Kapnick Insurance Group
Kapnick Insurance Group is a privately held, family-owned independent insurance brokerage founded in 1946, operating across business insurance, employee benefits, and personal insurance. It serves commercial, employer, and individual clients through 220+ colleagues across eight Midwest offices with commission-based carrier placement.
- Company typePrivate
- Founded1946
- HeadquartersAdrian, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Kapnick Insurance Group does
Kapnick Insurance Group is a privately held, family-owned independent insurance brokerage founded in 1946 and headquartered in Adrian, Michigan. The company operates across three core service lines — Business Insurance, Employee Benefits, and Personal Insurance — with 220+ colleagues distributed across eight offices in Michigan, Ohio, Indiana, and Wisconsin. It serves a diversified client base spanning 10+ industry verticals including construction, manufacturing, towing/transportation, food and agribusiness, real estate, non-profits, hospitality, and professional services, and claims international reach through its Assurex Partners affiliation.
The company's revenue model is commission-based insurance brokerage: as an independent intermediary, Kapnick earns commissions from multiple top-rated national and regional carriers for placing business on their behalf, with annual billing cadence and quote-based pricing tailored to each client's risk profile and coverage needs. Its product surface includes proprietary technology platforms — Kapnick Connect (a 24/7 web and mobile policy management portal with CSR 24 and Passport modules), Kapnick Lens (a benefits data analytics tool that integrates health plan data to surface hidden cost drivers), and Kapnick Strive (a worksite well-being program) — alongside traditional advisory services in risk management, claims advocacy, TPA services, and private client insurance.
The go-to-market is consultative and sales-led, delivered through professional insurance advisors in physical offices. Distribution is augmented by carrier partnerships (Assurex Partners for international, BizFleets for fleet management) and strategic alliances such as the Manifest Provider Collective for West Michigan employers. Growth is being driven through a 'Drive to 75' initiative targeting $75 million in revenue by end of 2027, executed via tuck-in acquisitions (Michigan Group Benefits in 2023, Heidi Kussurelis Agency in 2024), geographic expansion into Indiana and Wisconsin in 2025, and a new Private Equity Practice Group. The company remains under family ownership in its third generation, with the fourth generation now in the workforce, and has expanded ownership to top-performing colleagues through a multi-year partner track.
Kapnick Insurance Group firmographics
Firmographics- Name
- Kapnick Insurance Group
- Legal name
- Kapnick Insurance Group
- Website
- https://kapnick.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kapnick Insurance Group is a privately held, family-owned independent insurance brokerage founded in 1946, operating across business insurance, employee benefits, and personal insurance. It serves commercial, employer, and individual clients through 220+ colleagues across eight Midwest offices with commission-based carrier placement.
- Ownership category
- akta.pro rank
Kapnick Insurance Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industries
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Small Group Health Insurance (2–50/100) (FSAIAFAD)
Keywords
Where Kapnick Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Adrian
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Kapnick Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Brokerage Commissions: As an independent insurance brokerage, Kapnick earns commissions from insurance carriers for placing business. They represent top-rated national and regional carriers and provide tailored solutions in business insurance, employee benefits, risk management, and personal insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based insurance advisory services tailored to individual client needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Kapnick Insurance Group product offering
Product offeringCore offering
Kapnick Insurance Group is an independent insurance brokerage providing tailored solutions in business insurance, employee benefits, risk management, worksite well-being, and personal insurance to commercial and individual clients across the United States and internationally. The firm represents top-rated national and regional carriers, delivers advisory and brokerage services through 220+ colleagues across eight Midwest offices, and supplements the human-led model with the Kapnick Connect client platform, Kapnick Lens benefits analytics, and Kapnick Strive well-being program.
Product overview
Kapnick Insurance Group offers a unified insurance advisory and brokerage platform with three core service lines: Business Insurance, Employee Benefits, and Personal Insurance. The primary digital product is Kapnick Connect, a comprehensive platform offering CSR 24 and Passport modules for policy management. Additional offerings include Kapnick Strive (worksite well-being), Kapnick Lens (benefits data analytics), and TPA Services. The company operates as one integrated firm providing risk management, insurance advisory, and worksite well-being solutions to businesses and individuals throughout the United States and internationally.
Differentiator
Problem solved
Functional benefit
Brands
- Kapnick Strive – Worksite Well-being: A worksite well-being program focused on employee wellness and engagement.
- Kapnick Connect
- Kapnick Private Equity Specialists
Products and services
- Business Insurance Comprehensive commercial risk coverage including specialty risk and transactional risk solutions for businesses operating across multiple industries and verticals.
- Employee Benefits Consulting and advisory services for employee health plans, benefits design, and related administrative services, helping employers attract, retain, and protect teams.
- Personal Insurance Insurance products tailored to individuals and families including private client services for high-net-worth clients.
- Kapnick Connect A suite of digital tools providing 24/7 access to insurance management including policy documents, auto ID cards, certificates of insurance, change requests, and claims submission. Available via web portal and mobile app to commercial and personal lines clients.
- Kapnick Strive - Worksite Well-being Well-being program designed to enhance employee engagement and performance through tailored wellness initiatives for various industries including fuel haulers and transportation.
- Kapnick Lens Data analysis tool that uncovers hidden cost drivers in employee benefit programs by integrating data from health plans and other sources.
- TPA Services Third-party administrator services for employee benefits including claims processing and management reporting.
- International Insurance Capabilities Global insurance expertise for businesses operating internationally with consistent coverage across multiple markets, delivered in partnership with the Assurex Partners network.
- Private Client Services Specialized personal insurance solutions for high-net-worth individuals and families with complex personal insurance needs.
- Private Equity Practice Group A nine-member practice group led by Doug Miller and Melissa Selke delivering tailored insurance solutions to private equity clients and their portfolio companies.
- Risk Management Solutions Enterprise risk management advisory services for businesses seeking to minimize risk and reduce costs, delivered by Kapnick's risk solutions team across industries.
- Construction Programs Specialized construction industry insurance solutions including surety expertise and crane and rigging programs.
Quantifiable outcome
- Save clients up to $6,000 per vehicle annually through BizFleets partnership
- +3 more outcomes
Companies that use Kapnick Insurance Group
Customer profileNamed customers2 records
Segments12 records
Ideal customer profiles3 records
Kapnick Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Kapnick Insurance Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ManifestcoreManifest, a healthcare solutions design studio, partnered with Kapnick Insurance to offer the Manifest Provider Collective to West Michigan employers. This first-of-its-kind partnership connects employers with a collective of local Michigan healthcare providers to improve access to care, enhance employee experience, and manage healthcare costs more effectively. The partnership allows companies to deliver higher-quality, more cost-effective care while supporting local providers seeking deeper employer relationships.
- BizFleetsminorPartnership with BizFleets provides commercial clients with fleet management tools that can save up to $6,000 per vehicle annually, while also streamlining manual processes. This collaboration helps Kapnick deliver additional value to commercial transportation clients.
- Assurex PartnersminorPartnership affiliation with Assurex Partners global network of insurance brokers, providing Kapnick with international capabilities and resources to serve clients with global insurance needs.
Scale indicators6 records
Recent moves8 records
Expansion highlights7 records
Kapnick Insurance Group competitors and assessment
Company assessmentDirect peers
- Acrisure: Acrisure is the most aggressive PE-backed independent insurance brokerage roll-up in the US, growing rapidly through acquisitions across commercial, personal, and benefits lines. It directly competes with Kapnick for the same middle-market and specialty accounts that Kapnick targets through its vertical practice groups.
- HUB International: HUB is a large PE-backed insurance brokerage with strong Midwest presence offering commercial, personal, and employee benefits solutions. It competes head-to-head with Kapnick for middle-market and specialty accounts in Michigan, Ohio, Indiana, and Wisconsin.
- Hilb Group: Hilb Group is a PE-backed insurance brokerage roll-up of similar size and acquisition cadence to Kapnick, focused on commercial, personal, and benefits lines. It provides a directly comparable mid-sized independent brokerage on growth strategy and M&A profile.
- USI Insurance Services: USI is a top-10 US insurance brokerage with a KKR-backed ownership structure and an extensive middle-market commercial and employee benefits practice. It is a direct competitor for the middle-market and benefits-heavy accounts that Kapnick serves.
- Lockton Companies: Lockton is the world's largest privately held insurance brokerage, offering commercial risk, employee benefits, and personal insurance globally. It is a relevant comparable on size, independent/privately held status, and benefits expertise, though it serves larger accounts on average than Kapnick.
- Brown & Brown: Brown & Brown is a public, top-10 US insurance brokerage with strong Midwest operations across commercial, personal, and benefits lines. It is one of the most directly comparable publicly traded peers for benchmarking Kapnick's growth trajectory and valuation multiples.
Broad incumbents
- Arthur J. Gallagher & Co. Gallagher is one of the largest global insurance brokerages with massive commercial and benefits practices. It competes with Kapnick on the upper end of Kapnick's middle-market segment and provides relevant valuation and operating benchmarks.
- Marsh McLennan Agency: Marsh McLennan Agency is the middle-market division of Marsh, the world's largest insurance broker. It competes with Kapnick for the upper end of middle-market commercial and benefits accounts in the Midwest.
Regional players
- TrueNorth Companies: TrueNorth is a Midwest-based insurance, risk management, and benefits firm headquartered in Iowa, competing with Kapnick for similar middle-market commercial and employee benefits accounts in overlapping Midwest geographies.
Others
- Assurex Global: Assurex Global is the global partnership network of independent insurance brokers that Kapnick belongs to for international capabilities. It is a peer through partnership rather than direct competition, enabling Kapnick's global client work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Kapnick Insurance Group social profiles
Digital presenceKapnick Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kapnick Insurance Group leadership team
Management profileNumber of profiles
Profiles10 records
Kapnick Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Kapnick Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kapnick Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kapnick Insurance Group
What does Kapnick Insurance Group do?
Kapnick Insurance Group is an independent insurance brokerage providing tailored solutions in business insurance, employee benefits, risk management, worksite well-being, and personal insurance to commercial and individual clients across the United States and internationally. The firm represents top-rated national and regional carriers, delivers advisory and brokerage services through 220+ colleagues across eight Midwest offices, and supplements the human-led model with the Kapnick Connect client platform, Kapnick Lens benefits analytics, and Kapnick Strive well-being program.
Is Kapnick Insurance Group a public or private company?
Kapnick Insurance Group is a private company. It is classified as family owned and is currently operating.
When was Kapnick Insurance Group founded?
Kapnick Insurance Group was founded in 1946. It employs 101 to 250 people.
Where is Kapnick Insurance Group based?
Kapnick Insurance Group is headquartered in Adrian, United States, in the North America region.
How does Kapnick Insurance Group make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Kapnick Insurance Group's main competitors?
Direct peers on record are Acrisure, HUB International, Hilb Group, USI Insurance Services, Lockton Companies and Brown & Brown. Broad incumbents are Arthur J. Gallagher & Co. and Marsh McLennan Agency. TrueNorth Companies is listed as a regional player. Assurex Global is listed as an others.
Does Kapnick Insurance Group have an API?
No public API is recorded for Kapnick Insurance Group.
What industry is Kapnick Insurance Group in?
Kapnick Insurance Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAIAEAL, Individual Health Insurance Brokerage & Distribution. Its NAICS code is 5242 and its SIC code is 6411.