programs across Wisconsin and the upper Midwest.
• Personal Insurance Individual and family insurance coverage including home, auto, life (permanent and term), renters, condo, motorcycle, boat, RV, and specialty insurance, delivered through a four-step consultation process by licensed personal lines advisors.
• Employee Benefits Group health insurance, individual health coverage, wellness programs, insurance exchanges, voluntary benefits, benefits plan consulting, and HR consulting and technology services for employers seeking to design and administer employee benefit programs.
• Risk Management Services Strategic risk identification, assessment, and mitigation consulting services that help businesses and individuals manage exposures and protect assets, including loss control, workplace safety programs, and specialized coverages such as workplace violence and transportation risk.
• Ansay Express Online portal that enables Ansay clients to submit and manage commercial and personal insurance requests and policies, providing digital self-service access to insurance placement and servicing.
• Ansay RiskPro Web-based risk management software suite that enables organizations to design effective risk mitigation programs and employee safety protocols across departments and locations.
• Ansay MedPro Medical and healthcare-related risk management solution integrated within the Ansay risk management platform to address healthcare industry exposures.
• Ansay HR Connect HR technology platform providing HR advice, Med Planner, and Employee Plan Selector tools, integrated with Zywave, to help employers manage human resource needs and benefits administration.
• Ansay HR InfoExpress

Quantifiable outcome

• Serving over 14,000 businesses and 37,000 individual customers across 5 states

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Preston Insurance AgencycoreChannel Partner/ Reseller/ Distributor · 6 October 2025Strategic partnership effective October 6, 2025, marking Ansay & Associates' entry into the Illinois market. Preston Insurance Agency operates six locations across Illinois and will operate as a division of Ansay & Associates, combining two family-owned agencies built on shared values of integrity, client care, and community involvement.
• OIG InsurancecoreChannel Partner/ Reseller/ Distributor · 31 July 2025Strategic partnership effective July 31, 2025, marking Ansay & Associates' expansion into Florida and the Southeast. OIG Insurance, based in Tampa, FL, serves personal and commercial clients across Florida, South Carolina, North Carolina, Maryland, Georgia, and Virginia. OIG will operate as a division of Ansay & Associates, bringing over 20 years of client-first service and expanded products and resources.
• Mel's VillageminorStrategic or Co-development PartnerCommunity development project in Saukville, Wisconsin that will provide housing and services for individuals with disabilities. Ansay & Associates leadership is involved in developing this multi-use project as part of the company's community-focused philosophy.
• Marquette UniversityminorStrategic or Co-development PartnerCEO Mike Ansay serves on the advisory board of Marquette University's Insurance Leadership Program, helping conceive the program nearly 30 years ago as a pipeline for talent to Wisconsin's insurance sector. The program prepares students for insurance careers through academic coursework, industry certifications (CFP and CPCU), and real-world experience.
• IRYS TechnologyminorStrategic or Co-development PartnerCEO Mike Ansay serves as an Advisory Board Member for IRYS Technology, an insurtech company developing AI-native insurance infrastructure platforms.
• Berkley Program SpecialistsminorStrategic or Co-development PartnerPartnership to bring new Workplace Violence program solution to market, developed with Dais platform.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Acrisure: Large tech-enabled insurance brokerage built through aggressive M&A rollup of independent agencies. Represents the PE-backed, technology-driven scaled version of the model Ansay operates, and is a primary competitive acquirer of regional agencies like Ansay.
• USI Insurance Services: Large national insurance brokerage and consulting firm operating the same independent broker model at significantly greater scale. Represents the scaled version of the same business model Ansay is building toward, with much broader geographic and product reach.

Direct peers

• Cottingham & Butler: Dubuque, Iowa-based independent insurance brokerage with strong Midwest roots, offering commercial, personal, and specialty lines nationally. Similar Midwestern independent agency heritage with comparable three-pillar product mix and a track record of agency rollup activity.
• Assurance: Chicago-based independent insurance brokerage focused on commercial, personal, and employee benefits with a tech-forward culture and rapid growth. Comparable multi-line Midwestern independent agency competing for similar business and talent, with a stronger digital brand identity.
• The IMA Group: Overland Park, Kansas-based independent insurance and risk management firm serving commercial clients across the Midwest and nationally. Comparable independent agency model with strong regional presence and similar product breadth across P&C and benefits.
• Kapnick Insurance Group: Michigan-based independent insurance agency offering commercial, personal, and benefits across the Midwest. Geographically adjacent to Ansay's newer Michigan footprint and operates a similar independent, multi-line, relationship-driven model for businesses and individuals.
• TrueNorth Companies: Cedar Rapids, Iowa-based independent insurance, risk management, and financial services agency serving Midwestern businesses and individuals. Similar multi-line agency model with regional concentration and comparable advisor-led distribution, often cited alongside Ansay as a top Midwest independent broker.
• Burnham-Warren Insurance Group: Omaha-based independent insurance agency serving commercial and personal clients across the Midwest. Comparable regional independent agency competing in adjacent geographies with a similar three-pillar product offering.
• MJ Insurance: Indianapolis-based independent insurance agency of comparable size serving commercial and personal clients across the Midwest. Operates the same three-pillar product mix (business, personal, employee benefits) with a similar agency-acquisition growth history.
• M3 Insurance: Wisconsin-based independent insurance brokerage of comparable regional scale, offering commercial, personal, and employee benefits across the upper Midwest. Operates with a similar multi-line, advisor-led model and comparable headcount to Ansay, making it the most direct head-to-head peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/AnsayWay
• Facebookfacebook.com/ansay.associates
• LinkedInlinkedin.com/company/ansay-&-associates

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ansay & Associates