Burnham WGB Insurance Solutions

What Burnham WGB Insurance Solutions does

Burnham WGB Insurance Solutions operates as a U.S. insurance brokerage and advisory firm, now functioning as part of the unified Baldwin Group brand that consolidated Burnham WGB (originally Wood Gutmann & Bogart), Performance Bonding, and partner firms. The firm is headquartered in Tustin, California, employs 101-250 people, and was founded in 1985. It delivers a multi-line insurance, risk mitigation, employee benefits, and wealth management platform to businesses, employer groups, high-net-worth individuals, and families, with service coverage across all 50 U.S. states and international offerings for commercial risk and employee benefits.

The product portfolio spans Business Insurance (Cyber, Government Contracting, International, Management Liability, Mergers & Acquisitions, Surety, and industry-specialized coverage for Construction, Energy, Healthcare, Manufacturing, Real Estate, and Transportation), Employee Benefits (Ancillary, Global Japanese, International, Public Entity, Retirement Consulting, Alternative Funding, Analytics & Underwriting, Benefits Compliance, Communications & Engagement, Pharmacy Benefit Consulting, and Population Health Management), Private Risk and Personal Insurance (Auto, Home, Health, Medicare, Life, plus high-value homes, marine, collectibles, and personal umbrella), Wealth Management and Retirement Consulting, and specialty lines including Reinsurance, Specialty MGA, and Embedded Insurance.

Revenue is generated primarily through commissions on insurance placements with carrier partners and advisory fees for consulting services, with no publicly disclosed pricing or subscription pricing. Distribution is sales-led, delivered through dedicated account teams and supported by digital client portals for personal and business accounts. The firm has received industry recognition including the 2023 FORTUNE Best Workplaces award, and the consolidated Baldwin Group identity is the strategic platform for ongoing national expansion, specialty line buildout, and channel diversification.

Name

Burnham WGB Insurance Solutions

Legal name

The Baldwin Group

Website

https://burnhamwgb.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Burnham WGB Insurance Solutions, now operating as part of The Baldwin Group, is a U.S. insurance brokerage delivering business insurance, employee benefits, private risk, personal insurance, and wealth management to businesses, employer groups, high-net-worth individuals, and families across all 50 states.

Ownership category

akta.pro rank

Headquarters

HQ city

Tustin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Services: The company acts as an insurance broker/advisory firm offering insurance, risk mitigation, employee benefits, and wealth management solutions. Revenue is generated through commissions from carrier partners and advisory fees for consulting services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Burnham WGB Insurance Solutions (now operating as The Baldwin Group) is an insurance brokerage and advisory firm delivering business insurance, employee benefits, private risk/high-net-worth personal insurance, personal insurance, and wealth management solutions. The firm acts as an intermediary between clients and carrier partners, providing risk mitigation, coverage placement, and consulting across multiple lines and industries nationwide.

Product overview

The Baldwin Group (formerly Burnham WGB Insurance Solutions) operates as a unified platform delivering insurance, risk mitigation, employee benefits, and wealth management solutions. The company offers a comprehensive portfolio of core products including Business Insurance (covering Cyber, Government Contracting, International, Management Liability, Mergers & Acquisitions, and Surety), Employee Benefits (with services ranging from Analytics & Underwriting to Pharmacy Benefit Consulting and Population Health Management), Personal Insurance (Auto, Home, Health, Medicare, Life), Private Risk/Private Client (high-value homes, marine, collectibles), Wealth Management (Asset Management), Reinsurance, Specialty MGA, and Embedded Insurance. The Baldwin Group represents the consolidated brand bringing together Burnham WGB (Wood Gutmann & Bogart), Performance Bonding, and partner firms under one unified offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive business insurance brokerage covering Cyber, Government Contracting, International, Management Liability, Mergers & Acquisitions, and Surety lines for businesses across industries such as Construction, Energy, Healthcare, Manufacturing, Real Estate, and Transportation.
• Employee Benefits Full-service employee benefits advisory including Ancillary Benefits, Global Japanese Benefits, International Benefits, Public Entity benefits, Retirement Consulting, Alternative Funding, Analytics & Underwriting, Benefits Compliance, Communications & Engagement, Pharmacy Benefit Consulting, and Population Health Management.
• Private Risk (Private Client) Specialized high-net-worth personal insurance coverage including Auto & Collector Cars, Collections & Valuables, Farm & Equine, High-Value Homes, Marine & Mega Yacht, and Personal Umbrella / Excess Liability for affluent individuals and families.
• Personal Insurance Standard personal insurance products for individuals and families covering Auto & Vehicle, Home & Property, Individual Health, Medicare, and Life Insurance.
• Wealth Management Wealth management and asset management advisory services for individuals and families, including retirement plan consulting.
• Reinsurance Reinsurance brokerage services for risk mitigation and risk transfer.
• Specialty MGA Managing General Agent (MGA) services specializing in niche and specialty insurance products.
• Embedded Insurance Insurance products embedded within third-party platforms or distribution channels for partner distribution.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Performance BondingcoreStrategic or Co-development PartnerPerformance Bonding has united with Burnham WGB and partner firms to form The Baldwin Group brand. This partnership combines bonding and surety expertise with the broader insurance, risk mitigation, and employee benefits capabilities.
• Carrier PartnerscoreChannel Partner/ Reseller/ DistributorThe Baldwin Group maintains broad relationships with insurance carrier partners across multiple lines of business. These partnerships provide access to optimized terms and pricing for clients across business insurance, employee benefits, personal insurance, and specialty lines.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Acrisure, LLC: PE-backed (Goldman Sachs) fast-growing insurance brokerage built via aggressive roll-up M&A, with embedded insurance and specialty MGA capabilities mirroring Burnham WGB's Specialty MGA and Embedded Insurance product lines.
• Brown & Brown, Inc. Publicly traded insurance brokerage with strong national retail brokerage and employee benefits operations, comparable mid-market positioning and serial-acquirer growth model similar to the consolidation underway at Burnham WGB / Baldwin Group.
• Hub International Limited: PE-backed (Hellman & Friedman) mid-market insurance brokerage built through roll-up acquisitions of regional agencies — directly comparable to the multi-firm consolidation Burnham WGB has pursued under The Baldwin Group.
• USI Insurance Services: PE-backed (KKR, CD&R) mid-market-focused insurance brokerage with strong employee benefits, personal lines, and private client practices — directly comparable product mix and roll-up M&A strategy to The Baldwin Group.
• Lockton Companies: World's largest privately held insurance brokerage, operating across commercial P&C, employee benefits, and private client lines — comparable scope, private ownership structure, and entrepreneur-led culture to Burnham WGB.
• Arthur J. Gallagher & Co. Large publicly traded global insurance brokerage and risk management firm with multi-line retail brokerage, employee benefits, and specialty practices directly overlapping Burnham WGB's business, employee benefits, and specialty MGA offerings.
• AssuredPartners, Inc. PE-backed (Goldman Sachs, GTCR) national insurance brokerage focused on middle-market commercial accounts, built through hundreds of acquisitions — comparable roll-up consolidation strategy in the same fragmented mid-market segment.

Broad incumbents

• Marsh McLennan: Global insurance brokerage and risk advisory leader (Marsh) with consulting arm (Oliver Wyman, Mercer). Larger, broader competitor across commercial brokerage, employee benefits (Mercer), and risk consulting that competes for the same mid-market and large clients.
• Willis Towers Watson: Global advisory, insurance brokerage, and reinsurance firm with overlapping employee benefits, risk management, and specialty brokerage practices serving similar mid-market and large employer clients.
• Aon plc: Global insurance and reinsurance brokerage plus human capital consulting. Competes directly with Burnham WGB across commercial P&C brokerage, reinsurance, and employee benefits for enterprise and mid-market accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WGBIB
• LinkedInlinkedin.com/company/burnhamwgb
• Instagraminstagram.com/the_baldwin_group/#
• Xx.com/BurnhamWGB

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burnham WGB Insurance Solutions